State report · 2026
Websites, Google reviews and ratings for the 33,499 Michigan local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 33,499
- Average Google rating
- 4.49
- rank 39 of 50 states
- No website
- 31%
- rank 15 of 50 states
- Fewer than 10 reviews
- 56.4%
- Median reviews
- 24
Key findings
- Michigan local businesses in our directory average 4.49 stars on Google (10+ reviews), ranking 39th of the 50 states we measured.
- 31% of Michigan local businesses list no website: the 15th highest share of 50 states.
- 56.4% have fewer than 10 Google reviews (46th highest); the median business with reviews has 24, and 87+ is top quarter.
- Of Michigan local business websites, 51.4% run Google Analytics.
- Least likely to have a website in Michigan: doctors and clinics (58% without), handyman services (56.8% without) and towing services (50.4% without).
- Best-rated trades in Michigan: pressure washing and exterior cleaning (4.82), home inspectors (4.8) and painters (4.79).
Page One Partner Research · 33,499 Michigan businesses in our directory · Updated September 2026 · Methodology
Michigan businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Doctors & Clinics58%
- Handyman Services56.8%
- Towing Services50.4%
- Drywall & Insulation47.8%
- Podiatrists45.7%
- Painters42.9%
- Cleaning Services42.4%
- Attorneys40.2%
- Pressure Washing & Exterior Cleaning40.1%
- Roofing Contractors39.6%
- Siding & Gutters39.5%
- Electricians38.8%
- Carpentry & Cabinets38.2%
- Limo Service37.5%
- HVAC Contractors37%
- Landscaping & Lawn Care36.3%
- Welding & Metal Fabrication35.4%
- Windows, Doors & Garage Doors34.9%
- General Contractors34.5%
- Plumbers33.7%
- Junk Removal & Hauling29.5%
- Pet Services29.3%
- Flooring & Tile28.2%
- Locksmiths28.1%
- Appraiser27%
- Insurance Agencies25.3%
- Pool Contractors24.8%
- Solar Installation24.7%
- Tree Services22.2%
- Real Estate22.1%
- Salons & Beauty21%
- Auto Repair & Detailing20.7%
- Fence Contractors19.9%
- Concrete, Masonry & Paving14.9%
- Home Inspectors14.9%
- Remodeling Contractors10.1%
- Damage Restoration9.4%
- Interior Design & Architecture7.3%
- Home Builders6.6%
- Waste Management5.1%
Trades in Michigan
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 3,821 | 77.9% | 4.48 | 14 | 41 |
| General Contractors | 2,084 | 65.5% | 4.48 | 9 | 26 |
| Attorneys | 1,803 | 59.8% | 4.51 | 12 | 39 |
| HVAC Contractors | 1,591 | 63% | 4.66 | 33 | 115.5 |
| Roofing Contractors | 1,426 | 60.4% | 4.67 | 33 | 98 |
| Landscaping & Lawn Care | 1,321 | 63.7% | 4.44 | 20 | 55.8 |
| Doctors & Clinics | 1,270 | 42% | 4.19 | 17 | 65.5 |
| Electricians | 1,177 | 61.2% | 4.62 | 14 | 43 |
| Cleaning Services | 1,131 | 57.6% | 4.63 | 20 | 66 |
| Auto Repair & Detailing | 1,084 | 79.3% | 4.49 | 98 | 234 |
| Handyman Services | 773 | 43.2% | 4.58 | 16 | 73.3 |
| Salons & Beauty | 663 | 79% | 4.59 | 123.5 | 250.8 |
| Insurance Agencies | 594 | 74.7% | 4.6 | 27 | 80.3 |
| Towing Services | 544 | 49.6% | 4.34 | 90 | 234 |
| Pressure Washing & Exterior Cleaning | 516 | 59.9% | 4.82 | 30 | 89.3 |
| Concrete, Masonry & Paving | 490 | 85.1% | 4.39 | 15 | 43 |
| Plumbers | 484 | 66.3% | 4.57 | 50 | 142.8 |
| Painters | 466 | 57.1% | 4.79 | 17 | 51 |
| Flooring & Tile | 454 | 71.8% | 4.67 | 27 | 74.5 |
| Pet Services | 450 | 70.7% | 4.57 | 102 | 209 |
| Windows, Doors & Garage Doors | 436 | 65.1% | 4.61 | 33 | 88.3 |
| Welding & Metal Fabrication | 356 | 64.6% | 4.66 | 7 | 15 |
| Home Inspectors | 322 | 85.1% | 4.8 | 28 | 131 |
| Drywall & Insulation | 316 | 52.2% | 4.62 | 7 | 23 |
| Fence Contractors | 287 | 80.1% | 4.48 | 26.5 | 63.3 |
| Carpentry & Cabinets | 254 | 61.8% | 4.51 | 6 | 17 |
| Pool Contractors | 254 | 75.2% | 4.38 | 35 | 89.5 |
| Appraiser | 241 | 73% | 4.25 | 6 | 17 |
| Locksmiths | 196 | 71.9% | 4.65 | 107 | 192.3 |
| Podiatrists | 173 | 54.3% | 4.64 | 20 | 84 |
| Siding & Gutters | 162 | 60.5% | 4.66 | 37 | 99 |
| Damage Restoration | 159 | 90.6% | 4.57 | 53 | 120.3 |
| Remodeling Contractors | 158 | 89.9% | 4.65 | 23 | 60.5 |
| Solar Installation | 150 | 75.3% | 4.31 | 11 | 44.5 |
| Home Builders | 137 | 93.4% | 4.5 | 8 | 22 |
| Limo Service | 128 | 62.5% | 4.33 | 55 | 171 |
| Tree Services | 126 | 77.8% | 4.65 | 64.5 | 118.3 |
| Interior Design & Architecture | 124 | 92.7% | 4.69 | 7 | 16 |
| Waste Management | 118 | 94.9% | 4.14 | 27.5 | 91 |
| Junk Removal & Hauling | 112 | 70.5% | 4.72 | 37.5 | 124.8 |
| Moving Companies | 95 | 86.3% | 4.54 | 93.5 | 197.8 |
| Excavation & Site Work | 93 | 81.7% | 4.35 | 10 | 26.8 |
| Deck & Outdoor Living | 86 | 76.7% | 4.66 | 16 | 84 |
| Restaurants | 81 | 93.8% | 4.17 | 646 | 1766 |
| Charters & Recreation | 75 | 88% | 4.7 | 45.5 | 188.8 |
| Trailer Rental | 47 | 83% | 4.63 | 52 | 223 |
| Pest Control | 42 | 95.2% | 4.73 | 138 | 507.3 |
| Equipment Rental | 38 | 100% | 4.47 | 55 | 100 |
| Chiropractors | 37 | 91.9% | 4.85 | 19 | 86 |
| Property Maintenance | 34 | 70.6% | 4.4 | 8 | 17 |
| Self Storage | 32 | 93.8% | 4.46 | 56.5 | 104.8 |
| Med Spas | 29 | 96.6% | 4.63 | 194 | 349 |
Largest cities in Michigan
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| Detroit | 4,242 | 51.4% | 4.29 | 16 |
| Grand Rapids | 4,158 | 72% | 4.53 | 20 |
| Ann Arbor | 2,153 | 75.4% | 4.48 | 22.5 |
| Lansing | 2,000 | 62.3% | 4.35 | 19 |
Answers
Questions about Michigan businesses
What percentage of Michigan businesses have a website?
69% of the 33,499 Michigan local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, September 2026).
What is the average Google rating for Michigan businesses?
4.49 stars among the local businesses in our directory with 10 or more reviews, 39th of 50 states (Page One Partner Research, September 2026).
How many Google reviews do Michigan businesses have?
The median is 24 among businesses with reviews; 87+ is top quarter. 56.4% have fewer than 10 (Page One Partner Research, September 2026).