Industry report · 2026
Handyman Services: industry report 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 33,566 handyman services listed in the Page One Partner directory.
- Listed in our directory
- 33,566
- Average Google rating
- 4.76
- Median reviews
- 8
- Reviews for top quarter
- 27+
- Have a website
- 37.2%
- Meet all 3 benchmarks
- 12.9%
Key findings
- The Page One Partner directory lists 33,566 handyman services; the most listed are in California (6,055). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.76 (businesses with 10+ reviews), 7th of 60 trades. 70.8% are rated 4.8 or higher.
- Reviews: among handyman services with Google reviews, the median has 8; 27+ is top quarter and 71+ top 10%. 84.5% have fewer than 10.
- Websites: 37.2% list a website; of those sites, 37.2% run Google Analytics and 91.5% are mobile-friendly.
- Only 12.9% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: Melbourne, FL (95 reviews for the local top quarter).
- On Yelp, handyman services score 4.24 on average against 4.67 on Google.
- The 10% most-reviewed handyman services hold 87.6% of all the trade's Google reviews.
Page One Partner Research · 33,566 handyman services in our directory · Updated November 2026 · Methodology
Where our directory lists the most handyman services
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- California6,055
- Florida4,562
- Texas3,076
- New York1,246
- North Carolina1,185
- Arizona1,132
- Ohio990
- Georgia990
- Pennsylvania957
- Colorado865
- Illinois816
- Nevada752
Toughest markets for handyman services
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
Website adoption is highest in Oregon (57.6%) and lowest in New Mexico (27.7%), among states with at least 100 handyman services.
Handyman Services by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 6,055 | 4.74 | 6 | 19 | 29.9% |
| Florida | 4,562 | 4.79 | 10 | 27 | 34.5% |
| Texas | 3,076 | 4.73 | 11 | 33.5 | 33.6% |
| New York | 1,246 | 4.76 | 11 | 38.5 | 42.2% |
| North Carolina | 1,185 | 4.82 | 8.5 | 35.3 | 42.3% |
| Arizona | 1,132 | 4.75 | 12 | 39 | 37.2% |
| Ohio | 990 | 4.61 | 6 | 21 | 35.8% |
| Georgia | 990 | 4.73 | 9 | 29.8 | 40.2% |
| Pennsylvania | 957 | 4.78 | 8 | 29 | 42.6% |
| Colorado | 865 | 4.79 | 8 | 28.8 | 42.2% |
| Illinois | 816 | 4.75 | 11 | 29.3 | 41.4% |
| Nevada | 752 | 4.81 | 5 | 20 | 34.6% |
| Virginia | 714 | 4.76 | 8 | 34 | 36.7% |
| Tennessee | 671 | 4.8 | 12.5 | 36 | 38% |
| Michigan | 628 | 4.67 | 7 | 29.3 | 33.4% |
| Washington | 582 | 4.85 | 8.5 | 25.8 | 49% |
| Missouri | 565 | 4.71 | 7 | 21 | 40.9% |
| South Carolina | 554 | 4.74 | 8 | 29 | 43% |
| Maryland | 545 | 4.73 | 10 | 32 | 41.7% |
| New Jersey | 505 | 4.78 | 13 | 34 | 45% |
| Indiana | 505 | 4.72 | 6 | 18 | 33.5% |
| Massachusetts | 495 | 4.84 | 8 | 24.5 | 46.9% |
| Utah | 435 | 4.78 | 9 | 28 | 42.8% |
| Alabama | 385 | 4.77 | 6 | 18 | 35.3% |
| Oklahoma | 384 | 4.86 | 6 | 17 | 36.2% |
| Minnesota | 347 | 4.63 | 11 | 20.5 | 47% |
| Louisiana | 327 | 4.78 | 4 | 18.5 | 34.3% |
| Kentucky | 320 | 4.77 | 6.5 | 23.3 | 33.4% |
| Connecticut | 290 | 4.86 | 6 | 21 | 48.3% |
| Kansas | 283 | 4.77 | 7 | 26.5 | 41.7% |
| Wisconsin | 276 | 4.73 | 8 | 19 | 57.2% |
| Oregon | 276 | 4.68 | 11 | 29 | 57.6% |
| Iowa | 219 | 4.81 | 8.5 | 19.3 | 39.7% |
| New Mexico | 206 | 4.38 | 8 | 14 | 27.7% |
| Idaho | 192 | 4.81 | 7 | 24.5 | 51% |
| Arkansas | 176 | 4.72 | 7 | 17 | 33% |
| Nebraska | 159 | 4.77 | 6 | 19.3 | 46.5% |
| Hawaii | 152 | 4.9 | 4 | 11 | 39.5% |
| Delaware | 115 | 4.59 | 6.5 | 24.8 | 34.8% |
| Mississippi | 100 | 4.68 | 5 | 19.8 | 30% |
| District of Columbia | 92 | 4.7 | 7.5 | 34.8 | 39.1% |
| Rhode Island | 81 | 4.67 | 6.5 | 17.8 | 28.4% |
| Montana | 75 | 4.58 | 4 | 17.5 | 52% |
| Alaska | 69 | 4.64 | 5.5 | 14 | 42% |
| New Hampshire | 60 | 4.91 | 16 | 32 | 58.3% |
| Maine | 34 | 4.88 | 9 | 13 | 58.8% |
| South Dakota | 32 | 4.72 | 9.5 | 27.3 | 50% |
| Vermont | 31 | 5.0 | 7 | 26 | 58.1% |
| North Dakota | 30 | 4.71 | 10 | 19.5 | 46.7% |
Largest handyman services markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| Los Angeles, CA | 421 | 4.8 | 8 | 22 | 28.5% |
| Las Vegas, NV | 388 | 4.79 | 5 | 16 | 36.1% |
| Houston, TX | 374 | 4.86 | 10 | 31 | 31.3% |
| Miami, FL | 328 | 4.81 | 17 | 43 | 38.7% |
| Phoenix, AZ | 274 | 4.62 | 12 | 32.3 | 33.2% |
| Brooklyn, NY | 273 | 4.8 | 19 | 49.3 | 37% |
| Jacksonville, FL | 272 | 4.86 | 6 | 23 | 28.3% |
| Fort Lauderdale, FL | 266 | 4.74 | 10 | 22.5 | 35.7% |
| Chicago, IL | 265 | 4.78 | 9 | 27 | 32.5% |
| Dallas, TX | 264 | 4.78 | 11 | 47 | 26.5% |
| San Diego, CA | 261 | 4.73 | 7 | 17 | 34.1% |
| San Antonio, TX | 249 | 4.78 | 11 | 37 | 32.1% |
| Orlando, FL | 244 | 4.81 | 10 | 27 | 36.9% |
| Denver, CO | 238 | 4.65 | 5 | 17.5 | 38.7% |
| Tampa, FL | 230 | 4.88 | 12 | 51 | 33.5% |
Answers
Questions about handyman services
How many handyman services are in the Page One Partner directory?
33,566, as of November 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the handyman services in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for handyman services?
4.76 stars among handyman services with 10 or more reviews; 70.8% are rated 4.8 or higher and 4.2% below 4.0 (Page One Partner Research, November 2026).
How many Google reviews do handyman services have?
The median is 8 among those with reviews; the top quarter have 27+ and the top 10% 71+. 84.5% have fewer than 10 (Page One Partner Research, November 2026).
What percentage of handyman services have a website?
37.2% list a website on their Google Business Profile (Page One Partner Research, November 2026).
Which state has the best-rated handyman services?
Washington (average 4.85), among states with at least 50 handyman services with 10+ reviews (Page One Partner Research, November 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.
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