Industry report · 2026
Security Systems: industry report 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 8,778 security systems listed in the Page One Partner directory.
- Listed in our directory
- 8,778
- Average Google rating
- 4.56
- Median reviews
- 10
- Reviews for top quarter
- 29+
- Have a website
- 66.3%
- Meet all 3 benchmarks
- 18.1%
Key findings
- The Page One Partner directory lists 8,778 security systems; the most listed are in California (1,457). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.56 (businesses with 10+ reviews), 41st of 60 trades. 57.7% are rated 4.8 or higher.
- Reviews: among security systems with Google reviews, the median has 10; 29+ is top quarter and 87+ top 10%. 75.4% have fewer than 10.
- Websites: 66.3% list a website; of those sites, 48.6% run Google Analytics and 87.4% are mobile-friendly.
- Only 18.1% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: Charlotte, NC (109 reviews for the local top quarter).
- On Yelp, security systems score 4.01 on average against 4.59 on Google.
- The 10% most-reviewed security systems hold 88.9% of all the trade's Google reviews.
Page One Partner Research · 8,778 security systems in our directory · Updated October 2026 · Methodology
Where our directory lists the most security systems
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- California1,457
- Texas1,147
- Florida964
- New York718
- Illinois294
- Ohio264
- Arizona263
- North Carolina232
- Pennsylvania223
- Tennessee210
- New Jersey207
- Georgia197
Toughest markets for security systems
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
Website adoption is highest in Louisiana (77.5%) and lowest in Tennessee (50.5%), among states with at least 100 security systems.
Security Systems by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 1,457 | 4.43 | 7 | 24 | 65.8% |
| Texas | 1,147 | 4.56 | 12 | 36 | 60.9% |
| Florida | 964 | 4.62 | 14 | 36 | 69.3% |
| New York | 718 | 4.65 | 10 | 27 | 69.1% |
| Illinois | 294 | 4.66 | 12 | 42 | 65.3% |
| Ohio | 264 | 4.59 | 7 | 24 | 66.7% |
| Arizona | 263 | 4.43 | 11 | 25.5 | 70.7% |
| North Carolina | 232 | 4.56 | 11 | 41.8 | 61.2% |
| Pennsylvania | 223 | 4.56 | 8 | 24 | 67.3% |
| Tennessee | 210 | 4.65 | 6 | 25 | 50.5% |
| New Jersey | 207 | 4.66 | 11 | 26.5 | 65.2% |
| Georgia | 197 | 4.65 | 14 | 35.3 | 73.6% |
| Washington | 196 | 4.38 | 8 | 29.5 | 56.1% |
| Colorado | 171 | 4.55 | 9.5 | 22.8 | 71.9% |
| Connecticut | 161 | 4.41 | 7 | 17.5 | 63.4% |
| South Carolina | 146 | 4.7 | 9 | 23 | 63% |
| Missouri | 137 | 4.6 | 10 | 32.5 | 62.8% |
| Alabama | 124 | 4.49 | 6 | 27.5 | 64.5% |
| Nevada | 123 | 4.65 | 14 | 39 | 67.5% |
| Maryland | 119 | 4.44 | 9 | 27 | 70.6% |
| Oklahoma | 117 | 4.27 | 10.5 | 32 | 59.8% |
| Michigan | 111 | 4.6 | 14 | 33.3 | 76.6% |
| Virginia | 110 | 4.77 | 6 | 16.8 | 75.5% |
| Louisiana | 102 | 4.65 | 10 | 40 | 77.5% |
| Massachusetts | 96 | 4.62 | 6 | 19 | 70.8% |
| Minnesota | 91 | 4.34 | 7 | 18.5 | 74.7% |
| Wisconsin | 90 | 4.25 | 7 | 16.5 | 61.1% |
| Indiana | 90 | 4.48 | 15 | 54 | 77.8% |
| Oregon | 68 | 4.12 | 6 | 10.8 | 57.4% |
| Kentucky | 66 | 4.68 | 9.5 | 22 | 72.7% |
| Utah | 61 | 4.73 | 11 | 28 | 77% |
| Rhode Island | 59 | 4.74 | 10 | 45 | 59.3% |
| Kansas | 45 | 4.73 | 14.5 | 34.3 | 77.8% |
| District of Columbia | 44 | 5.0 | 5.5 | 8 | 47.7% |
| New Mexico | 44 | 4.51 | 8 | 25 | 65.9% |
| Idaho | 39 | 4.4 | 7 | 12 | 66.7% |
| Mississippi | 35 | 4.73 | 8 | 15.3 | 74.3% |
| Arkansas | 34 | 4.23 | 11 | 27 | 70.6% |
| Hawaii | 33 | 4.34 | 9 | 29 | 78.8% |
| Nebraska | 27 | 4.53 | 19.5 | 23.5 | 81.5% |
Largest security systems markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| Houston, TX | 206 | 4.59 | 14 | 39.5 | 67.5% |
| Miami, FL | 189 | 4.68 | 13 | 35.5 | 69.8% |
| New York, NY | 187 | 4.57 | 10 | 24 | 65.8% |
| Los Angeles, CA | 171 | 4.4 | 17 | 55.5 | 60.2% |
| Dallas, TX | 149 | 4.65 | 8 | 34 | 46.3% |
| San Antonio, TX | 141 | 4.45 | 10.5 | 28.3 | 49.6% |
| Brooklyn, NY | 139 | 4.61 | 8 | 22 | 65.5% |
| Chicago, IL | 126 | 4.73 | 17 | 45 | 54% |
| Austin, TX | 113 | 4.65 | 16 | 35 | 55.8% |
| San Diego, CA | 102 | 3.84 | 6 | 12.5 | 58.8% |
| Phoenix, AZ | 98 | 4.46 | 13 | 26.5 | 68.4% |
| Tampa, FL | 94 | 4.51 | 12 | 28 | 56.4% |
| Philadelphia, PA | 75 | 4.62 | 9 | 42.5 | 44% |
| Orlando, FL | 75 | 4.71 | 10.5 | 28.3 | 54.7% |
| Seattle, WA | 74 | 4.17 | 21 | 36 | 40.5% |
Answers
Questions about security systems
How many security systems are in the Page One Partner directory?
8,778, as of October 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the security systems in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for security systems?
4.56 stars among security systems with 10 or more reviews; 57.7% are rated 4.8 or higher and 12.5% below 4.0 (Page One Partner Research, October 2026).
How many Google reviews do security systems have?
The median is 10 among those with reviews; the top quarter have 29+ and the top 10% 87+. 75.4% have fewer than 10 (Page One Partner Research, October 2026).
What percentage of security systems have a website?
66.3% list a website on their Google Business Profile (Page One Partner Research, October 2026).
Which state has the best-rated security systems?
Illinois (average 4.66), among states with at least 50 security systems with 10+ reviews (Page One Partner Research, October 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.
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Every figure is free to cite and chart under CC BY 4.0. Credit “Page One Partner Research” and link to this page. The numbers describe businesses listed in our directory, not every business in the country.