Research · States
Local business ratings by state
Florida has the best-rated local businesses (4.59 average on Google); Wyoming the lowest (4.37).
Key findings
- Highest-rated states: Florida (4.59), New Hampshire (4.59) and North Carolina (4.59).
- Lowest-rated states: Wyoming (4.37), New Mexico (4.42) and District of Columbia (4.44).
- Mississippi has the largest share of local businesses with no website (40.5%); Maine the smallest (21.8%).
- Businesses in Utah carry the most reviews (median 28), those in Hawaii the fewest (median 10).
Page One Partner Research · 1,720,679 businesses · Updated November 2026 · Methodology
Average Google rating by state
Businesses with 10 or more reviews. The scale starts at 4.3 stars so the differences are visible.
- Florida4.59
- New Hampshire4.59
- North Carolina4.59
- Idaho4.59
- Utah4.58
- Washington4.58
- Colorado4.57
- Oregon4.57
- Massachusetts4.56
- Georgia4.56
- Kentucky4.56
- Arizona4.56
- Maryland4.56
- Tennessee4.55
- New Jersey4.55
- Minnesota4.55
- South Carolina4.54
- Illinois4.54
- Pennsylvania4.54
- Connecticut4.53
- Texas4.52
- California4.52
- Hawaii4.52
- Louisiana4.52
- Maine4.52
- Nebraska4.52
- Oklahoma4.52
- Virginia4.52
- Wisconsin4.52
- Kansas4.51
- South Dakota4.51
- Ohio4.51
- Indiana4.51
- Rhode Island4.51
- Iowa4.5
- New York4.5
- Alaska4.5
- Vermont4.49
- Michigan4.49
- Alabama4.49
- Montana4.48
- Missouri4.48
- Arkansas4.47
- Mississippi4.46
- Nevada4.46
- North Dakota4.45
- Delaware4.44
- District of Columbia4.44
- New Mexico4.42
- Wyoming4.37
Local businesses with no website, by state
Share of each state's listings with no website on the Google Business Profile.
- Mississippi40.5%
- Louisiana34.9%
- Alabama34.4%
- New Mexico33.8%
- Arkansas33.7%
- Oklahoma32.9%
- Indiana32.7%
- Texas32.1%
- Kentucky31.7%
- Tennessee31.7%
- Ohio31.7%
- New Jersey31.5%
- Hawaii31.4%
- Virginia31.2%
- Michigan31%
- California30.9%
- Missouri30.5%
- Delaware30.5%
- New York30.3%
- Florida30.2%
- Nevada30%
- North Carolina29.7%
- Georgia29.7%
- Rhode Island29.7%
- Kansas29.5%
- Pennsylvania29.4%
- Massachusetts28.9%
- Connecticut28.9%
- Iowa28.9%
- Arizona28.6%
- Colorado28.4%
- Maryland28.3%
- Illinois27.9%
- Nebraska27.8%
- New Hampshire26.9%
- Alaska26.7%
- Wisconsin26.6%
- Utah26.4%
- Vermont26.4%
- South Carolina26.1%
- Wyoming26.1%
- North Dakota25.7%
- District of Columbia25.5%
- Oregon24.8%
- Washington24.6%
- Idaho24.5%
- Minnesota24.5%
- South Dakota24%
- Montana24%
- Maine21.8%
Ratings by state
Download CSV| State | Listed businesses | Avg rating | Rated 4.8+ | Median reviews | No reviews | No website |
|---|---|---|---|---|---|---|
| Florida | 176,891 | 4.59 | 53.6% | 24 | 36.6% | 30.2% |
| New Hampshire | 5,575 | 4.59 | 53.1% | 18 | 35.9% | 26.9% |
| North Carolina | 54,085 | 4.59 | 52.9% | 24 | 37.2% | 29.7% |
| Idaho | 10,931 | 4.59 | 53.6% | 23 | 31% | 24.5% |
| Utah | 20,060 | 4.58 | 50.9% | 28 | 33.1% | 26.4% |
| Washington | 36,641 | 4.58 | 53.1% | 22 | 34.9% | 24.6% |
| Colorado | 45,399 | 4.57 | 53.2% | 24 | 37.8% | 28.4% |
| Oregon | 24,394 | 4.57 | 52.4% | 20 | 34.6% | 24.8% |
| Massachusetts | 34,482 | 4.56 | 51.9% | 16 | 38% | 28.9% |
| Georgia | 47,665 | 4.56 | 51.5% | 22 | 38% | 29.7% |
| Kentucky | 13,296 | 4.56 | 49.9% | 19 | 37.6% | 31.7% |
| Arizona | 52,910 | 4.56 | 50.9% | 25 | 37.1% | 28.6% |
| Maryland | 27,883 | 4.56 | 51.8% | 23 | 37.3% | 28.3% |
| Tennessee | 33,875 | 4.55 | 50.2% | 20 | 37.4% | 31.7% |
| New Jersey | 29,365 | 4.55 | 50.3% | 21 | 35.7% | 31.5% |
| Minnesota | 18,690 | 4.55 | 50.7% | 20 | 33.6% | 24.5% |
| South Carolina | 32,088 | 4.54 | 47.3% | 23 | 30.3% | 26.1% |
| Illinois | 51,704 | 4.54 | 49.6% | 21 | 36.9% | 27.9% |
| Pennsylvania | 55,451 | 4.54 | 47.2% | 20 | 34.5% | 29.4% |
| Connecticut | 19,569 | 4.53 | 48.6% | 15 | 36.5% | 28.9% |
| Texas | 178,613 | 4.52 | 48% | 24 | 38.3% | 32.1% |
| California | 286,052 | 4.52 | 49% | 15 | 41.4% | 30.9% |
| Hawaii | 6,582 | 4.52 | 49.7% | 10 | 45.4% | 31.4% |
| Louisiana | 20,746 | 4.52 | 47.6% | 15 | 40.1% | 34.9% |
| Maine | 3,296 | 4.52 | 48.4% | 15 | 32.9% | 21.8% |
| Nebraska | 10,261 | 4.52 | 46.2% | 18 | 33.4% | 27.8% |
| Oklahoma | 19,755 | 4.52 | 45.3% | 20 | 36.7% | 32.9% |
| Virginia | 33,420 | 4.52 | 47.9% | 23 | 39% | 31.2% |
| Wisconsin | 19,016 | 4.52 | 46% | 19 | 33.7% | 26.6% |
| Kansas | 14,767 | 4.51 | 45.8% | 21 | 36% | 29.5% |
| South Dakota | 2,735 | 4.51 | 42.5% | 16 | 31.5% | 24% |
| Ohio | 46,535 | 4.51 | 46.2% | 20 | 36.7% | 31.7% |
| Indiana | 23,178 | 4.51 | 45.2% | 19 | 37.9% | 32.7% |
| Rhode Island | 5,141 | 4.51 | 45.5% | 18 | 35.8% | 29.7% |
| Iowa | 11,056 | 4.5 | 44.2% | 19 | 35.2% | 28.9% |
| New York | 78,839 | 4.5 | 45.8% | 17 | 38.3% | 30.3% |
| Alaska | 4,143 | 4.5 | 44% | 14 | 36.3% | 26.7% |
| Vermont | 3,144 | 4.49 | 43.5% | 12 | 36% | 26.4% |
| Michigan | 33,501 | 4.49 | 43.2% | 24 | 36.4% | 31% |
| Alabama | 24,210 | 4.49 | 44.7% | 18 | 38.7% | 34.4% |
| Montana | 5,625 | 4.48 | 40.4% | 18 | 29.9% | 24% |
| Missouri | 30,695 | 4.48 | 42.6% | 21 | 34.8% | 30.5% |
| Arkansas | 10,090 | 4.47 | 41.9% | 17 | 35.5% | 33.7% |
| Mississippi | 4,769 | 4.46 | 40.9% | 12 | 42.3% | 40.5% |
| Nevada | 24,805 | 4.46 | 43.8% | 23 | 38.4% | 30% |
| North Dakota | 3,362 | 4.45 | 39.5% | 14 | 33.1% | 25.7% |
| Delaware | 5,284 | 4.44 | 42.4% | 21 | 35.6% | 30.5% |
| District of Columbia | 7,642 | 4.44 | 41.9% | 18 | 41.9% | 25.5% |
| New Mexico | 11,004 | 4.42 | 37.8% | 18 | 38.9% | 33.8% |
| Wyoming | 1,459 | 4.37 | 32.6% | 20 | 33.9% | 26.1% |
Answers
Questions this research answers
Which state has the best-rated local businesses?
Florida, with an average Google rating of 4.59 among local businesses with 10 or more reviews, followed by New Hampshire (4.59) and North Carolina (4.59) (Page One Partner Research, November 2026).
Which state has the lowest-rated local businesses?
Wyoming (4.37), followed by New Mexico (4.42) and District of Columbia (4.44) (Page One Partner Research, November 2026).
Which states have the most local businesses without a website?
Mississippi (40.5%), Louisiana (34.9%) and Alabama (34.4%) (Page One Partner Research, November 2026).
Methodology
How we measured it
Scope: every figure here describes businesses listed in the Page One Partner directory, not every business in the United States. Counts are businesses in our directory, not totals for a trade, state or city; percentages and benchmarks describe our listings and can differ from the whole market.
Source: the Page One Partner directory, 1,720,977 U.S. local service business listings (all 50 states and Washington, D.C.), each built from the business's public Google Business Profile and public business records. Listings held back by our quality checks (a phone number from another state, a map pin far from the stated city, a Google match that belonged to a different business) are excluded.
States with at least 1,000 listings are reported. A business is counted in the state of its listed location. Averages use businesses with 10 or more reviews.
Figures are aggregates. Page One Partner does not publish business-level rows from this research. The aggregate tables are free to reuse under CC BY 4.0: credit "Page One Partner Research" with a link to the study.
Recomputed weekly from the live directory; this edition was computed in November 2026. Small shifts between editions are expected as businesses are added and ratings change.
Cite this study
Page One Partner Research. "Local business ratings by state." November 2026. https://pageonepartner.com/research/state-ratings/
Link to it
<a href="https://pageonepartner.com/research/state-ratings/">Page One Partner Research: Local business ratings by state</a>
Press and data questions: info@pageoneinsights.com
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Every figure is free to cite and chart under CC BY 4.0. Credit “Page One Partner Research” and link to this page. The numbers describe businesses listed in our directory, not every business in the country.