Industry report · 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 28,441 plumbers listed in the Page One Partner directory.
- Listed in our directory
- 28,441
- Average Google rating
- 4.62
- Median reviews
- 32
- Reviews for top quarter
- 128+
- Have a website
- 71.2%
- Meet all 3 benchmarks
- 26.7%
Key findings
- The Page One Partner directory lists 28,441 plumbers; the most listed are in California (4,123). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.62 (businesses with 10+ reviews), 26th of 53 trades. 53.7% are rated 4.8 or higher.
- Reviews: among plumbers with Google reviews, the median has 32; 128+ is top quarter and 513+ top 10%. 53% have fewer than 10.
- Websites: 71.2% list a website; of those sites, 49.9% run Google Analytics and 89.1% are mobile-friendly.
- Only 26.7% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: Orlando, FL (830 reviews for the local top quarter).
- On Yelp, plumbers score 3.93 on average against 4.62 on Google.
- The 10% most-reviewed plumbers hold 84.1% of all the trade's Google reviews.
Page One Partner Research · 28,441 plumbers in our directory · Updated September 2026 · Methodology
Where our directory lists the most plumbers
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- California4,123
- New York2,520
- Texas2,059
- Missouri1,818
- Florida1,656
- Illinois1,258
- Georgia1,184
- North Carolina1,175
- Massachusetts951
- Pennsylvania915
- Colorado729
- Arizona686
Toughest markets for plumbers
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
Website adoption is highest in Washington (83%) and lowest in Missouri (42.6%), among states with at least 100 plumbers.
Plumbers by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 4,123 | 4.71 | 30 | 120 | 73% |
| New York | 2,520 | 4.58 | 21 | 64 | 72.5% |
| Texas | 2,059 | 4.59 | 36 | 176 | 71.8% |
| Missouri | 1,818 | 4.55 | 15 | 52 | 42.6% |
| Florida | 1,656 | 4.6 | 46 | 158 | 77.5% |
| Illinois | 1,258 | 4.61 | 40 | 151.3 | 75.7% |
| Georgia | 1,184 | 4.65 | 40 | 151.3 | 73.1% |
| North Carolina | 1,175 | 4.61 | 41 | 143.5 | 76.6% |
| Massachusetts | 951 | 4.65 | 23 | 70 | 65.1% |
| Pennsylvania | 915 | 4.61 | 32 | 108.5 | 70.7% |
| Colorado | 729 | 4.67 | 42 | 170.3 | 74.6% |
| Arizona | 686 | 4.68 | 60 | 259 | 79.3% |
| New Jersey | 668 | 4.62 | 29 | 98 | 68.7% |
| Ohio | 618 | 4.6 | 41 | 157.5 | 75.7% |
| Washington | 493 | 4.69 | 44 | 232 | 83% |
| Michigan | 484 | 4.57 | 50 | 142.8 | 66.3% |
| Connecticut | 471 | 4.59 | 17 | 47 | 65.2% |
| Virginia | 416 | 4.57 | 37 | 200 | 66.8% |
| Tennessee | 384 | 4.58 | 35 | 189 | 68.5% |
| Alabama | 366 | 4.59 | 26 | 113 | 71.9% |
| Maryland | 362 | 4.63 | 36.5 | 157.5 | 75.1% |
| Oregon | 349 | 4.62 | 33.5 | 169.3 | 74.8% |
| South Carolina | 348 | 4.68 | 43.5 | 234.3 | 74.7% |
| Utah | 333 | 4.77 | 64 | 229.8 | 80.2% |
| Kansas | 328 | 4.63 | 30 | 124 | 66.5% |
| Nevada | 293 | 4.63 | 41 | 168 | 77.5% |
| Indiana | 288 | 4.6 | 41 | 156.8 | 77.1% |
| Minnesota | 278 | 4.62 | 27 | 114 | 74.8% |
| Wisconsin | 277 | 4.56 | 37 | 138 | 82.7% |
| Oklahoma | 267 | 4.59 | 40.5 | 181.8 | 77.5% |
| New Mexico | 246 | 4.43 | 27 | 85.3 | 56.9% |
| Iowa | 221 | 4.46 | 21 | 62.5 | 72.4% |
| Arkansas | 194 | 4.53 | 17 | 79.5 | 73.2% |
| Louisiana | 193 | 4.53 | 22 | 132 | 76.7% |
| Idaho | 174 | 4.73 | 43.5 | 255 | 79.3% |
| Nebraska | 150 | 4.62 | 30 | 120 | 79.3% |
| New Hampshire | 141 | 4.57 | 21 | 59 | 70.9% |
| Kentucky | 123 | 4.65 | 27 | 128.5 | 73.2% |
| Montana | 122 | 4.52 | 21 | 69 | 79.5% |
| Rhode Island | 111 | 4.55 | 35 | 95 | 67.6% |
| Delaware | 92 | 4.56 | 20.5 | 66.3 | 62% |
| Hawaii | 79 | 4.49 | 25 | 274.5 | 62% |
| North Dakota | 76 | 4.63 | 14 | 36 | 67.1% |
| Mississippi | 74 | 4.45 | 9 | 17.8 | 64.9% |
| Vermont | 72 | 4.53 | 9 | 38.5 | 70.8% |
| Alaska | 64 | 4.51 | 23.5 | 58.3 | 76.6% |
| South Dakota | 62 | 4.63 | 19 | 63.3 | 72.6% |
| Maine | 61 | 4.58 | 24 | 56 | 72.1% |
| District of Columbia | 52 | 4.34 | 21.5 | 87.8 | 57.7% |
| Wyoming | 37 | 4.55 | 71 | 114.8 | 70.3% |
Largest plumbers markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| Brooklyn, NY | 408 | 4.64 | 17.5 | 67 | 70.6% |
| St. Louis, MO | 306 | 4.51 | 14 | 51.5 | 44.1% |
| New York, NY | 266 | 4.57 | 20 | 51 | 75.6% |
| Chicago, IL | 258 | 4.55 | 40 | 97 | 76.4% |
| Los Angeles, CA | 178 | 4.66 | 20 | 58.3 | 67.4% |
| Kansas City, MO | 165 | 4.66 | 21 | 89 | 43.6% |
| Denver, CO | 161 | 4.64 | 54 | 244.3 | 75.2% |
| Philadelphia, PA | 159 | 4.61 | 23 | 67.8 | 60.4% |
| Bronx, NY | 155 | 4.48 | 12 | 40 | 58.1% |
| Houston, TX | 143 | 4.59 | 53 | 202 | 73.4% |
| San Diego, CA | 138 | 4.75 | 54 | 233 | 82.6% |
| Atlanta, GA | 136 | 4.7 | 30.5 | 123.5 | 65.4% |
| Phoenix, AZ | 132 | 4.66 | 69.5 | 433.3 | 77.3% |
| Miami, FL | 128 | 4.58 | 47 | 110 | 75.8% |
| Albuquerque, NM | 127 | 4.45 | 32 | 80.3 | 64.6% |
Answers
Questions about plumbers
How many plumbers are in the Page One Partner directory?
28,441, as of September 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the plumbers in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for plumbers?
4.62 stars among plumbers with 10 or more reviews; 53.7% are rated 4.8 or higher and 7.8% below 4.0 (Page One Partner Research, September 2026).
How many Google reviews do plumbers have?
The median is 32 among those with reviews; the top quarter have 128+ and the top 10% 513+. 53% have fewer than 10 (Page One Partner Research, September 2026).
What percentage of plumbers have a website?
71.2% list a website on their Google Business Profile (Page One Partner Research, September 2026).
Which state has the best-rated plumbers?
Utah (average 4.77), among states with at least 50 plumbers with 10+ reviews (Page One Partner Research, September 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.