State report · 2026
Idaho local business report 2026
Websites, Google reviews and ratings for the 10,931 Idaho local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 10,931
- Average Google rating
- 4.59
- rank 4 of 50 states
- No website
- 24.5%
- rank 46 of 50 states
- Fewer than 10 reviews
- 53.2%
- Median reviews
- 23
Key findings
- Idaho local businesses in our directory average 4.59 stars on Google (10+ reviews), ranking 4th of the 50 states we measured.
- 24.5% of Idaho local businesses list no website: the 46th highest share of 50 states.
- 53.2% have fewer than 10 Google reviews (49th highest); the median business with reviews has 23, and 83+ is top quarter.
- Of Idaho local business websites, 51.4% run Google Analytics.
- Least likely to have a website in Idaho: handyman services (49% without), drywall and insulation (48.8% without) and electricians (43.4% without).
- Best-rated trades in Idaho: pressure washing and exterior cleaning (4.9), damage restoration (4.82) and cleaning services (4.8).
Page One Partner Research · 10,931 Idaho businesses in our directory · Updated November 2026 · Methodology
Idaho businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Handyman Services49%
- Drywall & Insulation48.8%
- Electricians43.4%
- Towing Services39%
- General Contractors38.2%
- Pressure Washing & Exterior Cleaning38.2%
- Roofing Contractors36.3%
- HVAC Contractors36%
- Pet Services34.5%
- Landscaping & Lawn Care29.3%
- Doctors & Clinics27.4%
- Cleaning Services26.2%
- Fence Contractors26%
- Insurance Agencies25.4%
- Salons & Beauty24.5%
- Flooring & Tile22.5%
- Attorneys21.1%
- Plumbers20.7%
- Home Inspectors18.6%
- Real Estate17.6%
- Concrete, Masonry & Paving15.2%
- Auto Repair & Detailing8.6%
Trades in Idaho
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 1,526 | 82.4% | 4.61 | 13 | 36 |
| General Contractors | 906 | 61.8% | 4.56 | 8 | 23 |
| Doctors & Clinics | 583 | 72.6% | 4.52 | 23 | 88.3 |
| Attorneys | 522 | 78.9% | 4.46 | 12 | 30.8 |
| Landscaping & Lawn Care | 461 | 70.7% | 4.51 | 16.5 | 50.8 |
| Roofing Contractors | 416 | 63.7% | 4.67 | 27 | 74.5 |
| HVAC Contractors | 392 | 64% | 4.67 | 39 | 173.8 |
| Electricians | 357 | 56.6% | 4.66 | 12 | 31 |
| Cleaning Services | 317 | 73.8% | 4.8 | 25.5 | 112.3 |
| Salons & Beauty | 277 | 75.5% | 4.7 | 87.5 | 204 |
| Insurance Agencies | 276 | 74.6% | 4.6 | 16 | 55 |
| Auto Repair & Detailing | 266 | 91.4% | 4.62 | 125 | 269 |
| Pet Services | 261 | 65.5% | 4.66 | 66 | 179.5 |
| Pressure Washing & Exterior Cleaning | 207 | 61.8% | 4.9 | 34 | 113 |
| Handyman Services | 192 | 51% | 4.81 | 7 | 24.5 |
| Concrete, Masonry & Paving | 178 | 84.8% | 4.55 | 18 | 41 |
| Plumbers | 174 | 79.3% | 4.73 | 43.5 | 255 |
| Flooring & Tile | 129 | 77.5% | 4.66 | 31.5 | 72.3 |
| Drywall & Insulation | 129 | 51.2% | 4.54 | 8 | 24 |
| Towing Services | 123 | 61% | 4.54 | 44 | 146.5 |
| Fence Contractors | 104 | 74% | 4.72 | 31 | 69.5 |
| Home Inspectors | 102 | 81.4% | 4.87 | 26 | 96.5 |
| Painters | 93 | 65.6% | 4.73 | 12 | 44 |
| Carpentry & Cabinets | 84 | 72.6% | 4.8 | 9.5 | 25.8 |
| Home Builders | 80 | 97.5% | 4.47 | 19 | 54 |
| Damage Restoration | 77 | 92.2% | 4.82 | 76 | 178.5 |
| Siding & Gutters | 70 | 60% | 4.63 | 52 | 98.5 |
| Welding & Metal Fabrication | 68 | 72.1% | 4.67 | 9 | 17.8 |
| Windows, Doors & Garage Doors | 66 | 90.9% | 4.66 | 49 | 139.8 |
| Appraiser | 62 | 67.7% | 4.9 | 2 | 4 |
| Remodeling Contractors | 61 | 86.9% | 4.79 | 10 | 34.5 |
| Solar Installation | 59 | 78% | 4.72 | 25.5 | 80.3 |
| Pool Contractors | 56 | 80.4% | 4.52 | 18 | 59 |
| Chiropractors | 54 | 98.1% | 4.85 | 18 | 46.5 |
| Travel Agencies | 53 | 81.1% | 4.22 | 11 | 28.5 |
| Interior Design & Architecture | 52 | 94.2% | 4.82 | 4.5 | 11 |
| Med Spas | 51 | 94.1% | 4.81 | 58 | 182 |
| Tree Services | 49 | 75.5% | 4.79 | 42 | 120 |
| Appliance Repair | 47 | 63.8% | 4.47 | 60 | 99 |
| Locksmiths | 43 | 86% | 4.77 | 133 | 251 |
| Auto Glass | 42 | 78.6% | 4.78 | 99 | 227 |
| Security Systems | 39 | 66.7% | 4.4 | 7 | 12 |
| Pest Control | 37 | 97.3% | 4.75 | 113 | 348 |
| Self Storage | 36 | 97.2% | 4.5 | 75 | 130.3 |
| Waste Management | 30 | 100% | 4.25 | 50 | 122 |
| Moving Companies | 30 | 93.3% | 4.6 | 107.5 | 391.3 |
| Excavation & Site Work | 25 | 88% | 4.58 | 10.5 | 17.5 |
Largest cities in Idaho
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| Boise | 3,765 | 76.4% | 4.6 | 19 |
Answers
Questions about Idaho businesses
What percentage of Idaho businesses have a website?
75.5% of the 10,931 Idaho local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).
What is the average Google rating for Idaho businesses?
4.59 stars among the local businesses in our directory with 10 or more reviews, 4th of 50 states (Page One Partner Research, November 2026).
How many Google reviews do Idaho businesses have?
The median is 23 among businesses with reviews; 83+ is top quarter. 53.2% have fewer than 10 (Page One Partner Research, November 2026).
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