Research · For customers
What is a good Google rating?
For a local business with 10 or more reviews, the median Google rating is 4.7. 4.9 or better is top quarter; under 4.4 is bottom quarter. It varies by trade.
Key findings
- Across 699,219 U.S. local businesses in our directory with 10 or more Google reviews, the median rating is 4.7 stars.
- A 4.9 or higher puts a business in the top quarter; below 4.4 is the bottom quarter. A 4.5 is slightly below the typical local business.
- 40.7% of businesses with a perfect 5.0 rating have fewer than 5 reviews. A perfect score with a handful of reviews tells you very little.
- 23.4% of businesses with 10 or more reviews hold a perfect 5.0.
- The bar is highest for home inspectors (median 5.0), junk removal and hauling (median 5.0) and pressure washing and exterior cleaning (median 5.0), and lowest for restaurants (median 4.3), waste management (median 4.4) and home builders (median 4.5).
Page One Partner Research · 699,219 businesses · Updated November 2026 · Methodology
Middle half of Google ratings, by trade
Bar: 25th to 75th percentile. Dot: median. Businesses with 10 or more reviews. Scale starts at 3.8 stars.
- Home Inspectors4.9–5.0
- Junk Removal & Hauling4.8–5.0
- Pressure Washing & Exterior Cleaning4.9–5.0
- Appraiser4.4–5.0
- Charters & Recreation4.6–5.0
- Chiropractors4.8–5.0
- Cleaning Services4.7–5.0
- Deck & Outdoor Living4.7–5.0
- Demolition Contractors4.5–5.0
- Garage Doors4.8–5.0
- Handyman Services4.7–5.0
- Interior Design & Architecture4.6–5.0
- Limo Service4.5–5.0
- Painters4.7–5.0
- Real Estate4.4–5.0
- Roofing Contractors4.7–5.0
- Siding & Gutters4.7–5.0
- Tree Services4.6–5.0
- Carpentry & Cabinets4.5–5.0
- Damage Restoration4.6–5.0
- Drywall & Insulation4.5–5.0
- Electricians4.5–5.0
- Fence Contractors4.4–5.0
- General Contractors4.4–5.0
- HVAC Contractors4.6–5.0
- Insurance Agencies4.5–5.0
- Remodeling Contractors4.6–5.0
- Security Systems4.4–5.0
- Solar Installation4.5–5.0
- Welding & Metal Fabrication4.4–5.0
- Auto Glass4.5–4.9
- Flooring & Tile4.5–4.9
- Locksmiths4.6–4.9
- Med Spas4.7–4.9
- Moving Companies4.5–4.9
- Pest Control4.6–4.9
- Plumbers4.5–4.9
- Concrete, Masonry & Paving4.3–5.0
- Excavation & Site Work4.2–5.0
- Property Maintenance4.1–5.0
- Travel Agencies4.3–5.0
- Accountants & Tax4.4–4.9
- Appliance Repair4.3–4.9
- Attorneys4.4–4.9
- Landscaping & Lawn Care4.4–4.9
- Podiatrists4.4–4.9
- Salons & Beauty4.4–4.9
- Windows, Doors & Garage Doors4.4–4.9
- Pet Services4.5–4.8
- Doctors & Clinics4.0–4.9
- Auto Repair & Detailing4.3–4.8
- Cash For Gold4.1–4.8
- Equipment Rental4.3–4.8
- Pool Contractors4.3–4.8
- Self Storage4.3–4.8
- Trailer Rental4.4–4.8
- Towing Services4.0–4.9
- Home Builders4.1–4.8
- Waste Management3.8–4.8
- Restaurants4.1–4.5
By trade
What is a good rating for…
Pick the kind of business you are hiring. Each page gives the median rating, the top-quarter line and the review count to expect.
Accountants & Tax
Median 4.7; 4.9 or higher puts a business in the top quarter.
Appliance Repair
Median 4.7; 4.9 or higher puts a business in the top quarter.
Appraiser
Median 4.9; at least a quarter hold a perfect 5.0.
Attorneys
Median 4.7; 4.9 or higher puts a business in the top quarter.
Auto Glass
Median 4.8; 4.9 or higher puts a business in the top quarter.
Auto Repair & Detailing
Median 4.6; 4.8 or higher puts a business in the top quarter.
Carpentry & Cabinets
Median 4.8; at least a quarter hold a perfect 5.0.
Cash For Gold
Median 4.6; 4.8 or higher puts a business in the top quarter.
Charters & Recreation
Median 4.9; at least a quarter hold a perfect 5.0.
Chiropractors
Median 4.9; at least a quarter hold a perfect 5.0.
Cleaning Services
Median 4.9; at least a quarter hold a perfect 5.0.
Concrete, Masonry & Paving
Median 4.7; at least a quarter hold a perfect 5.0.
Damage Restoration
Median 4.8; at least a quarter hold a perfect 5.0.
Deck & Outdoor Living
Median 4.9; at least a quarter hold a perfect 5.0.
Demolition Contractors
Median 4.9; at least a quarter hold a perfect 5.0.
Doctors & Clinics
Median 4.6; 4.9 or higher puts a business in the top quarter.
Drywall & Insulation
Median 4.8; at least a quarter hold a perfect 5.0.
Electricians
Median 4.8; at least a quarter hold a perfect 5.0.
Equipment Rental
Median 4.6; 4.8 or higher puts a business in the top quarter.
Excavation & Site Work
Median 4.7; at least a quarter hold a perfect 5.0.
Fence Contractors
Median 4.8; at least a quarter hold a perfect 5.0.
Flooring & Tile
Median 4.8; 4.9 or higher puts a business in the top quarter.
Garage Doors
Median 4.9; at least a quarter hold a perfect 5.0.
General Contractors
Median 4.8; at least a quarter hold a perfect 5.0.
Handyman Services
Median 4.9; at least a quarter hold a perfect 5.0.
Home Builders
Median 4.5; 4.8 or higher puts a business in the top quarter.
Home Inspectors
Median 5.0; at least a quarter hold a perfect 5.0.
HVAC Contractors
Median 4.8; at least a quarter hold a perfect 5.0.
Insurance Agencies
Median 4.8; at least a quarter hold a perfect 5.0.
Interior Design & Architecture
Median 4.9; at least a quarter hold a perfect 5.0.
Junk Removal & Hauling
Median 5.0; at least a quarter hold a perfect 5.0.
Landscaping & Lawn Care
Median 4.7; 4.9 or higher puts a business in the top quarter.
Limo Service
Median 4.9; at least a quarter hold a perfect 5.0.
Locksmiths
Median 4.8; 4.9 or higher puts a business in the top quarter.
Med Spas
Median 4.8; 4.9 or higher puts a business in the top quarter.
Moving Companies
Median 4.8; 4.9 or higher puts a business in the top quarter.
Painters
Median 4.9; at least a quarter hold a perfect 5.0.
Pest Control
Median 4.8; 4.9 or higher puts a business in the top quarter.
Pet Services
Median 4.7; 4.8 or higher puts a business in the top quarter.
Plumbers
Median 4.8; 4.9 or higher puts a business in the top quarter.
Podiatrists
Median 4.7; 4.9 or higher puts a business in the top quarter.
Pool Contractors
Median 4.6; 4.8 or higher puts a business in the top quarter.
Pressure Washing & Exterior Cleaning
Median 5.0; at least a quarter hold a perfect 5.0.
Property Maintenance
Median 4.7; at least a quarter hold a perfect 5.0.
Real Estate
Median 4.9; at least a quarter hold a perfect 5.0.
Remodeling Contractors
Median 4.8; at least a quarter hold a perfect 5.0.
Restaurants
Median 4.3; 4.5 or higher puts a business in the top quarter.
Roofing Contractors
Median 4.9; at least a quarter hold a perfect 5.0.
Salons & Beauty
Median 4.7; 4.9 or higher puts a business in the top quarter.
Security Systems
Median 4.8; at least a quarter hold a perfect 5.0.
Self Storage
Median 4.6; 4.8 or higher puts a business in the top quarter.
Siding & Gutters
Median 4.9; at least a quarter hold a perfect 5.0.
Solar Installation
Median 4.8; at least a quarter hold a perfect 5.0.
Towing Services
Median 4.5; 4.9 or higher puts a business in the top quarter.
Trailer Rental
Median 4.6; 4.8 or higher puts a business in the top quarter.
Travel Agencies
Median 4.7; at least a quarter hold a perfect 5.0.
Tree Services
Median 4.9; at least a quarter hold a perfect 5.0.
Waste Management
Median 4.4; 4.8 or higher puts a business in the top quarter.
Welding & Metal Fabrication
Median 4.8; at least a quarter hold a perfect 5.0.
Windows, Doors & Garage Doors
Median 4.7; 4.9 or higher puts a business in the top quarter.
Rating benchmarks by trade
Download CSV| Trade | Businesses with 10+ reviews | Bottom-quarter line | Median rating | Top-quarter line | Top-10% line | Median reviews | Top-quarter reviews | Perfect 5.0 with under 5 reviews |
|---|---|---|---|---|---|---|---|---|
| Home Inspectors | 5,583 | 4.9 | 5 | 5 | 5 | 29 | 130 | 28.7% |
| Junk Removal & Hauling | 2,505 | 4.8 | 5 | 5 | 5 | 41 | 128 | 15.2% |
| Pressure Washing & Exterior Cleaning | 10,516 | 4.9 | 5 | 5 | 5 | 22 | 75 | 26% |
| Appraiser | 956 | 4.4 | 4.9 | 5 | 5 | 3 | 10 | 65.2% |
| Charters & Recreation | 5,600 | 4.6 | 4.9 | 5 | 5 | 46 | 173.8 | 21.7% |
| Chiropractors | 2,759 | 4.8 | 4.9 | 5 | 5 | 31 | 95 | 15.3% |
| Cleaning Services | 15,234 | 4.7 | 4.9 | 5 | 5 | 15 | 55 | 41.1% |
| Deck & Outdoor Living | 1,382 | 4.7 | 4.9 | 5 | 5 | 24 | 62 | 26.6% |
| Demolition Contractors | 665 | 4.5 | 4.9 | 5 | 5 | 10 | 27 | 41.4% |
| Garage Doors | 2,891 | 4.8 | 4.9 | 5 | 5 | 53 | 182.5 | 11.7% |
| Handyman Services | 5,192 | 4.7 | 4.9 | 5 | 5 | 8 | 27 | 47.8% |
| Interior Design & Architecture | 2,186 | 4.6 | 4.9 | 5 | 5 | 6 | 13 | 56% |
| Limo Service | 3,031 | 4.5 | 4.9 | 5 | 5 | 22 | 72 | 35% |
| Painters | 6,954 | 4.7 | 4.9 | 5 | 5 | 16 | 49 | 34% |
| Real Estate | 64,497 | 4.4 | 4.9 | 5 | 5 | 13 | 36 | 35.3% |
| Roofing Contractors | 27,142 | 4.7 | 4.9 | 5 | 5 | 24 | 75 | 27.3% |
| Siding & Gutters | 2,291 | 4.7 | 4.9 | 5 | 5 | 25 | 76 | 25.4% |
| Tree Services | 4,561 | 4.6 | 4.9 | 5 | 5 | 34 | 96 | 27.2% |
| Carpentry & Cabinets | 3,338 | 4.5 | 4.8 | 5 | 5 | 7 | 20 | 55.3% |
| Damage Restoration | 4,308 | 4.6 | 4.8 | 5 | 5 | 38 | 106 | 25% |
| Drywall & Insulation | 2,595 | 4.5 | 4.8 | 5 | 5 | 8 | 25 | 55% |
| Electricians | 14,755 | 4.5 | 4.8 | 5 | 5 | 10 | 32 | 47.3% |
| Fence Contractors | 6,461 | 4.4 | 4.8 | 5 | 5 | 21 | 62 | 35.5% |
| General Contractors | 29,959 | 4.4 | 4.8 | 5 | 5 | 8 | 22 | 53.3% |
| HVAC Contractors | 28,196 | 4.6 | 4.8 | 5 | 5 | 25 | 108 | 33.7% |
| Insurance Agencies | 14,805 | 4.5 | 4.8 | 5 | 5 | 18 | 71 | 38.3% |
| Remodeling Contractors | 4,561 | 4.6 | 4.8 | 5 | 5 | 19 | 48 | 34.1% |
| Security Systems | 2,155 | 4.4 | 4.8 | 5 | 5 | 10 | 29 | 47.3% |
| Solar Installation | 3,447 | 4.5 | 4.8 | 5 | 5 | 14 | 49 | 45.8% |
| Welding & Metal Fabrication | 3,396 | 4.4 | 4.8 | 5 | 5 | 7 | 17 | 53.6% |
| Auto Glass | 3,969 | 4.5 | 4.8 | 4.9 | 5 | 53 | 141 | 30.5% |
| Flooring & Tile | 9,562 | 4.5 | 4.8 | 4.9 | 5 | 22 | 60 | 38.5% |
| Locksmiths | 4,346 | 4.6 | 4.8 | 4.9 | 5 | 99 | 223 | 16.1% |
| Med Spas | 5,144 | 4.7 | 4.8 | 4.9 | 5 | 71 | 180 | 16.8% |
| Moving Companies | 5,378 | 4.5 | 4.8 | 4.9 | 5 | 81 | 219 | 22.6% |
| Pest Control | 2,753 | 4.6 | 4.8 | 4.9 | 5 | 96 | 396 | 23.2% |
| Plumbers | 13,424 | 4.5 | 4.8 | 4.9 | 5 | 32 | 128 | 35.7% |
| Concrete, Masonry & Paving | 9,306 | 4.3 | 4.7 | 5 | 5 | 12 | 36 | 44.1% |
| Excavation & Site Work | 793 | 4.2 | 4.7 | 5 | 5 | 7 | 18 | 53.8% |
| Property Maintenance | 271 | 4.1 | 4.7 | 5 | 5 | 7 | 18 | 56.4% |
| Travel Agencies | 4,480 | 4.3 | 4.7 | 5 | 5 | 10 | 31 | 50.9% |
| Accountants & Tax | 853 | 4.4 | 4.7 | 4.9 | 5 | 11 | 33 | 49.7% |
| Appliance Repair | 4,775 | 4.3 | 4.7 | 4.9 | 5 | 37 | 111 | 32.2% |
| Attorneys | 42,749 | 4.4 | 4.7 | 4.9 | 5 | 13 | 42 | 46.5% |
| Landscaping & Lawn Care | 18,059 | 4.4 | 4.7 | 4.9 | 5 | 13 | 38 | 50.4% |
| Podiatrists | 2,714 | 4.4 | 4.7 | 4.9 | 5 | 18 | 79 | 56.5% |
| Salons & Beauty | 22,728 | 4.4 | 4.7 | 4.9 | 5 | 86 | 202 | 19.9% |
| Windows, Doors & Garage Doors | 7,104 | 4.4 | 4.7 | 4.9 | 5 | 32 | 93 | 32% |
| Pet Services | 20,673 | 4.5 | 4.7 | 4.8 | 5 | 85 | 206 | 25.7% |
| Doctors & Clinics | 40,521 | 4 | 4.6 | 4.9 | 5 | 18 | 66 | 56.4% |
| Auto Repair & Detailing | 33,889 | 4.3 | 4.6 | 4.8 | 4.9 | 93 | 228 | 24.7% |
| Cash For Gold | 2,776 | 4.1 | 4.6 | 4.8 | 4.9 | 69 | 162.5 | 19.6% |
| Equipment Rental | 1,007 | 4.3 | 4.6 | 4.8 | 4.9 | 48 | 112.8 | 37.2% |
| Pool Contractors | 8,525 | 4.3 | 4.6 | 4.8 | 5 | 21 | 62 | 46.8% |
| Self Storage | 1,891 | 4.3 | 4.6 | 4.8 | 4.9 | 47 | 135.5 | 44% |
| Trailer Rental | 1,206 | 4.4 | 4.6 | 4.8 | 5 | 42 | 107 | 36.8% |
| Towing Services | 8,626 | 4 | 4.5 | 4.9 | 5 | 52 | 140 | 28.8% |
| Home Builders | 2,499 | 4.1 | 4.5 | 4.8 | 5 | 9 | 24 | 59.1% |
| Waste Management | 3,554 | 3.8 | 4.4 | 4.8 | 5 | 25 | 73 | 38.2% |
| Restaurants | 2,995 | 4.1 | 4.3 | 4.5 | 4.7 | 715 | 1542.5 | 55% |
Answers
Questions this research answers
What is a good Google rating for a business?
For a local business with 10 or more reviews, the median Google rating is 4.7. 4.9 or higher is top quarter; below 4.4 is bottom quarter. The bar differs by trade, so compare a business with others in the same line of work (Page One Partner Research, November 2026).
Is a 4.5-star rating good?
It is acceptable but slightly below average: the median local business with 10+ Google reviews is rated 4.7, and a quarter score below 4.4. For trades where most businesses rate higher, a 4.5 sits nearer the bottom (Page One Partner Research, November 2026).
Can you trust a perfect 5-star rating?
Only with enough reviews behind it. 40.7% of local businesses with a perfect 5.0 have fewer than 5 reviews. A 4.8 from 200 reviews tells you more than a 5.0 from 3 (Page One Partner Research, November 2026).
How many reviews should a business have?
It depends heavily on the trade: see the median and top-quarter review counts for each trade in the table. In general, a business with fewer reviews than the median for its trade has less of a track record to judge.
What Google rating should I look for when hiring a contractor?
Look for a rating at or above the median for that trade, backed by at least as many reviews as the trade's median, and read the most recent low reviews. Each trade's page below gives the exact lines.
Methodology
How we measured it
Scope: every figure here describes businesses listed in the Page One Partner directory, not every business in the United States. Counts are businesses in our directory, not totals for a trade, state or city; percentages and benchmarks describe our listings and can differ from the whole market.
Source: the Page One Partner directory, 1,720,952 U.S. local service business listings (all 50 states and Washington, D.C.), each built from the business's public Google Business Profile and public business records. Listings held back by our quality checks (a phone number from another state, a map pin far from the stated city, a Google match that belonged to a different business) are excluded.
Trades: each business is filed under one trade from its Google category. Only trades with at least 1,000 listings are reported, and rating figures use trades with at least 200 businesses carrying 10 or more reviews.
Percentiles are computed over businesses with 10 or more Google reviews in each trade: the bottom-quarter line is the 25th percentile, the median the 50th, the top-quarter line the 75th and the top-10% line the 90th. Review-count benchmarks use every business with at least one review. Google shows ratings to one decimal place, so many businesses share each value.
Figures are aggregates. Page One Partner does not publish business-level rows from this research. The aggregate tables are free to reuse under CC BY 4.0: credit "Page One Partner Research" with a link to the study.
Recomputed weekly from the live directory; this edition was computed in November 2026. Small shifts between editions are expected as businesses are added and ratings change.
Cite this study
Page One Partner Research. "What is a good Google rating?." November 2026. https://pageonepartner.com/research/good-rating/
Link to it
<a href="https://pageonepartner.com/research/good-rating/">Page One Partner Research: What is a good Google rating?</a>
Press and data questions: info@pageoneinsights.com
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For business owners
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Writing about this data?
Every figure is free to cite and chart under CC BY 4.0. Credit “Page One Partner Research” and link to this page. The numbers describe businesses listed in our directory, not every business in the country.