Industry report · 2026
Towing Services: industry report 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 23,011 towing services listed in the Page One Partner directory.
- Listed in our directory
- 23,011
- Average Google rating
- 4.3
- Median reviews
- 52
- Reviews for top quarter
- 140+
- Have a website
- 46.7%
- Meet all 3 benchmarks
- 11.5%
Key findings
- The Page One Partner directory lists 23,011 towing services; the most listed are in California (3,964). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.3 (businesses with 10+ reviews), 58th of 60 trades. 35% are rated 4.8 or higher.
- Reviews: among towing services with Google reviews, the median has 52; 140+ is top quarter and 311+ top 10%. 62.5% have fewer than 10.
- Websites: 46.7% list a website; of those sites, 47.3% run Google Analytics and 92.7% are mobile-friendly.
- Only 11.5% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: Birmingham, AL (368 reviews for the local top quarter).
- On Yelp, towing services score 3.66 on average against 4.31 on Google.
- The 10% most-reviewed towing services hold 75.3% of all the trade's Google reviews.
Page One Partner Research · 23,011 towing services in our directory · Updated November 2026 · Methodology
Where our directory lists the most towing services
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- California3,964
- Florida2,538
- Texas2,405
- New York1,063
- Georgia1,010
- North Carolina825
- Arizona766
- Ohio740
- Illinois592
- Colorado581
- Pennsylvania577
- Washington548
Toughest markets for towing services
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
Website adoption is highest in Minnesota (70.9%) and lowest in New York (32.7%), among states with at least 100 towing services.
Towing Services by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 3,964 | 4.18 | 39 | 99 | 39.8% |
| Florida | 2,538 | 4.34 | 53 | 157 | 43.6% |
| Texas | 2,405 | 4.32 | 48 | 129 | 50% |
| New York | 1,063 | 4.19 | 44 | 99 | 32.7% |
| Georgia | 1,010 | 4.47 | 53 | 160 | 42.1% |
| North Carolina | 825 | 4.37 | 71 | 151.3 | 48.1% |
| Arizona | 766 | 4.49 | 50 | 144 | 43.1% |
| Ohio | 740 | 4.34 | 53.5 | 148 | 41.2% |
| Illinois | 592 | 4.23 | 79.5 | 157.5 | 51.9% |
| Colorado | 581 | 4.45 | 50 | 175 | 53% |
| Pennsylvania | 577 | 4.32 | 43 | 111.5 | 53.2% |
| Washington | 548 | 4.42 | 53 | 141 | 46.9% |
| Michigan | 544 | 4.34 | 90 | 234 | 49.6% |
| Tennessee | 523 | 4.42 | 53.5 | 144 | 49.1% |
| Maryland | 517 | 4.2 | 48 | 134.3 | 47% |
| Virginia | 487 | 4.27 | 55 | 156.5 | 49.9% |
| Indiana | 382 | 4.3 | 77 | 174 | 50.5% |
| Nevada | 380 | 4.1 | 48.5 | 128.5 | 46.1% |
| South Carolina | 369 | 4.29 | 51.5 | 127 | 44.4% |
| Louisiana | 330 | 4.28 | 32 | 104 | 50.6% |
| Missouri | 319 | 4.37 | 65 | 177 | 58.3% |
| Oregon | 317 | 4.36 | 65.5 | 152.3 | 43.5% |
| New Jersey | 292 | 4.02 | 46 | 113 | 50.7% |
| Minnesota | 247 | 4.23 | 78.5 | 218.3 | 70.9% |
| Massachusetts | 232 | 3.86 | 54 | 130.5 | 65.9% |
| Wisconsin | 217 | 4.3 | 65 | 158 | 56.7% |
| Alabama | 216 | 4.38 | 76 | 186 | 48.6% |
| Utah | 210 | 4.19 | 50 | 167.5 | 53.3% |
| Oklahoma | 201 | 4.33 | 56 | 165 | 58.7% |
| Kentucky | 152 | 4.28 | 108.5 | 274.5 | 69.1% |
| New Mexico | 136 | 4.12 | 33 | 99 | 53.7% |
| Idaho | 123 | 4.54 | 44 | 146.5 | 61% |
| Arkansas | 123 | 4.24 | 57 | 128 | 46.3% |
| Iowa | 117 | 4.46 | 120.5 | 231.5 | 59.8% |
| Connecticut | 111 | 3.96 | 62 | 137.5 | 59.5% |
| Nebraska | 109 | 4.44 | 39.5 | 89.8 | 61.5% |
| Hawaii | 107 | 4.4 | 22 | 48 | 50.5% |
| Delaware | 104 | 4.23 | 44 | 111 | 39.4% |
| Kansas | 99 | 4.33 | 106 | 219 | 68.7% |
| District of Columbia | 67 | 4.34 | 31 | 91.5 | 38.8% |
| Mississippi | 62 | 4.2 | 24 | 72 | 48.4% |
| Montana | 57 | 4.46 | 49 | 104 | 57.9% |
| Rhode Island | 51 | 4.19 | 35.5 | 61.8 | 35.3% |
| New Hampshire | 50 | 4.12 | 81.5 | 134 | 46% |
| Alaska | 43 | 4.55 | 45 | 151.5 | 55.8% |
| Maine | 28 | 4.1 | 86 | 300 | 50% |
Largest towing services markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| Houston, TX | 382 | 4.42 | 32 | 103.8 | 45.3% |
| Los Angeles, CA | 363 | 4.23 | 25 | 78.5 | 40.5% |
| New York, NY | 363 | 4.22 | 23 | 91 | 13.2% |
| Atlanta, GA | 358 | 4.49 | 36 | 115.8 | 37.2% |
| Miami, FL | 306 | 4.35 | 28.5 | 114.3 | 37.9% |
| Phoenix, AZ | 284 | 4.35 | 51 | 131.5 | 37% |
| Dallas, TX | 265 | 4.34 | 26 | 95.8 | 41.5% |
| Orlando, FL | 246 | 4.28 | 27.5 | 80 | 49.2% |
| Denver, CO | 239 | 4.48 | 31 | 121 | 51.5% |
| Las Vegas, NV | 223 | 4.23 | 47 | 97.5 | 43% |
| Fort Lauderdale, FL | 215 | 4.31 | 25 | 107.5 | 26.5% |
| San Antonio, TX | 209 | 4.4 | 34.5 | 101.5 | 48.8% |
| Chicago, IL | 207 | 4.51 | 56 | 144 | 37.7% |
| Indianapolis, IN | 186 | 4.34 | 47 | 176.3 | 40.3% |
| Charlotte, NC | 178 | 4.14 | 65 | 139.5 | 41.6% |
Answers
Questions about towing services
How many towing services are in the Page One Partner directory?
23,011, as of November 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the towing services in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for towing services?
4.3 stars among towing services with 10 or more reviews; 35% are rated 4.8 or higher and 23.5% below 4.0 (Page One Partner Research, November 2026).
How many Google reviews do towing services have?
The median is 52 among those with reviews; the top quarter have 140+ and the top 10% 311+. 62.5% have fewer than 10 (Page One Partner Research, November 2026).
What percentage of towing services have a website?
46.7% list a website on their Google Business Profile (Page One Partner Research, November 2026).
Which state has the best-rated towing services?
Idaho (average 4.54), among states with at least 50 towing services with 10+ reviews (Page One Partner Research, November 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.
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