Industry report · 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 21,268 painters listed in the Page One Partner directory.
- Listed in our directory
- 21,268
- Average Google rating
- 4.8
- Median reviews
- 16
- Reviews for top quarter
- 49+
- Have a website
- 59%
- Meet all 3 benchmarks
- 24.3%
Key findings
- The Page One Partner directory lists 21,268 painters; the most listed are in California (2,975). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.8 (businesses with 10+ reviews), 5th of 53 trades. 74.8% are rated 4.8 or higher.
- Reviews: among painters with Google reviews, the median has 16; 49+ is top quarter and 115+ top 10%. 67.4% have fewer than 10.
- Websites: 59% list a website; of those sites, 44.7% run Google Analytics and 92.7% are mobile-friendly.
- Only 24.3% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: Marietta, GA (165 reviews for the local top quarter).
- On Yelp, painters score 4.41 on average against 4.75 on Google.
- The 10% most-reviewed painters hold 72.5% of all the trade's Google reviews.
Page One Partner Research · 21,268 painters in our directory · Updated September 2026 · Methodology
Where our directory lists the most painters
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- California2,975
- Florida2,192
- Texas1,959
- North Carolina997
- New York818
- Illinois773
- Massachusetts690
- Georgia688
- Ohio684
- Pennsylvania676
- Arizona629
- Colorado562
Toughest markets for painters
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
Website adoption is highest in Oregon (75.6%) and lowest in Louisiana (43.7%), among states with at least 100 painters.
Painters by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 2,975 | 4.8 | 11 | 31 | 61.6% |
| Florida | 2,192 | 4.81 | 22 | 63 | 56.2% |
| Texas | 1,959 | 4.81 | 16 | 52 | 48% |
| North Carolina | 997 | 4.82 | 18 | 51.8 | 56% |
| New York | 818 | 4.83 | 15 | 45 | 59.4% |
| Illinois | 773 | 4.82 | 17 | 50.5 | 62.7% |
| Massachusetts | 690 | 4.87 | 14 | 39 | 67.7% |
| Georgia | 688 | 4.77 | 16 | 68.8 | 59.6% |
| Ohio | 684 | 4.8 | 18 | 49 | 55.8% |
| Pennsylvania | 676 | 4.78 | 16 | 53 | 64.2% |
| Arizona | 629 | 4.75 | 22 | 62 | 58.3% |
| Colorado | 562 | 4.83 | 23.5 | 69.8 | 66.7% |
| Washington | 515 | 4.8 | 19 | 42.3 | 72% |
| Virginia | 469 | 4.77 | 20 | 57.8 | 56.9% |
| Michigan | 466 | 4.79 | 17 | 51 | 57.1% |
| Tennessee | 440 | 4.84 | 15 | 53.5 | 51.8% |
| Maryland | 415 | 4.83 | 18 | 53 | 58.3% |
| New Jersey | 414 | 4.79 | 14 | 45 | 59.4% |
| Oregon | 373 | 4.8 | 23 | 55.5 | 75.6% |
| South Carolina | 342 | 4.84 | 12 | 36 | 55% |
| Indiana | 317 | 4.85 | 15 | 49 | 57.1% |
| Connecticut | 317 | 4.88 | 22 | 48 | 65.3% |
| Missouri | 306 | 4.65 | 12 | 57 | 62.7% |
| Wisconsin | 293 | 4.74 | 18 | 39 | 69.3% |
| Minnesota | 274 | 4.81 | 14 | 39 | 70.1% |
| Nevada | 273 | 4.76 | 12 | 32 | 53.1% |
| Alabama | 255 | 4.79 | 17 | 46 | 46.7% |
| Louisiana | 231 | 4.75 | 9 | 34 | 43.7% |
| Kansas | 231 | 4.81 | 21 | 66 | 65.8% |
| Oklahoma | 220 | 4.74 | 12 | 43.5 | 45.9% |
| Utah | 187 | 4.82 | 23.5 | 62 | 64.7% |
| Kentucky | 175 | 4.78 | 19 | 48 | 53.7% |
| Iowa | 133 | 4.82 | 27 | 59 | 69.2% |
| Nebraska | 111 | 4.71 | 12 | 47.5 | 62.2% |
| Arkansas | 100 | 4.87 | 11.5 | 35.8 | 48% |
| New Mexico | 97 | 4.68 | 14 | 60 | 54.6% |
| Idaho | 93 | 4.73 | 12 | 44 | 65.6% |
| New Hampshire | 73 | 4.74 | 19 | 45 | 67.1% |
| Delaware | 70 | 4.92 | 22 | 62.8 | 65.7% |
| Hawaii | 61 | 4.73 | 7 | 19.5 | 60.7% |
| Mississippi | 57 | 4.74 | 4.5 | 15.5 | 33.3% |
| Montana | 53 | 4.63 | 3.5 | 23.3 | 56.6% |
| Rhode Island | 52 | 4.76 | 32 | 70 | 57.7% |
| Alaska | 40 | 4.89 | 7 | 22 | 67.5% |
| District of Columbia | 38 | 4.69 | 8 | 45.3 | 65.8% |
| Maine | 36 | 4.48 | 14 | 32.5 | 66.7% |
| Vermont | 31 | 4.9 | 8 | 36 | 90.3% |
| South Dakota | 27 | 4.69 | 12.5 | 36.8 | 70.4% |
Largest painters markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| Houston, TX | 245 | 4.77 | 21.5 | 50.5 | 43.3% |
| Miami, FL | 216 | 4.74 | 22 | 56 | 51.9% |
| Chicago, IL | 181 | 4.88 | 19.5 | 59.8 | 55.8% |
| Jacksonville, FL | 170 | 4.83 | 20.5 | 114 | 45.3% |
| San Antonio, TX | 165 | 4.81 | 22 | 65 | 38.8% |
| Denver, CO | 162 | 4.85 | 26.5 | 66.5 | 59.9% |
| Dallas, TX | 159 | 4.69 | 14 | 35 | 44% |
| Charlotte, NC | 156 | 4.77 | 22 | 73.5 | 54.5% |
| Phoenix, AZ | 153 | 4.61 | 15 | 41.5 | 51.6% |
| Las Vegas, NV | 152 | 4.8 | 15 | 47 | 50% |
| Austin, TX | 147 | 4.88 | 19 | 65.5 | 55.8% |
| Orlando, FL | 140 | 4.75 | 20 | 53 | 48.6% |
| San Diego, CA | 130 | 4.84 | 20.5 | 58.3 | 70% |
| Los Angeles, CA | 128 | 4.79 | 7 | 28 | 50.8% |
| San Francisco, CA | 127 | 4.86 | 7 | 29 | 68.5% |
Answers
Questions about painters
How many painters are in the Page One Partner directory?
21,268, as of September 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the painters in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for painters?
4.8 stars among painters with 10 or more reviews; 74.8% are rated 4.8 or higher and 2.7% below 4.0 (Page One Partner Research, September 2026).
How many Google reviews do painters have?
The median is 16 among those with reviews; the top quarter have 49+ and the top 10% 115+. 67.4% have fewer than 10 (Page One Partner Research, September 2026).
What percentage of painters have a website?
59% list a website on their Google Business Profile (Page One Partner Research, September 2026).
Which state has the best-rated painters?
Connecticut (average 4.88), among states with at least 50 painters with 10+ reviews (Page One Partner Research, September 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.