State report · 2026
Websites, Google reviews and ratings for the 29,363 New Jersey local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 29,363
- Average Google rating
- 4.55
- rank 16 of 50 states
- No website
- 31.5%
- rank 12 of 50 states
- Fewer than 10 reviews
- 57.7%
- Median reviews
- 21
Key findings
- New Jersey local businesses in our directory average 4.55 stars on Google (10+ reviews), ranking 16th of the 50 states we measured.
- 31.5% of New Jersey local businesses list no website: the 12th highest share of 50 states.
- 57.7% have fewer than 10 Google reviews (34th highest); the median business with reviews has 21, and 74+ is top quarter.
- Of New Jersey local business websites, 48.6% run Google Analytics.
- Least likely to have a website in New Jersey: doctors and clinics (56.8% without), towing services (49.3% without) and handyman services (48.9% without).
- Best-rated trades in New Jersey: home inspectors (4.87), pressure washing and exterior cleaning (4.86) and siding and gutters (4.83).
Page One Partner Research · 29,363 New Jersey businesses in our directory · Updated September 2026 · Methodology
New Jersey businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Doctors & Clinics56.8%
- Towing Services49.3%
- Handyman Services48.9%
- Drywall & Insulation46.2%
- Carpentry & Cabinets44%
- Locksmiths42.6%
- Attorneys40.9%
- Painters40.6%
- Electricians40.2%
- General Contractors39.8%
- Siding & Gutters39.1%
- Welding & Metal Fabrication38.9%
- Limo Service38.8%
- HVAC Contractors38.7%
- Podiatrists38.3%
- Roofing Contractors34.5%
- Cleaning Services34.4%
- Plumbers31.3%
- Windows, Doors & Garage Doors31%
- Auto Repair & Detailing30.7%
- Pressure Washing & Exterior Cleaning28.6%
- Junk Removal & Hauling27.9%
- Insurance Agencies27.3%
- Landscaping & Lawn Care25.7%
- Salons & Beauty25.5%
- Flooring & Tile24.4%
- Fence Contractors23.7%
- Pet Services23.6%
- Real Estate19.5%
- Concrete, Masonry & Paving19.2%
- Tree Services19.1%
- Pool Contractors17.5%
- Solar Installation17%
- Appraiser15.7%
- Remodeling Contractors11.4%
- Damage Restoration11.1%
- Moving Companies9.9%
- Home Inspectors9.7%
- Waste Management8.3%
Trades in New Jersey
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| General Contractors | 2,570 | 60.2% | 4.73 | 9 | 28 |
| Real Estate | 2,337 | 80.5% | 4.53 | 13 | 35 |
| Roofing Contractors | 1,598 | 65.5% | 4.8 | 25 | 90 |
| Attorneys | 1,535 | 59.1% | 4.59 | 14 | 48.5 |
| HVAC Contractors | 1,381 | 61.3% | 4.67 | 24 | 104 |
| Doctors & Clinics | 1,265 | 43.2% | 4.21 | 21 | 73 |
| Electricians | 1,218 | 59.8% | 4.72 | 11 | 36 |
| Landscaping & Lawn Care | 1,010 | 74.3% | 4.56 | 13 | 39.3 |
| Cleaning Services | 871 | 65.6% | 4.73 | 18 | 64 |
| Auto Repair & Detailing | 730 | 69.3% | 4.48 | 64.5 | 180 |
| Plumbers | 668 | 68.7% | 4.62 | 29 | 98 |
| Handyman Services | 613 | 51.1% | 4.66 | 18 | 49 |
| Pet Services | 567 | 76.4% | 4.61 | 73 | 156 |
| Concrete, Masonry & Paving | 468 | 80.8% | 4.66 | 22 | 76 |
| Flooring & Tile | 435 | 75.6% | 4.72 | 19 | 60 |
| Pressure Washing & Exterior Cleaning | 423 | 71.4% | 4.86 | 31.5 | 100.3 |
| Pool Contractors | 423 | 82.5% | 4.39 | 41 | 110.5 |
| Insurance Agencies | 422 | 72.7% | 4.55 | 18 | 88 |
| Salons & Beauty | 420 | 74.5% | 4.44 | 112 | 211 |
| Painters | 414 | 59.4% | 4.79 | 14 | 45 |
| Limo Service | 366 | 61.2% | 4.59 | 25 | 109 |
| Home Inspectors | 340 | 90.3% | 4.87 | 49 | 120.5 |
| Fence Contractors | 321 | 76.3% | 4.64 | 37 | 107 |
| Windows, Doors & Garage Doors | 310 | 69% | 4.61 | 35 | 118.8 |
| Solar Installation | 306 | 83% | 4.5 | 13 | 42.5 |
| Towing Services | 292 | 50.7% | 4.02 | 46 | 113 |
| Carpentry & Cabinets | 275 | 56% | 4.78 | 9 | 25.5 |
| Podiatrists | 253 | 61.7% | 4.69 | 17 | 76.5 |
| Siding & Gutters | 202 | 60.9% | 4.83 | 21 | 59 |
| Drywall & Insulation | 195 | 53.8% | 4.46 | 7 | 25.3 |
| Welding & Metal Fabrication | 193 | 61.1% | 4.7 | 6 | 17 |
| Moving Companies | 172 | 90.1% | 4.52 | 106 | 270.8 |
| Locksmiths | 169 | 57.4% | 4.64 | 91.5 | 194.8 |
| Appraiser | 153 | 84.3% | 4.12 | 2 | 7.5 |
| Remodeling Contractors | 149 | 88.6% | 4.77 | 28 | 60.5 |
| Tree Services | 136 | 80.9% | 4.71 | 44 | 134 |
| Junk Removal & Hauling | 129 | 72.1% | 4.69 | 36 | 157 |
| Waste Management | 120 | 91.7% | 4.13 | 27 | 58.5 |
| Damage Restoration | 117 | 88.9% | 4.8 | 42 | 110.3 |
| Excavation & Site Work | 77 | 71.4% | 4.63 | 10.5 | 23.5 |
| Interior Design & Architecture | 70 | 97.1% | 4.57 | 9 | 20 |
| Home Builders | 53 | 81.1% | 4.44 | 7.5 | 14 |
| Chiropractors | 50 | 80% | 4.85 | 12 | 87.8 |
| Restaurants | 48 | 81.3% | 4.2 | 574 | 927.5 |
| Deck & Outdoor Living | 41 | 75.6% | 4.72 | 18 | 81 |
| Charters & Recreation | 41 | 87.8% | 4.47 | 14 | 126 |
| Accountants & Tax | 35 | 85.7% | 4.55 | 11.5 | 52 |
| Pest Control | 35 | 97.1% | 4.8 | 105.5 | 262 |
| Trailer Rental | 31 | 83.9% | 4.59 | 38 | 68 |
| Self Storage | 27 | 88.9% | 4.49 | 95.5 | 158.8 |
Largest cities in New Jersey
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| Newark | 2,892 | 55.7% | 4.34 | 14 |
| Jersey City | 2,608 | 64.2% | 4.4 | 23 |
Answers
Questions about New Jersey businesses
What percentage of New Jersey businesses have a website?
68.5% of the 29,363 New Jersey local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, September 2026).
What is the average Google rating for New Jersey businesses?
4.55 stars among the local businesses in our directory with 10 or more reviews, 16th of 50 states (Page One Partner Research, September 2026).
How many Google reviews do New Jersey businesses have?
The median is 21 among businesses with reviews; 74+ is top quarter. 57.7% have fewer than 10 (Page One Partner Research, September 2026).