State report · 2026
South Dakota local business report 2026
Websites, Google reviews and ratings for the 2,735 South Dakota local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 2,735
- Average Google rating
- 4.51
- rank 31 of 50 states
- No website
- 24%
- rank 48 of 50 states
- Fewer than 10 reviews
- 58%
- Median reviews
- 16
Key findings
- South Dakota local businesses in our directory average 4.51 stars on Google (10+ reviews), ranking 31st of the 50 states we measured.
- 24% of South Dakota local businesses list no website: the 48th highest share of 50 states.
- 58% have fewer than 10 Google reviews (30th highest); the median business with reviews has 16, and 60+ is top quarter.
- Of South Dakota local business websites, 62.4% run Google Analytics.
- Least likely to have a website in South Dakota: doctors and clinics (68% without), attorneys (35.9% without) and general contractors (32.4% without).
- Best-rated trades in South Dakota: salons and beauty (4.66), real estate (4.6) and auto repair and detailing (4.59).
Page One Partner Research · 2,735 South Dakota businesses in our directory · Updated November 2026 · Methodology
South Dakota businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Doctors & Clinics68%
- Attorneys35.9%
- General Contractors32.4%
- HVAC Contractors29.4%
- Landscaping & Lawn Care22.1%
- Real Estate12.5%
Trades in South Dakota
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 335 | 87.5% | 4.6 | 11.5 | 27 |
| General Contractors | 275 | 67.6% | 4.5 | 7 | 16.3 |
| Doctors & Clinics | 197 | 32% | 4.31 | 11.5 | 30.3 |
| Attorneys | 153 | 64.1% | 4.53 | 12.5 | 25.8 |
| Landscaping & Lawn Care | 104 | 77.9% | 4.41 | 12 | 32 |
| HVAC Contractors | 102 | 70.6% | 4.65 | 15 | 58.8 |
| Roofing Contractors | 98 | 78.6% | 4.57 | 22 | 81 |
| Electricians | 70 | 74.3% | 4.5 | 7 | 15 |
| Cleaning Services | 64 | 79.7% | 4.62 | 14.5 | 42.5 |
| Salons & Beauty | 63 | 81% | 4.66 | 95 | 209 |
| Plumbers | 62 | 72.6% | 4.63 | 19 | 63.3 |
| Pet Services | 60 | 81.7% | 4.59 | 88 | 250.5 |
| Auto Repair & Detailing | 59 | 94.9% | 4.59 | 123 | 201 |
| Drywall & Insulation | 52 | 50% | 4.7 | 5 | 7.8 |
| Concrete, Masonry & Paving | 47 | 89.4% | 4.27 | 9 | 30.5 |
| Carpentry & Cabinets | 46 | 58.7% | 4.63 | 9 | 27 |
| Handyman Services | 32 | 50% | 4.72 | 9.5 | 27.3 |
| Welding & Metal Fabrication | 28 | 71.4% | 5.0 | 3 | 5 |
| Painters | 27 | 70.4% | 4.69 | 12.5 | 36.8 |
Largest cities in South Dakota
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| Sioux Falls | 2,218 | 74.4% | 4.51 | 17 |
Answers
Questions about South Dakota businesses
What percentage of South Dakota businesses have a website?
76% of the 2,735 South Dakota local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).
What is the average Google rating for South Dakota businesses?
4.51 stars among the local businesses in our directory with 10 or more reviews, 31st of 50 states (Page One Partner Research, November 2026).
How many Google reviews do South Dakota businesses have?
The median is 16 among businesses with reviews; 60+ is top quarter. 58% have fewer than 10 (Page One Partner Research, November 2026).
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