Industry report · 2026
Flooring & Tile: industry report 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 20,436 flooring and tile listed in the Page One Partner directory.
- Listed in our directory
- 20,436
- Average Google rating
- 4.66
- Median reviews
- 22
- Reviews for top quarter
- 60+
- Have a website
- 74.1%
- Meet all 3 benchmarks
- 27.9%
Key findings
- The Page One Partner directory lists 20,436 flooring and tile; the most listed are in California (3,504). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.66 (businesses with 10+ reviews), 23rd of 60 trades. 53.6% are rated 4.8 or higher.
- Reviews: among flooring and tile with Google reviews, the median has 22; 60+ is top quarter and 134+ top 10%. 53.2% have fewer than 10.
- Websites: 74.1% list a website; of those sites, 53.8% run Google Analytics and 91% are mobile-friendly.
- Only 27.9% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: Kansas City, MO (130 reviews for the local top quarter).
- On Yelp, flooring and tile score 4.19 on average against 4.65 on Google.
- The 10% most-reviewed flooring and tile hold 64.1% of all the trade's Google reviews.
Page One Partner Research · 20,436 flooring and tile in our directory · Updated November 2026 · Methodology
Where our directory lists the most flooring and tile
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- California3,504
- Florida2,310
- Texas2,279
- New York842
- Georgia682
- Arizona632
- Pennsylvania618
- North Carolina617
- Illinois611
- Ohio551
- Colorado514
- Michigan462
Toughest markets for flooring and tile
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
Website adoption is highest in Minnesota (87.6%) and lowest in Kentucky (64%), among states with at least 100 flooring and tile.
Flooring & Tile by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 3,504 | 4.61 | 14 | 35 | 73.2% |
| Florida | 2,310 | 4.7 | 26 | 70.8 | 71.2% |
| Texas | 2,279 | 4.64 | 22 | 64 | 65.7% |
| New York | 842 | 4.67 | 19 | 54 | 74.8% |
| Georgia | 682 | 4.69 | 30 | 74 | 76% |
| Arizona | 632 | 4.69 | 27 | 67 | 76.1% |
| Pennsylvania | 618 | 4.61 | 24 | 61.3 | 78% |
| North Carolina | 617 | 4.69 | 33 | 81.3 | 77.8% |
| Illinois | 611 | 4.75 | 27 | 67.8 | 77.9% |
| Ohio | 551 | 4.67 | 27 | 67.5 | 73.1% |
| Colorado | 514 | 4.65 | 32 | 73 | 75.3% |
| Michigan | 462 | 4.67 | 27 | 74.5 | 72.3% |
| Washington | 455 | 4.71 | 26 | 66 | 77.6% |
| South Carolina | 453 | 4.68 | 29 | 74.3 | 70.4% |
| New Jersey | 446 | 4.72 | 20 | 61.5 | 76.2% |
| Massachusetts | 374 | 4.75 | 19 | 46 | 79.9% |
| Tennessee | 374 | 4.66 | 23.5 | 58.3 | 78.9% |
| Virginia | 317 | 4.71 | 29.5 | 82.3 | 75.4% |
| Nevada | 294 | 4.56 | 18 | 47.3 | 72.1% |
| Maryland | 291 | 4.7 | 30 | 73.5 | 78.7% |
| Oregon | 278 | 4.68 | 20 | 57 | 80.6% |
| Utah | 277 | 4.66 | 34.5 | 105.5 | 79.4% |
| Indiana | 276 | 4.6 | 26 | 68 | 70.7% |
| Connecticut | 247 | 4.72 | 18 | 49.8 | 83.8% |
| Minnesota | 241 | 4.72 | 21 | 56 | 87.6% |
| Alabama | 239 | 4.6 | 18 | 53 | 77.4% |
| Kentucky | 222 | 4.68 | 16 | 63.5 | 64% |
| Missouri | 217 | 4.66 | 29 | 82 | 76.5% |
| Wisconsin | 197 | 4.63 | 21 | 56 | 81.7% |
| Louisiana | 197 | 4.58 | 12 | 28 | 73.6% |
| Oklahoma | 185 | 4.63 | 22 | 64 | 73.5% |
| Kansas | 169 | 4.67 | 22 | 64 | 80.5% |
| Idaho | 129 | 4.66 | 31.5 | 72.3 | 77.5% |
| Iowa | 96 | 4.72 | 28.5 | 87.5 | 77.1% |
| Nebraska | 93 | 4.7 | 21 | 59 | 86% |
| Hawaii | 90 | 4.67 | 6 | 17.5 | 64.4% |
| New Mexico | 79 | 4.51 | 20 | 59 | 82.3% |
| Arkansas | 75 | 4.57 | 22 | 52.5 | 76% |
| Montana | 75 | 4.67 | 21 | 48 | 86.7% |
| New Hampshire | 70 | 4.68 | 23 | 72 | 87.1% |
| Rhode Island | 69 | 4.73 | 21.5 | 51.8 | 76.8% |
| Delaware | 49 | 4.72 | 29 | 60.8 | 71.4% |
| Mississippi | 47 | 4.54 | 16 | 35.5 | 61.7% |
| District of Columbia | 44 | 4.68 | 19 | 46 | 79.5% |
| Alaska | 34 | 4.64 | 13 | 41.5 | 79.4% |
| Maine | 33 | 4.48 | 25 | 44.8 | 90.9% |
| North Dakota | 27 | 4.46 | 17 | 57 | 85.2% |
Largest flooring and tile markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| Houston, TX | 333 | 4.63 | 21.5 | 78.5 | 63.1% |
| Miami, FL | 236 | 4.68 | 16 | 55.5 | 66.9% |
| Los Angeles, CA | 220 | 4.58 | 15 | 44.5 | 67.3% |
| Dallas, TX | 214 | 4.56 | 16 | 49 | 60.3% |
| Phoenix, AZ | 209 | 4.66 | 25.5 | 58.3 | 66.5% |
| Austin, TX | 208 | 4.69 | 21 | 64 | 63.9% |
| Chicago, IL | 202 | 4.76 | 19 | 52.5 | 71.8% |
| Tampa, FL | 195 | 4.7 | 26 | 79 | 70.3% |
| San Diego, CA | 189 | 4.67 | 22 | 52.3 | 74.6% |
| Denver, CO | 178 | 4.62 | 32.5 | 66.8 | 74.7% |
| New York, NY | 174 | 4.6 | 9 | 24.8 | 80.5% |
| San Antonio, TX | 166 | 4.6 | 23.5 | 78.3 | 60.8% |
| Jacksonville, FL | 162 | 4.62 | 24.5 | 76.8 | 66% |
| Orlando, FL | 159 | 4.71 | 34.5 | 68.8 | 68.6% |
| Las Vegas, NV | 155 | 4.59 | 19 | 50 | 71.6% |
Answers
Questions about flooring and tile
How many flooring and tile are in the Page One Partner directory?
20,436, as of November 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the flooring and tile in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for flooring and tile?
4.66 stars among flooring and tile with 10 or more reviews; 53.6% are rated 4.8 or higher and 4.8% below 4.0 (Page One Partner Research, November 2026).
How many Google reviews do flooring and tile have?
The median is 22 among those with reviews; the top quarter have 60+ and the top 10% 134+. 53.2% have fewer than 10 (Page One Partner Research, November 2026).
What percentage of flooring and tile have a website?
74.1% list a website on their Google Business Profile (Page One Partner Research, November 2026).
Which state has the best-rated flooring and tile?
Illinois (average 4.75), among states with at least 50 flooring and tile with 10+ reviews (Page One Partner Research, November 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.
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