Industry report · 2026
Pest Control: industry report 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 3,506 pest control listed in the Page One Partner directory.
- Listed in our directory
- 3,506
- Average Google rating
- 4.72
- Median reviews
- 96
- Reviews for top quarter
- 396+
- Have a website
- 95.7%
- Meet all 3 benchmarks
- 43.5%
Key findings
- The Page One Partner directory lists 3,506 pest control; the most listed are in California (590). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.72 (businesses with 10+ reviews), 16th of 60 trades. 63.7% are rated 4.8 or higher.
- Reviews: among pest control with Google reviews, the median has 96; 396+ is top quarter and 1,264+ top 10%. 21.4% have fewer than 10.
- Websites: 95.7% list a website; of those sites, 65.8% run Google Analytics and 94.2% are mobile-friendly.
- Only 43.5% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: Jacksonville, FL (567 reviews for the local top quarter).
- On Yelp, pest control score 4.05 on average against 4.74 on Google.
- The 10% most-reviewed pest control hold 63.5% of all the trade's Google reviews.
Page One Partner Research · 3,506 pest control in our directory · Updated November 2026 · Methodology
Where our directory lists the most pest control
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- California590
- Florida554
- Texas344
- Arizona156
- North Carolina128
- Illinois122
- New York120
- Georgia94
- Ohio91
- South Carolina87
- Virginia85
- Pennsylvania74
Toughest markets for pest control
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
Website adoption is highest in Illinois (97.5%) and lowest in California (94.2%), among states with at least 100 pest control.
Pest Control by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 590 | 4.69 | 39 | 201 | 94.2% |
| Florida | 554 | 4.7 | 90 | 332.3 | 94.8% |
| Texas | 344 | 4.74 | 115 | 447.5 | 95.6% |
| Arizona | 156 | 4.76 | 158 | 674 | 96.8% |
| North Carolina | 128 | 4.71 | 291 | 1164 | 96.1% |
| Illinois | 122 | 4.75 | 95.5 | 336.8 | 97.5% |
| New York | 120 | 4.71 | 70.5 | 352.3 | 97.5% |
| Georgia | 94 | 4.71 | 258.5 | 529.3 | 96.8% |
| Ohio | 91 | 4.71 | 102 | 267 | 97.8% |
| South Carolina | 87 | 4.75 | 159 | 706 | 98.9% |
| Virginia | 85 | 4.69 | 165 | 560 | 95.3% |
| Pennsylvania | 74 | 4.78 | 92 | 346 | 97.3% |
| Tennessee | 73 | 4.72 | 143 | 649.5 | 98.6% |
| Washington | 71 | 4.77 | 147 | 794 | 97.2% |
| Utah | 61 | 4.77 | 138 | 523.5 | 98.4% |
| Oklahoma | 59 | 4.69 | 77 | 362.5 | 91.5% |
| Missouri | 58 | 4.7 | 101 | 522.3 | 96.6% |
| Massachusetts | 50 | 4.81 | 82 | 229 | 94% |
| Nevada | 49 | 4.76 | 58.5 | 439.8 | 95.9% |
| Alabama | 48 | 4.73 | 123 | 338.5 | 95.8% |
| Indiana | 46 | 4.68 | 77 | 321.8 | 95.7% |
| Oregon | 45 | 4.79 | 86 | 709 | 100% |
| Colorado | 43 | 4.69 | 95 | 670 | 97.7% |
| Michigan | 42 | 4.73 | 138 | 507.3 | 95.2% |
| Maryland | 41 | 4.77 | 125 | 664 | 92.7% |
| Idaho | 37 | 4.75 | 113 | 348 | 97.3% |
| New Jersey | 35 | 4.8 | 105.5 | 262 | 97.1% |
| Kansas | 30 | 4.73 | 169 | 495.8 | 96.7% |
| Louisiana | 29 | 4.8 | 108 | 755.5 | 93.1% |
| Arkansas | 26 | 4.62 | 111 | 505.5 | 88.5% |
Largest pest control markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| Miami, FL | 52 | 4.5 | 41 | 117 | 82.7% |
| Jacksonville, FL | 41 | 4.66 | 248.5 | 566.5 | 95.1% |
Answers
Questions about pest control
How many pest control are in the Page One Partner directory?
3,506, as of November 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the pest control in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for pest control?
4.72 stars among pest control with 10 or more reviews; 63.7% are rated 4.8 or higher and 4.1% below 4.0 (Page One Partner Research, November 2026).
How many Google reviews do pest control have?
The median is 96 among those with reviews; the top quarter have 396+ and the top 10% 1,264+. 21.4% have fewer than 10 (Page One Partner Research, November 2026).
What percentage of pest control have a website?
95.7% list a website on their Google Business Profile (Page One Partner Research, November 2026).
Which state has the best-rated pest control?
Pennsylvania (average 4.78), among states with at least 50 pest control with 10+ reviews (Page One Partner Research, November 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.
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Writing about this data?
Every figure is free to cite and chart under CC BY 4.0. Credit “Page One Partner Research” and link to this page. The numbers describe businesses listed in our directory, not every business in the country.