State report · 2026
Websites, Google reviews and ratings for the 24,207 Alabama local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 24,207
- Average Google rating
- 4.49
- rank 40 of 50 states
- No website
- 34.4%
- rank 3 of 50 states
- Fewer than 10 reviews
- 61.8%
- Median reviews
- 18
Key findings
- Alabama local businesses in our directory average 4.49 stars on Google (10+ reviews), ranking 40th of the 50 states we measured.
- 34.4% of Alabama local businesses list no website: the 3rd highest share of 50 states.
- 61.8% have fewer than 10 Google reviews (10th highest); the median business with reviews has 18, and 65+ is top quarter.
- Of Alabama local business websites, 51.7% run Google Analytics.
- Least likely to have a website in Alabama: doctors and clinics (56.8% without), handyman services (54.7% without) and painters (53.3% without).
- Best-rated trades in Alabama: pressure washing and exterior cleaning (4.92), home inspectors (4.81) and painters (4.79).
Page One Partner Research · 24,207 Alabama businesses in our directory · Updated September 2026 · Methodology
Alabama businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Doctors & Clinics56.8%
- Handyman Services54.7%
- Painters53.3%
- Towing Services51.2%
- Drywall & Insulation50.7%
- Landscaping & Lawn Care49.8%
- Carpentry & Cabinets49.3%
- Cleaning Services48.1%
- Electricians46.4%
- General Contractors44.3%
- Pressure Washing & Exterior Cleaning43.9%
- Roofing Contractors43.4%
- HVAC Contractors41.5%
- Appraiser40.5%
- Welding & Metal Fabrication36.8%
- Attorneys35.9%
- Fence Contractors35.6%
- Insurance Agencies33.6%
- Pet Services31.6%
- Windows, Doors & Garage Doors29.4%
- Plumbers28.1%
- Pool Contractors27.6%
- Tree Services26.5%
- Salons & Beauty25.9%
- Auto Repair & Detailing25.3%
- Real Estate24%
- Flooring & Tile22.9%
- Concrete, Masonry & Paving22.5%
- Home Inspectors19.4%
- Remodeling Contractors19.2%
- Home Builders10.8%
- Charters & Recreation7.8%
- Interior Design & Architecture7.3%
Trades in Alabama
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 2,857 | 76% | 4.48 | 12 | 36 |
| General Contractors | 1,873 | 55.7% | 4.43 | 6 | 16 |
| Attorneys | 1,506 | 64.1% | 4.5 | 11 | 35 |
| HVAC Contractors | 1,210 | 58.5% | 4.71 | 28 | 101.5 |
| Roofing Contractors | 1,137 | 56.6% | 4.74 | 23 | 72.5 |
| Landscaping & Lawn Care | 1,012 | 50.2% | 4.6 | 10 | 34 |
| Doctors & Clinics | 961 | 43.2% | 4.18 | 19 | 65 |
| Electricians | 773 | 53.6% | 4.58 | 9 | 24 |
| Cleaning Services | 711 | 51.9% | 4.71 | 12 | 53 |
| Insurance Agencies | 693 | 66.4% | 4.71 | 21 | 78.8 |
| Auto Repair & Detailing | 660 | 74.7% | 4.45 | 66 | 155 |
| Handyman Services | 508 | 45.3% | 4.65 | 14 | 61.8 |
| Pressure Washing & Exterior Cleaning | 487 | 56.1% | 4.92 | 24 | 64.3 |
| Pet Services | 399 | 68.4% | 4.62 | 89 | 199 |
| Plumbers | 366 | 71.9% | 4.59 | 26 | 113 |
| Fence Contractors | 354 | 64.4% | 4.57 | 22.5 | 58.5 |
| Concrete, Masonry & Paving | 276 | 77.5% | 4.27 | 7 | 20 |
| Salons & Beauty | 270 | 74.1% | 4.52 | 108 | 208.5 |
| Painters | 255 | 46.7% | 4.79 | 17 | 46 |
| Flooring & Tile | 236 | 77.1% | 4.59 | 18 | 51 |
| Welding & Metal Fabrication | 223 | 63.2% | 4.58 | 3 | 8.5 |
| Towing Services | 217 | 48.8% | 4.38 | 69 | 184 |
| Carpentry & Cabinets | 207 | 50.7% | 4.51 | 6 | 16 |
| Pool Contractors | 185 | 72.4% | 4.45 | 26 | 71.3 |
| Home Inspectors | 180 | 80.6% | 4.81 | 33 | 125 |
| Windows, Doors & Garage Doors | 177 | 70.6% | 4.62 | 33 | 93 |
| Drywall & Insulation | 150 | 49.3% | 4.66 | 6.5 | 36.5 |
| Home Builders | 120 | 89.2% | 4.41 | 8 | 19.8 |
| Appraiser | 111 | 59.5% | 3.57 | 3 | 7 |
| Interior Design & Architecture | 109 | 92.7% | 4.38 | 4 | 8 |
| Remodeling Contractors | 104 | 80.8% | 4.74 | 13.5 | 35 |
| Charters & Recreation | 103 | 92.2% | 4.73 | 36 | 97.8 |
| Tree Services | 102 | 73.5% | 4.72 | 23.5 | 62.3 |
| Locksmiths | 90 | 64.4% | 4.59 | 133.5 | 246.5 |
| Moving Companies | 85 | 90.6% | 4.64 | 60 | 144 |
| Siding & Gutters | 78 | 60.3% | 4.78 | 17 | 61 |
| Waste Management | 74 | 94.6% | 3.99 | 21 | 47.5 |
| Podiatrists | 73 | 57.5% | 4.3 | 29 | 85 |
| Damage Restoration | 66 | 89.4% | 4.58 | 41 | 84.5 |
| Self Storage | 53 | 94.3% | 4.41 | 41 | 76 |
| Restaurants | 52 | 90.4% | 4.32 | 552 | 1264 |
| Pest Control | 48 | 95.8% | 4.73 | 123 | 338.5 |
| Limo Service | 47 | 59.6% | 4.86 | 19.5 | 73.8 |
| Deck & Outdoor Living | 42 | 52.4% | 4.54 | 19 | 51 |
| Excavation & Site Work | 42 | 66.7% | 4.13 | 5 | 17 |
| Junk Removal & Hauling | 42 | 69% | 4.74 | 34 | 143 |
| Trailer Rental | 40 | 80% | 4.44 | 40 | 89.5 |
| Equipment Rental | 26 | 96.2% | 4.43 | 39 | 102 |
| Accountants & Tax | 26 | 92.3% | 4.4 | 5.5 | 14 |
Largest cities in Alabama
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| Birmingham | 5,463 | 68.2% | 4.52 | 16 |
| Huntsville | 3,185 | 65.9% | 4.52 | 19 |
| Montgomery | 2,819 | 60.3% | 4.28 | 15 |
| Mobile | 2,683 | 64.7% | 4.44 | 14 |
Answers
Questions about Alabama businesses
What percentage of Alabama businesses have a website?
65.6% of the 24,207 Alabama local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, September 2026).
What is the average Google rating for Alabama businesses?
4.49 stars among the local businesses in our directory with 10 or more reviews, 40th of 50 states (Page One Partner Research, September 2026).
How many Google reviews do Alabama businesses have?
The median is 18 among businesses with reviews; 65+ is top quarter. 61.8% have fewer than 10 (Page One Partner Research, September 2026).