State report · 2026
New Jersey local business report 2026
Websites, Google reviews and ratings for the 29,365 New Jersey local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 29,365
- Average Google rating
- 4.55
- rank 15 of 50 states
- No website
- 31.5%
- rank 12 of 50 states
- Fewer than 10 reviews
- 57.7%
- Median reviews
- 21
Key findings
- New Jersey local businesses in our directory average 4.55 stars on Google (10+ reviews), ranking 15th of the 50 states we measured.
- 31.5% of New Jersey local businesses list no website: the 12th highest share of 50 states.
- 57.7% have fewer than 10 Google reviews (34th highest); the median business with reviews has 21, and 74+ is top quarter.
- Of New Jersey local business websites, 48.6% run Google Analytics.
- Least likely to have a website in New Jersey: handyman services (55% without), doctors and clinics (51.7% without) and towing services (49.3% without).
- Best-rated trades in New Jersey: home inspectors (4.87), pressure washing and exterior cleaning (4.85) and siding and gutters (4.83).
Page One Partner Research · 29,365 New Jersey businesses in our directory · Updated November 2026 · Methodology
New Jersey businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Handyman Services55%
- Doctors & Clinics51.7%
- Towing Services49.3%
- Drywall & Insulation46.2%
- Carpentry & Cabinets44.2%
- Locksmiths42.6%
- Painters40.6%
- Travel Agencies40.3%
- Electricians40.2%
- General Contractors39.8%
- Siding & Gutters39.1%
- Welding & Metal Fabrication38.9%
- HVAC Contractors38.8%
- Podiatrists38.3%
- Attorneys37.4%
- Limo Service37%
- Appliance Repair35.7%
- Security Systems34.8%
- Cleaning Services34.7%
- Roofing Contractors34.5%
- Auto Glass34.2%
- Pressure Washing & Exterior Cleaning33.8%
- Plumbers31.2%
- Auto Repair & Detailing30.3%
- Junk Removal & Hauling28.2%
- Salons & Beauty27.2%
- Insurance Agencies27.1%
- Fence Contractors26.4%
- Landscaping & Lawn Care25.6%
- Flooring & Tile23.8%
- Pet Services23.6%
- Real Estate19.7%
- Pool Contractors19.7%
- Concrete, Masonry & Paving19.2%
- Windows, Doors & Garage Doors19.1%
- Tree Services19.1%
- Solar Installation17%
- Appraiser15.7%
- Remodeling Contractors12.3%
- Damage Restoration11.1%
- Moving Companies9.9%
- Home Inspectors9.7%
- Waste Management9.7%
Trades in New Jersey
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| General Contractors | 2,571 | 60.2% | 4.73 | 9 | 28 |
| Real Estate | 2,265 | 80.3% | 4.52 | 13 | 34.5 |
| Doctors & Clinics | 2,089 | 48.3% | 4.2 | 20 | 64 |
| Attorneys | 1,885 | 62.6% | 4.59 | 17 | 52.3 |
| Roofing Contractors | 1,597 | 65.5% | 4.8 | 25 | 89.5 |
| HVAC Contractors | 1,366 | 61.2% | 4.68 | 23 | 97.5 |
| Electricians | 1,196 | 59.8% | 4.72 | 11 | 36 |
| Landscaping & Lawn Care | 1,002 | 74.4% | 4.57 | 12.5 | 38.3 |
| Cleaning Services | 800 | 65.3% | 4.77 | 17 | 61.3 |
| Plumbers | 669 | 68.8% | 4.62 | 28.5 | 97.5 |
| Auto Repair & Detailing | 614 | 69.7% | 4.49 | 75 | 190.8 |
| Pet Services | 569 | 76.4% | 4.62 | 73 | 156.8 |
| Pressure Washing & Exterior Cleaning | 529 | 66.2% | 4.85 | 29 | 97 |
| Handyman Services | 505 | 45% | 4.78 | 13 | 34 |
| Concrete, Masonry & Paving | 468 | 80.8% | 4.66 | 22 | 76 |
| Pool Contractors | 463 | 80.3% | 4.41 | 32.5 | 99.8 |
| Insurance Agencies | 450 | 72.9% | 4.55 | 19 | 90.5 |
| Salons & Beauty | 449 | 72.8% | 4.45 | 105 | 196.8 |
| Flooring & Tile | 446 | 76.2% | 4.72 | 20 | 61.5 |
| Travel Agencies | 437 | 59.7% | 4.34 | 12 | 41 |
| Painters | 414 | 59.4% | 4.79 | 14 | 45 |
| Limo Service | 389 | 63% | 4.59 | 23 | 101.5 |
| Home Inspectors | 340 | 90.3% | 4.87 | 49 | 120.5 |
| Solar Installation | 306 | 83% | 4.5 | 13 | 42.5 |
| Towing Services | 292 | 50.7% | 4.02 | 46 | 113 |
| Fence Contractors | 280 | 73.6% | 4.59 | 31 | 92.5 |
| Carpentry & Cabinets | 274 | 55.8% | 4.78 | 9 | 24 |
| Appliance Repair | 263 | 64.3% | 4.43 | 41 | 96 |
| Podiatrists | 253 | 61.7% | 4.69 | 17 | 76.5 |
| Security Systems | 207 | 65.2% | 4.66 | 11 | 26.5 |
| Siding & Gutters | 202 | 60.9% | 4.83 | 21 | 59 |
| Drywall & Insulation | 195 | 53.8% | 4.46 | 7 | 25.3 |
| Windows, Doors & Garage Doors | 194 | 80.9% | 4.56 | 36 | 116 |
| Welding & Metal Fabrication | 193 | 61.1% | 4.7 | 6 | 17 |
| Moving Companies | 172 | 90.1% | 4.52 | 106 | 270.8 |
| Locksmiths | 169 | 57.4% | 4.64 | 91.5 | 194.8 |
| Appraiser | 153 | 84.3% | 4.12 | 2 | 7.5 |
| Remodeling Contractors | 138 | 87.7% | 4.77 | 27 | 56.3 |
| Tree Services | 136 | 80.9% | 4.71 | 44 | 134 |
| Junk Removal & Hauling | 124 | 71.8% | 4.69 | 36 | 157 |
| Waste Management | 124 | 90.3% | 4.14 | 27 | 59.8 |
| Damage Restoration | 117 | 88.9% | 4.8 | 42 | 110.3 |
| Auto Glass | 114 | 65.8% | 4.59 | 64 | 135.5 |
| Interior Design & Architecture | 70 | 97.1% | 4.57 | 9 | 20 |
| Med Spas | 56 | 94.6% | 4.77 | 77.5 | 186 |
| Home Builders | 53 | 81.1% | 4.44 | 7.5 | 14 |
| Cash For Gold | 52 | 88.5% | 4.53 | 53 | 128.8 |
| Chiropractors | 50 | 80% | 4.85 | 12 | 87.8 |
| Demolition Contractors | 50 | 60% | 4.73 | 12 | 28 |
| Restaurants | 47 | 80.9% | 4.2 | 574 | 927.5 |
| Charters & Recreation | 37 | 86.5% | 4.44 | 23.5 | 361.5 |
| Accountants & Tax | 36 | 86.1% | 4.57 | 12 | 51 |
| Deck & Outdoor Living | 35 | 77.1% | 4.73 | 17.5 | 53.3 |
| Pest Control | 35 | 97.1% | 4.8 | 105.5 | 262 |
| Trailer Rental | 31 | 83.9% | 4.59 | 38 | 68 |
| Self Storage | 27 | 88.9% | 4.49 | 95.5 | 158.8 |
| Excavation & Site Work | 27 | 92.6% | 4.48 | 7 | 17 |
| Garage Doors | 26 | 80.8% | 4.78 | 33 | 168 |
Largest cities in New Jersey
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| Newark | 2,892 | 55.7% | 4.34 | 14 |
| Jersey City | 2,608 | 64.2% | 4.4 | 23 |
Answers
Questions about New Jersey businesses
What percentage of New Jersey businesses have a website?
68.5% of the 29,365 New Jersey local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).
What is the average Google rating for New Jersey businesses?
4.55 stars among the local businesses in our directory with 10 or more reviews, 15th of 50 states (Page One Partner Research, November 2026).
How many Google reviews do New Jersey businesses have?
The median is 21 among businesses with reviews; 74+ is top quarter. 57.7% have fewer than 10 (Page One Partner Research, November 2026).
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