Industry report · 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 7,663 moving companies listed in the Page One Partner directory.
- Listed in our directory
- 7,663
- Average Google rating
- 4.59
- Median reviews
- 83
- Reviews for top quarter
- 220+
- Have a website
- 86.1%
- Meet all 3 benchmarks
- 33.3%
Key findings
- The Page One Partner directory lists 7,663 moving companies; the most listed are in California (1,104). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.59 (businesses with 10+ reviews), 30th of 53 trades. 51.6% are rated 4.8 or higher.
- Reviews: among moving companies with Google reviews, the median has 83; 220+ is top quarter and 542+ top 10%. 31.3% have fewer than 10.
- Websites: 86.1% list a website; of those sites, 60% run Google Analytics and 94.3% are mobile-friendly.
- Only 33.3% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: Denver, CO (469 reviews for the local top quarter).
- On Yelp, moving companies score 3.98 on average against 4.65 on Google.
- The 10% most-reviewed moving companies hold 63.3% of all the trade's Google reviews.
Page One Partner Research · 7,663 moving companies in our directory · Updated September 2026 · Methodology
Where our directory lists the most moving companies
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- California1,104
- Texas863
- Florida642
- Missouri517
- New York474
- Pennsylvania231
- Massachusetts227
- Illinois220
- Virginia216
- Arizona216
- Maryland207
- Ohio200
Toughest markets for moving companies
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
Website adoption is highest in Washington (94.8%) and lowest in Missouri (52%), among states with at least 100 moving companies.
Moving Companies by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 1,104 | 4.66 | 55 | 154.5 | 89.5% |
| Texas | 863 | 4.59 | 99 | 246 | 87.4% |
| Florida | 642 | 4.59 | 123 | 297.5 | 91.3% |
| Missouri | 517 | 4.46 | 30 | 97.5 | 52% |
| New York | 474 | 4.56 | 68 | 196.3 | 85.9% |
| Pennsylvania | 231 | 4.68 | 95.5 | 216.5 | 87% |
| Massachusetts | 227 | 4.7 | 77 | 207.5 | 94.7% |
| Illinois | 220 | 4.59 | 154 | 333 | 89.1% |
| Virginia | 216 | 4.55 | 93 | 246.5 | 89.8% |
| Arizona | 216 | 4.6 | 96 | 282.5 | 90.3% |
| Maryland | 207 | 4.52 | 78.5 | 205.3 | 87.4% |
| Ohio | 200 | 4.56 | 67 | 184.8 | 87.5% |
| North Carolina | 196 | 4.64 | 81.5 | 269 | 88.8% |
| Georgia | 192 | 4.46 | 73 | 191 | 86.5% |
| New Jersey | 172 | 4.52 | 106 | 270.8 | 90.1% |
| Colorado | 168 | 4.58 | 161 | 438.5 | 86.9% |
| Washington | 153 | 4.68 | 103.5 | 266.3 | 94.8% |
| Tennessee | 136 | 4.54 | 63.5 | 195.8 | 88.2% |
| Kansas | 101 | 4.52 | 59 | 214.8 | 74.3% |
| Oregon | 99 | 4.75 | 113 | 277 | 86.9% |
| South Carolina | 98 | 4.66 | 88 | 173 | 88.8% |
| Michigan | 95 | 4.54 | 93.5 | 197.8 | 86.3% |
| Alabama | 85 | 4.64 | 60 | 144 | 90.6% |
| Nevada | 85 | 4.44 | 78.5 | 192.5 | 77.6% |
| Connecticut | 85 | 4.64 | 61 | 173 | 92.9% |
| Minnesota | 79 | 4.69 | 94.5 | 345.3 | 91.1% |
| Indiana | 75 | 4.45 | 109 | 281.5 | 90.7% |
| Utah | 71 | 4.71 | 116 | 260.5 | 85.9% |
| Louisiana | 67 | 4.43 | 40.5 | 135 | 91% |
| Wisconsin | 63 | 4.63 | 66 | 219 | 90.5% |
| Arkansas | 61 | 4.37 | 40 | 129.5 | 73.8% |
| Oklahoma | 51 | 4.51 | 56.5 | 201.8 | 92.2% |
| Nebraska | 45 | 4.59 | 89 | 181 | 91.1% |
| Iowa | 42 | 4.75 | 45.5 | 200.8 | 85.7% |
| New Hampshire | 40 | 4.68 | 68 | 217.5 | 95% |
| New Mexico | 36 | 4.5 | 56 | 128.5 | 86.1% |
| District of Columbia | 33 | 4.5 | 94.5 | 182.5 | 81.8% |
| Idaho | 30 | 4.6 | 107.5 | 391.3 | 93.3% |
| Kentucky | 28 | 4.74 | 97 | 473 | 96.4% |
Largest moving companies markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| Houston, TX | 179 | 4.63 | 94 | 228 | 85.5% |
| Los Angeles, CA | 153 | 4.7 | 64 | 222.5 | 91.5% |
| New York, NY | 134 | 4.67 | 55 | 193.5 | 85.8% |
| St. Louis, MO | 105 | 4.46 | 35 | 90 | 47.6% |
| Dallas, TX | 105 | 4.43 | 118.5 | 294.5 | 87.6% |
| Kansas City, MO | 98 | 4.64 | 55 | 198 | 62.2% |
| Brooklyn, NY | 95 | 4.58 | 93 | 214.5 | 89.5% |
| San Francisco, CA | 85 | 4.71 | 48 | 138 | 91.8% |
| Phoenix, AZ | 82 | 4.53 | 118 | 377.5 | 93.9% |
| Chicago, IL | 82 | 4.63 | 154 | 419 | 92.7% |
| San Diego, CA | 79 | 4.66 | 126 | 241.8 | 92.4% |
| Austin, TX | 78 | 4.74 | 113.5 | 254.8 | 87.2% |
| Miami, FL | 71 | 4.61 | 143 | 386.8 | 88.7% |
| Philadelphia, PA | 70 | 4.73 | 94 | 250 | 85.7% |
| Atlanta, GA | 61 | 4.53 | 99 | 172 | 83.6% |
Answers
Questions about moving companies
How many moving companies are in the Page One Partner directory?
7,663, as of September 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the moving companies in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for moving companies?
4.59 stars among moving companies with 10 or more reviews; 51.6% are rated 4.8 or higher and 8.6% below 4.0 (Page One Partner Research, September 2026).
How many Google reviews do moving companies have?
The median is 83 among those with reviews; the top quarter have 220+ and the top 10% 542+. 31.3% have fewer than 10 (Page One Partner Research, September 2026).
What percentage of moving companies have a website?
86.1% list a website on their Google Business Profile (Page One Partner Research, September 2026).
Which state has the best-rated moving companies?
Oregon (average 4.75), among states with at least 50 moving companies with 10+ reviews (Page One Partner Research, September 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.