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State report · 2026

Connecticut local business report 2026

Websites, Google reviews and ratings for the 19,569 Connecticut local businesses listed in the Page One Partner directory, and how each trade compares.

Listed in our directory
19,569
Average Google rating
4.53
rank 20 of 50 states
No website
28.9%
rank 28 of 50 states
Fewer than 10 reviews
62.2%
Median reviews
15

Key findings

  • Connecticut local businesses in our directory average 4.53 stars on Google (10+ reviews), ranking 20th of the 50 states we measured.
  • 28.9% of Connecticut local businesses list no website: the 28th highest share of 50 states.
  • 62.2% have fewer than 10 Google reviews (8th highest); the median business with reviews has 15, and 53+ is top quarter.
  • Of Connecticut local business websites, 50% run Google Analytics.
  • Least likely to have a website in Connecticut: carpentry and cabinets (52.1% without), handyman services (51.7% without) and doctors and clinics (50.9% without).
  • Best-rated trades in Connecticut: painters (4.88), pressure washing and exterior cleaning (4.86) and home inspectors (4.86).

Page One Partner Research · 19,569 Connecticut businesses in our directory · Updated November 2026 · Methodology

Trades in Connecticut

TradeListedHas a websiteAvg ratingMedian reviewsTop-quarter reviews
Real Estate1,89476.9%4.581129
General Contractors1,82863.2%4.62618.3
Attorneys1,48465.6%4.59928
Doctors & Clinics1,23749.1%4.281242
Roofing Contractors95765.4%4.732372
Electricians85861.3%4.71721.5
HVAC Contractors80864.9%4.562173.8
Landscaping & Lawn Care59777.1%4.56826
Cleaning Services54662.1%4.813.540.5
Plumbers47165.2%4.591747
Auto Repair & Detailing46485.8%4.4774189
Concrete, Masonry & Paving35876%4.551238.5
Carpentry & Cabinets33047.9%4.63517
Painters31765.3%4.882248
Handyman Services29048.3%4.86621
Salons & Beauty28479.6%4.5363129.5
Pet Services27276.8%4.5970130
Pressure Washing & Exterior Cleaning25666.8%4.862559
Flooring & Tile24783.8%4.721849.8
Fence Contractors21674.5%4.632163
Pool Contractors19385%4.362144.3
Welding & Metal Fabrication18762.6%4.55512
Travel Agencies17075.9%4.67619
Security Systems16163.4%4.41717.5
Limo Service14779.6%4.61566
Home Inspectors13887%4.8632.5135
Remodeling Contractors13084.6%4.7715.543.3
Interior Design & Architecture12997.7%4.84513
Waste Management12888.3%4.171443.3
Appraiser12778.7%4.6336
Drywall & Insulation12659.5%4.76511
Solar Installation12683.3%4.2214.563
Towing Services11159.5%3.9662137.5
Tree Services9288%4.792474.5
Damage Restoration9195.6%4.734586
Siding & Gutters8957.3%4.851455
Appliance Repair8764.4%4.532675.5
Moving Companies8592.9%4.6461173
Podiatrists8458.3%4.5914145
Windows, Doors & Garage Doors8191.4%4.422779.3
Locksmiths7178.9%4.7675.5132
Home Builders6889.7%4.86712.5
Cash For Gold6777.6%4.3845.5108.5
Auto Glass6051.7%4.6837113
Junk Removal & Hauling5468.5%4.7555.5152.5
Insurance Agencies5090%4.4330.564.3
Med Spas3987.2%4.736117.5
Chiropractors3889.5%4.841934
Excavation & Site Work3378.8%4.18816
Property Maintenance2944.8%4.6715
Charters & Recreation2986.2%4.782649
Restaurants2788.9%4.29767.51177.5
Garage Doors2688.5%4.7144.576

Largest cities in Connecticut

CityListedHas a websiteAvg ratingMedian reviews
Stamford2,16967.5%4.5813

Answers

Questions about Connecticut businesses

What percentage of Connecticut businesses have a website?

71.1% of the 19,569 Connecticut local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).

What is the average Google rating for Connecticut businesses?

4.53 stars among the local businesses in our directory with 10 or more reviews, 20th of 50 states (Page One Partner Research, November 2026).

How many Google reviews do Connecticut businesses have?

The median is 15 among businesses with reviews; 53+ is top quarter. 62.2% have fewer than 10 (Page One Partner Research, November 2026).

For business owners

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Writing about this data?

Every figure is free to cite and chart under CC BY 4.0. Credit “Page One Partner Research” and link to this page. The numbers describe businesses listed in our directory, not every business in the country.

How we collect the data · info@pageoneinsights.com