Research · Websites
The state of local business websites, 2026
30% of U.S. local businesses in our directory list no website, and 49.2% of the websites that do exist run no Google Analytics.
Key findings
- 70% of 1,720,952 U.S. local businesses in our directory list a website on their Google Business Profile; 30% list none.
- Of 1,198,929 local business websites checked, 90.6% are mobile-friendly.
- Only 50.8% of local business websites run Google Analytics, so about half cannot see where their visitors come from.
- 61.2% of local business websites use structured data (schema markup); 38.8% give search engines none.
- 47.5% carry a Google advertising tag and 9.4% a Facebook (Meta) pixel.
- 40% of local business websites are built on WordPress; 0.7% on Shopify.
- Least likely to have a website: charters and recreation (9.5% have none), restaurants (9.5% have none) and damage restoration (8.6% have none). Most likely: self storage (10.6% without), waste management (11.6% without) and remodeling contractors (14.8% without).
- By state, Mississippi has the largest share of businesses without a website (40.5%), Maine the smallest (21.8%).
- Businesses with more reviews are far more likely to have a website: 96.8% of those with 100+ reviews do, against 34.9% of those with none. (Correlation, not cause.)
- 88.4% of businesses whose owner has claimed their Google profile list a website, against 44.7% of unclaimed profiles.
- Website adoption barely changes with city size: 71.3% in towns, 71% in small cities, 65.5% in mid-size cities and 68.1% in large cities.
- Among the 203 largest cities in the directory, Beverly Hills, CA has the highest website adoption (82.1%) and Detroit, MI the lowest (51.4%).
Page One Partner Research · 1,720,952 businesses · Updated November 2026 · Methodology
What local business websites have
Share of 1,198,929 local business websites with each feature.
- Mobile-friendly90.6%
- Structured data (schema)61.2%
- Google Analytics50.8%
- Google advertising tag47.5%
- Built on WordPress40%
- Facebook (Meta) pixel9.4%
- Built on Shopify0.7%
Businesses with no website, by trade
Share of each trade's listings with no website on the Google Business Profile.
- Charters & Recreation9.5%
- Restaurants9.5%
- Damage Restoration8.6%
- Chiropractors7.1%
- Med Spas6.4%
- Handyman Services62.8%
- Towing Services53.3%
- Home Builders5.3%
- Drywall & Insulation50.4%
- Doctors & Clinics47.1%
- Podiatrists46.9%
- Interior Design & Architecture4.6%
- Electricians45.3%
- Pressure Washing & Exterior Cleaning44%
- Equipment Rental4.4%
- Pest Control4.3%
- Carpentry & Cabinets42.7%
- Siding & Gutters41.1%
- Painters40.9%
- Appliance Repair40.6%
- HVAC Contractors39.4%
- Auto Glass39.3%
- Landscaping & Lawn Care38%
- Roofing Contractors37.7%
- Cleaning Services36.7%
- Limo Service36.5%
- Property Maintenance35.8%
- Locksmiths35.7%
- Welding & Metal Fabrication35.4%
- Junk Removal & Hauling34.8%
- General Contractors34.6%
- Security Systems33.7%
- Travel Agencies32.3%
- Fence Contractors31.2%
- Garage Doors31.1%
- Demolition Contractors28.9%
- Plumbers28.8%
- Attorneys28%
- Pet Services27.8%
- Solar Installation26.7%
- Insurance Agencies26.1%
- Pool Contractors26.1%
- Flooring & Tile25.9%
- Tree Services25%
- Deck & Outdoor Living24.8%
- Appraiser22.9%
- Salons & Beauty22.1%
- Concrete, Masonry & Paving20.5%
- Auto Repair & Detailing20%
- Real Estate19.9%
- Windows, Doors & Garage Doors19.8%
- Excavation & Site Work19.2%
- Home Inspectors18.8%
- Trailer Rental17.7%
- Cash For Gold16.7%
- Moving Companies16.1%
- Accountants & Tax15.8%
- Remodeling Contractors14.8%
- Waste Management11.6%
- Self Storage10.6%
Website adoption by Google review count
Share of businesses with a website, by number of Google reviews.
- No reviews34.9%
- 1–9 reviews84.4%
- 10–49 reviews93%
- 50–99 reviews95.7%
- 100+ reviews96.8%
Website adoption by Google rating
Businesses with 10 or more reviews.
- Under 4.091.7%
- 4.0–4.493%
- 4.5–4.795.1%
- 4.8–5.095.9%
Website adoption by city size
City size = businesses listed in that city in our directory.
- Towns (under 100 businesses listed)71.3%
- Small cities (100–999)71%
- Mid-size cities (1,000–9,999)65.5%
- Large cities (10,000+)68.1%
Websites by trade
Download CSV| Trade | Listed businesses | No website | Mobile-friendly | Google Analytics | Structured data |
|---|---|---|---|---|---|
| Charters & Recreation | 8,996 | 9.5% | 91.9% | 56.1% | 66.5% |
| Restaurants | 3,826 | 9.5% | 95% | 58.2% | 64% |
| Damage Restoration | 6,707 | 8.6% | 94.3% | 62.3% | 75.5% |
| Chiropractors | 3,810 | 7.1% | 94.2% | 60.9% | 74.5% |
| Med Spas | 6,504 | 6.4% | 96.8% | 66.9% | 79.4% |
| Handyman Services | 33,565 | 62.8% | 91.5% | 37.2% | 55.8% |
| Towing Services | 23,011 | 53.3% | 92.7% | 47.3% | 65.7% |
| Home Builders | 6,144 | 5.3% | 91.8% | 57.4% | 65.3% |
| Drywall & Insulation | 13,034 | 50.4% | 89.7% | 42.9% | 57.4% |
| Doctors & Clinics | 108,122 | 47.1% | 92.2% | 59.6% | 67.5% |
| Podiatrists | 7,669 | 46.9% | 92.1% | 64.3% | 71.4% |
| Interior Design & Architecture | 8,469 | 4.6% | 93.4% | 47.8% | 69.4% |
| Electricians | 63,245 | 45.3% | 88.5% | 38% | 51.4% |
| Pressure Washing & Exterior Cleaning | 31,243 | 44% | 93.1% | 45.9% | 61.9% |
| Equipment Rental | 1,312 | 4.4% | 87.8% | 64.5% | 65.5% |
| Pest Control | 3,506 | 4.3% | 94.2% | 65.8% | 73.7% |
| Carpentry & Cabinets | 17,321 | 42.7% | 87.7% | 38.6% | 58.9% |
| Siding & Gutters | 6,482 | 41.1% | 92.7% | 46.6% | 64.2% |
| Painters | 21,300 | 40.9% | 92.7% | 44.7% | 61.9% |
| Appliance Repair | 12,561 | 40.6% | 91.6% | 43.7% | 57.9% |
| HVAC Contractors | 73,183 | 39.4% | 91.5% | 52.1% | 64% |
| Auto Glass | 8,379 | 39.3% | 90% | 43% | 55.9% |
| Landscaping & Lawn Care | 54,623 | 38% | 91.3% | 44.1% | 59.6% |
| Roofing Contractors | 70,606 | 37.7% | 93.5% | 49.6% | 66.7% |
| Cleaning Services | 47,586 | 36.7% | 92.3% | 45.9% | 60.5% |
| Limo Service | 10,242 | 36.5% | 89.3% | 47.7% | 59.1% |
| Property Maintenance | 1,222 | 35.8% | 91.6% | 46% | 60.4% |
| Locksmiths | 10,907 | 35.7% | 90.9% | 44.4% | 63.2% |
| Welding & Metal Fabrication | 13,084 | 35.4% | 85.6% | 38.8% | 55.1% |
| Junk Removal & Hauling | 5,664 | 34.8% | 94.9% | 50.5% | 64.4% |
| General Contractors | 125,565 | 34.6% | 90% | 41.9% | 59.2% |
| Security Systems | 8,778 | 33.7% | 87.4% | 48.6% | 57.3% |
| Travel Agencies | 17,947 | 32.3% | 87.5% | 47.3% | 44.6% |
| Fence Contractors | 15,740 | 31.2% | 90.8% | 46.5% | 61.6% |
| Garage Doors | 6,440 | 31.1% | 93% | 51.9% | 68.2% |
| Demolition Contractors | 1,978 | 28.9% | 93.1% | 44.9% | 62% |
| Plumbers | 28,516 | 28.8% | 89.1% | 49.9% | 60.7% |
| Attorneys | 114,545 | 28% | 89.5% | 53.7% | 66.7% |
| Pet Services | 31,905 | 27.8% | 90.9% | 45.1% | 60.2% |
| Solar Installation | 12,599 | 26.7% | 92.5% | 49.3% | 62.8% |
| Insurance Agencies | 35,916 | 26.1% | 92.1% | 47% | 67.9% |
| Pool Contractors | 19,046 | 26.1% | 90.4% | 47.1% | 58.7% |
| Flooring & Tile | 20,436 | 25.9% | 91% | 53.8% | 64.3% |
| Tree Services | 8,233 | 25% | 94.2% | 47.4% | 63% |
| Deck & Outdoor Living | 2,884 | 24.8% | 93.4% | 49.6% | 68.4% |
| Appraiser | 8,371 | 22.9% | 81.1% | 27.2% | 33.5% |
| Salons & Beauty | 29,329 | 22.1% | 94.2% | 36.1% | 58.3% |
| Concrete, Masonry & Paving | 23,020 | 20.5% | 91.4% | 47.1% | 60.9% |
| Auto Repair & Detailing | 42,500 | 20% | 87.3% | 51.6% | 63.4% |
| Real Estate | 187,908 | 19.9% | 88.6% | 54.4% | 54.3% |
| Windows, Doors & Garage Doors | 12,903 | 19.8% | 91.2% | 53.1% | 64.8% |
| Excavation & Site Work | 2,360 | 19.2% | 90.8% | 42.5% | 57.2% |
| Home Inspectors | 13,931 | 18.8% | 88.8% | 46.6% | 60.6% |
| Trailer Rental | 1,861 | 17.7% | 92.8% | 58.8% | 62.4% |
| Cash For Gold | 3,231 | 16.7% | 90% | 47.4% | 61% |
| Moving Companies | 8,085 | 16.1% | 94.2% | 59.8% | 69.9% |
| Accountants & Tax | 2,051 | 15.8% | 88.7% | 47.4% | 52.6% |
| Remodeling Contractors | 8,500 | 14.8% | 94% | 53.5% | 69.7% |
| Waste Management | 6,044 | 11.6% | 91.3% | 54.7% | 58.1% |
| Self Storage | 2,535 | 10.6% | 93.1% | 69.9% | 64.5% |
Websites by state
Download CSV| State | Listed businesses | No website | Google Analytics |
|---|---|---|---|
| Alaska | 4,143 | 26.7% | 49% |
| Alabama | 24,210 | 34.4% | 51.7% |
| Arkansas | 10,090 | 33.7% | 51.6% |
| Arizona | 52,910 | 28.6% | 51.4% |
| California | 286,049 | 30.9% | 46.8% |
| Colorado | 45,398 | 28.4% | 53.2% |
| Connecticut | 19,569 | 28.9% | 50% |
| District of Columbia | 7,642 | 25.5% | 55.5% |
| Delaware | 5,284 | 30.5% | 54.6% |
| Florida | 176,887 | 30.2% | 50.8% |
| Georgia | 47,665 | 29.7% | 51.8% |
| Hawaii | 6,582 | 31.4% | 46.3% |
| Iowa | 11,056 | 28.9% | 55.5% |
| Idaho | 10,931 | 24.5% | 51.4% |
| Illinois | 51,703 | 27.9% | 50.7% |
| Indiana | 23,177 | 32.7% | 52.6% |
| Kansas | 14,767 | 29.5% | 53.4% |
| Kentucky | 13,295 | 31.7% | 52.2% |
| Louisiana | 20,745 | 34.9% | 52% |
| Massachusetts | 34,480 | 28.9% | 50.3% |
| Maryland | 27,883 | 28.3% | 51.4% |
| Maine | 3,296 | 21.8% | 52.5% |
| Michigan | 33,501 | 31% | 51.4% |
| Minnesota | 18,688 | 24.5% | 54.2% |
| Missouri | 30,695 | 30.5% | 53.7% |
| Mississippi | 4,768 | 40.5% | 49.3% |
| Montana | 5,625 | 24% | 55.8% |
| North Carolina | 54,084 | 29.8% | 52.9% |
| North Dakota | 3,362 | 25.7% | 56.9% |
| Nebraska | 10,261 | 27.8% | 52.2% |
| New Hampshire | 5,575 | 26.9% | 50.4% |
| New Jersey | 29,365 | 31.5% | 48.6% |
| New Mexico | 11,004 | 33.8% | 46.8% |
| Nevada | 24,805 | 30% | 50% |
| New York | 78,837 | 30.3% | 49.6% |
| Ohio | 46,535 | 31.7% | 51.9% |
| Oklahoma | 19,755 | 32.9% | 50% |
| Oregon | 24,393 | 24.8% | 49.1% |
| Pennsylvania | 55,451 | 29.4% | 51.5% |
| Rhode Island | 5,141 | 29.7% | 49.7% |
| South Carolina | 32,087 | 26.1% | 56% |
| South Dakota | 2,735 | 24% | 62.4% |
| Tennessee | 33,874 | 31.7% | 54% |
| Texas | 178,613 | 32.1% | 50.8% |
| Utah | 20,060 | 26.4% | 53.7% |
| Virginia | 33,419 | 31.2% | 52.9% |
| Vermont | 3,144 | 26.4% | 52.2% |
| Washington | 36,641 | 24.6% | 51.3% |
| Wisconsin | 19,016 | 26.6% | 54.1% |
| Wyoming | 1,459 | 26.1% | 51.7% |
Websites in the largest cities
Download CSV| City | State | Listed businesses | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|---|
| Beverly Hills | CA | 2,524 | 82.1% | 4.63 | 13 |
| Alpharetta | GA | 2,144 | 82% | 4.64 | 23 |
| Santa Barbara | CA | 2,590 | 81.7% | 4.58 | 12 |
| Bellevue | WA | 2,730 | 80.3% | 4.59 | 22 |
| Newport Beach | CA | 2,673 | 80.1% | 4.64 | 15 |
| Englewood | CO | 2,755 | 80% | 4.63 | 24 |
| Scottsdale | AZ | 5,016 | 80% | 4.66 | 22 |
| Carlsbad | CA | 2,200 | 79.7% | 4.62 | 16 |
| Bend | OR | 2,075 | 79.2% | 4.66 | 19 |
| Irvine | CA | 4,225 | 78.7% | 4.54 | 14 |
| Roseville | CA | 2,240 | 77.9% | 4.62 | 19 |
| Frisco | TX | 2,650 | 77.8% | 4.66 | 31 |
| Boulder | CO | 2,178 | 77.3% | 4.62 | 19 |
| Fort Collins | CO | 3,011 | 76.7% | 4.57 | 24 |
| Seattle | WA | 9,403 | 76.6% | 4.55 | 18 |
| Portland | OR | 8,689 | 76.5% | 4.58 | 20 |
| Boise | ID | 3,765 | 76.4% | 4.6 | 19 |
| Tempe | AZ | 2,758 | 76.3% | 4.48 | 27 |
| San Diego | CA | 12,625 | 76.1% | 4.61 | 19 |
| Pasadena | CA | 2,773 | 76.1% | 4.64 | 13 |
| Gilbert | AZ | 2,912 | 76% | 4.68 | 28 |
| Sarasota | FL | 4,605 | 75.9% | 4.65 | 22 |
| Myrtle Beach | SC | 2,538 | 75.7% | 4.53 | 28 |
| Ann Arbor | MI | 2,153 | 75.4% | 4.48 | 22.5 |
| New York | NY | 17,539 | 75.3% | 4.46 | 17 |
| Austin | TX | 11,980 | 75.3% | 4.62 | 25 |
| Round Rock | TX | 2,173 | 75.1% | 4.62 | 32 |
| Naperville | IL | 2,380 | 75.1% | 4.67 | 21 |
| Plano | TX | 4,187 | 75% | 4.57 | 31 |
| Vancouver | WA | 2,906 | 75% | 4.57 | 25 |
| Santa Monica | CA | 2,299 | 75% | 4.52 | 16 |
| Huntington Beach | CA | 2,978 | 74.7% | 4.6 | 16 |
| Overland Park | KS | 2,229 | 74.5% | 4.57 | 22 |
| Wilmington | NC | 3,179 | 74.5% | 4.62 | 22 |
| Boca Raton | FL | 4,158 | 74.5% | 4.66 | 18 |
| Washington | DC | 7,629 | 74.5% | 4.44 | 18 |
| Alexandria | VA | 2,706 | 74.5% | 4.53 | 21 |
| Eugene | OR | 2,328 | 74.4% | 4.49 | 17 |
| Sioux Falls | SD | 2,218 | 74.4% | 4.51 | 17 |
| Asheville | NC | 2,169 | 74.4% | 4.64 | 23 |
| Mckinney | TX | 2,482 | 74.4% | 4.61 | 34 |
| Raleigh | NC | 6,730 | 74.1% | 4.6 | 23 |
| St. Paul | MN | 4,975 | 73.9% | 4.5 | 20 |
| Minneapolis | MN | 7,579 | 73.8% | 4.54 | 19 |
| Greenville | SC | 3,418 | 73.7% | 4.58 | 22 |
| Madison | WI | 3,346 | 73.7% | 4.53 | 20 |
| Charleston | SC | 3,990 | 73.6% | 4.61 | 21 |
| Spokane | WA | 4,345 | 73.5% | 4.54 | 22 |
| San Francisco | CA | 10,514 | 73.2% | 4.53 | 13 |
| Temecula | CA | 2,250 | 73.2% | 4.66 | 20 |
| Naples | FL | 4,530 | 73.1% | 4.67 | 16 |
| Santa Rosa | CA | 3,002 | 72.9% | 4.6 | 12 |
| Costa Mesa | CA | 2,419 | 72.8% | 4.57 | 17 |
| Chandler | AZ | 3,095 | 72.8% | 4.61 | 27 |
| Torrance | CA | 2,271 | 72.7% | 4.55 | 13 |
| Reno | NV | 4,058 | 72.7% | 4.48 | 18 |
| Marietta | GA | 3,377 | 72.6% | 4.62 | 24 |
| Fort Myers | FL | 4,275 | 72.5% | 4.56 | 23 |
| Colorado Springs | CO | 6,545 | 72.3% | 4.56 | 28 |
| Anchorage | AK | 3,555 | 72.2% | 4.46 | 14 |
| Burbank | CA | 2,008 | 72.2% | 4.6 | 15 |
| Grand Rapids | MI | 4,158 | 72% | 4.53 | 20 |
| Salt Lake City | UT | 6,181 | 71.8% | 4.51 | 25 |
| Melbourne | FL | 2,312 | 71.7% | 4.59 | 26 |
| Miami Beach | FL | 2,420 | 71.6% | 4.51 | 24 |
| Tampa | FL | 10,257 | 71.6% | 4.58 | 25 |
| Chicago | IL | 15,485 | 71.4% | 4.51 | 20 |
| Nashville | TN | 6,744 | 71.1% | 4.54 | 20 |
| Fort Lauderdale | FL | 11,867 | 71% | 4.61 | 23 |
| Orlando | FL | 10,392 | 70.9% | 4.6 | 25 |
| Lincoln | NE | 3,068 | 70.9% | 4.49 | 19 |
| Wilmington | DE | 2,399 | 70.8% | 4.37 | 17 |
| Omaha | NE | 5,399 | 70.8% | 4.52 | 19 |
| Charlotte | NC | 9,273 | 70.8% | 4.58 | 25 |
| West Palm Beach | FL | 4,565 | 70.8% | 4.58 | 21 |
| Boston | MA | 5,074 | 70.6% | 4.44 | 13 |
| Denver | CO | 14,143 | 70.6% | 4.56 | 23 |
| St. Petersburg | FL | 5,198 | 70.6% | 4.61 | 26 |
| Salem | OR | 2,648 | 70.5% | 4.48 | 19 |
| Tucson | AZ | 7,205 | 70.5% | 4.52 | 20 |
| Orange | CA | 2,644 | 70.3% | 4.51 | 15 |
| Tacoma | WA | 3,297 | 70.2% | 4.51 | 21 |
| Clearwater | FL | 2,856 | 70.1% | 4.57 | 29 |
| Henderson | NV | 3,294 | 70% | 4.55 | 22 |
| Knoxville | TN | 4,142 | 69.9% | 4.53 | 22 |
| St. Louis | MO | 7,546 | 69.8% | 4.46 | 19 |
| Pensacola | FL | 2,735 | 69.6% | 4.54 | 22 |
| Las Vegas | NV | 12,685 | 69.5% | 4.46 | 26 |
| Atlanta | GA | 12,979 | 69.5% | 4.52 | 23 |
| Columbia | SC | 3,430 | 69.4% | 4.45 | 23 |
| Fremont | CA | 2,144 | 69.2% | 4.45 | 16 |
| Oakland | CA | 4,490 | 69.2% | 4.5 | 10 |
| Houston | TX | 21,414 | 69.2% | 4.54 | 24 |
| Chattanooga | TN | 3,048 | 69.2% | 4.53 | 18 |
| Mesa | AZ | 5,167 | 69% | 4.57 | 27 |
| Ventura | CA | 2,286 | 69% | 4.56 | 16 |
| Lexington | KY | 3,220 | 69% | 4.56 | 18 |
| Fort Worth | TX | 8,008 | 68.9% | 4.54 | 24 |
| Buffalo | NY | 4,891 | 68.9% | 4.42 | 17 |
| San Jose | CA | 9,004 | 68.8% | 4.52 | 14 |
| Cincinnati | OH | 6,076 | 68.8% | 4.52 | 17 |
| Columbus | OH | 7,673 | 68.8% | 4.46 | 21 |
| Honolulu | HI | 5,216 | 68.8% | 4.49 | 10 |
| Miami | FL | 19,762 | 68.7% | 4.59 | 21 |
| Rancho Cucamonga | CA | 2,473 | 68.7% | 4.53 | 15 |
| Long Beach | CA | 4,509 | 68.6% | 4.48 | 17 |
| Tallahassee | FL | 3,680 | 68.5% | 4.44 | 19 |
| Phoenix | AZ | 13,417 | 68.5% | 4.5 | 22 |
| Kansas City | MO | 6,718 | 68.4% | 4.47 | 19.5 |
| Louisville | KY | 6,336 | 68.4% | 4.53 | 19 |
| Savannah | GA | 3,280 | 68.3% | 4.51 | 18 |
| Birmingham | AL | 5,463 | 68.2% | 4.52 | 16 |
| Virginia Beach | VA | 5,489 | 68% | 4.54 | 23 |
| Murfreesboro | TN | 2,092 | 67.9% | 4.6 | 29 |
| Denton | TX | 2,049 | 67.9% | 4.48 | 31 |
| Corona | CA | 2,208 | 67.8% | 4.53 | 14 |
| Stamford | CT | 2,169 | 67.5% | 4.58 | 13 |
| Santa Fe | NM | 2,136 | 67.5% | 4.47 | 15 |
| Los Angeles | CA | 17,157 | 67.5% | 4.47 | 17 |
| Jacksonville | FL | 9,646 | 67.4% | 4.54 | 24 |
| Oklahoma City | OK | 7,776 | 67.3% | 4.48 | 20 |
| Wichita | KS | 4,312 | 67.3% | 4.49 | 20 |
| Baton Rouge | LA | 4,529 | 67.3% | 4.51 | 15 |
| New Orleans | LA | 5,247 | 67.3% | 4.48 | 15 |
| Cape Coral | FL | 3,709 | 67.2% | 4.65 | 20 |
| Dallas | TX | 15,425 | 67.1% | 4.49 | 22 |
| Sacramento | CA | 7,759 | 67.1% | 4.49 | 14 |
| Fort Wayne | IN | 3,113 | 66.8% | 4.46 | 19 |
| Tulsa | OK | 5,510 | 66.8% | 4.52 | 18 |
| Rochester | NY | 4,365 | 66.8% | 4.48 | 19 |
| Ocala | FL | 2,459 | 66.7% | 4.5 | 24 |
| Glendale | CA | 2,998 | 66.7% | 4.54 | 15 |
| Chula Vista | CA | 2,288 | 66.7% | 4.52 | 21 |
| Escondido | CA | 2,100 | 66.6% | 4.54 | 17 |
| Springfield | MO | 3,345 | 66.5% | 4.47 | 22 |
| Greensboro | NC | 3,893 | 66.5% | 4.5 | 20 |
| Lafayette | LA | 2,016 | 66.4% | 4.55 | 14 |
| Albuquerque | NM | 6,454 | 66.4% | 4.42 | 19 |
| San Antonio | TX | 12,609 | 66.4% | 4.52 | 25 |
| Albany | NY | 2,058 | 66.4% | 4.42 | 17 |
| Milwaukee | WI | 5,646 | 66.2% | 4.43 | 18 |
| Pittsburgh | PA | 6,352 | 66.2% | 4.51 | 17 |
| Pompano Beach | FL | 5,951 | 66.1% | 4.59 | 25 |
| Huntsville | AL | 3,185 | 65.9% | 4.52 | 19 |
| Philadelphia | PA | 10,263 | 65.8% | 4.47 | 21 |
| Providence | RI | 2,176 | 65.8% | 4.45 | 15 |
| Little Rock | AR | 2,979 | 65.7% | 4.4 | 14 |
| Indianapolis | IN | 8,152 | 65.3% | 4.47 | 17 |
| Gainesville | FL | 2,421 | 65.3% | 4.51 | 25 |
| Tyler | TX | 2,013 | 65.2% | 4.54 | 21 |
| Anaheim | CA | 4,428 | 65% | 4.43 | 14 |
| Durham | NC | 3,347 | 64.9% | 4.55 | 22 |
| Mobile | AL | 2,683 | 64.7% | 4.44 | 14 |
| Winston Salem | NC | 2,828 | 64.4% | 4.55 | 20 |
| Brooklyn | NY | 9,651 | 64.3% | 4.48 | 19 |
| Jersey City | NJ | 2,608 | 64.2% | 4.4 | 23 |
| Irving | TX | 2,809 | 64.2% | 4.35 | 26 |
| Lubbock | TX | 3,312 | 64.1% | 4.47 | 21 |
| Lakeland | FL | 2,783 | 64% | 4.55 | 23 |
| Santa Ana | CA | 3,980 | 63.9% | 4.4 | 14 |
| Glendale | AZ | 2,942 | 63.6% | 4.5 | 27 |
| Fayetteville | NC | 2,582 | 63.5% | 4.39 | 28 |
| Allentown | PA | 2,129 | 63.5% | 4.47 | 20 |
| Hollywood | FL | 6,391 | 63.4% | 4.52 | 24 |
| Port St. Lucie | FL | 3,115 | 63.3% | 4.62 | 27 |
| Dayton | OH | 3,678 | 63.2% | 4.45 | 20 |
| Oxnard | CA | 2,174 | 63.2% | 4.46 | 14 |
| Richmond | VA | 4,427 | 63.1% | 4.45 | 19 |
| Worcester | MA | 2,339 | 63.1% | 4.52 | 16 |
| Augusta | GA | 2,547 | 63.1% | 4.45 | 18 |
| Modesto | CA | 2,885 | 62.7% | 4.43 | 18 |
| Chesapeake | VA | 2,544 | 62.7% | 4.5 | 23 |
| Riverside | CA | 5,156 | 62.5% | 4.46 | 17 |
| Lansing | MI | 2,000 | 62.3% | 4.35 | 19 |
| Fresno | CA | 5,854 | 62.1% | 4.43 | 16 |
| Syracuse | NY | 2,303 | 62% | 4.39 | 14 |
| Corpus Christi | TX | 4,262 | 61.9% | 4.43 | 17 |
| Arlington | TX | 4,378 | 61.6% | 4.48 | 24 |
| El Paso | TX | 5,727 | 61.5% | 4.36 | 22 |
| Akron | OH | 2,744 | 61.5% | 4.41 | 18 |
| Des Moines | IA | 2,735 | 61.3% | 4.42 | 18 |
| Cleveland | OH | 5,561 | 61% | 4.44 | 17 |
| Columbus | GA | 2,032 | 60.6% | 4.41 | 20 |
| Montgomery | AL | 2,820 | 60.3% | 4.28 | 15 |
| Memphis | TN | 5,730 | 60.2% | 4.41 | 14 |
| Baltimore | MD | 5,210 | 60.1% | 4.39 | 16 |
| Kissimmee | FL | 2,514 | 59.7% | 4.54 | 24 |
| Amarillo | TX | 2,904 | 59.6% | 4.45 | 18 |
| Shreveport | LA | 2,430 | 59.6% | 4.44 | 16 |
| Toledo | OH | 2,982 | 59.5% | 4.39 | 16 |
| Aurora | CO | 3,551 | 59.3% | 4.46 | 24 |
| Midland | TX | 2,117 | 59.1% | 4.35 | 14 |
| Garland | TX | 2,497 | 58.8% | 4.5 | 27 |
| Bakersfield | CA | 5,317 | 58.8% | 4.41 | 17 |
| Norfolk | VA | 2,277 | 58.6% | 4.35 | 20 |
| Stockton | CA | 3,037 | 58.4% | 4.35 | 15 |
| Bronx | NY | 2,060 | 57.3% | 4.44 | 17 |
| Newark | NJ | 2,892 | 55.7% | 4.34 | 14 |
| Hialeah | FL | 4,175 | 55.4% | 4.53 | 16 |
| Homestead | FL | 2,166 | 55% | 4.45 | 24 |
| San Bernardino | CA | 2,334 | 53% | 4.29 | 19 |
| Laredo | TX | 2,139 | 51.4% | 4.34 | 16 |
| Detroit | MI | 4,242 | 51.4% | 4.29 | 16 |
Website adoption by segment
Download CSV| Segment | Group | Listed businesses | Has a website |
|---|---|---|---|
| Review count | No reviews | 646,203 | 34.9% |
| Review count | 1–9 reviews | 374,647 | 84.4% |
| Review count | 10–49 reviews | 354,661 | 93% |
| Review count | 50–99 reviews | 126,216 | 95.7% |
| Review count | 100+ reviews | 219,225 | 96.8% |
| Google rating (10+ reviews) | Under 4.0 | 86,656 | 91.7% |
| Google rating (10+ reviews) | 4.0–4.4 | 120,048 | 93% |
| Google rating (10+ reviews) | 4.5–4.7 | 150,026 | 95.1% |
| Google rating (10+ reviews) | 4.8–5.0 | 342,489 | 95.9% |
| Google profile | Google profile not claimed | 725,200 | 44.7% |
| Google profile | Google profile claimed by the owner | 995,752 | 88.4% |
| City size | Towns (under 100 businesses listed) | 173,675 | 71.3% |
| City size | Small cities (100–999) | 325,736 | 71% |
| City size | Mid-size cities (1,000–9,999) | 806,510 | 65.5% |
| City size | Large cities (10,000+) | 179,559 | 68.1% |
Answers
Questions this research answers
How many small businesses have a website?
In November 2026, 70% of 1,720,952 U.S. local service businesses listed a website on their Google Business Profile, and 30% listed none (Page One Partner Research).
What percentage of small business websites are mobile-friendly?
90.6% of 1,198,929 local business websites checked by Page One Partner Research in November 2026 were mobile-friendly.
How many small businesses use Google Analytics?
50.8% of local business websites run Google Analytics; the rest have no Google Analytics tag installed (Page One Partner Research, November 2026, 1,198,929 sites).
Which local businesses are least likely to have a website?
Charters & Recreation (9.5% without a website), Restaurants (9.5% without a website) and Damage Restoration (8.6% without a website) are the least likely, among trades with at least 1,000 listings (Page One Partner Research, November 2026).
What do most local business websites run on?
40% of local business websites are built on WordPress and 0.7% on Shopify (Page One Partner Research, November 2026).
Are highly reviewed businesses more likely to have a website?
Yes, strongly. 96.8% of local businesses with 100+ Google reviews have a website, against 34.9% of those with none. This is a correlation: it does not show that a website causes reviews (Page One Partner Research, November 2026).
Methodology
How we measured it
Scope: every figure here describes businesses listed in the Page One Partner directory, not every business in the United States. Counts are businesses in our directory, not totals for a trade, state or city; percentages and benchmarks describe our listings and can differ from the whole market.
Source: the Page One Partner directory, 1,720,952 U.S. local service business listings (all 50 states and Washington, D.C.), each built from the business's public Google Business Profile and public business records. Listings held back by our quality checks (a phone number from another state, a map pin far from the stated city, a Google match that belonged to a different business) are excluded.
Trades: each business is filed under one trade from its Google category. Only trades with at least 1,000 listings are reported, and rating figures use trades with at least 200 businesses carrying 10 or more reviews.
Website features: a business "has a website" when one is listed on its Google Business Profile. Mobile-friendliness, structured data, Google Analytics, Google advertising tag, Meta pixel, WordPress and Shopify come from a technical scan of each homepage by our data provider at the time the listing was collected; 1,198,929 websites had a scan. A tag counts when its code is on the homepage.
Figures are aggregates. Page One Partner does not publish business-level rows from this research. The aggregate tables are free to reuse under CC BY 4.0: credit "Page One Partner Research" with a link to the study.
Recomputed weekly from the live directory; this edition was computed in November 2026. Small shifts between editions are expected as businesses are added and ratings change.
Cite this study
Page One Partner Research. "The state of local business websites, 2026." November 2026. https://pageonepartner.com/research/websites/
Link to it
<a href="https://pageonepartner.com/research/websites/">Page One Partner Research: The state of local business websites, 2026</a>
Press and data questions: info@pageoneinsights.com
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The best- and worst-rated local trades in America, with the share rated 4.8 or higher.
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What customers type before a local business shows up on Google, how many search for the business by name, and when they call.
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The share of each trade's businesses below three simple benchmarks: a website, enough reviews and a 4.5+ rating.
The most competitive local markets in America
Where a business needs the most reviews to reach the top quarter, and how concentrated reviews are in each trade.
Best cities to start a local service business
Cities of 100,000+ ranked for each trade by population growth, how many reviews it takes to compete, and how crowded the market is.
Local business ratings by state
How local businesses rate in every state, how many reviews they carry and how many have no website.
For business owners
Own a local business? Claim your free page.
Your business may already have a page in the Page One Partner directory. Claiming it is free: correct the details, add photos and receive quote requests with no fee per lead. Rankings here are never sold.
Writing about this data?
Every figure is free to cite and chart under CC BY 4.0. Credit “Page One Partner Research” and link to this page. The numbers describe businesses listed in our directory, not every business in the country.