Industry report · 2026
Pet Services: industry report 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 31,905 pet services listed in the Page One Partner directory.
- Listed in our directory
- 31,905
- Average Google rating
- 4.62
- Median reviews
- 85
- Reviews for top quarter
- 206+
- Have a website
- 72.2%
- Meet all 3 benchmarks
- 27.6%
Key findings
- The Page One Partner directory lists 31,905 pet services; the most listed are in California (4,986). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.62 (businesses with 10+ reviews), 28th of 60 trades. 39.6% are rated 4.8 or higher.
- Reviews: among pet services with Google reviews, the median has 85; 206+ is top quarter and 438+ top 10%. 35.2% have fewer than 10.
- Websites: 72.2% list a website; of those sites, 45.1% run Google Analytics and 90.9% are mobile-friendly.
- Only 27.6% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: Clarksville, TN (508 reviews for the local top quarter).
- On Yelp, pet services score 4.12 on average against 4.62 on Google.
- The 10% most-reviewed pet services hold 55.5% of all the trade's Google reviews.
Page One Partner Research · 31,905 pet services in our directory · Updated November 2026 · Methodology
Where our directory lists the most pet services
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- California4,986
- Florida3,281
- Texas2,762
- New York1,341
- Ohio1,089
- North Carolina1,083
- Pennsylvania1,000
- Illinois988
- Washington946
- Arizona939
- Colorado812
- Tennessee766
Toughest markets for pet services
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
Website adoption is highest in Maryland (78.1%) and lowest in Alaska (60.2%), among states with at least 100 pet services.
Pet Services by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 4,986 | 4.57 | 60 | 148 | 71.8% |
| Florida | 3,281 | 4.65 | 99 | 243 | 68.5% |
| Texas | 2,762 | 4.6 | 112 | 278.3 | 73.1% |
| New York | 1,341 | 4.6 | 71 | 150 | 77.6% |
| Ohio | 1,089 | 4.64 | 86 | 192 | 69.3% |
| North Carolina | 1,083 | 4.67 | 104.5 | 253.5 | 75.1% |
| Pennsylvania | 1,000 | 4.64 | 67 | 145 | 68.3% |
| Illinois | 988 | 4.63 | 86 | 189 | 75.6% |
| Washington | 946 | 4.65 | 84 | 192.3 | 70.3% |
| Arizona | 939 | 4.66 | 104.5 | 260 | 72.5% |
| Colorado | 812 | 4.64 | 115.5 | 292.3 | 76.4% |
| Tennessee | 766 | 4.64 | 112 | 261.3 | 69.1% |
| Georgia | 700 | 4.61 | 118 | 225.5 | 76.6% |
| Virginia | 656 | 4.63 | 109 | 273 | 77.6% |
| Massachusetts | 627 | 4.64 | 57 | 109 | 76.2% |
| Oregon | 626 | 4.67 | 81 | 188.5 | 73.3% |
| Nevada | 615 | 4.59 | 105 | 246 | 64.6% |
| South Carolina | 590 | 4.69 | 101.5 | 246.3 | 76.8% |
| New Jersey | 569 | 4.62 | 73 | 156.8 | 76.4% |
| Maryland | 544 | 4.64 | 85 | 186 | 78.1% |
| Indiana | 519 | 4.64 | 96 | 226 | 67.1% |
| Missouri | 504 | 4.65 | 102 | 256 | 71% |
| Michigan | 454 | 4.57 | 105 | 216 | 70.9% |
| Wisconsin | 446 | 4.66 | 83 | 175 | 78% |
| Alabama | 431 | 4.63 | 106 | 238.5 | 70.8% |
| Oklahoma | 420 | 4.62 | 97.5 | 242.3 | 63.8% |
| Minnesota | 407 | 4.67 | 92 | 219.5 | 75.2% |
| Utah | 346 | 4.6 | 113 | 294 | 72% |
| Kansas | 308 | 4.64 | 111.5 | 238.8 | 70.1% |
| New Mexico | 298 | 4.53 | 77.5 | 201.3 | 61.7% |
| Kentucky | 282 | 4.61 | 86 | 206 | 73.8% |
| Louisiana | 278 | 4.62 | 62 | 154 | 67.3% |
| Connecticut | 272 | 4.59 | 70 | 130 | 76.8% |
| Idaho | 261 | 4.66 | 66 | 179.5 | 65.5% |
| Arkansas | 246 | 4.66 | 90 | 221.3 | 65.4% |
| Iowa | 221 | 4.64 | 85 | 193.5 | 77.8% |
| Nebraska | 200 | 4.59 | 114 | 267.5 | 76.5% |
| Hawaii | 145 | 4.62 | 34.5 | 81.8 | 73.1% |
| District of Columbia | 125 | 4.54 | 31 | 122 | 76.8% |
| Alaska | 108 | 4.58 | 43 | 93 | 60.2% |
| Montana | 105 | 4.64 | 85 | 223 | 69.5% |
| Rhode Island | 98 | 4.71 | 52 | 142 | 69.4% |
| Delaware | 84 | 4.57 | 56 | 140 | 81% |
| New Hampshire | 81 | 4.66 | 70 | 137.3 | 84% |
| Mississippi | 80 | 4.58 | 66.5 | 180.3 | 67.5% |
| Maine | 70 | 4.7 | 74 | 137 | 82.9% |
| South Dakota | 60 | 4.59 | 88 | 250.5 | 81.7% |
| Vermont | 53 | 4.73 | 43.5 | 127.8 | 73.6% |
| North Dakota | 53 | 4.6 | 81 | 186.5 | 73.6% |
Largest pet services markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| Los Angeles, CA | 410 | 4.52 | 64 | 132 | 67.3% |
| Miami, FL | 381 | 4.65 | 82 | 221 | 68.2% |
| Chicago, IL | 348 | 4.65 | 77 | 179.5 | 77% |
| Houston, TX | 344 | 4.62 | 106 | 259 | 75.3% |
| Las Vegas, NV | 309 | 4.56 | 125.5 | 313.5 | 64.7% |
| New York, NY | 293 | 4.59 | 79.5 | 151 | 85% |
| Phoenix, AZ | 255 | 4.65 | 59 | 218 | 66.7% |
| San Francisco, CA | 248 | 4.68 | 42 | 100.5 | 78.2% |
| Denver, CO | 245 | 4.64 | 158.5 | 379 | 74.7% |
| San Diego, CA | 242 | 4.69 | 54 | 162.5 | 79.3% |
| Austin, TX | 242 | 4.69 | 82.5 | 217.5 | 81.4% |
| San Antonio, TX | 241 | 4.57 | 139 | 305 | 67.2% |
| Portland, OR | 232 | 4.7 | 80.5 | 188.5 | 73.7% |
| Fort Lauderdale, FL | 226 | 4.66 | 105 | 242 | 74.3% |
| Dallas, TX | 223 | 4.67 | 90 | 271.5 | 71.7% |
Answers
Questions about pet services
How many pet services are in the Page One Partner directory?
31,905, as of November 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the pet services in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for pet services?
4.62 stars among pet services with 10 or more reviews; 39.6% are rated 4.8 or higher and 3.6% below 4.0 (Page One Partner Research, November 2026).
How many Google reviews do pet services have?
The median is 85 among those with reviews; the top quarter have 206+ and the top 10% 438+. 35.2% have fewer than 10 (Page One Partner Research, November 2026).
What percentage of pet services have a website?
72.2% list a website on their Google Business Profile (Page One Partner Research, November 2026).
Which state has the best-rated pet services?
Rhode Island (average 4.71), among states with at least 50 pet services with 10+ reviews (Page One Partner Research, November 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.
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