Industry report · 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 10,931 locksmiths listed in the Page One Partner directory.
- Listed in our directory
- 10,931
- Average Google rating
- 4.69
- Median reviews
- 98
- Reviews for top quarter
- 222+
- Have a website
- 64.4%
- Meet all 3 benchmarks
- 19.8%
Key findings
- The Page One Partner directory lists 10,931 locksmiths; the most listed are in California (2,064). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.69 (businesses with 10+ reviews), 16th of 53 trades. 56.1% are rated 4.8 or higher.
- Reviews: among locksmiths with Google reviews, the median has 98; 222+ is top quarter and 464+ top 10%. 60.1% have fewer than 10.
- Websites: 64.4% list a website; of those sites, 44.4% run Google Analytics and 90.9% are mobile-friendly.
- Only 19.8% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: Portland, OR (756 reviews for the local top quarter).
- On Yelp, locksmiths score 4.27 on average against 4.69 on Google.
- The 10% most-reviewed locksmiths hold 71.5% of all the trade's Google reviews.
Page One Partner Research · 10,931 locksmiths in our directory · Updated September 2026 · Methodology
Where our directory lists the most locksmiths
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- California2,064
- Florida1,112
- Texas1,060
- New York666
- Arizona475
- Colorado419
- Georgia383
- Illinois290
- Nevada289
- Pennsylvania275
- North Carolina265
- Massachusetts260
Toughest markets for locksmiths
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
Website adoption is highest in Michigan (71.9%) and lowest in Minnesota (49.3%), among states with at least 100 locksmiths.
Locksmiths by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 2,064 | 4.63 | 70 | 157.8 | 61.1% |
| Florida | 1,112 | 4.77 | 105 | 240 | 69% |
| Texas | 1,060 | 4.7 | 144 | 317 | 67.6% |
| New York | 666 | 4.7 | 78 | 174 | 61.7% |
| Arizona | 475 | 4.8 | 136 | 308 | 65.9% |
| Colorado | 419 | 4.79 | 112 | 319 | 54.4% |
| Georgia | 383 | 4.7 | 98.5 | 249.5 | 71.3% |
| Illinois | 290 | 4.68 | 95.5 | 228.8 | 55.2% |
| Nevada | 289 | 4.6 | 92.5 | 213.3 | 49.8% |
| Pennsylvania | 275 | 4.71 | 84.5 | 189 | 68.4% |
| North Carolina | 265 | 4.68 | 137 | 292.8 | 68.7% |
| Massachusetts | 260 | 4.7 | 78.5 | 162.3 | 64.2% |
| Ohio | 259 | 4.65 | 98 | 202 | 69.9% |
| Maryland | 224 | 4.78 | 79.5 | 173.3 | 65.6% |
| Washington | 210 | 4.61 | 114 | 266.5 | 66.7% |
| Minnesota | 203 | 4.68 | 86 | 232.5 | 49.3% |
| Michigan | 196 | 4.65 | 107 | 192.3 | 71.9% |
| Virginia | 188 | 4.68 | 104 | 263.3 | 63.8% |
| Missouri | 170 | 4.67 | 91 | 216.5 | 61.8% |
| Tennessee | 170 | 4.73 | 133 | 282 | 65.9% |
| New Jersey | 169 | 4.64 | 91.5 | 194.8 | 57.4% |
| Indiana | 169 | 4.63 | 71.5 | 141 | 63.3% |
| Wisconsin | 120 | 4.68 | 97.5 | 159.5 | 70% |
| Utah | 110 | 4.61 | 168 | 313.8 | 70.9% |
| Oregon | 99 | 4.65 | 133.5 | 372.3 | 74.7% |
| District of Columbia | 99 | 4.74 | 165 | 197.5 | 42.4% |
| South Carolina | 95 | 4.72 | 108 | 269.5 | 88.4% |
| Oklahoma | 91 | 4.49 | 111.5 | 277 | 72.5% |
| Alabama | 90 | 4.59 | 133.5 | 246.5 | 64.4% |
| Louisiana | 78 | 4.69 | 79 | 178.3 | 53.8% |
| Connecticut | 71 | 4.76 | 75.5 | 132 | 78.9% |
| Kentucky | 70 | 4.73 | 156 | 284.3 | 51.4% |
| New Mexico | 65 | 4.65 | 62 | 281 | 53.8% |
| Kansas | 60 | 4.67 | 128.5 | 165.5 | 78.3% |
| Nebraska | 56 | 4.73 | 128 | 340 | 64.3% |
| Idaho | 43 | 4.77 | 133 | 251 | 86% |
| Iowa | 41 | 4.65 | 94 | 129 | 80.5% |
| Hawaii | 34 | 4.64 | 64 | 261.3 | 70.6% |
| Rhode Island | 29 | 4.76 | 91 | 221 | 62.1% |
| Arkansas | 29 | 4.4 | 82 | 240.8 | 69% |
Largest locksmiths markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| New York, NY | 248 | 4.62 | 69 | 199 | 53.6% |
| Las Vegas, NV | 231 | 4.6 | 104 | 242 | 45% |
| Los Angeles, CA | 228 | 4.61 | 63 | 153 | 54.8% |
| Houston, TX | 214 | 4.72 | 155 | 399 | 64.5% |
| Miami, FL | 206 | 4.77 | 102.5 | 206 | 52.4% |
| Denver, CO | 185 | 4.78 | 129 | 427.5 | 42.2% |
| Dallas, TX | 155 | 4.77 | 152.5 | 387.5 | 63.2% |
| Phoenix, AZ | 148 | 4.77 | 112 | 307 | 66.9% |
| Atlanta, GA | 143 | 4.73 | 88 | 290 | 67.8% |
| Chicago, IL | 142 | 4.75 | 161 | 341.5 | 43.7% |
| Brooklyn, NY | 121 | 4.76 | 80.5 | 141.8 | 55.4% |
| Philadelphia, PA | 116 | 4.73 | 156 | 369 | 57.8% |
| Minneapolis, MN | 113 | 4.79 | 103.5 | 253.3 | 42.5% |
| San Diego, CA | 103 | 4.75 | 69.5 | 278.3 | 65% |
| Fort Lauderdale, FL | 102 | 4.72 | 107 | 232 | 66.7% |
Answers
Questions about locksmiths
How many locksmiths are in the Page One Partner directory?
10,931, as of September 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the locksmiths in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for locksmiths?
4.69 stars among locksmiths with 10 or more reviews; 56.1% are rated 4.8 or higher and 3.7% below 4.0 (Page One Partner Research, September 2026).
How many Google reviews do locksmiths have?
The median is 98 among those with reviews; the top quarter have 222+ and the top 10% 464+. 60.1% have fewer than 10 (Page One Partner Research, September 2026).
What percentage of locksmiths have a website?
64.4% list a website on their Google Business Profile (Page One Partner Research, September 2026).
Which state has the best-rated locksmiths?
Arizona (average 4.8), among states with at least 50 locksmiths with 10+ reviews (Page One Partner Research, September 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.