Industry report · 2026
Appraiser: industry report 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 8,371 appraiser listed in the Page One Partner directory.
- Listed in our directory
- 8,371
- Average Google rating
- 4.5
- Median reviews
- 3
- Reviews for top quarter
- 10+
- Have a website
- 77.1%
- Meet all 3 benchmarks
- 13.1%
Key findings
- The Page One Partner directory lists 8,371 appraiser; the most listed are in California (1,352). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.5 (businesses with 10+ reviews), 48th of 60 trades. 60% are rated 4.8 or higher.
- Reviews: among appraiser with Google reviews, the median has 3; 10+ is top quarter and 30+ top 10%. 88.6% have fewer than 10.
- Websites: 77.1% list a website; of those sites, 27.2% run Google Analytics and 81.1% are mobile-friendly.
- Only 13.1% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: Portland, OR (35 reviews for the local top quarter).
- On Yelp, appraiser score 3.9 on average against 4.33 on Google.
- The 10% most-reviewed appraiser hold 82.9% of all the trade's Google reviews.
Page One Partner Research · 8,371 appraiser in our directory · Updated November 2026 · Methodology
Where our directory lists the most appraiser
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- California1,352
- Florida735
- Texas675
- New York404
- Illinois325
- Pennsylvania282
- North Carolina263
- Ohio246
- Michigan241
- Georgia227
- Arizona225
- Colorado216
Toughest markets for appraiser
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
Website adoption is highest in Washington (85.9%) and lowest in Alabama (59.5%), among states with at least 100 appraiser.
Appraiser by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 1,352 | 4.74 | 3 | 12 | 75.5% |
| Florida | 735 | 4.68 | 4 | 12.3 | 82.9% |
| Texas | 675 | 4.5 | 4 | 10 | 76.4% |
| New York | 404 | 4.61 | 3 | 10 | 80.7% |
| Illinois | 325 | 4.4 | 3 | 11 | 78.2% |
| Pennsylvania | 282 | 4.33 | 4 | 11 | 81.2% |
| North Carolina | 263 | 4.44 | 3 | 7 | 82.5% |
| Ohio | 246 | 4.34 | 3 | 6.5 | 78.5% |
| Michigan | 241 | 4.25 | 6 | 17 | 73% |
| Georgia | 227 | 4.3 | 3 | 13 | 75.3% |
| Arizona | 225 | 4.54 | 3 | 10 | 80.9% |
| Colorado | 216 | 4.59 | 3 | 10 | 80.6% |
| Massachusetts | 201 | 4.2 | 3 | 6.5 | 83.6% |
| Washington | 191 | 4.35 | 4 | 14 | 85.9% |
| Tennessee | 166 | 3.99 | 3 | 9.5 | 81.9% |
| Virginia | 160 | 4.86 | 3 | 9.3 | 72.5% |
| Maryland | 154 | 4.65 | 3 | 9 | 79.2% |
| New Jersey | 153 | 4.12 | 2 | 7.5 | 84.3% |
| Indiana | 132 | 4.0 | 3 | 6 | 67.4% |
| South Carolina | 131 | 4.75 | 3 | 8 | 66.4% |
| Connecticut | 127 | 4.63 | 3 | 6 | 78.7% |
| Wisconsin | 127 | 4.58 | 3 | 5 | 74.8% |
| Louisiana | 125 | 4.85 | 3 | 8 | 72.8% |
| Oregon | 123 | 4.58 | 5 | 23.5 | 78.9% |
| Minnesota | 121 | 4.56 | 2 | 8 | 83.5% |
| Alabama | 111 | 3.57 | 3 | 7 | 59.5% |
| Nevada | 107 | 4.86 | 3 | 6 | 70.1% |
| Missouri | 101 | 3.9 | 4 | 13 | 78.2% |
| Utah | 96 | 4.36 | 6 | 24 | 78.1% |
| Oklahoma | 91 | 4.41 | 3 | 10.3 | 68.1% |
| Kansas | 80 | 4.2 | 2 | 4 | 78.8% |
| Kentucky | 78 | 4.7 | 2 | 5 | 70.5% |
| New Mexico | 63 | 4.6 | 2 | 9 | 68.3% |
| Idaho | 62 | 4.9 | 2 | 4 | 67.7% |
| Iowa | 57 | 3.9 | 2 | 5 | 71.9% |
| Montana | 50 | — | 1 | 2 | 76% |
| Nebraska | 49 | 4.75 | 2 | 6.5 | 63.3% |
| Arkansas | 43 | 4.25 | 3 | 8 | 72.1% |
| New Hampshire | 38 | 4.43 | 2 | 10.5 | 63.2% |
| Rhode Island | 37 | — | 2 | 4.5 | 78.4% |
| Vermont | 34 | 2.7 | 2 | 3 | 41.2% |
| Hawaii | 29 | 4.9 | 12 | 21 | 86.2% |
Largest appraiser markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| New York, NY | 115 | 4.46 | 4 | 15.3 | 86.1% |
| Miami, FL | 99 | 4.86 | 7 | 17.5 | 76.8% |
| Houston, TX | 87 | 4.45 | 6 | 13 | 88.5% |
| Chicago, IL | 76 | 4.13 | 3 | 14 | 90.8% |
| Los Angeles, CA | 74 | 4.78 | 8 | 22 | 77% |
| Dallas, TX | 73 | 4.55 | 5.5 | 16 | 74% |
| Denver, CO | 65 | 4.73 | 5 | 32.3 | 81.5% |
| Austin, TX | 64 | 4.53 | 4 | 10 | 89.1% |
| San Francisco, CA | 61 | 5.0 | 2 | 6 | 88.5% |
| Atlanta, GA | 58 | 4.2 | 2 | 12.3 | 82.8% |
| San Diego, CA | 57 | 4.83 | 5 | 13.5 | 86% |
| Tampa, FL | 53 | 4.98 | 4 | 10 | 92.5% |
| Phoenix, AZ | 47 | 3.9 | 3 | 17 | 83% |
| Portland, OR | 46 | 4.58 | 9 | 35 | 82.6% |
| Seattle, WA | 45 | 4.16 | 3.5 | 14 | 86.7% |
Answers
Questions about appraiser
How many appraiser are in the Page One Partner directory?
8,371, as of November 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the appraiser in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for appraiser?
4.5 stars among appraiser with 10 or more reviews; 60% are rated 4.8 or higher and 16.3% below 4.0 (Page One Partner Research, November 2026).
How many Google reviews do appraiser have?
The median is 3 among those with reviews; the top quarter have 10+ and the top 10% 30+. 88.6% have fewer than 10 (Page One Partner Research, November 2026).
What percentage of appraiser have a website?
77.1% list a website on their Google Business Profile (Page One Partner Research, November 2026).
Which state has the best-rated appraiser?
California (average 4.74), among states with at least 50 appraiser with 10+ reviews (Page One Partner Research, November 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.
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