State report · 2026
Wisconsin local business report 2026
Websites, Google reviews and ratings for the 19,016 Wisconsin local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 19,016
- Average Google rating
- 4.52
- rank 29 of 50 states
- No website
- 26.6%
- rank 37 of 50 states
- Fewer than 10 reviews
- 57.1%
- Median reviews
- 19
Key findings
- Wisconsin local businesses in our directory average 4.52 stars on Google (10+ reviews), ranking 29th of the 50 states we measured.
- 26.6% of Wisconsin local businesses list no website: the 37th highest share of 50 states.
- 57.1% have fewer than 10 Google reviews (38th highest); the median business with reviews has 19, and 70+ is top quarter.
- Of Wisconsin local business websites, 54.1% run Google Analytics.
- Least likely to have a website in Wisconsin: doctors and clinics (61.5% without), towing services (43.3% without) and drywall and insulation (43.3% without).
- Best-rated trades in Wisconsin: home inspectors (4.85), pressure washing and exterior cleaning (4.81) and tree services (4.75).
Page One Partner Research · 19,016 Wisconsin businesses in our directory · Updated November 2026 · Methodology
Wisconsin businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Doctors & Clinics61.5%
- Towing Services43.3%
- Drywall & Insulation43.3%
- Handyman Services42.8%
- Carpentry & Cabinets42.5%
- Electricians34.1%
- Roofing Contractors33.1%
- General Contractors32.6%
- Pressure Washing & Exterior Cleaning32.3%
- Attorneys30.7%
- Painters30.7%
- Cleaning Services30%
- Travel Agencies30%
- Locksmiths30%
- Insurance Agencies29.4%
- HVAC Contractors28.5%
- Landscaping & Lawn Care27.3%
- Welding & Metal Fabrication26.7%
- Appraiser25.2%
- Pet Services22%
- Pool Contractors20.4%
- Real Estate20.3%
- Salons & Beauty19.5%
- Auto Repair & Detailing19%
- Flooring & Tile18.3%
- Home Inspectors18.3%
- Plumbers17.6%
- Remodeling Contractors15.6%
- Fence Contractors13.7%
- Concrete, Masonry & Paving8.7%
- Windows, Doors & Garage Doors8.5%
- Interior Design & Architecture2%
- Home Builders0%
Trades in Wisconsin
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 1,887 | 79.7% | 4.36 | 15 | 41 |
| General Contractors | 1,363 | 67.4% | 4.5 | 8 | 21 |
| Attorneys | 1,117 | 69.3% | 4.45 | 11 | 36 |
| Doctors & Clinics | 1,061 | 38.5% | 4.33 | 10 | 37.5 |
| Roofing Contractors | 889 | 66.9% | 4.68 | 23 | 74 |
| HVAC Contractors | 794 | 71.5% | 4.67 | 27 | 92.3 |
| Electricians | 731 | 65.9% | 4.61 | 10 | 23 |
| Landscaping & Lawn Care | 671 | 72.7% | 4.52 | 13 | 40 |
| Auto Repair & Detailing | 525 | 81% | 4.52 | 106 | 249 |
| Insurance Agencies | 520 | 70.6% | 4.56 | 15 | 68 |
| Salons & Beauty | 476 | 80.5% | 4.63 | 79 | 202 |
| Cleaning Services | 466 | 70% | 4.71 | 14 | 46 |
| Pet Services | 446 | 78% | 4.66 | 83 | 175 |
| Pressure Washing & Exterior Cleaning | 322 | 67.7% | 4.81 | 14 | 46 |
| Concrete, Masonry & Paving | 312 | 91.3% | 4.44 | 16 | 46.8 |
| Painters | 293 | 69.3% | 4.74 | 18 | 39 |
| Plumbers | 279 | 82.4% | 4.57 | 36.5 | 137.5 |
| Handyman Services | 276 | 57.2% | 4.73 | 8 | 19 |
| Carpentry & Cabinets | 240 | 57.5% | 4.54 | 8.5 | 20 |
| Welding & Metal Fabrication | 232 | 73.3% | 4.53 | 5 | 13 |
| Towing Services | 217 | 56.7% | 4.3 | 65 | 158 |
| Drywall & Insulation | 215 | 56.7% | 4.56 | 6 | 18 |
| Travel Agencies | 207 | 70% | 4.58 | 12.5 | 38.3 |
| Flooring & Tile | 197 | 81.7% | 4.63 | 21 | 56 |
| Home Inspectors | 164 | 81.7% | 4.85 | 34.5 | 174 |
| Pool Contractors | 152 | 79.6% | 4.46 | 39.5 | 129.3 |
| Fence Contractors | 139 | 86.3% | 4.54 | 22.5 | 53.8 |
| Remodeling Contractors | 128 | 84.4% | 4.71 | 23 | 42.8 |
| Appraiser | 127 | 74.8% | 4.58 | 3 | 5 |
| Locksmiths | 120 | 70% | 4.68 | 97.5 | 159.5 |
| Windows, Doors & Garage Doors | 117 | 91.5% | 4.56 | 46 | 138 |
| Home Builders | 107 | 100% | 4.48 | 10 | 19 |
| Interior Design & Architecture | 102 | 98% | 4.71 | 6 | 9 |
| Podiatrists | 99 | 44.4% | 4.63 | 6.5 | 63.8 |
| Appliance Repair | 94 | 71.3% | 4.41 | 47 | 94 |
| Siding & Gutters | 93 | 54.8% | 4.72 | 22 | 62.5 |
| Security Systems | 90 | 61.1% | 4.25 | 7 | 16.5 |
| Limo Service | 77 | 72.7% | 4.66 | 23.5 | 59 |
| Tree Services | 77 | 87% | 4.75 | 33 | 79 |
| Charters & Recreation | 75 | 93.3% | 4.52 | 31 | 93.5 |
| Damage Restoration | 75 | 94.7% | 4.65 | 47 | 142 |
| Moving Companies | 63 | 90.5% | 4.63 | 66 | 219 |
| Waste Management | 61 | 88.5% | 4.32 | 20 | 59 |
| Solar Installation | 61 | 82% | 4.64 | 25 | 88 |
| Med Spas | 45 | 88.9% | 4.75 | 56 | 163 |
| Auto Glass | 43 | 79.1% | 4.55 | 50.5 | 160.5 |
| Deck & Outdoor Living | 38 | 92.1% | 4.8 | 19.5 | 35.5 |
| Chiropractors | 34 | 94.1% | 4.86 | 39 | 76 |
| Restaurants | 31 | 90.3% | 4.36 | 478.5 | 1158 |
| Excavation & Site Work | 28 | 92.9% | 4.13 | 5 | 7.5 |
| Junk Removal & Hauling | 26 | 88.5% | 4.69 | 36 | 139 |
Largest cities in Wisconsin
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| Milwaukee | 5,646 | 66.2% | 4.43 | 18 |
| Madison | 3,346 | 73.7% | 4.53 | 20 |
Answers
Questions about Wisconsin businesses
What percentage of Wisconsin businesses have a website?
73.4% of the 19,016 Wisconsin local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).
What is the average Google rating for Wisconsin businesses?
4.52 stars among the local businesses in our directory with 10 or more reviews, 29th of 50 states (Page One Partner Research, November 2026).
How many Google reviews do Wisconsin businesses have?
The median is 19 among businesses with reviews; 70+ is top quarter. 57.1% have fewer than 10 (Page One Partner Research, November 2026).
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