State report · 2026
Washington local business report 2026
Websites, Google reviews and ratings for the 36,641 Washington local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 36,641
- Average Google rating
- 4.58
- rank 6 of 50 states
- No website
- 24.6%
- rank 45 of 50 states
- Fewer than 10 reviews
- 55.9%
- Median reviews
- 22
Key findings
- Washington local businesses in our directory average 4.58 stars on Google (10+ reviews), ranking 6th of the 50 states we measured.
- 24.6% of Washington local businesses list no website: the 45th highest share of 50 states.
- 55.9% have fewer than 10 Google reviews (47th highest); the median business with reviews has 22, and 75+ is top quarter.
- Of Washington local business websites, 51.3% run Google Analytics.
- Least likely to have a website in Washington: podiatrists (53.2% without), towing services (53.1% without) and handyman services (51% without).
- Best-rated trades in Washington: home inspectors (4.91), handyman services (4.85) and junk removal and hauling (4.85).
Page One Partner Research · 36,641 Washington businesses in our directory · Updated November 2026 · Methodology
Washington businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Podiatrists53.2%
- Towing Services53.1%
- Handyman Services51%
- Doctors & Clinics47.1%
- Drywall & Insulation44.1%
- Security Systems43.9%
- HVAC Contractors39.7%
- Roofing Contractors39.4%
- Carpentry & Cabinets36.8%
- Pressure Washing & Exterior Cleaning35%
- Electricians34.4%
- Locksmiths33.3%
- Pool Contractors32.2%
- Appliance Repair31.6%
- Pet Services29.7%
- General Contractors29.5%
- Travel Agencies29.5%
- Siding & Gutters28.6%
- Junk Removal & Hauling28.2%
- Landscaping & Lawn Care28.1%
- Painters28%
- Cleaning Services27.1%
- Solar Installation26.7%
- Limo Service25.1%
- Insurance Agencies23.8%
- Welding & Metal Fabrication23.2%
- Auto Glass23.2%
- Flooring & Tile22.4%
- Fence Contractors20.6%
- Home Inspectors18.6%
- Attorneys18.1%
- Salons & Beauty17.7%
- Plumbers17%
- Concrete, Masonry & Paving15.7%
- Windows, Doors & Garage Doors15.7%
- Tree Services15.6%
- Appraiser14.1%
- Deck & Outdoor Living14%
- Real Estate12.7%
- Waste Management10.5%
- Auto Repair & Detailing10%
- Damage Restoration9%
- Remodeling Contractors8%
- Charters & Recreation7.5%
- Med Spas6.4%
- Moving Companies5.3%
- Interior Design & Architecture3.3%
- Home Builders3.2%
Trades in Washington
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 4,997 | 87.3% | 4.61 | 15 | 37 |
| General Contractors | 3,127 | 70.5% | 4.67 | 10 | 25 |
| Attorneys | 2,249 | 81.9% | 4.52 | 13 | 36 |
| Doctors & Clinics | 1,881 | 52.9% | 4.46 | 19 | 80 |
| Roofing Contractors | 1,611 | 60.6% | 4.72 | 31 | 90 |
| Electricians | 1,353 | 65.6% | 4.72 | 14 | 40 |
| HVAC Contractors | 1,347 | 60.3% | 4.68 | 28 | 122 |
| Landscaping & Lawn Care | 1,118 | 71.9% | 4.58 | 15 | 41 |
| Pet Services | 946 | 70.3% | 4.65 | 84 | 192.3 |
| Cleaning Services | 943 | 72.9% | 4.75 | 19 | 74.8 |
| Pressure Washing & Exterior Cleaning | 779 | 65% | 4.83 | 30 | 106.5 |
| Salons & Beauty | 725 | 82.3% | 4.57 | 89 | 193 |
| Auto Repair & Detailing | 679 | 90% | 4.54 | 128 | 272.3 |
| Insurance Agencies | 650 | 76.2% | 4.6 | 15 | 77.5 |
| Handyman Services | 582 | 49% | 4.85 | 8.5 | 25.8 |
| Towing Services | 548 | 46.9% | 4.42 | 53 | 141 |
| Painters | 515 | 72% | 4.8 | 19 | 42.3 |
| Plumbers | 493 | 83% | 4.69 | 44 | 232 |
| Flooring & Tile | 455 | 77.6% | 4.71 | 26 | 66 |
| Home Inspectors | 409 | 81.4% | 4.91 | 33 | 140 |
| Concrete, Masonry & Paving | 389 | 84.3% | 4.56 | 12 | 34.5 |
| Fence Contractors | 373 | 79.4% | 4.68 | 24.5 | 60.5 |
| Carpentry & Cabinets | 359 | 63.2% | 4.52 | 10 | 27 |
| Travel Agencies | 346 | 70.5% | 4.46 | 8 | 24.8 |
| Drywall & Insulation | 290 | 55.9% | 4.67 | 12 | 39 |
| Windows, Doors & Garage Doors | 286 | 84.3% | 4.63 | 39.5 | 103 |
| Welding & Metal Fabrication | 267 | 76.8% | 4.67 | 8 | 18 |
| Siding & Gutters | 255 | 71.4% | 4.74 | 24 | 79 |
| Limo Service | 247 | 74.9% | 4.76 | 18 | 50 |
| Interior Design & Architecture | 244 | 96.7% | 4.73 | 7 | 14 |
| Appliance Repair | 225 | 68.4% | 4.55 | 62.5 | 134 |
| Locksmiths | 210 | 66.7% | 4.61 | 114 | 266.5 |
| Pool Contractors | 208 | 67.8% | 4.47 | 43 | 127.5 |
| Remodeling Contractors | 201 | 92% | 4.7 | 22 | 55 |
| Security Systems | 196 | 56.1% | 4.38 | 8 | 29.5 |
| Appraiser | 191 | 85.9% | 4.35 | 4 | 14 |
| Damage Restoration | 167 | 91% | 4.73 | 41 | 116 |
| Charters & Recreation | 159 | 92.5% | 4.68 | 43.5 | 232 |
| Med Spas | 157 | 93.6% | 4.73 | 76 | 132 |
| Podiatrists | 156 | 46.8% | 4.53 | 28 | 145 |
| Auto Glass | 155 | 76.8% | 4.7 | 86 | 203 |
| Tree Services | 154 | 84.4% | 4.74 | 42 | 93 |
| Moving Companies | 150 | 94.7% | 4.67 | 106 | 265.5 |
| Solar Installation | 135 | 73.3% | 4.56 | 28 | 137 |
| Junk Removal & Hauling | 131 | 71.8% | 4.85 | 47 | 136 |
| Home Builders | 124 | 96.8% | 4.25 | 10 | 26.8 |
| Deck & Outdoor Living | 121 | 86% | 4.84 | 26.5 | 55.5 |
| Waste Management | 114 | 89.5% | 4.25 | 43 | 127 |
| Chiropractors | 77 | 96.1% | 4.85 | 53 | 123.5 |
| Pest Control | 71 | 97.2% | 4.77 | 147 | 794 |
| Garage Doors | 58 | 87.9% | 4.7 | 197.5 | 505.8 |
| Restaurants | 56 | 92.9% | 4.3 | 1156 | 1842.5 |
| Self Storage | 55 | 100% | 4.48 | 93.5 | 170 |
| Cash For Gold | 50 | 94% | 4.36 | 96.5 | 219 |
| Excavation & Site Work | 40 | 90% | 4.32 | 10.5 | 26.3 |
| Demolition Contractors | 36 | 88.9% | 4.58 | 12 | 25.5 |
| Trailer Rental | 30 | 76.7% | 4.63 | 52 | 92 |
| Equipment Rental | 26 | 100% | 4.43 | 45 | 111.8 |
Largest cities in Washington
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| Seattle | 9,403 | 76.6% | 4.55 | 18 |
| Spokane | 4,345 | 73.5% | 4.54 | 22 |
| Tacoma | 3,297 | 70.2% | 4.51 | 21 |
| Vancouver | 2,906 | 75% | 4.57 | 25 |
| Bellevue | 2,730 | 80.3% | 4.59 | 22 |
Answers
Questions about Washington businesses
What percentage of Washington businesses have a website?
75.4% of the 36,641 Washington local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).
What is the average Google rating for Washington businesses?
4.58 stars among the local businesses in our directory with 10 or more reviews, 6th of 50 states (Page One Partner Research, November 2026).
How many Google reviews do Washington businesses have?
The median is 22 among businesses with reviews; 75+ is top quarter. 55.9% have fewer than 10 (Page One Partner Research, November 2026).
For business owners
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