State report · 2026
Websites, Google reviews and ratings for the 10,931 Idaho local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 10,931
- Average Google rating
- 4.59
- rank 4 of 50 states
- No website
- 24.5%
- rank 46 of 50 states
- Fewer than 10 reviews
- 53.2%
- Median reviews
- 23
Key findings
- Idaho local businesses in our directory average 4.59 stars on Google (10+ reviews), ranking 4th of the 50 states we measured.
- 24.5% of Idaho local businesses list no website: the 46th highest share of 50 states.
- 53.2% have fewer than 10 Google reviews (49th highest); the median business with reviews has 23, and 83+ is top quarter.
- Of Idaho local business websites, 51.4% run Google Analytics.
- Least likely to have a website in Idaho: drywall and insulation (48.8% without), electricians (43.2% without) and handyman services (42.3% without).
- Best-rated trades in Idaho: pressure washing and exterior cleaning (4.88), damage restoration (4.82) and windows, doors and garage doors (4.8).
Page One Partner Research · 10,931 Idaho businesses in our directory · Updated September 2026 · Methodology
Idaho businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Drywall & Insulation48.8%
- Electricians43.2%
- Handyman Services42.3%
- Towing Services39%
- General Contractors38.2%
- HVAC Contractors36.9%
- Roofing Contractors36.3%
- Pet Services34.4%
- Doctors & Clinics32.5%
- Pressure Washing & Exterior Cleaning31.4%
- Landscaping & Lawn Care29%
- Windows, Doors & Garage Doors27.9%
- Cleaning Services25.2%
- Insurance Agencies25.1%
- Flooring & Tile22.8%
- Fence Contractors21.6%
- Salons & Beauty20.9%
- Attorneys20.8%
- Plumbers20.7%
- Home Inspectors18.6%
- Real Estate17.5%
- Concrete, Masonry & Paving15.2%
- Auto Repair & Detailing11.2%
Trades in Idaho
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 1,534 | 82.5% | 4.61 | 13 | 36 |
| General Contractors | 906 | 61.8% | 4.56 | 8 | 23 |
| Landscaping & Lawn Care | 465 | 71% | 4.5 | 17 | 52.5 |
| Attorneys | 432 | 79.2% | 4.44 | 10 | 27 |
| Roofing Contractors | 416 | 63.7% | 4.67 | 27 | 74.5 |
| HVAC Contractors | 396 | 63.1% | 4.67 | 40.5 | 173.8 |
| Electricians | 368 | 56.8% | 4.65 | 12.5 | 31 |
| Cleaning Services | 333 | 74.8% | 4.77 | 29 | 112.3 |
| Doctors & Clinics | 305 | 67.5% | 4.48 | 29 | 88 |
| Auto Repair & Detailing | 286 | 88.8% | 4.62 | 117 | 275 |
| Insurance Agencies | 271 | 74.9% | 4.6 | 16 | 55.8 |
| Pet Services | 262 | 65.6% | 4.65 | 66.5 | 171.3 |
| Handyman Services | 260 | 57.7% | 4.74 | 20 | 59.8 |
| Salons & Beauty | 234 | 79.1% | 4.68 | 105 | 234 |
| Windows, Doors & Garage Doors | 183 | 72.1% | 4.8 | 53 | 137 |
| Concrete, Masonry & Paving | 178 | 84.8% | 4.55 | 18 | 41 |
| Plumbers | 174 | 79.3% | 4.73 | 43.5 | 255 |
| Drywall & Insulation | 129 | 51.2% | 4.54 | 8 | 24 |
| Flooring & Tile | 127 | 77.2% | 4.66 | 31.5 | 72.8 |
| Towing Services | 123 | 61% | 4.54 | 44 | 146.5 |
| Fence Contractors | 116 | 78.4% | 4.73 | 31.5 | 73.3 |
| Pressure Washing & Exterior Cleaning | 105 | 68.6% | 4.88 | 26 | 121.3 |
| Home Inspectors | 102 | 81.4% | 4.87 | 26 | 96.5 |
| Painters | 93 | 65.6% | 4.73 | 12 | 44 |
| Carpentry & Cabinets | 84 | 72.6% | 4.8 | 9.5 | 25.8 |
| Home Builders | 80 | 97.5% | 4.47 | 19 | 54 |
| Damage Restoration | 77 | 92.2% | 4.82 | 76 | 178.5 |
| Siding & Gutters | 70 | 60% | 4.63 | 52 | 98.5 |
| Welding & Metal Fabrication | 68 | 72.1% | 4.67 | 9 | 17.8 |
| Remodeling Contractors | 63 | 87.3% | 4.79 | 10 | 35 |
| Appraiser | 62 | 67.7% | 4.9 | 2 | 4 |
| Solar Installation | 59 | 78% | 4.72 | 25.5 | 80.3 |
| Chiropractors | 54 | 98.1% | 4.85 | 18 | 46.5 |
| Interior Design & Architecture | 52 | 94.2% | 4.82 | 4.5 | 11 |
| Pool Contractors | 49 | 79.6% | 4.48 | 20.5 | 86.5 |
| Tree Services | 49 | 75.5% | 4.79 | 42 | 120 |
| Locksmiths | 43 | 86% | 4.77 | 133 | 251 |
| Pest Control | 37 | 97.3% | 4.75 | 113 | 348 |
| Self Storage | 36 | 97.2% | 4.5 | 75 | 130.3 |
| Excavation & Site Work | 36 | 86.1% | 4.64 | 9 | 16 |
| Moving Companies | 30 | 93.3% | 4.6 | 107.5 | 391.3 |
| Waste Management | 30 | 100% | 4.25 | 50 | 122 |
| Charters & Recreation | 26 | 88.5% | 4.82 | 33 | 52 |
Largest cities in Idaho
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| Boise | 3,765 | 76.4% | 4.6 | 19 |
Answers
Questions about Idaho businesses
What percentage of Idaho businesses have a website?
75.5% of the 10,931 Idaho local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, September 2026).
What is the average Google rating for Idaho businesses?
4.59 stars among the local businesses in our directory with 10 or more reviews, 4th of 50 states (Page One Partner Research, September 2026).
How many Google reviews do Idaho businesses have?
The median is 23 among businesses with reviews; 83+ is top quarter. 53.2% have fewer than 10 (Page One Partner Research, September 2026).