State report · 2026
Michigan local business report 2026
Websites, Google reviews and ratings for the 33,501 Michigan local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 33,501
- Average Google rating
- 4.49
- rank 39 of 50 states
- No website
- 31%
- rank 15 of 50 states
- Fewer than 10 reviews
- 56.4%
- Median reviews
- 24
Key findings
- Michigan local businesses in our directory average 4.49 stars on Google (10+ reviews), ranking 39th of the 50 states we measured.
- 31% of Michigan local businesses list no website: the 15th highest share of 50 states.
- 56.4% have fewer than 10 Google reviews (46th highest); the median business with reviews has 24, and 87+ is top quarter.
- Of Michigan local business websites, 51.4% run Google Analytics.
- Least likely to have a website in Michigan: handyman services (66.6% without), doctors and clinics (52.6% without) and towing services (50.4% without).
- Best-rated trades in Michigan: pressure washing and exterior cleaning (4.81), home inspectors (4.8) and painters (4.79).
Page One Partner Research · 33,501 Michigan businesses in our directory · Updated November 2026 · Methodology
Michigan businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Handyman Services66.6%
- Doctors & Clinics52.6%
- Towing Services50.4%
- Drywall & Insulation47.8%
- Podiatrists45.7%
- Pressure Washing & Exterior Cleaning44.3%
- Cleaning Services43%
- Painters42.9%
- Appliance Repair40.6%
- Roofing Contractors39.6%
- Siding & Gutters39.5%
- Attorneys39.4%
- Electricians39.4%
- Limo Service39.3%
- Carpentry & Cabinets38.2%
- Landscaping & Lawn Care36.5%
- Auto Glass36.1%
- HVAC Contractors35.9%
- Welding & Metal Fabrication35.5%
- General Contractors34.5%
- Plumbers33.7%
- Travel Agencies30.7%
- Pet Services29.1%
- Junk Removal & Hauling29%
- Locksmiths28.1%
- Flooring & Tile27.7%
- Appraiser27%
- Insurance Agencies25.4%
- Solar Installation24.8%
- Pool Contractors23.9%
- Security Systems23.4%
- Fence Contractors23%
- Salons & Beauty22.7%
- Real Estate22.2%
- Tree Services22.2%
- Auto Repair & Detailing18.3%
- Windows, Doors & Garage Doors15.3%
- Concrete, Masonry & Paving14.9%
- Home Inspectors14.9%
- Remodeling Contractors10.7%
- Damage Restoration9.5%
- Interior Design & Architecture7.3%
- Waste Management7.2%
- Home Builders6.6%
Trades in Michigan
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 3,789 | 77.8% | 4.48 | 14 | 41 |
| Attorneys | 2,123 | 60.6% | 4.51 | 13 | 42 |
| Doctors & Clinics | 2,103 | 47.4% | 4.25 | 16 | 55 |
| General Contractors | 2,084 | 65.5% | 4.48 | 9 | 26 |
| HVAC Contractors | 1,623 | 64.1% | 4.65 | 31 | 107 |
| Roofing Contractors | 1,426 | 60.4% | 4.67 | 33 | 98 |
| Landscaping & Lawn Care | 1,306 | 63.5% | 4.45 | 20 | 51 |
| Electricians | 1,121 | 60.6% | 4.63 | 14 | 43 |
| Cleaning Services | 1,080 | 57% | 4.68 | 18 | 61 |
| Auto Repair & Detailing | 916 | 81.7% | 4.49 | 115 | 268 |
| Pressure Washing & Exterior Cleaning | 733 | 55.7% | 4.81 | 27 | 82 |
| Salons & Beauty | 688 | 77.3% | 4.59 | 118 | 247.3 |
| Insurance Agencies | 641 | 74.6% | 4.59 | 26 | 79.5 |
| Handyman Services | 628 | 33.4% | 4.67 | 7 | 29.3 |
| Towing Services | 544 | 49.6% | 4.34 | 90 | 234 |
| Concrete, Masonry & Paving | 490 | 85.1% | 4.39 | 15 | 43 |
| Plumbers | 484 | 66.3% | 4.57 | 50 | 142.8 |
| Painters | 466 | 57.1% | 4.79 | 17 | 51 |
| Flooring & Tile | 462 | 72.3% | 4.67 | 27 | 74.5 |
| Pet Services | 454 | 70.9% | 4.57 | 105 | 216 |
| Welding & Metal Fabrication | 355 | 64.5% | 4.68 | 7 | 15 |
| Travel Agencies | 332 | 69.3% | 4.53 | 14 | 33 |
| Home Inspectors | 322 | 85.1% | 4.8 | 28 | 131 |
| Drywall & Insulation | 316 | 52.2% | 4.62 | 7 | 23 |
| Pool Contractors | 268 | 76.1% | 4.36 | 32 | 75 |
| Carpentry & Cabinets | 254 | 61.8% | 4.51 | 6 | 17 |
| Fence Contractors | 243 | 77% | 4.41 | 24 | 61 |
| Appraiser | 241 | 73% | 4.25 | 6 | 17 |
| Windows, Doors & Garage Doors | 203 | 84.7% | 4.54 | 46 | 117 |
| Locksmiths | 196 | 71.9% | 4.65 | 107 | 192.3 |
| Podiatrists | 173 | 54.3% | 4.64 | 20 | 84 |
| Siding & Gutters | 162 | 60.5% | 4.66 | 37 | 99 |
| Appliance Repair | 160 | 59.4% | 4.26 | 56 | 129.8 |
| Damage Restoration | 158 | 90.5% | 4.57 | 53 | 120.5 |
| Auto Glass | 155 | 63.9% | 4.6 | 110.5 | 241 |
| Remodeling Contractors | 150 | 89.3% | 4.63 | 23 | 60 |
| Solar Installation | 149 | 75.2% | 4.29 | 11 | 44.8 |
| Home Builders | 137 | 93.4% | 4.5 | 8 | 22 |
| Limo Service | 135 | 60.7% | 4.34 | 54 | 171 |
| Tree Services | 126 | 77.8% | 4.65 | 64.5 | 118.3 |
| Waste Management | 125 | 92.8% | 4.13 | 27.5 | 91 |
| Interior Design & Architecture | 124 | 92.7% | 4.69 | 7 | 16 |
| Security Systems | 111 | 76.6% | 4.6 | 14 | 33.3 |
| Junk Removal & Hauling | 100 | 71% | 4.72 | 29 | 109 |
| Moving Companies | 95 | 86.3% | 4.54 | 93.5 | 197.8 |
| Med Spas | 95 | 91.6% | 4.7 | 129.5 | 248.5 |
| Restaurants | 81 | 93.8% | 4.17 | 646 | 1766 |
| Cash For Gold | 74 | 81.1% | 4.41 | 95.5 | 277.3 |
| Deck & Outdoor Living | 73 | 75.3% | 4.66 | 15 | 52.5 |
| Charters & Recreation | 63 | 92.1% | 4.73 | 50 | 245 |
| Excavation & Site Work | 50 | 86% | 4.17 | 9 | 19 |
| Trailer Rental | 47 | 83% | 4.63 | 52 | 223 |
| Demolition Contractors | 44 | 77.3% | 4.55 | 15 | 37 |
| Pest Control | 42 | 95.2% | 4.73 | 138 | 507.3 |
| Equipment Rental | 38 | 100% | 4.47 | 55 | 100 |
| Chiropractors | 37 | 91.9% | 4.85 | 19 | 86 |
| Garage Doors | 37 | 81.1% | 4.67 | 58 | 113 |
| Property Maintenance | 34 | 70.6% | 4.4 | 8 | 17 |
| Self Storage | 32 | 93.8% | 4.46 | 56.5 | 104.8 |
| Accountants & Tax | 27 | 85.2% | 4.71 | 16 | 44.5 |
Largest cities in Michigan
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| Detroit | 4,242 | 51.4% | 4.29 | 16 |
| Grand Rapids | 4,158 | 72% | 4.53 | 20 |
| Ann Arbor | 2,153 | 75.4% | 4.48 | 22.5 |
| Lansing | 2,000 | 62.3% | 4.35 | 19 |
Answers
Questions about Michigan businesses
What percentage of Michigan businesses have a website?
69% of the 33,501 Michigan local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).
What is the average Google rating for Michigan businesses?
4.49 stars among the local businesses in our directory with 10 or more reviews, 39th of 50 states (Page One Partner Research, November 2026).
How many Google reviews do Michigan businesses have?
The median is 24 among businesses with reviews; 87+ is top quarter. 56.4% have fewer than 10 (Page One Partner Research, November 2026).
For business owners
Own a local business? Claim your free page.
Your business may already have a page in the Page One Partner directory. Claiming it is free: correct the details, add photos and receive quote requests with no fee per lead. Rankings here are never sold.
Writing about this data?
Every figure is free to cite and chart under CC BY 4.0. Credit “Page One Partner Research” and link to this page. The numbers describe businesses listed in our directory, not every business in the country.