State report · 2026
Hawaii local business report 2026
Websites, Google reviews and ratings for the 6,582 Hawaii local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 6,582
- Average Google rating
- 4.52
- rank 23 of 50 states
- No website
- 31.4%
- rank 13 of 50 states
- Fewer than 10 reviews
- 71.7%
- Median reviews
- 10
Key findings
- Hawaii local businesses in our directory average 4.52 stars on Google (10+ reviews), ranking 23rd of the 50 states we measured.
- 31.4% of Hawaii local businesses list no website: the 13th highest share of 50 states.
- 71.7% have fewer than 10 Google reviews (1st highest); the median business with reviews has 10, and 41+ is top quarter.
- Of Hawaii local business websites, 46.3% run Google Analytics.
- Least likely to have a website in Hawaii: pressure washing and exterior cleaning (63.7% without), handyman services (60.5% without) and electricians (51.2% without).
- Best-rated trades in Hawaii: charters and recreation (4.69), salons and beauty (4.63) and pet services (4.62).
Page One Partner Research · 6,582 Hawaii businesses in our directory · Updated November 2026 · Methodology
Hawaii businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Pressure Washing & Exterior Cleaning63.7%
- Handyman Services60.5%
- Electricians51.2%
- Doctors & Clinics50.6%
- Towing Services49.5%
- Travel Agencies41%
- Cleaning Services40.7%
- Attorneys36.3%
- Landscaping & Lawn Care35.7%
- Solar Installation35.4%
- HVAC Contractors35.1%
- Roofing Contractors32.6%
- General Contractors30.9%
- Insurance Agencies30.4%
- Pet Services26.9%
- Salons & Beauty24%
- Auto Repair & Detailing19.7%
- Real Estate14.8%
- Charters & Recreation7.9%
Trades in Hawaii
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 738 | 85.2% | 4.48 | 9 | 23.3 |
| Doctors & Clinics | 557 | 49.4% | 4.45 | 7 | 19 |
| Attorneys | 512 | 63.7% | 4.41 | 4 | 13.8 |
| General Contractors | 450 | 69.1% | 4.45 | 3 | 11.3 |
| Electricians | 250 | 48.8% | 4.73 | 4 | 13.5 |
| Cleaning Services | 246 | 59.3% | 4.82 | 7 | 28.5 |
| Insurance Agencies | 204 | 69.6% | 4.1 | 7 | 18.5 |
| HVAC Contractors | 191 | 64.9% | 4.69 | 7 | 24.8 |
| Travel Agencies | 178 | 59% | 4.44 | 5.5 | 15 |
| Handyman Services | 152 | 39.5% | 4.9 | 4 | 11 |
| Charters & Recreation | 151 | 92.1% | 4.69 | 159.5 | 497.8 |
| Auto Repair & Detailing | 147 | 80.3% | 4.57 | 49.5 | 97.3 |
| Pet Services | 145 | 73.1% | 4.62 | 34.5 | 81.8 |
| Roofing Contractors | 129 | 67.4% | 4.57 | 12 | 35 |
| Salons & Beauty | 129 | 76% | 4.63 | 34 | 101 |
| Solar Installation | 127 | 64.6% | 4.47 | 12 | 38.5 |
| Landscaping & Lawn Care | 126 | 64.3% | 4.73 | 9 | 24 |
| Pressure Washing & Exterior Cleaning | 124 | 36.3% | 4.82 | 7 | 27 |
| Towing Services | 107 | 50.5% | 4.4 | 22 | 48 |
| Flooring & Tile | 90 | 64.4% | 4.67 | 6 | 17.5 |
| Plumbers | 79 | 62% | 4.49 | 25 | 274.5 |
| Concrete, Masonry & Paving | 71 | 66.2% | 4.08 | 3 | 14.8 |
| Pool Contractors | 69 | 82.6% | 4.5 | 10 | 23 |
| Carpentry & Cabinets | 63 | 63.5% | 4.5 | 8.5 | 21.3 |
| Painters | 61 | 60.7% | 4.73 | 7 | 19.5 |
| Limo Service | 55 | 60% | 4.84 | 7 | 28 |
| Appliance Repair | 48 | 64.6% | 4.31 | 14.5 | 68.3 |
| Drywall & Insulation | 44 | 25% | 4.82 | 3 | 12.3 |
| Windows, Doors & Garage Doors | 42 | 76.2% | 4.46 | 27 | 54 |
| Welding & Metal Fabrication | 35 | 74.3% | 4.12 | 3.5 | 8.3 |
| Fence Contractors | 35 | 57.1% | 4.49 | 9 | 24 |
| Home Inspectors | 35 | 77.1% | 4.96 | 44 | 196.5 |
| Locksmiths | 34 | 70.6% | 4.64 | 64 | 261.3 |
| Security Systems | 33 | 78.8% | 4.34 | 9 | 29 |
| Appraiser | 29 | 86.2% | 4.9 | 12 | 21 |
| Tree Services | 26 | 61.5% | 4.8 | 5 | 13 |
| Med Spas | 26 | 92.3% | 4.71 | 41.5 | 70.3 |
Largest cities in Hawaii
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| Honolulu | 5,216 | 68.8% | 4.49 | 10 |
Answers
Questions about Hawaii businesses
What percentage of Hawaii businesses have a website?
68.6% of the 6,582 Hawaii local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).
What is the average Google rating for Hawaii businesses?
4.52 stars among the local businesses in our directory with 10 or more reviews, 23rd of 50 states (Page One Partner Research, November 2026).
How many Google reviews do Hawaii businesses have?
The median is 10 among businesses with reviews; 41+ is top quarter. 71.7% have fewer than 10 (Page One Partner Research, November 2026).
For business owners
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