State report · 2026

Massachusetts local business report 2026

Websites, Google reviews and ratings for the 34,480 Massachusetts local businesses listed in the Page One Partner directory, and how each trade compares.

Listed in our directory: 34,480
Average Google rating: 4.56; rank 9 of 50 states
No website: 28.9%; rank 27 of 50 states
Fewer than 10 reviews: 62.2%
Median reviews: 16

Key findings

Massachusetts local businesses in our directory average 4.56 stars on Google (10+ reviews), ranking 9th of the 50 states we measured.
28.9% of Massachusetts local businesses list no website: the 27th highest share of 50 states.
62.2% have fewer than 10 Google reviews (9th highest); the median business with reviews has 16, and 57+ is top quarter.
Of Massachusetts local business websites, 50.3% run Google Analytics.
Least likely to have a website in Massachusetts: auto glass (57.4% without), doctors and clinics (53.8% without) and handyman services (53.1% without).
Best-rated trades in Massachusetts: pressure washing and exterior cleaning (4.88), painters (4.87) and handyman services (4.84).

Page One Partner Research · 34,480 Massachusetts businesses in our directory · Updated November 2026 · Methodology

Massachusetts businesses with no website, by trade

Share of listed businesses with no website; trades with at least 100 listed in the state.

Auto Glass57.4%
Doctors & Clinics53.8%
Handyman Services53.1%
Carpentry & Cabinets52.4%
Drywall & Insulation45.8%
Podiatrists42.7%
Roofing Contractors40%
Electricians39.9%
Pressure Washing & Exterior Cleaning38.1%
Attorneys36.1%
HVAC Contractors36%
Locksmiths36%
Plumbers34.9%
Travel Agencies34.3%
Towing Services34.1%
General Contractors33.4%
Painters32.4%
Appliance Repair32.1%
Cleaning Services31.7%
Limo Service27.8%
Pool Contractors27.5%
Welding & Metal Fabrication26.3%
Fence Contractors26%
Insurance Agencies25.6%
Siding & Gutters25.5%
Pet Services23.8%
Concrete, Masonry & Paving21.4%
Solar Installation21.3%
Real Estate20.9%
Flooring & Tile20.1%
Landscaping & Lawn Care20%
Auto Repair & Detailing18.1%
Windows, Doors & Garage Doors17%
Appraiser16.4%
Salons & Beauty15.8%
Charters & Recreation13.5%
Remodeling Contractors12.2%
Home Inspectors10.5%
Tree Services9.7%
Damage Restoration8.3%
Waste Management8.2%
Med Spas6.6%
Moving Companies5.3%
Interior Design & Architecture2.4%

Trades in Massachusetts

Trade	Listed	Has a website	Avg rating	Median reviews	Top-quarter reviews
Real Estate	3,861	79.1%	4.5	11	34
General Contractors	2,861	66.6%	4.68	8	23.5
Attorneys	2,668	63.9%	4.62	8	26
Doctors & Clinics	1,754	46.2%	4.29	11	48.3
Electricians	1,734	60.1%	4.75	7	24
HVAC Contractors	1,538	64%	4.62	17	69
Roofing Contractors	1,488	60%	4.76	21	75
Landscaping & Lawn Care	996	80%	4.54	11	34.5
Plumbers	952	65.1%	4.66	23	70
Cleaning Services	946	68.3%	4.81	14	43.8
Concrete, Masonry & Paving	692	78.6%	4.52	14.5	38
Painters	691	67.6%	4.87	14	39
Auto Repair & Detailing	679	81.9%	4.52	78	172
Pet Services	627	76.2%	4.64	57	109
Insurance Agencies	614	74.4%	4.38	13	39
Salons & Beauty	602	84.2%	4.59	67	148
Pressure Washing & Exterior Cleaning	499	61.9%	4.88	17.5	72
Handyman Services	495	46.9%	4.84	8	24.5
Travel Agencies	423	65.7%	4.6	9	42
Flooring & Tile	374	79.9%	4.75	19	46
Carpentry & Cabinets	372	47.6%	4.77	8	20
Fence Contractors	361	74%	4.63	19	63
Pool Contractors	334	72.5%	4.32	22	58
Limo Service	309	72.2%	4.71	30	74
Solar Installation	301	78.7%	4.53	11	45.8
Welding & Metal Fabrication	259	73.7%	4.58	5	13
Locksmiths	258	64%	4.7	77.5	162.8
Drywall & Insulation	253	54.2%	4.73	11	29
Towing Services	232	65.9%	3.86	54	130.5
Moving Companies	227	94.7%	4.7	77	207.5
Interior Design & Architecture	212	97.6%	4.69	4	10
Home Inspectors	209	89.5%	4.84	32	121
Appraiser	201	83.6%	4.2	3	6.5
Siding & Gutters	196	74.5%	4.73	23	75
Appliance Repair	193	67.9%	4.48	36.5	90.3
Windows, Doors & Garage Doors	182	83%	4.67	25	74.8
Remodeling Contractors	156	87.8%	4.79	19	50
Podiatrists	150	57.3%	4.38	15	56.3
Charters & Recreation	133	86.5%	4.55	63	273
Auto Glass	129	42.6%	4.65	41.5	104.8
Med Spas	122	93.4%	4.74	75	159.3
Tree Services	113	90.3%	4.73	55.5	118.3
Waste Management	110	91.8%	4.22	18.5	42.3
Damage Restoration	109	91.7%	4.66	30	68.5
Junk Removal & Hauling	98	78.6%	4.79	55	148
Security Systems	96	70.8%	4.62	6	19
Home Builders	72	98.6%	4.53	7	16
Deck & Outdoor Living	54	74.1%	4.59	36	90
Excavation & Site Work	54	85.2%	4.69	6	14.5
Pest Control	50	94%	4.81	82	229
Restaurants	49	91.8%	4.32	409	1304
Garage Doors	48	93.8%	4.74	86	145
Demolition Contractors	45	91.1%	4.78	11.5	25.8
Cash For Gold	43	86%	4.45	60	121.5
Chiropractors	41	95.1%	4.77	32.5	84.8
Accountants & Tax	34	88.2%	4.18	10	29
Property Maintenance	32	43.8%	4.68	9.5	18.8

Largest cities in Massachusetts

City	Listed	Has a website	Avg rating	Median reviews
Boston	5,074	70.6%	4.44	13
Worcester	2,339	63.1%	4.52	16

Answers

Questions about Massachusetts businesses

What percentage of Massachusetts businesses have a website?

71.1% of the 34,480 Massachusetts local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).

What is the average Google rating for Massachusetts businesses?

4.56 stars among the local businesses in our directory with 10 or more reviews, 9th of 50 states (Page One Partner Research, November 2026).

How many Google reviews do Massachusetts businesses have?

The median is 16 among businesses with reviews; 57+ is top quarter. 62.2% have fewer than 10 (Page One Partner Research, November 2026).

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