Industry report · 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 1,943 accountants and tax listed in the Page One Partner directory.
- Listed in our directory
- 1,943
- Average Google rating
- 4.55
- Median reviews
- 12
- Reviews for top quarter
- 34+
- Have a website
- 83.6%
- Meet all 3 benchmarks
- 26.8%
Key findings
- The Page One Partner directory lists 1,943 accountants and tax; the most listed are in California (593). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.55 (businesses with 10+ reviews), 39th of 53 trades. 49% are rated 4.8 or higher.
- Reviews: among accountants and tax with Google reviews, the median has 12; 34+ is top quarter and 106+ top 10%. 58.1% have fewer than 10.
- Websites: 83.6% list a website; of those sites, 46.9% run Google Analytics and 88.6% are mobile-friendly.
- Only 26.8% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- The 10% most-reviewed accountants and tax hold 69.4% of all the trade's Google reviews.
Page One Partner Research · 1,943 accountants and tax in our directory · Updated September 2026 · Methodology
Where our directory lists the most accountants and tax
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- California593
- Texas252
- Florida206
- Colorado73
- New York71
- Arizona64
- Illinois42
- North Carolina40
- Pennsylvania38
- Nevada38
- Georgia35
- New Jersey35
Website adoption is highest in Florida (83.5%) and lowest in Texas (81.7%), among states with at least 100 accountants and tax.
Accountants & Tax by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 593 | 4.55 | 11 | 29.5 | 82.1% |
| Texas | 252 | 4.54 | 16 | 46.5 | 81.7% |
| Florida | 206 | 4.71 | 13 | 39.3 | 83.5% |
| Colorado | 73 | 4.42 | 10 | 27 | 86.3% |
| New York | 71 | 4.45 | 19 | 54.5 | 83.1% |
| Arizona | 64 | 4.42 | 14 | 47.5 | 84.4% |
| Illinois | 42 | 4.53 | 24 | 56 | 92.9% |
| North Carolina | 40 | 4.76 | 7 | 21 | 90% |
| Pennsylvania | 38 | 4.2 | 13 | 29 | 86.8% |
| Nevada | 38 | 4.75 | 24.5 | 78.5 | 71.1% |
| Georgia | 35 | 4.49 | 12 | 24.8 | 88.6% |
| New Jersey | 35 | 4.55 | 11.5 | 52 | 85.7% |
| Massachusetts | 34 | 4.18 | 10 | 29 | 88.2% |
| Ohio | 28 | 4.9 | 6 | 9.8 | 89.3% |
| Missouri | 27 | 4.58 | 23 | 41 | 81.5% |
| Alabama | 26 | 4.4 | 5.5 | 14 | 92.3% |
| South Carolina | 25 | 4.76 | 12 | 37 | 96% |
Answers
Questions about accountants and tax
How many accountants and tax are in the Page One Partner directory?
1,943, as of September 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the accountants and tax in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for accountants and tax?
4.55 stars among accountants and tax with 10 or more reviews; 49% are rated 4.8 or higher and 11.3% below 4.0 (Page One Partner Research, September 2026).
How many Google reviews do accountants and tax have?
The median is 12 among those with reviews; the top quarter have 34+ and the top 10% 106+. 58.1% have fewer than 10 (Page One Partner Research, September 2026).
What percentage of accountants and tax have a website?
83.6% list a website on their Google Business Profile (Page One Partner Research, September 2026).
Which state has the best-rated accountants and tax?
Florida (average 4.71), among states with at least 50 accountants and tax with 10+ reviews (Page One Partner Research, September 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.