Industry report · 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 53,128 cleaning services listed in the Page One Partner directory.
- Listed in our directory
- 53,128
- Average Google rating
- 4.69
- Median reviews
- 17
- Reviews for top quarter
- 57+
- Have a website
- 64.3%
- Meet all 3 benchmarks
- 22.4%
Key findings
- The Page One Partner directory lists 53,128 cleaning services; the most listed are in California (8,783). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.69 (businesses with 10+ reviews), 17th of 53 trades. 62.4% are rated 4.8 or higher.
- Reviews: among cleaning services with Google reviews, the median has 17; 57+ is top quarter and 172+ top 10%. 65.8% have fewer than 10.
- Websites: 64.3% list a website; of those sites, 46% run Google Analytics and 92.2% are mobile-friendly.
- Only 22.4% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: Ann Arbor, MI (324 reviews for the local top quarter).
- On Yelp, cleaning services score 4.25 on average against 4.69 on Google.
- The 10% most-reviewed cleaning services hold 81.3% of all the trade's Google reviews.
Page One Partner Research · 53,128 cleaning services in our directory · Updated September 2026 · Methodology
Where our directory lists the most cleaning services
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- California8,783
- Florida5,576
- Texas5,010
- Illinois3,254
- New York2,202
- Arizona1,829
- North Carolina1,823
- Ohio1,546
- Georgia1,457
- Pennsylvania1,436
- Colorado1,224
- Michigan1,131
Toughest markets for cleaning services
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
Website adoption is highest in Rhode Island (83%) and lowest in Alabama (51.9%), among states with at least 100 cleaning services.
Cleaning Services by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 8,783 | 4.68 | 13 | 41 | 63.7% |
| Florida | 5,576 | 4.75 | 18 | 60 | 63.2% |
| Texas | 5,010 | 4.64 | 21 | 72 | 65.6% |
| Illinois | 3,254 | 4.67 | 18 | 52 | 62.8% |
| New York | 2,202 | 4.65 | 16 | 54 | 72.8% |
| Arizona | 1,829 | 4.69 | 21 | 81 | 65.8% |
| North Carolina | 1,823 | 4.72 | 19 | 65 | 64.2% |
| Ohio | 1,546 | 4.67 | 15 | 54.3 | 57.8% |
| Georgia | 1,457 | 4.73 | 18.5 | 68 | 64% |
| Pennsylvania | 1,436 | 4.72 | 17 | 56 | 64.8% |
| Colorado | 1,224 | 4.7 | 25 | 95 | 64.4% |
| Michigan | 1,131 | 4.63 | 20 | 66 | 57.6% |
| Massachusetts | 1,002 | 4.77 | 15 | 45 | 68.3% |
| Washington | 996 | 4.73 | 21 | 75 | 72.6% |
| Virginia | 987 | 4.64 | 17 | 59 | 66% |
| Tennessee | 965 | 4.7 | 17 | 63.8 | 58.4% |
| Nevada | 952 | 4.61 | 16 | 62.3 | 67% |
| Maryland | 935 | 4.69 | 19 | 67 | 66.6% |
| Indiana | 871 | 4.71 | 15 | 48.8 | 58.6% |
| New Jersey | 871 | 4.73 | 18 | 64 | 65.6% |
| Missouri | 841 | 4.63 | 15 | 61.8 | 61.1% |
| Alabama | 711 | 4.71 | 12 | 53 | 51.9% |
| South Carolina | 685 | 4.69 | 19 | 59 | 66.9% |
| Oregon | 680 | 4.75 | 19 | 74 | 71.6% |
| Utah | 647 | 4.71 | 28 | 89 | 69.2% |
| Minnesota | 621 | 4.65 | 14.5 | 58.8 | 63.6% |
| Connecticut | 581 | 4.77 | 13.5 | 41.8 | 63.3% |
| Oklahoma | 575 | 4.68 | 17 | 76 | 57.9% |
| Louisiana | 522 | 4.66 | 10 | 33.5 | 55.6% |
| Wisconsin | 485 | 4.67 | 15 | 46 | 70.1% |
| Kansas | 470 | 4.64 | 16.5 | 59.3 | 54.7% |
| Kentucky | 368 | 4.72 | 17 | 80 | 58.2% |
| Nebraska | 366 | 4.71 | 15 | 59 | 62.8% |
| Idaho | 333 | 4.77 | 29 | 112.3 | 74.8% |
| New Mexico | 314 | 4.69 | 15 | 68 | 58.3% |
| Hawaii | 278 | 4.8 | 7 | 28.3 | 59.7% |
| Iowa | 264 | 4.67 | 18 | 57 | 65.2% |
| District of Columbia | 243 | 4.56 | 19.5 | 46 | 73.7% |
| Arkansas | 218 | 4.61 | 12 | 36 | 57.8% |
| Delaware | 161 | 4.71 | 14 | 27 | 68.3% |
| New Hampshire | 150 | 4.69 | 15 | 35 | 76.7% |
| Montana | 123 | 4.65 | 17 | 47.5 | 71.5% |
| Mississippi | 107 | 4.5 | 13 | 30 | 52.3% |
| Rhode Island | 100 | 4.7 | 11.5 | 37.3 | 83% |
| North Dakota | 97 | 4.67 | 17 | 41 | 73.2% |
| Alaska | 89 | 4.66 | 12 | 55.5 | 76.4% |
| Vermont | 76 | 4.43 | 7.5 | 18.5 | 59.2% |
| South Dakota | 71 | 4.58 | 16 | 45 | 81.7% |
| Maine | 59 | 4.61 | 17 | 78 | 81.4% |
| Wyoming | 30 | 4.67 | 20 | 54 | 90% |
Largest cleaning services markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| Chicago, IL | 834 | 4.72 | 20 | 58 | 57.3% |
| Houston, TX | 696 | 4.65 | 21 | 57 | 63.5% |
| New York, NY | 615 | 4.63 | 19 | 59 | 82.8% |
| Miami, FL | 592 | 4.77 | 15 | 49 | 61.3% |
| Los Angeles, CA | 583 | 4.65 | 10 | 40 | 57.5% |
| Las Vegas, NV | 516 | 4.61 | 19 | 74 | 67.4% |
| Phoenix, AZ | 514 | 4.66 | 18.5 | 61.5 | 61.7% |
| Philadelphia, PA | 513 | 4.72 | 19 | 61 | 54% |
| Dallas, TX | 473 | 4.65 | 19 | 74.5 | 59% |
| Tampa, FL | 471 | 4.73 | 12 | 53 | 62.4% |
| Atlanta, GA | 457 | 4.72 | 18.5 | 77.5 | 64.1% |
| Austin, TX | 454 | 4.74 | 31 | 117 | 67.2% |
| San Diego, CA | 441 | 4.73 | 18.5 | 60.3 | 74.4% |
| San Antonio, TX | 429 | 4.7 | 24.5 | 85.3 | 60.4% |
| Orlando, FL | 410 | 4.77 | 17 | 61 | 65.4% |
Answers
Questions about cleaning services
How many cleaning services are in the Page One Partner directory?
53,128, as of September 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the cleaning services in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for cleaning services?
4.69 stars among cleaning services with 10 or more reviews; 62.4% are rated 4.8 or higher and 6.9% below 4.0 (Page One Partner Research, September 2026).
How many Google reviews do cleaning services have?
The median is 17 among those with reviews; the top quarter have 57+ and the top 10% 172+. 65.8% have fewer than 10 (Page One Partner Research, September 2026).
What percentage of cleaning services have a website?
64.3% list a website on their Google Business Profile (Page One Partner Research, September 2026).
Which state has the best-rated cleaning services?
Hawaii (average 4.8), among states with at least 50 cleaning services with 10+ reviews (Page One Partner Research, September 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.