Industry report · 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 8,453 interior design and architecture listed in the Page One Partner directory.
- Listed in our directory
- 8,453
- Average Google rating
- 4.71
- Median reviews
- 6
- Reviews for top quarter
- 13+
- Have a website
- 95.4%
- Meet all 3 benchmarks
- 30.3%
Key findings
- The Page One Partner directory lists 8,453 interior design and architecture; the most listed are in California (1,539). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.71 (businesses with 10+ reviews), 13th of 53 trades. 65.3% are rated 4.8 or higher.
- Reviews: among interior design and architecture with Google reviews, the median has 6; 13+ is top quarter and 30+ top 10%. 74.2% have fewer than 10.
- Websites: 95.4% list a website; of those sites, 47.8% run Google Analytics and 93.4% are mobile-friendly.
- Only 30.3% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: San Diego, CA (20 reviews for the local top quarter).
- On Yelp, interior design and architecture score 4.3 on average against 4.69 on Google.
- The 10% most-reviewed interior design and architecture hold 68.3% of all the trade's Google reviews.
Page One Partner Research · 8,453 interior design and architecture in our directory · Updated September 2026 · Methodology
Where our directory lists the most interior design and architecture
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- California1,539
- Florida758
- Texas682
- New York506
- Pennsylvania320
- North Carolina297
- Colorado250
- Washington244
- Illinois241
- Georgia236
- Massachusetts212
- Ohio201
Toughest markets for interior design and architecture
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
Website adoption is highest in District of Columbia (99%) and lowest in Missouri (92%), among states with at least 100 interior design and architecture.
Interior Design & Architecture by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 1,539 | 4.66 | 5 | 11 | 94.7% |
| Florida | 758 | 4.76 | 7 | 18 | 93.9% |
| Texas | 682 | 4.72 | 7 | 15 | 94.1% |
| New York | 506 | 4.77 | 5 | 12 | 95.7% |
| Pennsylvania | 320 | 4.76 | 4 | 13 | 94.7% |
| North Carolina | 297 | 4.73 | 6 | 17.8 | 93.9% |
| Colorado | 250 | 4.76 | 7 | 16.8 | 98.4% |
| Washington | 244 | 4.73 | 7 | 14 | 96.7% |
| Illinois | 241 | 4.6 | 7 | 14 | 93.4% |
| Georgia | 236 | 4.69 | 6 | 13 | 96.6% |
| Massachusetts | 212 | 4.69 | 4 | 10 | 97.6% |
| Ohio | 201 | 4.53 | 5 | 12.5 | 93% |
| Arizona | 198 | 4.72 | 7 | 14 | 96% |
| Tennessee | 183 | 4.75 | 7 | 13 | 96.7% |
| Virginia | 171 | 4.69 | 5 | 12.5 | 97.1% |
| Oregon | 154 | 4.77 | 5 | 14 | 98.1% |
| Missouri | 137 | 4.69 | 6 | 13 | 92% |
| Louisiana | 133 | 4.8 | 5 | 10 | 94% |
| Connecticut | 129 | 4.84 | 5 | 13 | 97.7% |
| Michigan | 124 | 4.69 | 7 | 16 | 92.7% |
| Minnesota | 124 | 4.78 | 5 | 9 | 97.6% |
| South Carolina | 120 | 4.82 | 6 | 12.8 | 97.5% |
| Alabama | 109 | 4.38 | 4 | 8 | 92.7% |
| Maryland | 102 | 4.72 | 8 | 17.5 | 98% |
| Utah | 101 | 4.77 | 7 | 18.5 | 98% |
| Wisconsin | 101 | 4.71 | 6 | 9.3 | 98% |
| District of Columbia | 100 | 4.76 | 4 | 8 | 99% |
| Indiana | 97 | 4.73 | 6 | 16.5 | 96.9% |
| Oklahoma | 93 | 4.76 | 7 | 10.3 | 93.5% |
| Nevada | 72 | 4.84 | 5 | 16.3 | 97.2% |
| New Mexico | 72 | 4.73 | 6 | 17 | 100% |
| New Jersey | 70 | 4.57 | 9 | 20 | 97.1% |
| Kentucky | 67 | 4.48 | 3 | 8.5 | 95.5% |
| Arkansas | 54 | 4.89 | 4 | 7 | 96.3% |
| Idaho | 52 | 4.82 | 4.5 | 11 | 94.2% |
| Maine | 51 | 3.69 | 4 | 8 | 100% |
| Iowa | 50 | 4.85 | 14 | 21 | 96% |
| Kansas | 43 | 4.75 | 10 | 17.3 | 95.3% |
| Nebraska | 43 | 4.69 | 7.5 | 13 | 95.3% |
| Rhode Island | 26 | 4.89 | 3 | 13.5 | 100% |
Largest interior design and architecture markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| New York, NY | 254 | 4.78 | 5 | 10 | 98% |
| San Francisco, CA | 175 | 4.85 | 4 | 10 | 98.3% |
| Los Angeles, CA | 153 | 4.72 | 3 | 9 | 98% |
| Chicago, IL | 148 | 4.67 | 6 | 13 | 95.3% |
| Miami, FL | 131 | 4.76 | 8 | 19 | 93.9% |
| Seattle, WA | 131 | 4.82 | 6 | 12 | 99.2% |
| Philadelphia, PA | 121 | 4.73 | 3 | 11 | 97.5% |
| Austin, TX | 110 | 4.69 | 8 | 15.5 | 98.2% |
| Dallas, TX | 108 | 4.67 | 5 | 13 | 97.2% |
| Boston, MA | 103 | 4.73 | 3 | 6 | 100% |
| Portland, OR | 102 | 4.82 | 6 | 18 | 99% |
| Houston, TX | 100 | 4.81 | 10 | 17 | 97% |
| Washington, DC | 100 | 4.76 | 4 | 8 | 99% |
| San Diego, CA | 91 | 4.61 | 7.5 | 19.8 | 97.8% |
| Atlanta, GA | 89 | 4.72 | 7 | 14 | 97.8% |
Answers
Questions about interior design and architecture
How many interior design and architecture are in the Page One Partner directory?
8,453, as of September 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the interior design and architecture in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for interior design and architecture?
4.71 stars among interior design and architecture with 10 or more reviews; 65.3% are rated 4.8 or higher and 4.7% below 4.0 (Page One Partner Research, September 2026).
How many Google reviews do interior design and architecture have?
The median is 6 among those with reviews; the top quarter have 13+ and the top 10% 30+. 74.2% have fewer than 10 (Page One Partner Research, September 2026).
What percentage of interior design and architecture have a website?
95.4% list a website on their Google Business Profile (Page One Partner Research, September 2026).
Which state has the best-rated interior design and architecture?
New York (average 4.77), among states with at least 50 interior design and architecture with 10+ reviews (Page One Partner Research, September 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.