Industry report · 2026
Chiropractors: industry report 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 3,810 chiropractors listed in the Page One Partner directory.
- Listed in our directory
- 3,810
- Average Google rating
- 4.86
- Median reviews
- 31
- Reviews for top quarter
- 95+
- Have a website
- 92.9%
- Meet all 3 benchmarks
- 45.1%
Key findings
- The Page One Partner directory lists 3,810 chiropractors; the most listed are in California (899). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.86 (businesses with 10+ reviews), 3rd of 60 trades. 83.4% are rated 4.8 or higher.
- Reviews: among chiropractors with Google reviews, the median has 31; 95+ is top quarter and 242+ top 10%. 27.6% have fewer than 10.
- Websites: 92.9% list a website; of those sites, 60.9% run Google Analytics and 94.2% are mobile-friendly.
- Only 45.1% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: Atlanta, GA (106 reviews for the local top quarter).
- On Yelp, chiropractors score 4.65 on average against 4.84 on Google.
- The 10% most-reviewed chiropractors hold 53.8% of all the trade's Google reviews.
Page One Partner Research · 3,810 chiropractors in our directory · Updated November 2026 · Methodology
Where our directory lists the most chiropractors
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- California899
- Texas405
- Florida346
- Colorado173
- Arizona148
- Illinois137
- Georgia123
- North Carolina98
- New York97
- Oregon90
- Utah86
- Washington77
Toughest markets for chiropractors
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
- Atlanta, GA106
Website adoption is highest in Georgia (95.9%) and lowest in California (90.5%), among states with at least 100 chiropractors.
Chiropractors by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 899 | 4.82 | 21 | 59 | 90.5% |
| Texas | 405 | 4.85 | 39 | 142 | 93.3% |
| Florida | 346 | 4.86 | 37 | 124 | 93.4% |
| Colorado | 173 | 4.89 | 40.5 | 99.3 | 95.4% |
| Arizona | 148 | 4.85 | 38.5 | 133.3 | 91.9% |
| Illinois | 137 | 4.86 | 43 | 144 | 94.2% |
| Georgia | 123 | 4.92 | 37 | 101 | 95.9% |
| North Carolina | 98 | 4.88 | 57 | 170 | 99% |
| New York | 97 | 4.87 | 30 | 96.5 | 87.6% |
| Oregon | 90 | 4.9 | 33 | 89.3 | 96.7% |
| Utah | 86 | 4.87 | 37 | 127.8 | 97.7% |
| Washington | 77 | 4.85 | 53 | 123.5 | 96.1% |
| Nevada | 66 | 4.77 | 30 | 75.5 | 89.4% |
| South Carolina | 64 | 4.9 | 42.5 | 148 | 100% |
| Ohio | 55 | 4.84 | 31 | 116.5 | 92.7% |
| Tennessee | 55 | 4.92 | 60 | 152.8 | 96.4% |
| Idaho | 54 | 4.85 | 18 | 46.5 | 98.1% |
| Virginia | 52 | 4.85 | 21 | 51 | 94.2% |
| Pennsylvania | 50 | 4.89 | 22 | 70 | 94% |
| New Jersey | 50 | 4.85 | 12 | 87.8 | 80% |
| Maryland | 50 | 4.89 | 32 | 68.3 | 100% |
| Kansas | 45 | 4.86 | 26 | 56 | 93.3% |
| Missouri | 45 | 4.92 | 63 | 207 | 91.1% |
| Minnesota | 43 | 4.93 | 27.5 | 68.5 | 95.3% |
| Massachusetts | 41 | 4.77 | 32.5 | 84.8 | 95.1% |
| Connecticut | 38 | 4.84 | 19 | 34 | 89.5% |
| Michigan | 37 | 4.85 | 19 | 86 | 91.9% |
| Oklahoma | 37 | 4.91 | 40.5 | 189 | 91.9% |
| Wisconsin | 34 | 4.86 | 39 | 76 | 94.1% |
| Iowa | 27 | 4.8 | 18 | 52.8 | 88.9% |
| Indiana | 27 | 4.89 | 37 | 66 | 96.3% |
| Delaware | 26 | 4.91 | 27.5 | 67 | 88.5% |
| District of Columbia | 25 | 4.78 | 29 | 59.5 | 80% |
Largest chiropractors markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| Atlanta, GA | 40 | 4.94 | 30 | 105.5 | 95% |
Answers
Questions about chiropractors
How many chiropractors are in the Page One Partner directory?
3,810, as of November 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the chiropractors in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for chiropractors?
4.86 stars among chiropractors with 10 or more reviews; 83.4% are rated 4.8 or higher and 0.9% below 4.0 (Page One Partner Research, November 2026).
How many Google reviews do chiropractors have?
The median is 31 among those with reviews; the top quarter have 95+ and the top 10% 242+. 27.6% have fewer than 10 (Page One Partner Research, November 2026).
What percentage of chiropractors have a website?
92.9% list a website on their Google Business Profile (Page One Partner Research, November 2026).
Which state has the best-rated chiropractors?
Georgia (average 4.92), among states with at least 50 chiropractors with 10+ reviews (Page One Partner Research, November 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.
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