Industry report · 2026
Roofing Contractors: industry report 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 70,606 roofing contractors listed in the Page One Partner directory.
- Listed in our directory
- 70,606
- Average Google rating
- 4.72
- Median reviews
- 24
- Reviews for top quarter
- 75+
- Have a website
- 62.3%
- Meet all 3 benchmarks
- 24.6%
Key findings
- The Page One Partner directory lists 70,606 roofing contractors; the most listed are in Texas (8,548). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.72 (businesses with 10+ reviews), 15th of 60 trades. 68.8% are rated 4.8 or higher.
- Reviews: among roofing contractors with Google reviews, the median has 24; 75+ is top quarter and 188+ top 10%. 61.2% have fewer than 10.
- Websites: 62.3% list a website; of those sites, 49.6% run Google Analytics and 93.5% are mobile-friendly.
- Only 24.6% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: Spring, TX (213 reviews for the local top quarter).
- On Yelp, roofing contractors score 4.08 on average against 4.67 on Google.
- The 10% most-reviewed roofing contractors hold 73.8% of all the trade's Google reviews.
Page One Partner Research · 70,606 roofing contractors in our directory · Updated November 2026 · Methodology
Where our directory lists the most roofing contractors
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- Texas8,548
- California8,287
- Florida6,428
- New York3,573
- Pennsylvania3,475
- Illinois2,517
- Ohio2,502
- North Carolina2,298
- Georgia2,053
- Colorado2,022
- Washington1,611
- New Jersey1,597
Toughest markets for roofing contractors
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
Website adoption is highest in Minnesota (72.5%) and lowest in District of Columbia (49.3%), among states with at least 100 roofing contractors.
Roofing Contractors by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| Texas | 8,548 | 4.75 | 26 | 76 | 65.2% |
| California | 8,287 | 4.66 | 15 | 42 | 52.7% |
| Florida | 6,428 | 4.69 | 27 | 83 | 66% |
| New York | 3,573 | 4.76 | 17 | 58 | 56.2% |
| Pennsylvania | 3,475 | 4.71 | 18 | 64 | 60.9% |
| Illinois | 2,517 | 4.68 | 24 | 71 | 65.5% |
| Ohio | 2,502 | 4.71 | 32 | 93.3 | 63.3% |
| North Carolina | 2,298 | 4.77 | 27 | 87 | 64.1% |
| Georgia | 2,053 | 4.75 | 37 | 112 | 68.5% |
| Colorado | 2,022 | 4.69 | 27 | 77 | 65.5% |
| Washington | 1,611 | 4.72 | 31 | 90 | 60.6% |
| New Jersey | 1,597 | 4.8 | 25 | 89.5 | 65.5% |
| Arizona | 1,586 | 4.71 | 27 | 73.5 | 63.2% |
| South Carolina | 1,508 | 4.73 | 24 | 79 | 62.9% |
| Massachusetts | 1,488 | 4.76 | 21 | 75 | 60% |
| Michigan | 1,426 | 4.67 | 33 | 98 | 60.4% |
| Tennessee | 1,426 | 4.77 | 28 | 89 | 59.4% |
| Virginia | 1,220 | 4.69 | 30 | 109 | 63% |
| Maryland | 1,220 | 4.73 | 34 | 113 | 66.8% |
| Missouri | 1,182 | 4.7 | 25 | 67 | 65.9% |
| Indiana | 1,149 | 4.73 | 28 | 104 | 67.8% |
| Alabama | 1,137 | 4.74 | 23 | 72.5 | 56.6% |
| Oklahoma | 1,077 | 4.79 | 23 | 70.5 | 67% |
| Oregon | 981 | 4.71 | 25 | 75 | 61.9% |
| Connecticut | 957 | 4.73 | 23 | 72 | 65.4% |
| Wisconsin | 889 | 4.68 | 23 | 74 | 66.9% |
| Louisiana | 818 | 4.64 | 17 | 54.8 | 60% |
| Minnesota | 756 | 4.73 | 31.5 | 91 | 72.5% |
| Utah | 690 | 4.75 | 27 | 73 | 63.8% |
| Kansas | 651 | 4.67 | 25.5 | 68.5 | 57.8% |
| Kentucky | 637 | 4.76 | 31 | 96 | 63.9% |
| Arkansas | 564 | 4.72 | 22 | 61 | 60.1% |
| Nebraska | 550 | 4.68 | 27 | 79 | 66% |
| Iowa | 537 | 4.73 | 17 | 61 | 62.6% |
| New Mexico | 433 | 4.6 | 25 | 58 | 61.4% |
| Idaho | 416 | 4.67 | 27 | 74.5 | 63.7% |
| Nevada | 349 | 4.44 | 15 | 51 | 56.7% |
| Delaware | 269 | 4.78 | 30 | 85 | 65.1% |
| New Hampshire | 222 | 4.79 | 26 | 105 | 64.9% |
| Montana | 216 | 4.78 | 11 | 42 | 57.9% |
| Rhode Island | 216 | 4.77 | 22 | 75 | 62% |
| Mississippi | 203 | 4.82 | 18 | 67 | 59.6% |
| Maine | 167 | 4.66 | 25 | 75 | 63.5% |
| District of Columbia | 138 | 4.86 | 19.5 | 39.5 | 49.3% |
| Hawaii | 129 | 4.57 | 12 | 35 | 67.4% |
| Alaska | 114 | 4.57 | 10 | 29 | 57% |
| North Dakota | 110 | 4.74 | 23 | 51 | 60% |
| Vermont | 104 | 4.57 | 17 | 40 | 62.5% |
| South Dakota | 98 | 4.57 | 22 | 81 | 78.6% |
| Wyoming | 51 | 4.73 | 10 | 30 | 62.7% |
Largest roofing contractors markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| Houston, TX | 871 | 4.69 | 24.5 | 64.8 | 68% |
| Miami, FL | 643 | 4.75 | 22 | 66.5 | 60.2% |
| Dallas, TX | 612 | 4.74 | 23 | 73.8 | 63.6% |
| Denver, CO | 607 | 4.74 | 23 | 72.5 | 61.4% |
| Chicago, IL | 589 | 4.69 | 18 | 55 | 51.4% |
| Los Angeles, CA | 533 | 4.64 | 12 | 35.5 | 44.5% |
| San Antonio, TX | 530 | 4.73 | 28.5 | 92 | 68.9% |
| Fort Lauderdale, FL | 456 | 4.78 | 24 | 65 | 58.1% |
| Austin, TX | 441 | 4.81 | 26 | 67 | 69.2% |
| Philadelphia, PA | 438 | 4.58 | 13 | 52.5 | 50.7% |
| Fort Worth, TX | 428 | 4.83 | 20 | 59 | 67.1% |
| Phoenix, AZ | 410 | 4.69 | 24 | 83.3 | 60.2% |
| Oklahoma City, OK | 397 | 4.77 | 20 | 65 | 67% |
| Atlanta, GA | 388 | 4.67 | 26.5 | 82.8 | 66.5% |
| Brooklyn, NY | 376 | 4.84 | 16 | 45 | 52.9% |
Answers
Questions about roofing contractors
How many roofing contractors are in the Page One Partner directory?
70,606, as of November 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the roofing contractors in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for roofing contractors?
4.72 stars among roofing contractors with 10 or more reviews; 68.8% are rated 4.8 or higher and 5.2% below 4.0 (Page One Partner Research, November 2026).
How many Google reviews do roofing contractors have?
The median is 24 among those with reviews; the top quarter have 75+ and the top 10% 188+. 61.2% have fewer than 10 (Page One Partner Research, November 2026).
What percentage of roofing contractors have a website?
62.3% list a website on their Google Business Profile (Page One Partner Research, November 2026).
Which state has the best-rated roofing contractors?
Mississippi (average 4.82), among states with at least 50 roofing contractors with 10+ reviews (Page One Partner Research, November 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.
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Writing about this data?
Every figure is free to cite and chart under CC BY 4.0. Credit “Page One Partner Research” and link to this page. The numbers describe businesses listed in our directory, not every business in the country.