Industry report · 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 15,359 pool contractors listed in the Page One Partner directory.
- Listed in our directory
- 15,359
- Average Google rating
- 4.44
- Median reviews
- 25
- Reviews for top quarter
- 73+
- Have a website
- 73.6%
- Meet all 3 benchmarks
- 19%
Key findings
- The Page One Partner directory lists 15,359 pool contractors; the most listed are in California (2,366). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.44 (businesses with 10+ reviews), 48th of 53 trades. 27.3% are rated 4.8 or higher.
- Reviews: among pool contractors with Google reviews, the median has 25; 73+ is top quarter and 209+ top 10%. 54.5% have fewer than 10.
- Websites: 73.6% list a website; of those sites, 48.7% run Google Analytics and 90.3% are mobile-friendly.
- Only 19% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: New York, NY (465 reviews for the local top quarter).
- On Yelp, pool contractors score 3.77 on average against 4.46 on Google.
- The 10% most-reviewed pool contractors hold 89.5% of all the trade's Google reviews.
Page One Partner Research · 15,359 pool contractors in our directory · Updated September 2026 · Methodology
Where our directory lists the most pool contractors
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- California2,366
- Texas2,021
- Florida1,970
- Arizona607
- North Carolina600
- New York523
- Pennsylvania478
- Ohio459
- New Jersey423
- Georgia400
- Tennessee371
- Virginia367
Toughest markets for pool contractors
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
Website adoption is highest in Indiana (87.6%) and lowest in Oregon (62.9%), among states with at least 100 pool contractors.
Pool Contractors by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 2,366 | 4.47 | 12 | 38 | 69.8% |
| Texas | 2,021 | 4.5 | 22 | 66 | 69.9% |
| Florida | 1,970 | 4.49 | 25 | 71 | 76% |
| Arizona | 607 | 4.47 | 24 | 68 | 73.5% |
| North Carolina | 600 | 4.5 | 29 | 76 | 68.7% |
| New York | 523 | 4.37 | 42 | 114 | 75.3% |
| Pennsylvania | 478 | 4.4 | 42.5 | 106.5 | 80.8% |
| Ohio | 459 | 4.41 | 33.5 | 118.5 | 74.3% |
| New Jersey | 423 | 4.39 | 41 | 110.5 | 82.5% |
| Georgia | 400 | 4.46 | 22 | 54 | 80.5% |
| Tennessee | 371 | 4.47 | 25 | 61 | 69.3% |
| Virginia | 367 | 4.41 | 30 | 69 | 70.6% |
| Massachusetts | 304 | 4.35 | 28 | 71 | 72% |
| Maryland | 282 | 4.4 | 33 | 79.5 | 79.1% |
| South Carolina | 275 | 4.49 | 26 | 64 | 77.1% |
| Illinois | 273 | 4.32 | 30 | 84.8 | 78% |
| Nevada | 256 | 4.27 | 19 | 95 | 71.9% |
| Michigan | 254 | 4.38 | 35 | 89.5 | 75.2% |
| Missouri | 223 | 4.38 | 34 | 124.3 | 71.3% |
| Louisiana | 220 | 4.51 | 16 | 38 | 69.5% |
| Oklahoma | 219 | 4.43 | 18 | 51.5 | 64.8% |
| Washington | 207 | 4.45 | 69.5 | 160.8 | 65.7% |
| Alabama | 185 | 4.45 | 26 | 71.3 | 72.4% |
| Indiana | 178 | 4.39 | 35 | 82.8 | 87.6% |
| Colorado | 177 | 4.3 | 34.5 | 111 | 79.1% |
| Connecticut | 175 | 4.33 | 23 | 47 | 86.3% |
| Wisconsin | 161 | 4.47 | 42 | 141.5 | 77.6% |
| Kansas | 149 | 4.41 | 20 | 77 | 65.1% |
| Utah | 148 | 4.55 | 23.5 | 110 | 75.7% |
| Oregon | 143 | 4.49 | 30.5 | 122 | 62.9% |
| Kentucky | 132 | 4.32 | 32.5 | 73.8 | 78.8% |
| Minnesota | 113 | 4.53 | 23 | 92.5 | 80.5% |
| Nebraska | 98 | 4.46 | 23 | 62 | 77.6% |
| New Hampshire | 73 | 4.32 | 49 | 72.5 | 61.6% |
| Iowa | 69 | 4.49 | 25 | 91.5 | 82.6% |
| Arkansas | 64 | 4.41 | 21.5 | 62.5 | 78.1% |
| New Mexico | 58 | 4.23 | 28 | 149 | 69% |
| Mississippi | 56 | 4.36 | 17.5 | 37.5 | 75% |
| Idaho | 49 | 4.48 | 20.5 | 86.5 | 79.6% |
| Hawaii | 48 | 4.32 | 18.5 | 29 | 85.4% |
| Rhode Island | 48 | 4.52 | 56 | 150 | 70.8% |
| Delaware | 32 | 4.53 | 36.5 | 75.5 | 90.6% |
| Maine | 25 | 4.24 | 25 | 31.5 | 88% |
Largest pool contractors markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| Miami, FL | 205 | 4.55 | 18.5 | 57.8 | 70.2% |
| Houston, TX | 204 | 4.39 | 22.5 | 67 | 70.1% |
| Las Vegas, NV | 157 | 4.25 | 18 | 88 | 78.3% |
| Phoenix, AZ | 154 | 4.51 | 21.5 | 58.3 | 66.9% |
| Dallas, TX | 110 | 4.59 | 14 | 45.3 | 62.7% |
| Austin, TX | 101 | 4.69 | 15 | 42 | 83.2% |
| San Antonio, TX | 96 | 4.5 | 15 | 94.5 | 78.1% |
| Fort Lauderdale, FL | 94 | 4.54 | 30 | 107 | 71.3% |
| Tampa, FL | 90 | 4.49 | 31.5 | 62.8 | 73.3% |
| Jacksonville, FL | 86 | 4.33 | 20.5 | 62.8 | 62.8% |
| Los Angeles, CA | 83 | 4.5 | 23 | 105 | 73.5% |
| Charlotte, NC | 83 | 4.56 | 24 | 83 | 57.8% |
| Tucson, AZ | 79 | 4.34 | 16 | 72.5 | 72.2% |
| Orlando, FL | 76 | 4.48 | 24 | 57.8 | 77.6% |
| Fort Worth, TX | 73 | 4.52 | 29 | 95 | 57.5% |
Answers
Questions about pool contractors
How many pool contractors are in the Page One Partner directory?
15,359, as of September 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the pool contractors in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for pool contractors?
4.44 stars among pool contractors with 10 or more reviews; 27.3% are rated 4.8 or higher and 12.3% below 4.0 (Page One Partner Research, September 2026).
How many Google reviews do pool contractors have?
The median is 25 among those with reviews; the top quarter have 73+ and the top 10% 209+. 54.5% have fewer than 10 (Page One Partner Research, September 2026).
What percentage of pool contractors have a website?
73.6% list a website on their Google Business Profile (Page One Partner Research, September 2026).
Which state has the best-rated pool contractors?
Utah (average 4.55), among states with at least 50 pool contractors with 10+ reviews (Page One Partner Research, September 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.