State report · 2026
Websites, Google reviews and ratings for the 20,058 Utah local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 20,058
- Average Google rating
- 4.58
- rank 5 of 50 states
- No website
- 26.4%
- rank 39 of 50 states
- Fewer than 10 reviews
- 52.2%
- Median reviews
- 28
Key findings
- Utah local businesses in our directory average 4.58 stars on Google (10+ reviews), ranking 5th of the 50 states we measured.
- 26.4% of Utah local businesses list no website: the 39th highest share of 50 states.
- 52.2% have fewer than 10 Google reviews (50th highest); the median business with reviews has 28, and 112+ is top quarter.
- Of Utah local business websites, 53.7% run Google Analytics.
- Least likely to have a website in Utah: drywall and insulation (54% without), doctors and clinics (52.9% without) and handyman services (49.6% without).
- Best-rated trades in Utah: pressure washing and exterior cleaning (4.88), chiropractors (4.87) and home inspectors (4.86).
Page One Partner Research · 20,058 Utah businesses in our directory · Updated September 2026 · Methodology
Utah businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Drywall & Insulation54%
- Doctors & Clinics52.9%
- Handyman Services49.6%
- Towing Services46.2%
- Electricians38.6%
- Roofing Contractors36.2%
- General Contractors35.8%
- HVAC Contractors35.3%
- Painters35.3%
- Pressure Washing & Exterior Cleaning32.9%
- Cleaning Services30.8%
- Insurance Agencies30.8%
- Concrete, Masonry & Paving30.2%
- Welding & Metal Fabrication29.8%
- Locksmiths29.1%
- Attorneys28.5%
- Pet Services28%
- Landscaping & Lawn Care27.3%
- Windows, Doors & Garage Doors27.2%
- Carpentry & Cabinets26.3%
- Pool Contractors24.3%
- Solar Installation24.1%
- Home Inspectors23.4%
- Flooring & Tile20.8%
- Salons & Beauty20.7%
- Plumbers19.8%
- Fence Contractors18%
- Real Estate16.8%
- Auto Repair & Detailing16%
- Home Builders3.4%
- Interior Design & Architecture2%
Trades in Utah
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 2,531 | 83.2% | 4.65 | 18 | 51 |
| General Contractors | 1,481 | 64.2% | 4.51 | 11 | 29 |
| Doctors & Clinics | 854 | 47.1% | 4.46 | 21 | 94.5 |
| HVAC Contractors | 842 | 64.7% | 4.77 | 33 | 124 |
| Attorneys | 836 | 71.5% | 4.53 | 16 | 56 |
| Roofing Contractors | 690 | 63.8% | 4.75 | 27 | 73 |
| Auto Repair & Detailing | 677 | 84% | 4.56 | 130.5 | 331.8 |
| Cleaning Services | 647 | 69.2% | 4.71 | 28 | 89 |
| Electricians | 643 | 61.4% | 4.71 | 14 | 50 |
| Landscaping & Lawn Care | 593 | 72.7% | 4.51 | 22 | 59 |
| Handyman Services | 524 | 50.4% | 4.71 | 17 | 67 |
| Salons & Beauty | 397 | 79.3% | 4.62 | 147.5 | 338.8 |
| Pet Services | 346 | 72% | 4.59 | 109 | 270 |
| Windows, Doors & Garage Doors | 342 | 72.8% | 4.7 | 40 | 184 |
| Plumbers | 333 | 80.2% | 4.77 | 64 | 229.8 |
| Insurance Agencies | 325 | 69.2% | 4.61 | 24 | 90 |
| Concrete, Masonry & Paving | 288 | 69.8% | 4.46 | 14 | 36.8 |
| Flooring & Tile | 274 | 79.2% | 4.66 | 37 | 106.5 |
| Pressure Washing & Exterior Cleaning | 243 | 67.1% | 4.88 | 16 | 71.8 |
| Drywall & Insulation | 237 | 46% | 4.68 | 7 | 25.8 |
| Carpentry & Cabinets | 228 | 73.7% | 4.65 | 11 | 26 |
| Towing Services | 212 | 53.8% | 4.19 | 51 | 168 |
| Fence Contractors | 200 | 82% | 4.51 | 31 | 88 |
| Painters | 187 | 64.7% | 4.82 | 23.5 | 62 |
| Welding & Metal Fabrication | 178 | 70.2% | 4.49 | 11 | 24.3 |
| Solar Installation | 174 | 75.9% | 4.53 | 18 | 54.8 |
| Home Inspectors | 171 | 76.6% | 4.86 | 42.5 | 194.8 |
| Pool Contractors | 148 | 75.7% | 4.55 | 23.5 | 110 |
| Home Builders | 119 | 96.6% | 4.36 | 19.5 | 46.5 |
| Locksmiths | 110 | 70.9% | 4.61 | 168 | 313.8 |
| Interior Design & Architecture | 101 | 98% | 4.77 | 7 | 18.5 |
| Siding & Gutters | 99 | 66.7% | 4.68 | 27 | 52.3 |
| Appraiser | 96 | 78.1% | 4.36 | 6 | 24 |
| Damage Restoration | 87 | 90.8% | 4.71 | 63.5 | 169.3 |
| Remodeling Contractors | 87 | 83.9% | 4.78 | 33 | 85 |
| Chiropractors | 86 | 97.7% | 4.87 | 37 | 127.8 |
| Waste Management | 83 | 90.4% | 4.33 | 31 | 81 |
| Moving Companies | 71 | 85.9% | 4.71 | 116 | 260.5 |
| Tree Services | 71 | 81.7% | 4.69 | 71 | 144 |
| Podiatrists | 67 | 55.2% | 4.75 | 90 | 293 |
| Pest Control | 61 | 98.4% | 4.77 | 138 | 523.5 |
| Charters & Recreation | 54 | 87% | 4.79 | 34.5 | 136.3 |
| Limo Service | 53 | 71.7% | 4.64 | 28.5 | 84.3 |
| Restaurants | 50 | 90% | 4.44 | 846 | 1987.5 |
| Excavation & Site Work | 49 | 83.7% | 4.45 | 11 | 23 |
| Junk Removal & Hauling | 45 | 77.8% | 4.72 | 85 | 135 |
| Deck & Outdoor Living | 40 | 90% | 4.63 | 27 | 114.5 |
| Self Storage | 37 | 100% | 4.5 | 81 | 195 |
| Trailer Rental | 33 | 93.9% | 4.53 | 50.5 | 147.5 |
Largest cities in Utah
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| Salt Lake City | 6,181 | 71.8% | 4.51 | 25 |
Answers
Questions about Utah businesses
What percentage of Utah businesses have a website?
73.6% of the 20,058 Utah local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, September 2026).
What is the average Google rating for Utah businesses?
4.58 stars among the local businesses in our directory with 10 or more reviews, 5th of 50 states (Page One Partner Research, September 2026).
How many Google reviews do Utah businesses have?
The median is 28 among businesses with reviews; 112+ is top quarter. 52.2% have fewer than 10 (Page One Partner Research, September 2026).