Industry report · 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 64,193 doctors and clinics listed in the Page One Partner directory.
- Listed in our directory
- 64,193
- Average Google rating
- 4.25
- Median reviews
- 18
- Reviews for top quarter
- 65+
- Have a website
- 46%
- Meet all 3 benchmarks
- 13.3%
Key findings
- The Page One Partner directory lists 64,193 doctors and clinics; the most listed are in California (11,453). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.25 (businesses with 10+ reviews), 52nd of 53 trades. 33.1% are rated 4.8 or higher.
- Reviews: among doctors and clinics with Google reviews, the median has 18; 65+ is top quarter and 243+ top 10%. 67.6% have fewer than 10.
- Websites: 46% list a website; of those sites, 56.9% run Google Analytics and 92% are mobile-friendly.
- Only 13.3% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: Surprise, AZ (365 reviews for the local top quarter).
- On Yelp, doctors and clinics score 3.51 on average against 4.14 on Google.
- The 10% most-reviewed doctors and clinics hold 85.8% of all the trade's Google reviews.
Page One Partner Research · 64,193 doctors and clinics in our directory · Updated September 2026 · Methodology
Where our directory lists the most doctors and clinics
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- California11,453
- Texas8,050
- Florida6,713
- New York3,459
- Arizona2,077
- Illinois1,704
- Colorado1,698
- Ohio1,654
- North Carolina1,551
- Pennsylvania1,525
- Georgia1,448
- Michigan1,270
Toughest markets for doctors and clinics
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
Website adoption is highest in Idaho (67.5%) and lowest in South Dakota (18%), among states with at least 100 doctors and clinics.
Doctors & Clinics by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 11,453 | 4.15 | 13 | 42 | 46.4% |
| Texas | 8,050 | 4.3 | 27 | 97 | 49.3% |
| Florida | 6,713 | 4.35 | 25 | 85 | 50.9% |
| New York | 3,459 | 4.21 | 16 | 51 | 43.4% |
| Arizona | 2,077 | 4.29 | 20 | 79 | 53.8% |
| Illinois | 1,704 | 4.28 | 15 | 53 | 45.4% |
| Colorado | 1,698 | 4.35 | 19 | 81 | 49.9% |
| Ohio | 1,654 | 4.21 | 9 | 33 | 34.2% |
| North Carolina | 1,551 | 4.28 | 23 | 79 | 52.4% |
| Pennsylvania | 1,525 | 4.16 | 15 | 45.5 | 33.9% |
| Georgia | 1,448 | 4.29 | 20 | 65 | 51.3% |
| Michigan | 1,270 | 4.19 | 17 | 65.5 | 42% |
| Tennessee | 1,269 | 4.24 | 15 | 59 | 46.5% |
| New Jersey | 1,265 | 4.21 | 21 | 73 | 43.2% |
| Virginia | 1,149 | 4.18 | 22 | 73.5 | 40.4% |
| Washington | 1,147 | 4.33 | 19 | 79 | 45.8% |
| Maryland | 1,032 | 4.27 | 18 | 91.8 | 48.7% |
| Nevada | 993 | 4.14 | 21 | 80.3 | 55% |
| Massachusetts | 980 | 4.14 | 14 | 48.3 | 38.3% |
| Alabama | 961 | 4.18 | 19 | 65 | 43.2% |
| Oregon | 921 | 4.21 | 15 | 55.5 | 47.6% |
| Indiana | 921 | 4.28 | 11 | 46 | 30.9% |
| Utah | 854 | 4.46 | 21 | 94.5 | 47.1% |
| Louisiana | 812 | 4.36 | 17 | 55 | 44.1% |
| Missouri | 777 | 4.29 | 16 | 74 | 41.8% |
| South Carolina | 771 | 4.2 | 29 | 115 | 45.7% |
| Oklahoma | 683 | 4.34 | 17 | 60 | 45.7% |
| Wisconsin | 682 | 4.24 | 10 | 39 | 32.3% |
| Connecticut | 661 | 4.13 | 14 | 54 | 39.6% |
| Kansas | 554 | 4.26 | 13 | 35.5 | 41.5% |
| Minnesota | 498 | 4.3 | 13 | 64.8 | 39.6% |
| Iowa | 444 | 4.17 | 13.5 | 46 | 40.1% |
| Kentucky | 443 | 4.17 | 15 | 51.3 | 37.2% |
| Nebraska | 438 | 4.23 | 17 | 87 | 42% |
| Arkansas | 424 | 4.13 | 14 | 40 | 43.9% |
| New Mexico | 402 | 4.05 | 19 | 50 | 49.3% |
| District of Columbia | 378 | 4.29 | 17 | 65.5 | 50.8% |
| Idaho | 305 | 4.48 | 29 | 88 | 67.5% |
| Hawaii | 287 | 4.39 | 8 | 24.5 | 49.1% |
| Rhode Island | 229 | 3.84 | 15.5 | 44.8 | 30.1% |
| Mississippi | 205 | 4.1 | 14 | 43.5 | 39.5% |
| Delaware | 197 | 4.01 | 18 | 97.5 | 40.6% |
| New Hampshire | 173 | 4.3 | 10 | 77.8 | 31.8% |
| Alaska | 158 | 4.5 | 20 | 71 | 65.2% |
| Montana | 157 | 4.47 | 18 | 50.5 | 40.8% |
| South Dakota | 128 | 3.91 | 9 | 22 | 18% |
| North Dakota | 119 | 4.38 | 13 | 58 | 41.2% |
| Vermont | 62 | 4.14 | 18.5 | 39 | 43.5% |
| Wyoming | 57 | 4.22 | 15.5 | 29.3 | 40.4% |
| Maine | 52 | 3.74 | 21 | 66 | 53.8% |
Largest doctors and clinics markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| New York, NY | 993 | 4.52 | 17 | 75.5 | 58% |
| Miami, FL | 824 | 4.32 | 25 | 84.5 | 51.3% |
| Houston, TX | 766 | 4.34 | 30 | 114 | 51.8% |
| Los Angeles, CA | 664 | 4.09 | 15 | 40 | 55.3% |
| Dallas, TX | 643 | 4.38 | 22 | 85 | 54.6% |
| Atlanta, GA | 539 | 4.3 | 23 | 83 | 50.8% |
| Chicago, IL | 534 | 4.27 | 14 | 49 | 53.4% |
| Las Vegas, NV | 490 | 4.06 | 19 | 69 | 59% |
| Fort Lauderdale, FL | 471 | 4.45 | 26 | 72.3 | 47.1% |
| San Antonio, TX | 465 | 4.31 | 32.5 | 125 | 57.6% |
| Denver, CO | 463 | 4.35 | 17 | 82.3 | 51.8% |
| Philadelphia, PA | 454 | 4.25 | 14 | 49 | 35.2% |
| Phoenix, AZ | 447 | 4.14 | 18 | 73.8 | 54.8% |
| San Francisco, CA | 441 | 4.43 | 9.5 | 32.8 | 50.6% |
| Tampa, FL | 422 | 4.4 | 24 | 66 | 59.5% |
Answers
Questions about doctors and clinics
How many doctors and clinics are in the Page One Partner directory?
64,193, as of September 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the doctors and clinics in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for doctors and clinics?
4.25 stars among doctors and clinics with 10 or more reviews; 33.1% are rated 4.8 or higher and 27.6% below 4.0 (Page One Partner Research, September 2026).
How many Google reviews do doctors and clinics have?
The median is 18 among those with reviews; the top quarter have 65+ and the top 10% 243+. 67.6% have fewer than 10 (Page One Partner Research, September 2026).
What percentage of doctors and clinics have a website?
46% list a website on their Google Business Profile (Page One Partner Research, September 2026).
Which state has the best-rated doctors and clinics?
Alaska (average 4.5), among states with at least 50 doctors and clinics with 10+ reviews (Page One Partner Research, September 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.