State report · 2026
Websites, Google reviews and ratings for the 34,477 Massachusetts local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 34,477
- Average Google rating
- 4.56
- rank 9 of 50 states
- No website
- 28.9%
- rank 27 of 50 states
- Fewer than 10 reviews
- 62.2%
- Median reviews
- 16
Key findings
- Massachusetts local businesses in our directory average 4.56 stars on Google (10+ reviews), ranking 9th of the 50 states we measured.
- 28.9% of Massachusetts local businesses list no website: the 27th highest share of 50 states.
- 62.2% have fewer than 10 Google reviews (9th highest); the median business with reviews has 16, and 57+ is top quarter.
- Of Massachusetts local business websites, 50.3% run Google Analytics.
- Least likely to have a website in Massachusetts: doctors and clinics (61.7% without), carpentry and cabinets (52.4% without) and handyman services (46.7% without).
- Best-rated trades in Massachusetts: pressure washing and exterior cleaning (4.89), painters (4.87) and home inspectors (4.84).
Page One Partner Research · 34,477 Massachusetts businesses in our directory · Updated September 2026 · Methodology
Massachusetts businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Doctors & Clinics61.7%
- Carpentry & Cabinets52.4%
- Handyman Services46.7%
- Drywall & Insulation45.8%
- Podiatrists42.7%
- Roofing Contractors40%
- Electricians39.7%
- Attorneys38.1%
- Locksmiths35.8%
- HVAC Contractors35.6%
- Plumbers34.9%
- Towing Services34.1%
- General Contractors33.4%
- Pressure Washing & Exterior Cleaning32.7%
- Painters32.3%
- Cleaning Services31.7%
- Limo Service29.3%
- Windows, Doors & Garage Doors28.5%
- Pool Contractors28%
- Welding & Metal Fabrication26.2%
- Insurance Agencies26%
- Siding & Gutters25.5%
- Pet Services23.8%
- Junk Removal & Hauling23%
- Auto Repair & Detailing22.8%
- Fence Contractors21.5%
- Concrete, Masonry & Paving21.4%
- Solar Installation21.3%
- Real Estate20.8%
- Flooring & Tile20.4%
- Landscaping & Lawn Care19.8%
- Appraiser16.3%
- Salons & Beauty14.8%
- Charters & Recreation13%
- Remodeling Contractors11.7%
- Home Inspectors10.5%
- Tree Services9.7%
- Damage Restoration8.1%
- Waste Management6.7%
- Moving Companies5.3%
- Interior Design & Architecture2.4%
Trades in Massachusetts
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 3,919 | 79.2% | 4.5 | 11 | 34 |
| General Contractors | 2,861 | 66.6% | 4.68 | 8 | 23.5 |
| Attorneys | 2,264 | 61.9% | 4.62 | 7 | 23 |
| Electricians | 1,759 | 60.3% | 4.74 | 7 | 24 |
| HVAC Contractors | 1,569 | 64.4% | 4.6 | 19 | 73.8 |
| Roofing Contractors | 1,488 | 60% | 4.76 | 21 | 75 |
| Landscaping & Lawn Care | 1,009 | 80.2% | 4.54 | 11 | 35 |
| Cleaning Services | 1,002 | 68.3% | 4.77 | 15 | 45 |
| Doctors & Clinics | 980 | 38.3% | 4.14 | 14 | 48.3 |
| Plumbers | 951 | 65.1% | 4.65 | 23 | 70 |
| Auto Repair & Detailing | 826 | 77.2% | 4.51 | 68 | 161 |
| Concrete, Masonry & Paving | 692 | 78.6% | 4.52 | 14.5 | 38 |
| Painters | 690 | 67.7% | 4.87 | 14 | 39 |
| Pet Services | 635 | 76.2% | 4.63 | 57 | 109 |
| Handyman Services | 610 | 53.3% | 4.72 | 13 | 38 |
| Insurance Agencies | 572 | 74% | 4.37 | 12 | 38.5 |
| Salons & Beauty | 554 | 85.2% | 4.59 | 80 | 159 |
| Fence Contractors | 409 | 78.5% | 4.66 | 21 | 66.5 |
| Carpentry & Cabinets | 374 | 47.6% | 4.76 | 8 | 20 |
| Flooring & Tile | 368 | 79.6% | 4.75 | 19 | 46 |
| Pressure Washing & Exterior Cleaning | 361 | 67.3% | 4.89 | 18 | 74.5 |
| Windows, Doors & Garage Doors | 358 | 71.5% | 4.71 | 26 | 80.5 |
| Pool Contractors | 304 | 72% | 4.35 | 28 | 71 |
| Solar Installation | 301 | 78.7% | 4.53 | 11 | 45.8 |
| Limo Service | 287 | 70.7% | 4.71 | 31 | 80 |
| Welding & Metal Fabrication | 260 | 73.8% | 4.59 | 5 | 13.5 |
| Locksmiths | 260 | 64.2% | 4.7 | 78.5 | 162.3 |
| Drywall & Insulation | 253 | 54.2% | 4.73 | 11 | 29 |
| Towing Services | 232 | 65.9% | 3.86 | 54 | 130.5 |
| Moving Companies | 227 | 94.7% | 4.7 | 77 | 207.5 |
| Interior Design & Architecture | 212 | 97.6% | 4.69 | 4 | 10 |
| Home Inspectors | 209 | 89.5% | 4.84 | 32 | 121 |
| Appraiser | 202 | 83.7% | 4.2 | 3 | 7 |
| Siding & Gutters | 196 | 74.5% | 4.73 | 23 | 75 |
| Remodeling Contractors | 163 | 88.3% | 4.8 | 19.5 | 50.8 |
| Podiatrists | 150 | 57.3% | 4.38 | 15 | 56.3 |
| Charters & Recreation | 138 | 87% | 4.54 | 53 | 243.3 |
| Tree Services | 113 | 90.3% | 4.73 | 55.5 | 118.3 |
| Damage Restoration | 111 | 91.9% | 4.65 | 29 | 68 |
| Waste Management | 104 | 93.3% | 4.19 | 18 | 38 |
| Junk Removal & Hauling | 100 | 77% | 4.79 | 54 | 147.5 |
| Excavation & Site Work | 99 | 87.9% | 4.74 | 8 | 21 |
| Home Builders | 72 | 98.6% | 4.53 | 7 | 16 |
| Deck & Outdoor Living | 60 | 71.7% | 4.61 | 36 | 78.5 |
| Pest Control | 50 | 94% | 4.81 | 82 | 229 |
| Restaurants | 49 | 91.8% | 4.32 | 409 | 1304 |
| Med Spas | 45 | 91.1% | 4.75 | 53 | 107.5 |
| Chiropractors | 41 | 95.1% | 4.77 | 32.5 | 84.8 |
| Accountants & Tax | 34 | 88.2% | 4.18 | 10 | 29 |
| Property Maintenance | 33 | 45.5% | 4.71 | 10 | 21 |
Largest cities in Massachusetts
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| Boston | 5,074 | 70.6% | 4.44 | 13 |
| Worcester | 2,339 | 63.1% | 4.52 | 16 |
Answers
Questions about Massachusetts businesses
What percentage of Massachusetts businesses have a website?
71.1% of the 34,477 Massachusetts local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, September 2026).
What is the average Google rating for Massachusetts businesses?
4.56 stars among the local businesses in our directory with 10 or more reviews, 9th of 50 states (Page One Partner Research, September 2026).
How many Google reviews do Massachusetts businesses have?
The median is 16 among businesses with reviews; 57+ is top quarter. 62.2% have fewer than 10 (Page One Partner Research, September 2026).