State report · 2026
Websites, Google reviews and ratings for the 30,689 Missouri local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 30,689
- Average Google rating
- 4.48
- rank 42 of 50 states
- No website
- 30.5%
- rank 17 of 50 states
- Fewer than 10 reviews
- 56.9%
- Median reviews
- 21
Key findings
- Missouri local businesses in our directory average 4.48 stars on Google (10+ reviews), ranking 42nd of the 50 states we measured.
- 30.5% of Missouri local businesses list no website: the 17th highest share of 50 states.
- 56.9% have fewer than 10 Google reviews (41st highest); the median business with reviews has 21, and 78+ is top quarter.
- Of Missouri local business websites, 53.7% run Google Analytics.
- Least likely to have a website in Missouri: doctors and clinics (58.2% without), plumbers (57.4% without) and carpentry and cabinets (53% without).
- Best-rated trades in Missouri: pressure washing and exterior cleaning (4.87), home inspectors (4.77) and junk removal and hauling (4.76).
Page One Partner Research · 30,689 Missouri businesses in our directory · Updated September 2026 · Methodology
Missouri businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Doctors & Clinics58.2%
- Plumbers57.4%
- Carpentry & Cabinets53%
- Drywall & Insulation51%
- Handyman Services50.5%
- Siding & Gutters50.3%
- Podiatrists49.6%
- Moving Companies48%
- Landscaping & Lawn Care43.2%
- Towing Services41.7%
- Electricians41.4%
- Cleaning Services38.9%
- Locksmiths38.2%
- Painters37.3%
- General Contractors37.2%
- Pressure Washing & Exterior Cleaning37.2%
- Junk Removal & Hauling34.6%
- Roofing Contractors34.1%
- HVAC Contractors33.4%
- Windows, Doors & Garage Doors32.5%
- Welding & Metal Fabrication31.9%
- Pet Services29.2%
- Pool Contractors28.7%
- Solar Installation26.2%
- Tree Services26.1%
- Flooring & Tile23.8%
- Insurance Agencies22.7%
- Appraiser21.8%
- Attorneys21.7%
- Home Inspectors20.1%
- Remodeling Contractors19.6%
- Salons & Beauty19.4%
- Real Estate19%
- Concrete, Masonry & Paving18.5%
- Fence Contractors18.1%
- Auto Repair & Detailing18%
- Self Storage15.9%
- Damage Restoration14.5%
- Waste Management9.5%
- Interior Design & Architecture8%
- Restaurants6.6%
- Home Builders6%
Trades in Missouri
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 2,653 | 81% | 4.45 | 15 | 44 |
| Attorneys | 2,109 | 78.3% | 4.48 | 15 | 38 |
| General Contractors | 2,012 | 62.8% | 4.48 | 8 | 21 |
| Plumbers | 1,818 | 42.6% | 4.55 | 15 | 52 |
| HVAC Contractors | 1,243 | 66.6% | 4.67 | 27 | 129 |
| Roofing Contractors | 1,183 | 65.9% | 4.7 | 25 | 67 |
| Landscaping & Lawn Care | 942 | 56.8% | 4.52 | 16.5 | 48.5 |
| Cleaning Services | 841 | 61.1% | 4.63 | 15 | 61.8 |
| Electricians | 797 | 58.6% | 4.57 | 14 | 44 |
| Doctors & Clinics | 777 | 41.8% | 4.29 | 16 | 74 |
| Auto Repair & Detailing | 774 | 82% | 4.47 | 99 | 248 |
| Handyman Services | 707 | 49.5% | 4.62 | 14 | 51.8 |
| Insurance Agencies | 618 | 77.3% | 4.67 | 23 | 81 |
| Moving Companies | 517 | 52% | 4.46 | 30 | 97.5 |
| Pet Services | 500 | 70.8% | 4.64 | 95 | 241.5 |
| Concrete, Masonry & Paving | 421 | 81.5% | 4.48 | 12 | 37 |
| Pressure Washing & Exterior Cleaning | 400 | 62.8% | 4.87 | 20.5 | 70 |
| Salons & Beauty | 381 | 80.6% | 4.59 | 109 | 281 |
| Fence Contractors | 354 | 81.9% | 4.57 | 27 | 69.3 |
| Towing Services | 319 | 58.3% | 4.37 | 65 | 177 |
| Painters | 306 | 62.7% | 4.65 | 12 | 57 |
| Carpentry & Cabinets | 264 | 47% | 4.58 | 7 | 22 |
| Windows, Doors & Garage Doors | 243 | 67.5% | 4.64 | 36.5 | 113.8 |
| Self Storage | 239 | 84.1% | 4.31 | 26 | 65 |
| Welding & Metal Fabrication | 226 | 68.1% | 4.61 | 6 | 17 |
| Pool Contractors | 223 | 71.3% | 4.38 | 34 | 124.3 |
| Flooring & Tile | 210 | 76.2% | 4.65 | 29 | 78.5 |
| Home Inspectors | 209 | 79.9% | 4.77 | 30 | 151 |
| Drywall & Insulation | 200 | 49% | 4.6 | 9 | 29 |
| Tree Services | 180 | 73.9% | 4.67 | 40 | 115 |
| Locksmiths | 170 | 61.8% | 4.67 | 91 | 216.5 |
| Siding & Gutters | 157 | 49.7% | 4.58 | 27 | 64.8 |
| Remodeling Contractors | 153 | 80.4% | 4.74 | 23 | 61 |
| Damage Restoration | 145 | 85.5% | 4.72 | 31 | 90 |
| Solar Installation | 141 | 73.8% | 4.43 | 14 | 48 |
| Interior Design & Architecture | 137 | 92% | 4.69 | 6 | 13 |
| Restaurants | 136 | 93.4% | 4.17 | 674.5 | 1325.3 |
| Podiatrists | 127 | 50.4% | 4.59 | 14 | 102 |
| Waste Management | 126 | 90.5% | 4.09 | 41 | 95 |
| Junk Removal & Hauling | 107 | 65.4% | 4.76 | 43 | 121.5 |
| Appraiser | 101 | 78.2% | 3.9 | 4 | 13 |
| Home Builders | 100 | 94% | 4.34 | 7 | 25.5 |
| Limo Service | 98 | 68.4% | 4.65 | 21 | 59.5 |
| Excavation & Site Work | 88 | 64.8% | 4.58 | 9 | 14 |
| Deck & Outdoor Living | 81 | 67.9% | 4.67 | 18.5 | 78.3 |
| Charters & Recreation | 62 | 87.1% | 4.67 | 30 | 162.5 |
| Pest Control | 58 | 96.6% | 4.7 | 101 | 522.3 |
| Trailer Rental | 48 | 81.3% | 4.4 | 46 | 130 |
| Chiropractors | 45 | 91.1% | 4.92 | 63 | 207 |
| Equipment Rental | 33 | 93.9% | 4.39 | 46 | 71.8 |
| Accountants & Tax | 27 | 81.5% | 4.58 | 23 | 41 |
Largest cities in Missouri
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| St. Louis | 7,544 | 69.8% | 4.46 | 19 |
| Kansas City | 6,718 | 68.4% | 4.47 | 19.5 |
| Springfield | 3,345 | 66.5% | 4.47 | 22 |
Answers
Questions about Missouri businesses
What percentage of Missouri businesses have a website?
69.5% of the 30,689 Missouri local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, September 2026).
What is the average Google rating for Missouri businesses?
4.48 stars among the local businesses in our directory with 10 or more reviews, 42nd of 50 states (Page One Partner Research, September 2026).
How many Google reviews do Missouri businesses have?
The median is 21 among businesses with reviews; 78+ is top quarter. 56.9% have fewer than 10 (Page One Partner Research, September 2026).