State report · 2026

Alabama local business report 2026

Websites, Google reviews and ratings for the 24,210 Alabama local businesses listed in the Page One Partner directory, and how each trade compares.

Listed in our directory: 24,210
Average Google rating: 4.49; rank 40 of 50 states
No website: 34.4%; rank 3 of 50 states
Fewer than 10 reviews: 61.8%
Median reviews: 18

Key findings

Alabama local businesses in our directory average 4.49 stars on Google (10+ reviews), ranking 40th of the 50 states we measured.
34.4% of Alabama local businesses list no website: the 3rd highest share of 50 states.
61.8% have fewer than 10 Google reviews (10th highest); the median business with reviews has 18, and 65+ is top quarter.
Of Alabama local business websites, 51.7% run Google Analytics.
Least likely to have a website in Alabama: handyman services (64.7% without), painters (53.3% without) and towing services (51.4% without).
Best-rated trades in Alabama: pressure washing and exterior cleaning (4.93), home inspectors (4.81) and painters (4.79).

Page One Partner Research · 24,210 Alabama businesses in our directory · Updated November 2026 · Methodology

Alabama businesses with no website, by trade

Share of listed businesses with no website; trades with at least 100 listed in the state.

Handyman Services64.7%
Painters53.3%
Towing Services51.4%
Doctors & Clinics51.1%
Appliance Repair50.9%
Drywall & Insulation50.7%
Landscaping & Lawn Care50.6%
Carpentry & Cabinets49.5%
Cleaning Services48.5%
Electricians47.5%
Pressure Washing & Exterior Cleaning45.1%
General Contractors44.2%
Auto Glass43.6%
Roofing Contractors43.4%
HVAC Contractors40.6%
Appraiser40.5%
Fence Contractors38.8%
Welding & Metal Fabrication36.8%
Attorneys35.7%
Security Systems35.5%
Insurance Agencies33.8%
Travel Agencies32.1%
Pet Services29.2%
Salons & Beauty28.7%
Plumbers28.1%
Pool Contractors26.5%
Tree Services26.5%
Real Estate24.1%
Auto Repair & Detailing23.2%
Flooring & Tile22.6%
Concrete, Masonry & Paving22.5%
Windows, Doors & Garage Doors22.3%
Remodeling Contractors19.8%
Home Inspectors19.4%
Home Builders10.8%
Interior Design & Architecture7.3%

Trades in Alabama

Trade	Listed	Has a website	Avg rating	Median reviews	Top-quarter reviews
Real Estate	2,834	75.9%	4.47	12	35.5
General Contractors	1,874	55.8%	4.43	6	16
Attorneys	1,819	64.3%	4.51	11.5	37
Doctors & Clinics	1,611	48.9%	4.22	17.5	58
HVAC Contractors	1,215	59.4%	4.71	25	96
Roofing Contractors	1,137	56.6%	4.74	23	72.5
Landscaping & Lawn Care	990	49.4%	4.64	9	31
Electricians	735	52.5%	4.64	8	22
Insurance Agencies	728	66.2%	4.71	19.5	76.8
Cleaning Services	682	51.5%	4.74	11	50.8
Auto Repair & Detailing	569	76.8%	4.46	78	172.8
Pressure Washing & Exterior Cleaning	528	54.9%	4.93	23	63.8
Pet Services	431	70.8%	4.63	106	238.5
Handyman Services	385	35.3%	4.77	6	18
Plumbers	366	71.9%	4.59	26	113
Fence Contractors	312	61.2%	4.58	21	52
Concrete, Masonry & Paving	276	77.5%	4.27	7	20
Salons & Beauty	268	71.3%	4.51	113	220.5
Painters	255	46.7%	4.79	17	46
Flooring & Tile	239	77.4%	4.6	18	53
Welding & Metal Fabrication	223	63.2%	4.58	3	8.5
Towing Services	216	48.6%	4.38	76	186
Carpentry & Cabinets	206	50.5%	4.49	6	16
Pool Contractors	196	73.5%	4.4	19	51.5
Travel Agencies	190	67.9%	4.55	7	17.5
Home Inspectors	180	80.6%	4.81	33	125
Appliance Repair	173	49.1%	4.34	33	113
Drywall & Insulation	150	49.3%	4.66	6.5	36.5
Security Systems	124	64.5%	4.49	6	27.5
Windows, Doors & Garage Doors	121	77.7%	4.62	34	88
Home Builders	120	89.2%	4.41	8	19.8
Appraiser	111	59.5%	3.57	3	7
Interior Design & Architecture	109	92.7%	4.38	4	8
Tree Services	102	73.5%	4.72	23.5	62.3
Remodeling Contractors	101	80.2%	4.73	13	35
Auto Glass	101	56.4%	4.69	53	137.5
Charters & Recreation	94	92.6%	4.73	42.5	114.8
Locksmiths	90	64.4%	4.59	133.5	246.5
Moving Companies	85	90.6%	4.64	60	144
Siding & Gutters	78	60.3%	4.78	17	61
Waste Management	75	94.7%	3.99	20.5	47.3
Podiatrists	73	57.5%	4.3	29	85
Damage Restoration	65	89.2%	4.58	44	84.8
Med Spas	57	89.5%	4.66	43	138
Self Storage	53	94.3%	4.41	41	76
Restaurants	52	90.4%	4.32	552	1264
Pest Control	48	95.8%	4.73	123	338.5
Limo Service	48	60.4%	4.77	15	68.5
Cash For Gold	42	81%	4.31	67	169
Junk Removal & Hauling	42	69%	4.74	34	143
Trailer Rental	40	80%	4.44	40	89.5
Deck & Outdoor Living	38	47.4%	4.55	19	51
Excavation & Site Work	27	70.4%	4.65	4.5	8.3
Accountants & Tax	27	92.6%	4.4	5	13
Equipment Rental	26	96.2%	4.43	39	102

Largest cities in Alabama

City	Listed	Has a website	Avg rating	Median reviews
Birmingham	5,463	68.2%	4.52	16
Huntsville	3,185	65.9%	4.52	19
Montgomery	2,820	60.3%	4.28	15
Mobile	2,683	64.7%	4.44	14

Answers

Questions about Alabama businesses

What percentage of Alabama businesses have a website?

65.6% of the 24,210 Alabama local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).

What is the average Google rating for Alabama businesses?

4.49 stars among the local businesses in our directory with 10 or more reviews, 40th of 50 states (Page One Partner Research, November 2026).

How many Google reviews do Alabama businesses have?

The median is 18 among businesses with reviews; 65+ is top quarter. 61.8% have fewer than 10 (Page One Partner Research, November 2026).

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