State report · 2026
Missouri local business report 2026
Websites, Google reviews and ratings for the 30,695 Missouri local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 30,695
- Average Google rating
- 4.48
- rank 42 of 50 states
- No website
- 30.5%
- rank 17 of 50 states
- Fewer than 10 reviews
- 56.9%
- Median reviews
- 21
Key findings
- Missouri local businesses in our directory average 4.48 stars on Google (10+ reviews), ranking 42nd of the 50 states we measured.
- 30.5% of Missouri local businesses list no website: the 17th highest share of 50 states.
- 56.9% have fewer than 10 Google reviews (41st highest); the median business with reviews has 21, and 78+ is top quarter.
- Of Missouri local business websites, 53.7% run Google Analytics.
- Least likely to have a website in Missouri: handyman services (59.1% without), plumbers (57.5% without) and carpentry and cabinets (53% without).
- Best-rated trades in Missouri: pressure washing and exterior cleaning (4.85), home inspectors (4.77) and remodeling contractors (4.73).
Page One Partner Research · 30,695 Missouri businesses in our directory · Updated November 2026 · Methodology
Missouri businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Handyman Services59.1%
- Plumbers57.5%
- Carpentry & Cabinets53%
- Doctors & Clinics52.4%
- Drywall & Insulation51.2%
- Siding & Gutters50.3%
- Podiatrists49.6%
- Moving Companies48.2%
- Appliance Repair43.9%
- Landscaping & Lawn Care43.6%
- Towing Services41.7%
- Electricians41.6%
- Pressure Washing & Exterior Cleaning40.3%
- Cleaning Services40%
- Locksmiths38.2%
- Painters37.3%
- General Contractors37.2%
- Security Systems37.2%
- Junk Removal & Hauling35.2%
- Roofing Contractors34.1%
- HVAC Contractors32.7%
- Welding & Metal Fabrication31.9%
- Travel Agencies31.2%
- Auto Glass31.2%
- Limo Service30.6%
- Pet Services29%
- Pool Contractors27.2%
- Fence Contractors26.6%
- Solar Installation26.2%
- Tree Services26.1%
- Windows, Doors & Garage Doors24.3%
- Flooring & Tile23.5%
- Attorneys23.3%
- Insurance Agencies22.3%
- Appraiser21.8%
- Salons & Beauty20.8%
- Home Inspectors20.1%
- Remodeling Contractors19.9%
- Real Estate19.1%
- Concrete, Masonry & Paving18.6%
- Self Storage15.9%
- Auto Repair & Detailing15.2%
- Damage Restoration14.5%
- Waste Management12.5%
- Interior Design & Architecture8%
- Restaurants6.7%
- Home Builders6%
Trades in Missouri
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Attorneys | 2,857 | 76.7% | 4.47 | 16 | 42 |
| Real Estate | 2,635 | 80.9% | 4.45 | 15 | 44 |
| General Contractors | 2,013 | 62.8% | 4.48 | 8 | 21 |
| Plumbers | 1,813 | 42.5% | 4.55 | 15 | 52 |
| Doctors & Clinics | 1,291 | 47.6% | 4.4 | 14 | 73 |
| HVAC Contractors | 1,255 | 67.3% | 4.67 | 26 | 119.3 |
| Roofing Contractors | 1,182 | 65.9% | 4.7 | 25 | 67 |
| Landscaping & Lawn Care | 928 | 56.4% | 4.53 | 16 | 44 |
| Cleaning Services | 807 | 60% | 4.66 | 14 | 56.5 |
| Electricians | 774 | 58.4% | 4.58 | 14 | 43.3 |
| Auto Repair & Detailing | 650 | 84.8% | 4.51 | 124 | 284.3 |
| Insurance Agencies | 647 | 77.7% | 4.66 | 23 | 80.3 |
| Handyman Services | 565 | 40.9% | 4.71 | 7 | 21 |
| Moving Companies | 515 | 51.8% | 4.46 | 30.5 | 97.8 |
| Pet Services | 504 | 71% | 4.65 | 102 | 256 |
| Pressure Washing & Exterior Cleaning | 489 | 59.7% | 4.85 | 19 | 63 |
| Concrete, Masonry & Paving | 420 | 81.4% | 4.48 | 12 | 37.3 |
| Salons & Beauty | 375 | 79.2% | 4.61 | 106 | 268.5 |
| Towing Services | 319 | 58.3% | 4.37 | 65 | 177 |
| Painters | 306 | 62.7% | 4.65 | 12 | 57 |
| Carpentry & Cabinets | 264 | 47% | 4.58 | 7 | 22 |
| Travel Agencies | 250 | 68.8% | 4.65 | 9 | 26 |
| Fence Contractors | 244 | 73.4% | 4.5 | 21.5 | 56 |
| Pool Contractors | 239 | 72.8% | 4.36 | 31 | 106.3 |
| Self Storage | 239 | 84.1% | 4.31 | 26 | 65 |
| Welding & Metal Fabrication | 226 | 68.1% | 4.61 | 6 | 17 |
| Flooring & Tile | 217 | 76.5% | 4.66 | 29 | 82 |
| Home Inspectors | 209 | 79.9% | 4.77 | 30 | 151 |
| Drywall & Insulation | 201 | 48.8% | 4.6 | 9 | 28 |
| Tree Services | 180 | 73.9% | 4.67 | 40 | 115 |
| Locksmiths | 170 | 61.8% | 4.67 | 91 | 216.5 |
| Siding & Gutters | 157 | 49.7% | 4.58 | 27 | 64.8 |
| Appliance Repair | 155 | 56.1% | 4.34 | 35 | 130 |
| Windows, Doors & Garage Doors | 148 | 75.7% | 4.61 | 40 | 134.8 |
| Remodeling Contractors | 146 | 80.1% | 4.73 | 23 | 55 |
| Damage Restoration | 145 | 85.5% | 4.72 | 31 | 90 |
| Solar Installation | 141 | 73.8% | 4.43 | 14 | 48 |
| Interior Design & Architecture | 137 | 92% | 4.69 | 6 | 13 |
| Security Systems | 137 | 62.8% | 4.6 | 10 | 32.5 |
| Waste Management | 136 | 87.5% | 4.06 | 43.5 | 95 |
| Restaurants | 134 | 93.3% | 4.16 | 721.5 | 1347.8 |
| Podiatrists | 127 | 50.4% | 4.59 | 14 | 102 |
| Auto Glass | 112 | 68.8% | 4.64 | 55 | 108 |
| Limo Service | 108 | 69.4% | 4.63 | 23 | 56.3 |
| Junk Removal & Hauling | 105 | 64.8% | 4.76 | 43 | 146.5 |
| Appraiser | 101 | 78.2% | 3.9 | 4 | 13 |
| Home Builders | 100 | 94% | 4.34 | 7 | 25.5 |
| Deck & Outdoor Living | 70 | 67.1% | 4.74 | 18.5 | 67.8 |
| Excavation & Site Work | 63 | 68.3% | 4.57 | 9 | 15 |
| Pest Control | 58 | 96.6% | 4.7 | 101 | 522.3 |
| Med Spas | 55 | 89.1% | 4.74 | 89 | 211.8 |
| Charters & Recreation | 55 | 87.3% | 4.69 | 42 | 233.3 |
| Trailer Rental | 48 | 81.3% | 4.4 | 46 | 130 |
| Chiropractors | 45 | 91.1% | 4.92 | 63 | 207 |
| Cash For Gold | 44 | 88.6% | 4.24 | 81 | 207 |
| Equipment Rental | 33 | 93.9% | 4.39 | 46 | 71.8 |
| Garage Doors | 31 | 87.1% | 4.68 | 54 | 147.5 |
| Accountants & Tax | 29 | 82.8% | 4.55 | 22 | 41 |
| Demolition Contractors | 25 | 56% | 4.61 | 10 | 12 |
Largest cities in Missouri
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| St. Louis | 7,546 | 69.8% | 4.46 | 19 |
| Kansas City | 6,718 | 68.4% | 4.47 | 19.5 |
| Springfield | 3,345 | 66.5% | 4.47 | 22 |
Answers
Questions about Missouri businesses
What percentage of Missouri businesses have a website?
69.5% of the 30,695 Missouri local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).
What is the average Google rating for Missouri businesses?
4.48 stars among the local businesses in our directory with 10 or more reviews, 42nd of 50 states (Page One Partner Research, November 2026).
How many Google reviews do Missouri businesses have?
The median is 21 among businesses with reviews; 78+ is top quarter. 56.9% have fewer than 10 (Page One Partner Research, November 2026).
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