State report · 2026
Iowa local business report 2026
Websites, Google reviews and ratings for the 11,056 Iowa local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 11,056
- Average Google rating
- 4.5
- rank 35 of 50 states
- No website
- 28.9%
- rank 29 of 50 states
- Fewer than 10 reviews
- 58.4%
- Median reviews
- 19
Key findings
- Iowa local businesses in our directory average 4.5 stars on Google (10+ reviews), ranking 35th of the 50 states we measured.
- 28.9% of Iowa local businesses list no website: the 29th highest share of 50 states.
- 58.4% have fewer than 10 Google reviews (26th highest); the median business with reviews has 19, and 68+ is top quarter.
- Of Iowa local business websites, 55.5% run Google Analytics.
- Least likely to have a website in Iowa: handyman services (60.3% without), doctors and clinics (53.1% without) and drywall and insulation (53% without).
- Best-rated trades in Iowa: pressure washing and exterior cleaning (4.77), roofing contractors (4.73) and flooring and tile (4.72).
Page One Partner Research · 11,056 Iowa businesses in our directory · Updated November 2026 · Methodology
Iowa businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Handyman Services60.3%
- Doctors & Clinics53.1%
- Drywall & Insulation53%
- Attorneys44.6%
- Towing Services40.2%
- General Contractors38.3%
- Roofing Contractors37.4%
- Cleaning Services36.7%
- Pressure Washing & Exterior Cleaning35.1%
- Electricians34.4%
- HVAC Contractors32.5%
- Landscaping & Lawn Care31.1%
- Painters30.8%
- Plumbers27.3%
- Fence Contractors24.8%
- Salons & Beauty24.3%
- Insurance Agencies23.5%
- Pet Services22.2%
- Real Estate19.3%
- Auto Repair & Detailing12.9%
- Concrete, Masonry & Paving10.3%
Trades in Iowa
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 1,329 | 80.7% | 4.48 | 14 | 38.8 |
| General Contractors | 934 | 61.7% | 4.56 | 6 | 20 |
| Attorneys | 720 | 55.4% | 4.37 | 13 | 34 |
| Doctors & Clinics | 691 | 46.9% | 4.3 | 13 | 44.3 |
| Roofing Contractors | 537 | 62.6% | 4.73 | 17 | 61 |
| Landscaping & Lawn Care | 395 | 68.9% | 4.56 | 15 | 42 |
| HVAC Contractors | 372 | 67.5% | 4.61 | 28.5 | 107 |
| Insurance Agencies | 315 | 76.5% | 4.61 | 15 | 36 |
| Electricians | 308 | 65.6% | 4.61 | 10 | 35 |
| Auto Repair & Detailing | 302 | 87.1% | 4.59 | 113 | 237 |
| Cleaning Services | 248 | 63.3% | 4.71 | 16 | 56.3 |
| Salons & Beauty | 230 | 75.7% | 4.64 | 86.5 | 190.3 |
| Pet Services | 221 | 77.8% | 4.64 | 85 | 193.5 |
| Plumbers | 220 | 72.7% | 4.46 | 20.5 | 64.8 |
| Handyman Services | 219 | 39.7% | 4.81 | 8.5 | 19.3 |
| Concrete, Masonry & Paving | 175 | 89.7% | 4.45 | 10 | 26 |
| Drywall & Insulation | 151 | 47% | 4.67 | 6 | 14.5 |
| Pressure Washing & Exterior Cleaning | 134 | 64.9% | 4.77 | 14 | 49.5 |
| Painters | 133 | 69.2% | 4.82 | 27 | 59 |
| Towing Services | 117 | 59.8% | 4.46 | 120.5 | 231.5 |
| Fence Contractors | 105 | 75.2% | 4.54 | 29 | 75 |
| Home Inspectors | 96 | 64.6% | 4.89 | 22.5 | 143.5 |
| Flooring & Tile | 96 | 77.1% | 4.72 | 28.5 | 87.5 |
| Carpentry & Cabinets | 91 | 52.7% | 4.37 | 7 | 15 |
| Siding & Gutters | 81 | 58% | 4.57 | 18 | 50.8 |
| Travel Agencies | 79 | 79.7% | 4.69 | 12 | 24.5 |
| Welding & Metal Fabrication | 75 | 74.7% | 4.66 | 4.5 | 11.3 |
| Windows, Doors & Garage Doors | 67 | 79.1% | 4.54 | 34 | 189 |
| Tree Services | 65 | 72.3% | 4.53 | 32.5 | 62.3 |
| Pool Contractors | 65 | 84.6% | 4.5 | 18 | 80 |
| Home Builders | 64 | 92.2% | 4.22 | 8 | 20.8 |
| Appraiser | 57 | 71.9% | 3.9 | 2 | 5 |
| Appliance Repair | 55 | 61.8% | 4.18 | 27.5 | 85 |
| Interior Design & Architecture | 50 | 96% | 4.85 | 14 | 21 |
| Solar Installation | 49 | 93.9% | 4.78 | 10 | 43 |
| Remodeling Contractors | 48 | 89.6% | 4.71 | 21 | 38 |
| Waste Management | 44 | 95.5% | 3.96 | 19 | 48.5 |
| Podiatrists | 44 | 61.4% | 4.69 | 22 | 81.3 |
| Moving Companies | 42 | 85.7% | 4.75 | 45.5 | 200.8 |
| Locksmiths | 41 | 80.5% | 4.65 | 94 | 129 |
| Auto Glass | 36 | 61.1% | 4.67 | 33 | 81 |
| Damage Restoration | 32 | 81.3% | 4.76 | 59 | 107.3 |
| Deck & Outdoor Living | 31 | 61.3% | 4.79 | 50 | 82 |
| Med Spas | 29 | 96.6% | 4.71 | 41.5 | 127.3 |
| Chiropractors | 27 | 88.9% | 4.8 | 18 | 52.8 |
| Restaurants | 26 | 96.2% | 4.23 | 508.5 | 635 |
Largest cities in Iowa
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| Des Moines | 2,735 | 61.3% | 4.42 | 18 |
Answers
Questions about Iowa businesses
What percentage of Iowa businesses have a website?
71.1% of the 11,056 Iowa local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).
What is the average Google rating for Iowa businesses?
4.5 stars among the local businesses in our directory with 10 or more reviews, 35th of 50 states (Page One Partner Research, November 2026).
How many Google reviews do Iowa businesses have?
The median is 19 among businesses with reviews; 68+ is top quarter. 58.4% have fewer than 10 (Page One Partner Research, November 2026).
For business owners
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