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Page One Partner

State report · 2026

Websites, Google reviews and ratings for the 36,640 Washington local businesses listed in the Page One Partner directory, and how each trade compares.

Listed in our directory
36,640
Average Google rating
4.58
rank 6 of 50 states
No website
24.6%
rank 45 of 50 states
Fewer than 10 reviews
55.9%
Median reviews
22

Key findings

  • Washington local businesses in our directory average 4.58 stars on Google (10+ reviews), ranking 6th of the 50 states we measured.
  • 24.6% of Washington local businesses list no website: the 45th highest share of 50 states.
  • 55.9% have fewer than 10 Google reviews (48th highest); the median business with reviews has 22, and 75+ is top quarter.
  • Of Washington local business websites, 51.3% run Google Analytics.
  • Least likely to have a website in Washington: doctors and clinics (54.2% without), towing services (53.2% without) and podiatrists (53.2% without).
  • Best-rated trades in Washington: home inspectors (4.91), junk removal and hauling (4.85) and chiropractors (4.85).

Page One Partner Research · 36,640 Washington businesses in our directory · Updated September 2026 · Methodology

Washington businesses with no website, by trade

Share of listed businesses with no website; trades with at least 100 listed in the state.

Trades in Washington

TradeListedHas a websiteAvg ratingMedian reviewsTop-quarter reviews
Real Estate5,04387.3%4.611537
General Contractors3,12770.5%4.671025
Attorneys1,76783.2%4.531235
Roofing Contractors1,61160.6%4.723190
Electricians1,38265.4%4.711440
HVAC Contractors1,34360.1%4.6930.5128.8
Doctors & Clinics1,14745.8%4.331979
Landscaping & Lawn Care1,12972.1%4.571542
Cleaning Services99672.6%4.732175
Pet Services94470.2%4.6583.5188.3
Auto Repair & Detailing82585.1%4.53112.5258.3
Handyman Services74358.5%4.741964
Salons & Beauty63385.5%4.56104212
Insurance Agencies60576.7%4.591582
Windows, Doors & Garage Doors55273.2%4.6740120
Towing Services54946.8%4.4253141
Pressure Washing & Exterior Cleaning54569%4.8328110
Painters51572%4.81942.3
Plumbers49383%4.6944232
Flooring & Tile44777.2%4.72661
Home Inspectors41081.5%4.9133140
Fence Contractors40380.9%4.72461
Concrete, Masonry & Paving38984.3%4.561234.5
Carpentry & Cabinets36363.4%4.521027
Drywall & Insulation29055.9%4.671239
Welding & Metal Fabrication26876.5%4.67818
Siding & Gutters25571.4%4.742479
Interior Design & Architecture24496.7%4.73714
Limo Service22575.1%4.761750
Locksmiths21066.7%4.61114266.5
Remodeling Contractors20992.3%4.712364
Pool Contractors20765.7%4.4569.5160.8
Appraiser19185.9%4.35414
Damage Restoration17091.2%4.7340115
Charters & Recreation16791.6%4.6741202
Podiatrists15646.8%4.5328145
Tree Services15484.4%4.744293
Moving Companies15394.8%4.68103.5266.3
Solar Installation13573.3%4.5628137
Junk Removal & Hauling13171.8%4.8547136
Deck & Outdoor Living12786.6%4.7927.573.5
Home Builders12496.8%4.251026.8
Waste Management10990.8%4.2542.5127.5
Chiropractors7796.1%4.8553123.5
Excavation & Site Work7689.5%4.461225.8
Pest Control7197.2%4.77147794
Restaurants5692.9%4.311561842.5
Self Storage55100%4.4893.5170
Med Spas5194.1%4.683163
Trailer Rental3076.7%4.635292
Equipment Rental26100%4.4345111.8

Largest cities in Washington

CityListedHas a websiteAvg ratingMedian reviews
Seattle9,40376.6%4.5518
Spokane4,34573.5%4.5422
Tacoma3,29770.2%4.5121
Vancouver2,90675%4.5725
Bellevue2,73080.3%4.5922

Answers

Questions about Washington businesses

What percentage of Washington businesses have a website?

75.4% of the 36,640 Washington local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, September 2026).

What is the average Google rating for Washington businesses?

4.58 stars among the local businesses in our directory with 10 or more reviews, 6th of 50 states (Page One Partner Research, September 2026).

How many Google reviews do Washington businesses have?

The median is 22 among businesses with reviews; 75+ is top quarter. 55.9% have fewer than 10 (Page One Partner Research, September 2026).