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Page One Partner

Industry report · 2026

Google ratings, review benchmarks, website adoption and the toughest markets, from the 31,453 pet services listed in the Page One Partner directory.

Listed in our directory
31,453
Average Google rating
4.62
Median reviews
81
Reviews for top quarter
192+
Have a website
71.6%
Meet all 3 benchmarks
27%

Key findings

  • The Page One Partner directory lists 31,453 pet services; the most listed are in California (4,925). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
  • Average Google rating: 4.62 (businesses with 10+ reviews), 27th of 53 trades. 39.5% are rated 4.8 or higher.
  • Reviews: among pet services with Google reviews, the median has 81; 192+ is top quarter and 409+ top 10%. 35.9% have fewer than 10.
  • Websites: 71.6% list a website; of those sites, 44.2% run Google Analytics and 90.6% are mobile-friendly.
  • Only 27% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
  • Hardest market to stand out in: Everett, WA (425 reviews for the local top quarter).
  • On Yelp, pet services score 4.14 on average against 4.62 on Google.
  • The 10% most-reviewed pet services hold 56.3% of all the trade's Google reviews.

Page One Partner Research · 31,453 pet services in our directory · Updated September 2026 · Methodology

Where our directory lists the most pet services

Businesses listed in the Page One Partner directory by state, not a count of every business in each state.

Toughest markets for pet services

Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.

Website adoption is highest in Maryland (77.8%) and lowest in Alaska (59.8%), among states with at least 100 pet services.

Pet Services by state

StateListedAvg ratingMedian reviewsTop-quarter reviewsHas a website
California4,9254.575813971.4%
Florida3,2134.6593226.567.8%
Texas2,6904.610325772.2%
New York1,3434.597014577.5%
Ohio1,0744.6483.5178.868.9%
North Carolina1,0414.659522274.1%
Pennsylvania1,0204.616714568.6%
Illinois9964.628518575.7%
Washington9444.6583.5188.370.2%
Arizona9254.6610024472%
Colorado8054.6411227376.1%
Tennessee7284.649421667.4%
Georgia6924.611521876.3%
Virginia6394.63101238.876.8%
Massachusetts6354.635710976.2%
Oregon6264.6679183.373.3%
Nevada5964.6110021963.4%
South Carolina5744.699419969.5%
New Jersey5674.617315676.4%
Maryland5314.6478.517677.8%
Indiana5154.639322466.8%
Missouri5004.6495241.570.8%
Michigan4504.5710220970.7%
Wisconsin4434.6581173.577.7%
Oklahoma4134.69222363%
Alabama3994.628919968.4%
Minnesota3974.6684.5205.874.6%
Utah3464.5910927072%
Kansas3034.6311123169.3%
New Mexico2954.537520061.4%
Louisiana2714.625314066.1%
Connecticut2714.5969.512876.8%
Kentucky2714.681178.872.7%
Idaho2624.6566.5171.365.6%
Arkansas2394.657119263.6%
Iowa2214.6285193.577.8%
Nebraska1994.58111261.576.4%
Hawaii1444.62347972.9%
District of Columbia1234.553111976.4%
Montana1074.628521770.1%
Alaska1074.584388.559.8%
Rhode Island984.715214269.4%
Delaware834.5855.5134.880.7%
New Hampshire814.6670137.384%
Mississippi784.525814964.1%
Maine714.6673.5136.883.1%
South Dakota614.5786238.882%
Vermont554.74212674.5%
North Dakota544.5776201.874.1%

Largest pet services markets

CityListedAvg ratingMedian reviewsTop-quarter reviewsHas a website
Los Angeles, CA4064.526312767%
Miami, FL3824.648222168.3%
Chicago, IL3494.6477.5179.377.1%
Houston, TX3404.6298247.574.7%
Las Vegas, NV2994.57117279.363.5%
New York, NY2894.5978146.384.8%
Phoenix, AZ2524.685820365.9%
Denver, CO2454.64152.536974.7%
San Francisco, CA2444.68419677.9%
Austin, TX2414.6978215.581.3%
San Diego, CA2414.6952153.579.3%
Portland, OR2334.78318873.8%
San Antonio, TX2304.57131270.565.2%
Fort Lauderdale, FL2194.66103228.573.5%
Dallas, TX2164.6583216.570.8%

Answers

Questions about pet services

How many pet services are in the Page One Partner directory?

31,453, as of September 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the pet services in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.

What is the average Google rating for pet services?

4.62 stars among pet services with 10 or more reviews; 39.5% are rated 4.8 or higher and 4.1% below 4.0 (Page One Partner Research, September 2026).

How many Google reviews do pet services have?

The median is 81 among those with reviews; the top quarter have 192+ and the top 10% 409+. 35.9% have fewer than 10 (Page One Partner Research, September 2026).

What percentage of pet services have a website?

71.6% list a website on their Google Business Profile (Page One Partner Research, September 2026).

Which state has the best-rated pet services?

Rhode Island (average 4.71), among states with at least 50 pet services with 10+ reviews (Page One Partner Research, September 2026).

Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.