State report · 2026

Indiana local business report 2026

Websites, Google reviews and ratings for the 23,177 Indiana local businesses listed in the Page One Partner directory, and how each trade compares.

Listed in our directory: 23,177
Average Google rating: 4.51; rank 33 of 50 states
No website: 32.7%; rank 7 of 50 states
Fewer than 10 reviews: 59.7%
Median reviews: 19

Key findings

Indiana local businesses in our directory average 4.51 stars on Google (10+ reviews), ranking 33rd of the 50 states we measured.
32.7% of Indiana local businesses list no website: the 7th highest share of 50 states.
59.7% have fewer than 10 Google reviews (16th highest); the median business with reviews has 19, and 72+ is top quarter.
Of Indiana local business websites, 52.6% run Google Analytics.
Least likely to have a website in Indiana: handyman services (66.5% without), doctors and clinics (61.2% without) and drywall and insulation (56.9% without).
Best-rated trades in Indiana: pressure washing and exterior cleaning (4.9), painters (4.85) and home inspectors (4.8).

Page One Partner Research · 23,177 Indiana businesses in our directory · Updated November 2026 · Methodology

Indiana businesses with no website, by trade

Share of listed businesses with no website; trades with at least 100 listed in the state.

Handyman Services66.5%
Doctors & Clinics61.2%
Drywall & Insulation56.9%
Appliance Repair50%
Towing Services49.5%
Electricians46.4%
Limo Service46%
Pressure Washing & Exterior Cleaning45.7%
Siding & Gutters45.6%
Painters42.9%
Carpentry & Cabinets42.7%
Cleaning Services42.5%
Welding & Metal Fabrication40.7%
Landscaping & Lawn Care40.2%
General Contractors38%
Locksmiths36.7%
HVAC Contractors35.3%
Pet Services32.9%
Appraiser32.6%
Travel Agencies32.4%
Roofing Contractors32.2%
Attorneys32.1%
Flooring & Tile29.3%
Fence Contractors29.2%
Salons & Beauty26.8%
Insurance Agencies25.8%
Home Inspectors24%
Real Estate23.2%
Auto Repair & Detailing23%
Plumbers22.9%
Tree Services22.6%
Windows, Doors & Garage Doors20.8%
Remodeling Contractors17%
Concrete, Masonry & Paving16.4%
Pool Contractors12.4%
Home Builders3.7%

Trades in Indiana

Trade	Listed	Has a website	Avg rating	Median reviews	Top-quarter reviews
Real Estate	2,326	76.8%	4.48	13	40
General Contractors	1,851	62%	4.51	8	21
Doctors & Clinics	1,427	38.8%	4.39	12	47
Attorneys	1,324	67.9%	4.37	14	46
Roofing Contractors	1,149	67.8%	4.73	28	104
HVAC Contractors	1,065	64.7%	4.68	31	132
Landscaping & Lawn Care	994	59.8%	4.54	14	41
Cleaning Services	832	57.5%	4.73	14	46
Electricians	800	53.6%	4.55	9	28
Auto Repair & Detailing	543	77%	4.47	89	209
Insurance Agencies	527	74.2%	4.61	21	64.3
Pet Services	519	67.1%	4.64	96	226
Handyman Services	505	33.5%	4.72	6	18
Pressure Washing & Exterior Cleaning	499	54.3%	4.9	20	67
Concrete, Masonry & Paving	383	83.6%	4.46	11	35
Towing Services	382	50.5%	4.3	77	174
Salons & Beauty	332	73.2%	4.58	75	173.5
Painters	317	57.1%	4.85	15	49
Plumbers	288	77.1%	4.6	41	156.8
Flooring & Tile	276	70.7%	4.6	26	68
Welding & Metal Fabrication	236	59.3%	4.6	8	18
Carpentry & Cabinets	225	57.3%	4.48	8	19
Home Inspectors	221	76%	4.8	37	161
Fence Contractors	219	70.8%	4.51	31	80
Travel Agencies	219	67.6%	4.59	15	49
Pool Contractors	202	87.6%	4.4	30	73.3
Drywall & Insulation	174	43.1%	4.7	6	14.5
Locksmiths	169	63.3%	4.63	71.5	141
Windows, Doors & Garage Doors	149	79.2%	4.63	49	174
Appliance Repair	138	50%	4.09	54	127.3
Appraiser	132	67.4%	4.0	3	6
Siding & Gutters	125	54.4%	4.58	21	47
Tree Services	124	77.4%	4.66	44	79.8
Limo Service	113	54%	4.57	38	142.5
Home Builders	108	96.3%	4.44	8	25
Remodeling Contractors	100	83%	4.68	16	43
Solar Installation	98	72.4%	4.58	14	28.8
Interior Design & Architecture	97	96.9%	4.73	6	16.5
Podiatrists	93	49.5%	4.59	9	42
Security Systems	90	77.8%	4.48	15	54
Damage Restoration	88	93.2%	4.61	61	189
Moving Companies	74	90.5%	4.45	109	290
Waste Management	70	98.6%	4.0	24.5	85
Auto Glass	65	61.5%	4.61	40	132.5
Junk Removal & Hauling	59	55.9%	4.71	91	217.3
Med Spas	57	91.2%	4.68	73	140
Trailer Rental	52	88.5%	4.6	31	115
Pest Control	46	95.7%	4.68	77	321.8
Excavation & Site Work	45	77.8%	4.1	10	27.5
Deck & Outdoor Living	41	68.3%	4.63	12	69
Self Storage	35	88.6%	4.3	49	103
Cash For Gold	32	78.1%	4.36	77	133.8
Charters & Recreation	29	82.8%	4.47	19.5	28.3
Chiropractors	27	96.3%	4.89	37	66
Garage Doors	26	84.6%	4.79	270	1097

Largest cities in Indiana

City	Listed	Has a website	Avg rating	Median reviews
Indianapolis	8,152	65.3%	4.47	17
Fort Wayne	3,113	66.8%	4.46	19

Answers

Questions about Indiana businesses

What percentage of Indiana businesses have a website?

67.3% of the 23,177 Indiana local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).

What is the average Google rating for Indiana businesses?

4.51 stars among the local businesses in our directory with 10 or more reviews, 33rd of 50 states (Page One Partner Research, November 2026).

How many Google reviews do Indiana businesses have?

The median is 19 among businesses with reviews; 72+ is top quarter. 59.7% have fewer than 10 (Page One Partner Research, November 2026).

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