State report · 2026
Nebraska local business report 2026
Websites, Google reviews and ratings for the 10,261 Nebraska local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 10,261
- Average Google rating
- 4.52
- rank 26 of 50 states
- No website
- 27.8%
- rank 34 of 50 states
- Fewer than 10 reviews
- 57.6%
- Median reviews
- 18
Key findings
- Nebraska local businesses in our directory average 4.52 stars on Google (10+ reviews), ranking 26th of the 50 states we measured.
- 27.8% of Nebraska local businesses list no website: the 34th highest share of 50 states.
- 57.6% have fewer than 10 Google reviews (36th highest); the median business with reviews has 18, and 67+ is top quarter.
- Of Nebraska local business websites, 52.2% run Google Analytics.
- Least likely to have a website in Nebraska: handyman services (53.5% without), doctors and clinics (51.2% without) and drywall and insulation (42% without).
- Best-rated trades in Nebraska: cleaning services (4.74), insurance agencies (4.73) and flooring and tile (4.7).
Page One Partner Research · 10,261 Nebraska businesses in our directory · Updated November 2026 · Methodology
Nebraska businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Handyman Services53.5%
- Doctors & Clinics51.2%
- Drywall & Insulation42%
- Electricians41.7%
- Pressure Washing & Exterior Cleaning39.2%
- Towing Services38.5%
- Cleaning Services38%
- Painters37.8%
- Carpentry & Cabinets37%
- Landscaping & Lawn Care35%
- General Contractors34.2%
- Roofing Contractors34%
- Attorneys32.3%
- HVAC Contractors31.9%
- Pet Services23.5%
- Plumbers20.7%
- Auto Repair & Detailing19.3%
- Pool Contractors19%
- Insurance Agencies18.7%
- Real Estate18.6%
- Salons & Beauty17.3%
- Concrete, Masonry & Paving15%
Trades in Nebraska
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 1,051 | 81.4% | 4.51 | 13 | 34.8 |
| General Contractors | 749 | 65.8% | 4.51 | 9 | 22.8 |
| Doctors & Clinics | 731 | 48.8% | 4.34 | 15 | 58.5 |
| Attorneys | 572 | 67.7% | 4.42 | 12 | 32.8 |
| Roofing Contractors | 550 | 66% | 4.68 | 27 | 79 |
| Landscaping & Lawn Care | 491 | 65% | 4.54 | 12 | 40.5 |
| Electricians | 355 | 58.3% | 4.62 | 11 | 32 |
| Cleaning Services | 347 | 62% | 4.74 | 13 | 45.8 |
| Insurance Agencies | 315 | 81.3% | 4.73 | 18 | 71 |
| HVAC Contractors | 307 | 68.1% | 4.67 | 24 | 91.5 |
| Auto Repair & Detailing | 274 | 80.7% | 4.57 | 97 | 243.3 |
| Pet Services | 200 | 76.5% | 4.59 | 114 | 267.5 |
| Concrete, Masonry & Paving | 193 | 85% | 4.53 | 12.5 | 32.5 |
| Salons & Beauty | 162 | 82.7% | 4.64 | 104.5 | 226.3 |
| Handyman Services | 159 | 46.5% | 4.77 | 6 | 19.3 |
| Plumbers | 150 | 79.3% | 4.62 | 30 | 120 |
| Pressure Washing & Exterior Cleaning | 125 | 60.8% | 4.82 | 24 | 72 |
| Painters | 111 | 62.2% | 4.71 | 12 | 47.5 |
| Towing Services | 109 | 61.5% | 4.44 | 39.5 | 89.8 |
| Pool Contractors | 100 | 81% | 4.46 | 21.5 | 60.3 |
| Drywall & Insulation | 100 | 58% | 4.46 | 7 | 22 |
| Carpentry & Cabinets | 100 | 63% | 4.58 | 5 | 17.3 |
| Flooring & Tile | 93 | 86% | 4.7 | 21 | 59 |
| Travel Agencies | 92 | 72.8% | 4.6 | 12 | 28 |
| Welding & Metal Fabrication | 90 | 73.3% | 4.59 | 5 | 8 |
| Fence Contractors | 84 | 71.4% | 4.63 | 32 | 59 |
| Home Builders | 68 | 95.6% | 4.36 | 10 | 25.5 |
| Appliance Repair | 64 | 59.4% | 4.35 | 39 | 279 |
| Home Inspectors | 62 | 74.2% | 4.72 | 27 | 100 |
| Windows, Doors & Garage Doors | 62 | 88.7% | 4.36 | 38 | 76.5 |
| Locksmiths | 56 | 64.3% | 4.73 | 128 | 340 |
| Waste Management | 54 | 98.1% | 4.19 | 28 | 107 |
| Siding & Gutters | 51 | 47.1% | 4.64 | 26 | 62.3 |
| Appraiser | 49 | 63.3% | 4.75 | 2 | 6.5 |
| Deck & Outdoor Living | 49 | 79.6% | 4.85 | 26 | 56 |
| Auto Glass | 47 | 76.6% | 4.77 | 56.5 | 144.3 |
| Moving Companies | 45 | 91.1% | 4.59 | 89 | 181 |
| Interior Design & Architecture | 43 | 95.3% | 4.69 | 7.5 | 13 |
| Tree Services | 40 | 82.5% | 4.76 | 50 | 176.5 |
| Remodeling Contractors | 40 | 82.5% | 4.73 | 11 | 29.5 |
| Podiatrists | 34 | 41.2% | 4.64 | 19.5 | 62 |
| Self Storage | 30 | 93.3% | 4.25 | 31 | 59 |
| Restaurants | 28 | 96.4% | 3.88 | 370 | 639 |
| Damage Restoration | 27 | 88.9% | 4.78 | 45.5 | 179.5 |
| Security Systems | 27 | 81.5% | 4.53 | 19.5 | 23.5 |
Largest cities in Nebraska
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| Omaha | 5,399 | 70.8% | 4.52 | 19 |
| Lincoln | 3,068 | 70.9% | 4.49 | 19 |
Answers
Questions about Nebraska businesses
What percentage of Nebraska businesses have a website?
72.2% of the 10,261 Nebraska local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).
What is the average Google rating for Nebraska businesses?
4.52 stars among the local businesses in our directory with 10 or more reviews, 26th of 50 states (Page One Partner Research, November 2026).
How many Google reviews do Nebraska businesses have?
The median is 18 among businesses with reviews; 67+ is top quarter. 57.6% have fewer than 10 (Page One Partner Research, November 2026).
For business owners
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