State report · 2026
New Mexico local business report 2026
Websites, Google reviews and ratings for the 11,004 New Mexico local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 11,004
- Average Google rating
- 4.42
- rank 49 of 50 states
- No website
- 33.8%
- rank 4 of 50 states
- Fewer than 10 reviews
- 61.4%
- Median reviews
- 18
Key findings
- New Mexico local businesses in our directory average 4.42 stars on Google (10+ reviews), ranking 49th of the 50 states we measured.
- 33.8% of New Mexico local businesses list no website: the 4th highest share of 50 states.
- 61.4% have fewer than 10 Google reviews (12th highest); the median business with reviews has 18, and 64+ is top quarter.
- Of New Mexico local business websites, 46.8% run Google Analytics.
- Least likely to have a website in New Mexico: handyman services (72.3% without), electricians (53.3% without) and doctors and clinics (49.7% without).
- Best-rated trades in New Mexico: cleaning services (4.73), roofing contractors (4.6) and electricians (4.57).
Page One Partner Research · 11,004 New Mexico businesses in our directory · Updated November 2026 · Methodology
New Mexico businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Handyman Services72.3%
- Electricians53.3%
- Doctors & Clinics49.7%
- Towing Services46.3%
- General Contractors44.8%
- Plumbers43.1%
- Cleaning Services42.8%
- Insurance Agencies39.3%
- HVAC Contractors39%
- Roofing Contractors38.6%
- Pet Services38.3%
- Welding & Metal Fabrication36.8%
- Salons & Beauty34.3%
- Attorneys33.7%
- Landscaping & Lawn Care32.1%
- Solar Installation25.5%
- Auto Repair & Detailing24.6%
- Concrete, Masonry & Paving22.3%
- Real Estate21.8%
Trades in New Mexico
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 1,300 | 78.2% | 4.45 | 14 | 38.8 |
| General Contractors | 956 | 55.2% | 4.36 | 6 | 16 |
| Attorneys | 831 | 66.3% | 4.5 | 11 | 33 |
| Doctors & Clinics | 718 | 50.3% | 4.15 | 14 | 41.8 |
| Electricians | 467 | 46.7% | 4.57 | 8.5 | 20 |
| Roofing Contractors | 433 | 61.4% | 4.6 | 25 | 58 |
| HVAC Contractors | 369 | 61% | 4.46 | 19 | 73.3 |
| Landscaping & Lawn Care | 308 | 67.9% | 4.34 | 10 | 34 |
| Insurance Agencies | 300 | 60.7% | 4.49 | 22 | 66 |
| Pet Services | 298 | 61.7% | 4.53 | 77.5 | 201.3 |
| Cleaning Services | 290 | 57.2% | 4.73 | 12 | 57 |
| Auto Repair & Detailing | 256 | 75.4% | 4.48 | 90 | 204 |
| Plumbers | 246 | 56.9% | 4.43 | 27 | 85.3 |
| Handyman Services | 206 | 27.7% | 4.38 | 8 | 14 |
| Salons & Beauty | 198 | 65.7% | 4.53 | 44 | 121 |
| Concrete, Masonry & Paving | 148 | 77.7% | 4.48 | 11 | 32.3 |
| Towing Services | 136 | 53.7% | 4.12 | 33 | 99 |
| Welding & Metal Fabrication | 114 | 63.2% | 4.46 | 8.5 | 23.3 |
| Solar Installation | 110 | 74.5% | 4.42 | 20.5 | 65.3 |
| Carpentry & Cabinets | 99 | 61.6% | 4.73 | 7 | 18 |
| Painters | 97 | 54.6% | 4.68 | 14 | 60 |
| Pressure Washing & Exterior Cleaning | 95 | 47.4% | 4.88 | 11 | 46.5 |
| Flooring & Tile | 79 | 82.3% | 4.51 | 20 | 59 |
| Windows, Doors & Garage Doors | 76 | 72.4% | 4.53 | 33.5 | 109.8 |
| Home Inspectors | 73 | 68.5% | 4.69 | 20 | 51.8 |
| Interior Design & Architecture | 72 | 100% | 4.73 | 6 | 17 |
| Pool Contractors | 71 | 69% | 4.27 | 28 | 89 |
| Appliance Repair | 66 | 48.5% | 4.59 | 33 | 123 |
| Locksmiths | 65 | 53.8% | 4.65 | 62 | 281 |
| Auto Glass | 64 | 53.1% | 4.46 | 54.5 | 124.8 |
| Appraiser | 63 | 68.3% | 4.6 | 2 | 9 |
| Travel Agencies | 63 | 54% | 4.32 | 10 | 31.5 |
| Home Builders | 61 | 95.1% | 4.34 | 11 | 20.5 |
| Fence Contractors | 59 | 72.9% | 4.33 | 9 | 25 |
| Waste Management | 54 | 83.3% | 3.85 | 31 | 54.3 |
| Drywall & Insulation | 53 | 52.8% | 4.51 | 8 | 24.5 |
| Med Spas | 49 | 89.8% | 4.68 | 45 | 139.5 |
| Podiatrists | 49 | 44.9% | 4.4 | 52.5 | 346.3 |
| Remodeling Contractors | 45 | 77.8% | 4.77 | 12.5 | 31.5 |
| Security Systems | 44 | 65.9% | 4.51 | 8 | 25 |
| Charters & Recreation | 43 | 88.4% | 4.73 | 51 | 106 |
| Damage Restoration | 37 | 86.5% | 4.45 | 42 | 155 |
| Moving Companies | 36 | 86.1% | 4.5 | 56 | 128.5 |
| Tree Services | 27 | 66.7% | 4.75 | 37.5 | 132.3 |
Largest cities in New Mexico
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| Albuquerque | 6,454 | 66.4% | 4.42 | 19 |
| Santa Fe | 2,136 | 67.5% | 4.47 | 15 |
Answers
Questions about New Mexico businesses
What percentage of New Mexico businesses have a website?
66.2% of the 11,004 New Mexico local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).
What is the average Google rating for New Mexico businesses?
4.42 stars among the local businesses in our directory with 10 or more reviews, 49th of 50 states (Page One Partner Research, November 2026).
How many Google reviews do New Mexico businesses have?
The median is 18 among businesses with reviews; 64+ is top quarter. 61.4% have fewer than 10 (Page One Partner Research, November 2026).
For business owners
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