State report · 2026
California local business report 2026
Websites, Google reviews and ratings for the 286,049 California local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 286,049
- Average Google rating
- 4.52
- rank 22 of 50 states
- No website
- 30.9%
- rank 16 of 50 states
- Fewer than 10 reviews
- 64.7%
- Median reviews
- 15
Key findings
- California local businesses in our directory average 4.52 stars on Google (10+ reviews), ranking 22nd of the 50 states we measured.
- 30.9% of California local businesses list no website: the 16th highest share of 50 states.
- 64.7% have fewer than 10 Google reviews (4th highest); the median business with reviews has 15, and 54+ is top quarter.
- Of California local business websites, 46.8% run Google Analytics.
- Least likely to have a website in California: handyman services (70.1% without), towing services (60.2% without) and pressure washing and exterior cleaning (54.1% without).
- Best-rated trades in California: pressure washing and exterior cleaning (4.86), junk removal and hauling (4.85) and home inspectors (4.84).
Page One Partner Research · 286,049 California businesses in our directory · Updated November 2026 · Methodology
California businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Handyman Services70.1%
- Towing Services60.2%
- Pressure Washing & Exterior Cleaning54.1%
- Siding & Gutters54%
- Drywall & Insulation49.5%
- Electricians49.2%
- Podiatrists48.2%
- Roofing Contractors47.3%
- HVAC Contractors47.1%
- Auto Glass45.6%
- Property Maintenance45.4%
- Doctors & Clinics45.3%
- Appliance Repair41.8%
- Limo Service40.4%
- Junk Removal & Hauling38.9%
- Locksmiths38.8%
- Painters38.4%
- Carpentry & Cabinets38.2%
- Garage Doors38.2%
- Landscaping & Lawn Care38%
- Fence Contractors37.8%
- Welding & Metal Fabrication37.6%
- Cleaning Services37%
- Travel Agencies34.7%
- Security Systems34.2%
- Pool Contractors30.9%
- Demolition Contractors30.5%
- Tree Services29.5%
- General Contractors29.3%
- Pet Services28.2%
- Plumbers27%
- Flooring & Tile26.8%
- Insurance Agencies26.6%
- Solar Installation26.4%
- Salons & Beauty25.7%
- Appraiser24.5%
- Attorneys23.6%
- Windows, Doors & Garage Doors23.3%
- Home Inspectors23.1%
- Concrete, Masonry & Paving22.3%
- Auto Repair & Detailing20.8%
- Trailer Rental20.4%
- Remodeling Contractors19.8%
- Real Estate19.4%
- Deck & Outdoor Living17.5%
- Accountants & Tax17%
- Cash For Gold16.4%
- Excavation & Site Work15.9%
- Charters & Recreation13.5%
- Waste Management12.8%
- Damage Restoration10.6%
- Moving Companies10.6%
- Restaurants9.6%
- Chiropractors9.5%
- Home Builders8.3%
- Self Storage8%
- Equipment Rental6.1%
- Med Spas6%
- Pest Control5.8%
- Interior Design & Architecture5.3%
Trades in California
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 34,132 | 80.6% | 4.6 | 10 | 26 |
| Doctors & Clinics | 20,122 | 54.7% | 4.29 | 15 | 46 |
| General Contractors | 19,092 | 70.7% | 4.62 | 6 | 18 |
| Attorneys | 18,777 | 76.4% | 4.6 | 10 | 32 |
| Electricians | 12,041 | 50.8% | 4.72 | 7 | 24 |
| HVAC Contractors | 11,130 | 52.9% | 4.74 | 17 | 65 |
| Roofing Contractors | 8,287 | 52.7% | 4.66 | 15 | 42 |
| Auto Repair & Detailing | 8,072 | 79.2% | 4.53 | 69 | 173 |
| Cleaning Services | 7,263 | 63% | 4.74 | 11.5 | 39 |
| Landscaping & Lawn Care | 6,330 | 62% | 4.57 | 7 | 24 |
| Handyman Services | 6,055 | 29.9% | 4.74 | 6 | 19 |
| Salons & Beauty | 5,365 | 74.3% | 4.51 | 51 | 110.3 |
| Insurance Agencies | 5,156 | 73.4% | 4.63 | 12 | 52 |
| Pet Services | 4,986 | 71.8% | 4.57 | 60 | 148 |
| Pressure Washing & Exterior Cleaning | 4,553 | 45.9% | 4.86 | 14 | 54 |
| Plumbers | 4,124 | 73% | 4.71 | 30 | 120 |
| Towing Services | 3,964 | 39.8% | 4.18 | 39 | 99 |
| Flooring & Tile | 3,504 | 73.2% | 4.61 | 14 | 35 |
| Solar Installation | 3,473 | 73.6% | 4.6 | 12 | 42 |
| Pool Contractors | 3,394 | 69.1% | 4.52 | 10 | 32 |
| Carpentry & Cabinets | 3,028 | 61.8% | 4.63 | 4 | 12 |
| Travel Agencies | 2,999 | 65.3% | 4.31 | 7 | 21 |
| Painters | 2,975 | 61.6% | 4.8 | 11 | 31 |
| Concrete, Masonry & Paving | 2,934 | 77.7% | 4.5 | 9 | 29 |
| Appliance Repair | 2,873 | 58.2% | 4.47 | 27 | 75 |
| Garage Doors | 2,586 | 61.8% | 4.83 | 33 | 109.5 |
| Windows, Doors & Garage Doors | 2,575 | 76.7% | 4.55 | 19 | 54 |
| Fence Contractors | 2,514 | 62.2% | 4.55 | 11 | 32 |
| Auto Glass | 2,095 | 54.4% | 4.65 | 39 | 104 |
| Locksmiths | 2,062 | 61.2% | 4.63 | 70 | 158.3 |
| Limo Service | 2,054 | 59.6% | 4.74 | 16 | 52 |
| Welding & Metal Fabrication | 2,053 | 62.4% | 4.49 | 6 | 15 |
| Drywall & Insulation | 1,987 | 50.5% | 4.71 | 6 | 19 |
| Interior Design & Architecture | 1,539 | 94.7% | 4.66 | 5 | 11 |
| Home Inspectors | 1,500 | 76.9% | 4.84 | 8 | 47 |
| Security Systems | 1,457 | 65.8% | 4.43 | 7 | 24 |
| Med Spas | 1,423 | 94% | 4.71 | 43 | 106 |
| Appraiser | 1,352 | 75.5% | 4.74 | 3 | 12 |
| Tree Services | 1,179 | 70.5% | 4.71 | 18 | 57 |
| Damage Restoration | 1,172 | 89.4% | 4.73 | 20 | 51 |
| Remodeling Contractors | 1,118 | 80.2% | 4.7 | 12 | 33.8 |
| Podiatrists | 1,112 | 51.8% | 4.46 | 12 | 42 |
| Moving Companies | 1,095 | 89.4% | 4.66 | 55 | 156 |
| Junk Removal & Hauling | 1,085 | 61.1% | 4.85 | 37 | 112.3 |
| Charters & Recreation | 984 | 86.5% | 4.66 | 42 | 170 |
| Waste Management | 905 | 87.2% | 4.27 | 25 | 75.3 |
| Chiropractors | 899 | 90.5% | 4.82 | 21 | 59 |
| Restaurants | 748 | 90.4% | 4.26 | 539 | 1090 |
| Siding & Gutters | 661 | 46% | 4.78 | 18.5 | 54.5 |
| Accountants & Tax | 628 | 83% | 4.54 | 10 | 29 |
| Pest Control | 590 | 94.2% | 4.69 | 39 | 201 |
| Cash For Gold | 513 | 83.6% | 4.4 | 52 | 138 |
| Home Builders | 494 | 91.7% | 4.28 | 5 | 15 |
| Self Storage | 412 | 92% | 4.45 | 56 | 144.8 |
| Deck & Outdoor Living | 308 | 82.5% | 4.76 | 20 | 43 |
| Demolition Contractors | 298 | 69.5% | 4.65 | 8 | 24 |
| Equipment Rental | 245 | 93.9% | 4.51 | 32 | 66.8 |
| Trailer Rental | 221 | 79.6% | 4.56 | 28.5 | 67.8 |
| Property Maintenance | 183 | 54.6% | 4.31 | 4 | 11 |
| Excavation & Site Work | 176 | 84.1% | 4.23 | 4 | 10 |
Largest cities in California
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| Los Angeles | 17,157 | 67.5% | 4.47 | 17 |
| San Diego | 12,625 | 76.1% | 4.61 | 19 |
| San Francisco | 10,514 | 73.2% | 4.53 | 13 |
| San Jose | 9,004 | 68.8% | 4.52 | 14 |
| Sacramento | 7,759 | 67.1% | 4.49 | 14 |
| Fresno | 5,854 | 62.1% | 4.43 | 16 |
| Bakersfield | 5,317 | 58.8% | 4.41 | 17 |
| Riverside | 5,156 | 62.5% | 4.46 | 17 |
| Long Beach | 4,509 | 68.6% | 4.48 | 17 |
| Oakland | 4,490 | 69.2% | 4.5 | 10 |
| Anaheim | 4,428 | 65% | 4.43 | 14 |
| Irvine | 4,225 | 78.7% | 4.54 | 14 |
| Santa Ana | 3,980 | 63.9% | 4.4 | 14 |
| Stockton | 3,037 | 58.4% | 4.35 | 15 |
| Santa Rosa | 3,002 | 72.9% | 4.6 | 12 |
| Glendale | 2,998 | 66.7% | 4.54 | 15 |
| Huntington Beach | 2,978 | 74.7% | 4.6 | 16 |
| Modesto | 2,885 | 62.7% | 4.43 | 18 |
| Pasadena | 2,773 | 76.1% | 4.64 | 13 |
| Newport Beach | 2,673 | 80.1% | 4.64 | 15 |
| Orange | 2,644 | 70.3% | 4.51 | 15 |
| Santa Barbara | 2,590 | 81.7% | 4.58 | 12 |
| Beverly Hills | 2,524 | 82.1% | 4.63 | 13 |
| Rancho Cucamonga | 2,473 | 68.7% | 4.53 | 15 |
| Costa Mesa | 2,419 | 72.8% | 4.57 | 17 |
| San Bernardino | 2,334 | 53% | 4.29 | 19 |
| Santa Monica | 2,299 | 75% | 4.52 | 16 |
| Chula Vista | 2,288 | 66.7% | 4.52 | 21 |
| Ventura | 2,286 | 69% | 4.56 | 16 |
| Torrance | 2,271 | 72.7% | 4.55 | 13 |
| Temecula | 2,250 | 73.2% | 4.66 | 20 |
| Roseville | 2,240 | 77.9% | 4.62 | 19 |
| Corona | 2,208 | 67.8% | 4.53 | 14 |
| Carlsbad | 2,200 | 79.7% | 4.62 | 16 |
| Oxnard | 2,174 | 63.2% | 4.46 | 14 |
| Fremont | 2,144 | 69.2% | 4.45 | 16 |
| Escondido | 2,100 | 66.6% | 4.54 | 17 |
| Burbank | 2,008 | 72.2% | 4.6 | 15 |
Answers
Questions about California businesses
What percentage of California businesses have a website?
69.1% of the 286,049 California local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).
What is the average Google rating for California businesses?
4.52 stars among the local businesses in our directory with 10 or more reviews, 22nd of 50 states (Page One Partner Research, November 2026).
How many Google reviews do California businesses have?
The median is 15 among businesses with reviews; 54+ is top quarter. 64.7% have fewer than 10 (Page One Partner Research, November 2026).
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