State report · 2026
Utah local business report 2026
Websites, Google reviews and ratings for the 20,060 Utah local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 20,060
- Average Google rating
- 4.58
- rank 5 of 50 states
- No website
- 26.4%
- rank 38 of 50 states
- Fewer than 10 reviews
- 52.2%
- Median reviews
- 28
Key findings
- Utah local businesses in our directory average 4.58 stars on Google (10+ reviews), ranking 5th of the 50 states we measured.
- 26.4% of Utah local businesses list no website: the 38th highest share of 50 states.
- 52.2% have fewer than 10 Google reviews (50th highest); the median business with reviews has 28, and 112+ is top quarter.
- Of Utah local business websites, 53.7% run Google Analytics.
- Least likely to have a website in Utah: handyman services (57.2% without), drywall and insulation (54% without) and towing services (46.7% without).
- Best-rated trades in Utah: home inspectors (4.88), pressure washing and exterior cleaning (4.87) and chiropractors (4.87).
Page One Partner Research · 20,060 Utah businesses in our directory · Updated November 2026 · Methodology
Utah businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Handyman Services57.2%
- Drywall & Insulation54%
- Towing Services46.7%
- Doctors & Clinics46.3%
- Appliance Repair39.4%
- Electricians38.6%
- Pressure Washing & Exterior Cleaning38%
- Roofing Contractors36.2%
- General Contractors35.8%
- Painters35.3%
- HVAC Contractors34.7%
- Travel Agencies32.8%
- Cleaning Services32.5%
- Concrete, Masonry & Paving30.3%
- Insurance Agencies30.2%
- Welding & Metal Fabrication29.8%
- Locksmiths29.1%
- Pet Services28%
- Attorneys27.8%
- Landscaping & Lawn Care27.8%
- Carpentry & Cabinets26.3%
- Solar Installation24.1%
- Home Inspectors23.8%
- Pool Contractors23.3%
- Salons & Beauty22.8%
- Fence Contractors21.4%
- Flooring & Tile20.6%
- Plumbers19.8%
- Real Estate16.9%
- Windows, Doors & Garage Doors13.8%
- Auto Repair & Detailing12.7%
- Med Spas11%
- Home Builders3.4%
- Interior Design & Architecture2%
Trades in Utah
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 2,511 | 83.1% | 4.66 | 18 | 51 |
| General Contractors | 1,481 | 64.2% | 4.51 | 11 | 29 |
| Doctors & Clinics | 1,362 | 53.7% | 4.52 | 25 | 109.5 |
| Attorneys | 1,098 | 72.2% | 4.53 | 18.5 | 65.8 |
| HVAC Contractors | 852 | 65.3% | 4.77 | 32 | 119 |
| Roofing Contractors | 690 | 63.8% | 4.75 | 27 | 73 |
| Electricians | 622 | 61.4% | 4.72 | 14 | 49.3 |
| Cleaning Services | 593 | 67.5% | 4.73 | 27 | 86.5 |
| Landscaping & Lawn Care | 582 | 72.2% | 4.52 | 21 | 56.8 |
| Auto Repair & Detailing | 567 | 87.3% | 4.57 | 143.5 | 371.5 |
| Handyman Services | 435 | 42.8% | 4.78 | 9 | 28 |
| Pressure Washing & Exterior Cleaning | 405 | 62% | 4.87 | 16 | 65 |
| Salons & Beauty | 391 | 77.2% | 4.62 | 129 | 327.5 |
| Insurance Agencies | 351 | 69.8% | 4.6 | 24 | 98 |
| Pet Services | 346 | 72% | 4.6 | 113 | 294 |
| Plumbers | 333 | 80.2% | 4.77 | 64 | 229.8 |
| Concrete, Masonry & Paving | 287 | 69.7% | 4.46 | 14 | 37.5 |
| Flooring & Tile | 277 | 79.4% | 4.66 | 34.5 | 105.5 |
| Drywall & Insulation | 237 | 46% | 4.68 | 7 | 25.8 |
| Carpentry & Cabinets | 228 | 73.7% | 4.65 | 11 | 26 |
| Towing Services | 210 | 53.3% | 4.19 | 50 | 167.5 |
| Painters | 187 | 64.7% | 4.82 | 23.5 | 62 |
| Welding & Metal Fabrication | 178 | 70.2% | 4.49 | 11 | 24.3 |
| Solar Installation | 174 | 75.9% | 4.53 | 18 | 54.8 |
| Pool Contractors | 172 | 76.7% | 4.58 | 22.5 | 53.5 |
| Home Inspectors | 168 | 76.2% | 4.88 | 36 | 183 |
| Fence Contractors | 159 | 78.6% | 4.51 | 22 | 89 |
| Appliance Repair | 132 | 60.6% | 4.48 | 48 | 212.5 |
| Travel Agencies | 131 | 67.2% | 4.55 | 13.5 | 57.8 |
| Windows, Doors & Garage Doors | 130 | 86.2% | 4.61 | 74.5 | 204.3 |
| Home Builders | 119 | 96.6% | 4.36 | 19.5 | 46.5 |
| Locksmiths | 110 | 70.9% | 4.61 | 168 | 313.8 |
| Med Spas | 109 | 89% | 4.77 | 96 | 244.5 |
| Interior Design & Architecture | 101 | 98% | 4.77 | 7 | 18.5 |
| Siding & Gutters | 99 | 66.7% | 4.68 | 27 | 52.3 |
| Appraiser | 96 | 78.1% | 4.36 | 6 | 24 |
| Auto Glass | 93 | 66.7% | 4.68 | 136.5 | 295.3 |
| Waste Management | 87 | 90.8% | 4.32 | 31 | 83.3 |
| Damage Restoration | 87 | 90.8% | 4.71 | 63.5 | 169.3 |
| Chiropractors | 86 | 97.7% | 4.87 | 37 | 127.8 |
| Remodeling Contractors | 84 | 83.3% | 4.78 | 33 | 87.5 |
| Garage Doors | 71 | 95.8% | 4.79 | 241 | 687.5 |
| Tree Services | 71 | 81.7% | 4.69 | 71 | 144 |
| Moving Companies | 71 | 85.9% | 4.71 | 116 | 260.5 |
| Podiatrists | 67 | 55.2% | 4.75 | 90 | 293 |
| Security Systems | 61 | 77% | 4.73 | 11 | 28 |
| Pest Control | 61 | 98.4% | 4.77 | 138 | 523.5 |
| Limo Service | 55 | 72.7% | 4.64 | 28 | 83 |
| Restaurants | 50 | 90% | 4.44 | 846 | 1987.5 |
| Charters & Recreation | 49 | 87.8% | 4.83 | 32 | 122.8 |
| Junk Removal & Hauling | 45 | 77.8% | 4.72 | 85 | 135 |
| Cash For Gold | 40 | 85% | 4.31 | 96 | 243 |
| Self Storage | 37 | 100% | 4.5 | 81 | 195 |
| Excavation & Site Work | 35 | 82.9% | 4.35 | 9 | 17.5 |
| Trailer Rental | 33 | 93.9% | 4.53 | 50.5 | 147.5 |
| Deck & Outdoor Living | 32 | 87.5% | 4.78 | 22.5 | 94.5 |
Largest cities in Utah
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| Salt Lake City | 6,181 | 71.8% | 4.51 | 25 |
Answers
Questions about Utah businesses
What percentage of Utah businesses have a website?
73.6% of the 20,060 Utah local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).
What is the average Google rating for Utah businesses?
4.58 stars among the local businesses in our directory with 10 or more reviews, 5th of 50 states (Page One Partner Research, November 2026).
How many Google reviews do Utah businesses have?
The median is 28 among businesses with reviews; 112+ is top quarter. 52.2% have fewer than 10 (Page One Partner Research, November 2026).
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