Industry report · 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 190,091 real estate listed in the Page One Partner directory.
- Listed in our directory
- 190,091
- Average Google rating
- 4.55
- Median reviews
- 13
- Reviews for top quarter
- 36+
- Have a website
- 80.2%
- Meet all 3 benchmarks
- 21.7%
Key findings
- The Page One Partner directory lists 190,091 real estate; the most listed are in California (34,523). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.55 (businesses with 10+ reviews), 38th of 53 trades. 62.1% are rated 4.8 or higher.
- Reviews: among real estate with Google reviews, the median has 13; 36+ is top quarter and 89+ top 10%. 65.6% have fewer than 10.
- Websites: 80.2% list a website; of those sites, 54.3% run Google Analytics and 88.7% are mobile-friendly.
- Only 21.7% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: Allston, MA (107 reviews for the local top quarter).
- On Yelp, real estate score 4.17 on average against 4.56 on Google.
- The 10% most-reviewed real estate hold 99.9% of all the trade's Google reviews.
Page One Partner Research · 190,091 real estate in our directory · Updated September 2026 · Methodology
Where our directory lists the most real estate
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- California34,523
- Florida21,272
- Texas17,684
- New York7,160
- Arizona6,203
- North Carolina6,152
- Colorado6,014
- Georgia5,261
- Washington5,043
- Illinois4,830
- Tennessee4,243
- Virginia4,239
Toughest markets for real estate
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
Website adoption is highest in District of Columbia (87.9%) and lowest in Mississippi (66.2%), among states with at least 100 real estate.
Real Estate by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 34,523 | 4.6 | 10 | 27 | 80.7% |
| Florida | 21,272 | 4.61 | 13 | 35 | 78.8% |
| Texas | 17,684 | 4.56 | 15 | 42 | 78.1% |
| New York | 7,160 | 4.32 | 12 | 34 | 79.1% |
| Arizona | 6,203 | 4.58 | 14 | 38 | 81.9% |
| North Carolina | 6,152 | 4.57 | 15 | 45 | 81.6% |
| Colorado | 6,014 | 4.6 | 15 | 37 | 81.3% |
| Georgia | 5,261 | 4.58 | 15 | 41 | 80.4% |
| Washington | 5,043 | 4.61 | 15 | 37 | 87.3% |
| Illinois | 4,830 | 4.51 | 14 | 40 | 81.3% |
| Tennessee | 4,243 | 4.61 | 13 | 36 | 80.7% |
| Virginia | 4,239 | 4.57 | 16 | 40 | 80% |
| Pennsylvania | 4,052 | 4.47 | 15 | 38.8 | 79.1% |
| Ohio | 4,007 | 4.43 | 14 | 40 | 81.3% |
| Massachusetts | 3,919 | 4.5 | 11 | 34 | 79.2% |
| Michigan | 3,821 | 4.48 | 14 | 41 | 77.9% |
| Oregon | 3,484 | 4.61 | 13 | 34 | 85.8% |
| South Carolina | 3,219 | 4.58 | 17 | 50 | 83% |
| Nevada | 3,096 | 4.52 | 15 | 39 | 80.9% |
| Maryland | 3,052 | 4.58 | 15 | 40 | 80.6% |
| Alabama | 2,857 | 4.48 | 12 | 36 | 76% |
| Missouri | 2,653 | 4.45 | 15 | 44 | 81% |
| Utah | 2,531 | 4.65 | 18 | 51 | 83.2% |
| Indiana | 2,349 | 4.48 | 13 | 40 | 76.8% |
| New Jersey | 2,337 | 4.53 | 13 | 35 | 80.5% |
| Minnesota | 2,020 | 4.55 | 16.5 | 44.8 | 81.6% |
| Connecticut | 1,937 | 4.59 | 11 | 29.8 | 77.1% |
| Louisiana | 1,913 | 4.56 | 10 | 28 | 79.4% |
| Wisconsin | 1,899 | 4.36 | 15 | 41 | 79.7% |
| Oklahoma | 1,888 | 4.57 | 12 | 35 | 76.1% |
| Kansas | 1,687 | 4.56 | 13 | 36 | 80.6% |
| Idaho | 1,534 | 4.61 | 13 | 36 | 82.5% |
| Kentucky | 1,497 | 4.58 | 14 | 39 | 79.6% |
| Iowa | 1,334 | 4.48 | 14 | 38.5 | 80.8% |
| New Mexico | 1,307 | 4.45 | 14 | 38.5 | 78.3% |
| Arkansas | 1,112 | 4.44 | 14 | 38 | 74.6% |
| Nebraska | 1,060 | 4.52 | 13 | 35.3 | 81.5% |
| District of Columbia | 834 | 4.61 | 15 | 42 | 87.9% |
| Hawaii | 754 | 4.49 | 9 | 24 | 85.4% |
| Montana | 740 | 4.45 | 12 | 32 | 80.4% |
| New Hampshire | 696 | 4.59 | 14 | 35.5 | 73.6% |
| Delaware | 616 | 4.46 | 11 | 36 | 73.2% |
| Rhode Island | 579 | 4.48 | 11 | 36 | 80% |
| Mississippi | 503 | 4.51 | 5 | 17 | 66.2% |
| North Dakota | 434 | 4.35 | 12 | 31 | 80.6% |
| Alaska | 430 | 4.56 | 10 | 29 | 80.9% |
| Maine | 413 | 4.58 | 13 | 35 | 83.5% |
| Vermont | 357 | 4.44 | 10 | 33 | 79.3% |
| South Dakota | 338 | 4.6 | 11 | 27 | 87.3% |
| Wyoming | 193 | 4.29 | 13 | 41.8 | 68.9% |
Largest real estate markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| Miami, FL | 2,229 | 4.61 | 12 | 31 | 76.8% |
| Denver, CO | 1,917 | 4.6 | 15 | 37 | 81% |
| New York, NY | 1,786 | 4.12 | 9 | 30 | 83.4% |
| Atlanta, GA | 1,632 | 4.53 | 13.5 | 40 | 83.7% |
| Houston, TX | 1,613 | 4.44 | 15.5 | 44 | 80.8% |
| Dallas, TX | 1,503 | 4.44 | 15 | 44 | 80.6% |
| Chicago, IL | 1,490 | 4.37 | 16 | 50 | 87.4% |
| San Diego, CA | 1,477 | 4.64 | 14 | 36.3 | 88.2% |
| Fort Lauderdale, FL | 1,454 | 4.68 | 13 | 36 | 82% |
| Austin, TX | 1,440 | 4.63 | 17 | 51 | 89.7% |
| Las Vegas, NV | 1,421 | 4.44 | 18 | 45 | 83% |
| Los Angeles, CA | 1,282 | 4.29 | 10 | 32 | 82.5% |
| San Francisco, CA | 1,266 | 4.55 | 9 | 26 | 86.5% |
| Portland, OR | 1,232 | 4.61 | 15 | 38 | 87.8% |
| San Antonio, TX | 1,200 | 4.52 | 14 | 44 | 80.7% |
Answers
Questions about real estate
How many real estate are in the Page One Partner directory?
190,091, as of September 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the real estate in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for real estate?
4.55 stars among real estate with 10 or more reviews; 62.1% are rated 4.8 or higher and 15.9% below 4.0 (Page One Partner Research, September 2026).
How many Google reviews do real estate have?
The median is 13 among those with reviews; the top quarter have 36+ and the top 10% 89+. 65.6% have fewer than 10 (Page One Partner Research, September 2026).
What percentage of real estate have a website?
80.2% list a website on their Google Business Profile (Page One Partner Research, September 2026).
Which state has the best-rated real estate?
Utah (average 4.65), among states with at least 50 real estate with 10+ reviews (Page One Partner Research, September 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.