State report · 2026
Websites, Google reviews and ratings for the 176,862 Florida local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 176,862
- Average Google rating
- 4.59
- rank 2 of 50 states
- No website
- 30.2%
- rank 20 of 50 states
- Fewer than 10 reviews
- 56.6%
- Median reviews
- 24
Key findings
- Florida local businesses in our directory average 4.59 stars on Google (10+ reviews), ranking 2nd of the 50 states we measured.
- 30.2% of Florida local businesses list no website: the 20th highest share of 50 states.
- 56.6% have fewer than 10 Google reviews (44th highest); the median business with reviews has 24, and 88+ is top quarter.
- Of Florida local business websites, 50.8% run Google Analytics.
- Least likely to have a website in Florida: handyman services (58.2% without), towing services (56.4% without) and drywall and insulation (54% without).
- Best-rated trades in Florida: pressure washing and exterior cleaning (4.89), home inspectors (4.86) and chiropractors (4.86).
Page One Partner Research · 176,862 Florida businesses in our directory · Updated September 2026 · Methodology
Florida businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Handyman Services58.2%
- Towing Services56.4%
- Drywall & Insulation54%
- Electricians49.2%
- Doctors & Clinics49.1%
- Podiatrists46.3%
- Carpentry & Cabinets45.7%
- Landscaping & Lawn Care44.9%
- Painters43.8%
- HVAC Contractors42.7%
- Pressure Washing & Exterior Cleaning40.2%
- Siding & Gutters38.2%
- Property Maintenance37.6%
- Cleaning Services36.8%
- Limo Service36.6%
- Windows, Doors & Garage Doors34.2%
- Roofing Contractors34%
- Welding & Metal Fabrication33.8%
- General Contractors32.3%
- Pet Services32.2%
- Excavation & Site Work31.9%
- Tree Services31.8%
- Junk Removal & Hauling31.8%
- Locksmiths31%
- Fence Contractors29.8%
- Flooring & Tile29.2%
- Solar Installation29%
- Deck & Outdoor Living25.5%
- Pool Contractors24%
- Auto Repair & Detailing23.8%
- Insurance Agencies23.6%
- Plumbers22.5%
- Attorneys21.9%
- Real Estate21.2%
- Concrete, Masonry & Paving19.9%
- Home Inspectors18.5%
- Trailer Rental18.5%
- Remodeling Contractors17.7%
- Appraiser17.1%
- Salons & Beauty16.7%
- Accountants & Tax16.5%
- Self Storage13.2%
- Waste Management12.2%
- Moving Companies8.7%
- Damage Restoration8.1%
- Restaurants8.1%
- Charters & Recreation7.6%
- Chiropractors6.6%
- Home Builders6.3%
- Interior Design & Architecture6.1%
- Med Spas5.3%
- Pest Control5.2%
- Equipment Rental1.6%
Trades in Florida
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 21,272 | 78.8% | 4.61 | 13 | 35 |
| General Contractors | 10,947 | 67.7% | 4.57 | 9 | 25 |
| Attorneys | 8,965 | 78.1% | 4.67 | 15 | 49 |
| HVAC Contractors | 8,508 | 57.3% | 4.73 | 35 | 154 |
| Doctors & Clinics | 6,713 | 50.9% | 4.35 | 25 | 85 |
| Roofing Contractors | 6,431 | 66% | 4.69 | 27 | 83 |
| Electricians | 5,817 | 50.8% | 4.67 | 16 | 46 |
| Cleaning Services | 5,576 | 63.2% | 4.75 | 18 | 60 |
| Handyman Services | 5,341 | 41.8% | 4.71 | 13 | 43 |
| Landscaping & Lawn Care | 5,143 | 55.1% | 4.54 | 14 | 46 |
| Auto Repair & Detailing | 4,833 | 76.2% | 4.57 | 97 | 244 |
| Pressure Washing & Exterior Cleaning | 3,650 | 59.8% | 4.89 | 29 | 84 |
| Charters & Recreation | 3,598 | 92.4% | 4.78 | 43 | 130 |
| Windows, Doors & Garage Doors | 3,375 | 65.8% | 4.7 | 40 | 114 |
| Insurance Agencies | 3,335 | 76.4% | 4.63 | 20 | 86.8 |
| Pet Services | 3,213 | 67.8% | 4.65 | 93 | 226.5 |
| Towing Services | 2,546 | 43.6% | 4.34 | 53 | 159 |
| Salons & Beauty | 2,411 | 83.3% | 4.61 | 138 | 301 |
| Flooring & Tile | 2,261 | 70.8% | 4.69 | 26 | 71 |
| Painters | 2,192 | 56.2% | 4.81 | 22 | 63 |
| Carpentry & Cabinets | 2,176 | 54.3% | 4.67 | 9 | 23.8 |
| Pool Contractors | 1,970 | 76% | 4.49 | 25 | 71 |
| Concrete, Masonry & Paving | 1,912 | 80.1% | 4.57 | 16 | 54 |
| Fence Contractors | 1,893 | 70.2% | 4.59 | 33 | 94.3 |
| Home Inspectors | 1,840 | 81.5% | 4.86 | 37 | 150 |
| Plumbers | 1,656 | 77.5% | 4.6 | 46 | 158 |
| Drywall & Insulation | 1,216 | 46% | 4.69 | 9 | 35 |
| Solar Installation | 1,202 | 71% | 4.63 | 17 | 65 |
| Remodeling Contractors | 1,143 | 82.3% | 4.71 | 20 | 50 |
| Locksmiths | 1,112 | 69% | 4.77 | 105 | 240 |
| Limo Service | 1,069 | 63.4% | 4.8 | 31 | 103 |
| Welding & Metal Fabrication | 1,064 | 66.2% | 4.65 | 10 | 24 |
| Tree Services | 966 | 68.2% | 4.7 | 41.5 | 115 |
| Podiatrists | 938 | 53.7% | 4.61 | 25 | 89.3 |
| Interior Design & Architecture | 758 | 93.9% | 4.76 | 7 | 18 |
| Appraiser | 735 | 82.9% | 4.68 | 4 | 12.3 |
| Junk Removal & Hauling | 733 | 68.2% | 4.85 | 33.5 | 95.5 |
| Damage Restoration | 713 | 91.9% | 4.76 | 39 | 102.5 |
| Excavation & Site Work | 712 | 68.1% | 4.66 | 9 | 24 |
| Moving Companies | 642 | 91.3% | 4.59 | 123 | 297.5 |
| Home Builders | 620 | 93.7% | 4.42 | 10 | 26 |
| Pest Control | 554 | 94.8% | 4.7 | 90 | 332.3 |
| Siding & Gutters | 545 | 61.8% | 4.77 | 40 | 86 |
| Waste Management | 516 | 87.8% | 4.29 | 24 | 71.8 |
| Restaurants | 420 | 91.9% | 4.24 | 1064 | 2190 |
| Chiropractors | 346 | 93.4% | 4.86 | 37 | 124 |
| Deck & Outdoor Living | 298 | 74.5% | 4.66 | 40 | 90 |
| Accountants & Tax | 206 | 83.5% | 4.71 | 13 | 39.3 |
| Med Spas | 171 | 94.7% | 4.77 | 85 | 226 |
| Trailer Rental | 157 | 81.5% | 4.65 | 56 | 132.5 |
| Property Maintenance | 149 | 62.4% | 4.64 | 8 | 23 |
| Self Storage | 136 | 86.8% | 4.59 | 97.5 | 336.8 |
| Equipment Rental | 125 | 98.4% | 4.51 | 104.5 | 259 |
Largest cities in Florida
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| Miami | 19,761 | 68.7% | 4.59 | 21 |
| Fort Lauderdale | 11,866 | 71% | 4.61 | 23 |
| Orlando | 10,392 | 70.9% | 4.6 | 25 |
| Tampa | 10,255 | 71.6% | 4.58 | 25 |
| Jacksonville | 9,646 | 67.4% | 4.54 | 24 |
| Hollywood | 6,391 | 63.4% | 4.52 | 24 |
| Pompano Beach | 5,951 | 66.1% | 4.59 | 25 |
| St. Petersburg | 5,198 | 70.6% | 4.61 | 26 |
| Sarasota | 4,605 | 75.9% | 4.65 | 22 |
| West Palm Beach | 4,565 | 70.8% | 4.58 | 21 |
| Naples | 4,530 | 73.1% | 4.67 | 16 |
| Fort Myers | 4,275 | 72.5% | 4.56 | 23 |
| Hialeah | 4,175 | 55.4% | 4.53 | 16 |
| Boca Raton | 4,158 | 74.5% | 4.66 | 18 |
| Cape Coral | 3,709 | 67.2% | 4.65 | 20 |
| Tallahassee | 3,680 | 68.5% | 4.44 | 19 |
| Port St. Lucie | 3,114 | 63.4% | 4.62 | 27 |
| Clearwater | 2,856 | 70.1% | 4.57 | 29 |
| Lakeland | 2,782 | 64% | 4.55 | 23 |
| Pensacola | 2,734 | 69.6% | 4.54 | 22 |
| Kissimmee | 2,514 | 59.7% | 4.54 | 24 |
| Ocala | 2,459 | 66.7% | 4.5 | 24 |
| Gainesville | 2,421 | 65.3% | 4.51 | 25 |
| Miami Beach | 2,420 | 71.6% | 4.51 | 24 |
| Melbourne | 2,312 | 71.7% | 4.59 | 26 |
| Homestead | 2,166 | 55% | 4.45 | 24 |
Answers
Questions about Florida businesses
What percentage of Florida businesses have a website?
69.8% of the 176,862 Florida local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, September 2026).
What is the average Google rating for Florida businesses?
4.59 stars among the local businesses in our directory with 10 or more reviews, 2nd of 50 states (Page One Partner Research, September 2026).
How many Google reviews do Florida businesses have?
The median is 24 among businesses with reviews; 88+ is top quarter. 56.6% have fewer than 10 (Page One Partner Research, September 2026).