Industry report · 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 1,298 equipment rental listed in the Page One Partner directory.
- Listed in our directory
- 1,298
- Average Google rating
- 4.5
- Median reviews
- 47
- Reviews for top quarter
- 112+
- Have a website
- 95.6%
- Meet all 3 benchmarks
- 30.9%
Key findings
- The Page One Partner directory lists 1,298 equipment rental; the most listed are in California (245). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.5 (businesses with 10+ reviews), 45th of 53 trades. 30.2% are rated 4.8 or higher.
- Reviews: among equipment rental with Google reviews, the median has 47; 112+ is top quarter and 218+ top 10%. 23.3% have fewer than 10.
- Websites: 95.6% list a website; of those sites, 64.6% run Google Analytics and 87.8% are mobile-friendly.
- Only 30.9% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- The 10% most-reviewed equipment rental hold 57.4% of all the trade's Google reviews.
Page One Partner Research · 1,298 equipment rental in our directory · Updated September 2026 · Methodology
Where our directory lists the most equipment rental
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- California245
- Texas135
- Florida125
- North Carolina42
- Pennsylvania38
- Michigan38
- Ohio38
- Illinois36
- Arizona34
- Missouri33
- Georgia33
- New York33
Website adoption is highest in Florida (98.4%) and lowest in California (93.9%), among states with at least 100 equipment rental.
Equipment Rental by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 245 | 4.51 | 32 | 66.8 | 93.9% |
| Texas | 135 | 4.48 | 33 | 108 | 94.1% |
| Florida | 125 | 4.51 | 104.5 | 259 | 98.4% |
| North Carolina | 42 | 4.51 | 47 | 112 | 95.2% |
| Pennsylvania | 38 | 4.57 | 33 | 78 | 97.4% |
| Michigan | 38 | 4.47 | 55 | 100 | 100% |
| Ohio | 38 | 4.6 | 57 | 120 | 92.1% |
| Illinois | 36 | 4.57 | 82.5 | 150.5 | 97.2% |
| Arizona | 34 | 4.64 | 31 | 99 | 100% |
| Missouri | 33 | 4.39 | 46 | 71.8 | 93.9% |
| Georgia | 33 | 4.4 | 63 | 123.3 | 93.9% |
| New York | 33 | 4.41 | 45.5 | 123.5 | 100% |
| Oregon | 27 | 4.52 | 80.5 | 127.8 | 92.6% |
| Washington | 26 | 4.43 | 45 | 111.8 | 100% |
| Alabama | 26 | 4.43 | 39 | 102 | 96.2% |
| South Carolina | 25 | 4.4 | 35 | 100.5 | 92% |
Answers
Questions about equipment rental
How many equipment rental are in the Page One Partner directory?
1,298, as of September 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the equipment rental in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for equipment rental?
4.5 stars among equipment rental with 10 or more reviews; 30.2% are rated 4.8 or higher and 9.8% below 4.0 (Page One Partner Research, September 2026).
How many Google reviews do equipment rental have?
The median is 47 among those with reviews; the top quarter have 112+ and the top 10% 218+. 23.3% have fewer than 10 (Page One Partner Research, September 2026).
What percentage of equipment rental have a website?
95.6% list a website on their Google Business Profile (Page One Partner Research, September 2026).
Which state has the best-rated equipment rental?
California (average 4.51), among states with at least 50 equipment rental with 10+ reviews (Page One Partner Research, September 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.