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State report · 2026

Pennsylvania local business report 2026

Websites, Google reviews and ratings for the 55,451 Pennsylvania local businesses listed in the Page One Partner directory, and how each trade compares.

Listed in our directory
55,451
Average Google rating
4.54
rank 19 of 50 states
No website
29.4%
rank 26 of 50 states
Fewer than 10 reviews
57.7%
Median reviews
20

Key findings

  • Pennsylvania local businesses in our directory average 4.54 stars on Google (10+ reviews), ranking 19th of the 50 states we measured.
  • 29.4% of Pennsylvania local businesses list no website: the 26th highest share of 50 states.
  • 57.7% have fewer than 10 Google reviews (35th highest); the median business with reviews has 20, and 70+ is top quarter.
  • Of Pennsylvania local business websites, 51.5% run Google Analytics.
  • Least likely to have a website in Pennsylvania: podiatrists (63.1% without), doctors and clinics (58.9% without) and handyman services (57.4% without).
  • Best-rated trades in Pennsylvania: pressure washing and exterior cleaning (4.85), home inspectors (4.83) and deck and outdoor living (4.79).

Page One Partner Research · 55,451 Pennsylvania businesses in our directory · Updated November 2026 · Methodology

Trades in Pennsylvania

TradeListedHas a websiteAvg ratingMedian reviewsTop-quarter reviews
General Contractors5,04766.1%4.57720
Landscaping & Lawn Care4,97160.2%4.62926
Real Estate3,99079%4.461538
Roofing Contractors3,47560.9%4.711864
Attorneys2,77270.2%4.51239
Doctors & Clinics2,50641.1%4.241344
HVAC Contractors2,06367.3%4.730123.5
Auto Repair & Detailing1,85679.4%4.677176
Electricians1,85360%4.731033.8
Cleaning Services1,34464.7%4.771555
Pet Services1,00068.3%4.6467145
Handyman Services95742.6%4.78829
Plumbers91570.7%4.6132108.5
Concrete, Masonry & Paving89383.2%4.541542.3
Insurance Agencies87774.9%4.612279.3
Salons & Beauty87080.7%4.691.5178.8
Pressure Washing & Exterior Cleaning75271.5%4.852079.3
Windows, Doors & Garage Doors70075.1%4.6325.585
Painters67664.2%4.781653
Tree Services66077.7%4.712469.5
Flooring & Tile61878%4.612461.3
Towing Services57753.2%4.3243111.5
Pool Contractors51481.3%4.439.594
Travel Agencies45572.7%4.651342
Carpentry & Cabinets44159.4%4.76620
Fence Contractors40381.6%4.632163.3
Podiatrists36336.9%4.321036
Home Inspectors35587.3%4.8327154.5
Remodeling Contractors35490.1%4.72354
Drywall & Insulation32562.5%4.69723.5
Interior Design & Architecture32094.7%4.76413
Welding & Metal Fabrication30268.2%4.636.515.8
Appraiser28281.2%4.33411
Locksmiths27468.2%4.7185189
Solar Installation26780.5%4.551545.8
Auto Glass25576.5%4.6236.588
Appliance Repair24466%4.2440138
Damage Restoration24490.6%4.636109
Moving Companies23187%4.6895.5216.5
Limo Service23070.9%4.652771.3
Security Systems22367.3%4.56824
Home Builders21598.1%4.4828
Waste Management20491.7%4.143076.5
Siding & Gutters20458.3%4.722177
Excavation & Site Work19183.2%4.54817.8
Junk Removal & Hauling18665.1%4.773990
Restaurants17692%4.27771501.8
Garage Doors12980.6%4.7369.5225
Charters & Recreation12588.8%4.648183.3
Deck & Outdoor Living12279.5%4.793670.3
Med Spas11896.6%4.6967167.3
Cash For Gold9180.2%4.4657115.8
Pest Control7497.3%4.7892346
Demolition Contractors6259.7%4.682636.8
Chiropractors5094%4.892270
Property Maintenance4766%4.39919
Self Storage4687%4.3349.5127
Trailer Rental3994.9%4.5345119
Accountants & Tax3987.2%4.21327.3
Equipment Rental3897.4%4.573378

Largest cities in Pennsylvania

CityListedHas a websiteAvg ratingMedian reviews
Philadelphia10,26365.8%4.4721
Pittsburgh6,35266.2%4.5117
Allentown2,12963.5%4.4720

Answers

Questions about Pennsylvania businesses

What percentage of Pennsylvania businesses have a website?

70.6% of the 55,451 Pennsylvania local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).

What is the average Google rating for Pennsylvania businesses?

4.54 stars among the local businesses in our directory with 10 or more reviews, 19th of 50 states (Page One Partner Research, November 2026).

How many Google reviews do Pennsylvania businesses have?

The median is 20 among businesses with reviews; 70+ is top quarter. 57.7% have fewer than 10 (Page One Partner Research, November 2026).

For business owners

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How we collect the data · info@pageoneinsights.com