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State report · 2026

Kentucky local business report 2026

Websites, Google reviews and ratings for the 13,295 Kentucky local businesses listed in the Page One Partner directory, and how each trade compares.

Listed in our directory
13,295
Average Google rating
4.56
rank 11 of 50 states
No website
31.7%
rank 9 of 50 states
Fewer than 10 reviews
60.1%
Median reviews
19

Key findings

  • Kentucky local businesses in our directory average 4.56 stars on Google (10+ reviews), ranking 11th of the 50 states we measured.
  • 31.7% of Kentucky local businesses list no website: the 9th highest share of 50 states.
  • 60.1% have fewer than 10 Google reviews (14th highest); the median business with reviews has 19, and 75+ is top quarter.
  • Of Kentucky local business websites, 52.2% run Google Analytics.
  • Least likely to have a website in Kentucky: handyman services (66.6% without), doctors and clinics (57.7% without) and electricians (52.3% without).
  • Best-rated trades in Kentucky: home inspectors (4.92), pressure washing and exterior cleaning (4.9) and painters (4.78).

Page One Partner Research · 13,295 Kentucky businesses in our directory · Updated November 2026 · Methodology

Trades in Kentucky

TradeListedHas a websiteAvg ratingMedian reviewsTop-quarter reviews
Real Estate1,47879.4%4.581339
Attorneys95772.1%4.51241
General Contractors94062.4%4.55722.5
Doctors & Clinics66742.3%4.241341
Roofing Contractors63763.9%4.763196
HVAC Contractors62365.8%4.6532128
Electricians53347.7%4.57827
Landscaping & Lawn Care52557.7%4.641334
Insurance Agencies40578.8%4.682079
Cleaning Services35557.5%4.761680
Auto Repair & Detailing34280.7%4.4899.5219.8
Handyman Services32033.4%4.776.523.3
Salons & Beauty29773.7%4.6680165.8
Pressure Washing & Exterior Cleaning29455.8%4.92490
Pet Services28273.8%4.6186206
Flooring & Tile22264%4.681663.5
Concrete, Masonry & Paving21477.1%4.45930
Painters17553.7%4.781948
Fence Contractors16061.9%4.492874
Welding & Metal Fabrication15962.3%4.57612
Towing Services15269.1%4.28108.5274.5
Carpentry & Cabinets14069.3%4.64726.5
Pool Contractors13381.2%4.313059.5
Home Inspectors12877.3%4.9249240
Travel Agencies12469.4%4.6313.532.5
Plumbers12373.2%4.6527128.5
Drywall & Insulation11947.9%4.821251.5
Windows, Doors & Garage Doors9975.8%4.6663123
Podiatrists8251.2%4.5219139
Appraiser7870.5%4.725
Appliance Repair7363%4.2727129
Locksmiths6950.7%4.73156284.3
Interior Design & Architecture6795.5%4.4838.5
Security Systems6672.7%4.689.522
Remodeling Contractors6392.1%4.631243
Siding & Gutters5747.4%4.673360.8
Med Spas5492.6%4.72129287
Auto Glass5349.1%4.7681.5196.3
Charters & Recreation5192.2%4.6898287
Damage Restoration4390.7%4.6828.5134.5
Home Builders4295.2%4.21818.5
Tree Services4269%4.64388
Limo Service3966.7%4.642860
Solar Installation3966.7%4.791044
Junk Removal & Hauling3470.6%4.9327217
Waste Management3180.6%3.853577
Deck & Outdoor Living3060%4.682940.5
Moving Companies2896.4%4.7497473

Largest cities in Kentucky

CityListedHas a websiteAvg ratingMedian reviews
Louisville6,33668.4%4.5319
Lexington3,22069%4.5618

Answers

Questions about Kentucky businesses

What percentage of Kentucky businesses have a website?

68.3% of the 13,295 Kentucky local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).

What is the average Google rating for Kentucky businesses?

4.56 stars among the local businesses in our directory with 10 or more reviews, 11th of 50 states (Page One Partner Research, November 2026).

How many Google reviews do Kentucky businesses have?

The median is 19 among businesses with reviews; 75+ is top quarter. 60.1% have fewer than 10 (Page One Partner Research, November 2026).

For business owners

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Writing about this data?

Every figure is free to cite and chart under CC BY 4.0. Credit “Page One Partner Research” and link to this page. The numbers describe businesses listed in our directory, not every business in the country.

How we collect the data · info@pageoneinsights.com