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Industry report · 2026

Electricians: industry report 2026

Google ratings, review benchmarks, website adoption and the toughest markets, from the 63,247 electricians listed in the Page One Partner directory.

Listed in our directory
63,247
Average Google rating
4.67
Median reviews
10
Reviews for top quarter
32+
Have a website
54.7%
Meet all 3 benchmarks
17.3%

Key findings

  • The Page One Partner directory lists 63,247 electricians; the most listed are in California (12,042). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
  • Average Google rating: 4.67 (businesses with 10+ reviews), 21st of 60 trades. 60.2% are rated 4.8 or higher.
  • Reviews: among electricians with Google reviews, the median has 10; 32+ is top quarter and 100+ top 10%. 76.7% have fewer than 10.
  • Websites: 54.7% list a website; of those sites, 38% run Google Analytics and 88.5% are mobile-friendly.
  • Only 17.3% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
  • Hardest market to stand out in: West Covina, CA (506 reviews for the local top quarter).
  • On Yelp, electricians score 4.35 on average against 4.7 on Google.
  • The 10% most-reviewed electricians hold 87.8% of all the trade's Google reviews.

Page One Partner Research · 63,247 electricians in our directory · Updated November 2026 · Methodology

Where our directory lists the most electricians

Businesses listed in the Page One Partner directory by state, not a count of every business in each state.

Toughest markets for electricians

Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.

Website adoption is highest in New Hampshire (69.7%) and lowest in New York (44.6%), among states with at least 100 electricians.

Electricians by state

StateListedAvg ratingMedian reviewsTop-quarter reviewsHas a website
California12,0424.7272450.8%
Texas6,3804.64113556.5%
Florida5,6854.68164650.7%
New York3,5614.6682844.6%
Illinois2,1394.6292565.5%
North Carolina1,9764.65113655.5%
Pennsylvania1,8534.731033.860%
Colorado1,8264.71133753.4%
Arizona1,7904.68133851.6%
Massachusetts1,7344.7572460.1%
Ohio1,5054.58102956.5%
Georgia1,4184.68124256.1%
Washington1,3534.72144065.6%
South Carolina1,2434.792957.5%
Virginia1,2234.661038.553.6%
New Jersey1,1964.72113659.8%
Maryland1,1534.73114854.3%
Tennessee1,1414.6492950%
Michigan1,1214.63144360.6%
Connecticut8584.71721.561.3%
Nevada8304.6930.849.9%
Indiana8004.5592853.6%
Louisiana7754.6672449.5%
Missouri7744.581443.358.4%
Alabama7354.6482252.5%
Wisconsin7314.61102365.9%
Oregon6604.55123362.3%
Oklahoma6254.681131.858.4%
Utah6224.721449.361.4%
Minnesota5574.6593269.1%
Kentucky5334.5782747.7%
New Mexico4674.578.52046.7%
Kansas4294.59122958%
Arkansas3694.6472256.6%
Idaho3574.66123156.6%
Nebraska3554.62113258.3%
Iowa3084.61103565.6%
Hawaii2504.73413.548.8%
New Hampshire2284.79103569.7%
Rhode Island2224.69730.854.5%
Montana2014.65720.362.2%
Delaware1964.66113559.7%
District of Columbia1714.551139.346.8%
Alaska1694.6682153.3%
Mississippi1624.7719.350%
Maine1454.6972067.6%
Vermont1364.57414.559.6%
North Dakota1054.675.5961%
South Dakota704.571574.3%
Wyoming514.648.523.356.9%

Largest electricians markets

CityListedAvg ratingMedian reviewsTop-quarter reviewsHas a website
Houston, TX7134.51029.357.6%
Los Angeles, CA7134.719.53253.4%
Miami, FL6304.74113750.5%
Brooklyn, NY5964.665.525.848.2%
Chicago, IL5894.6182564.9%
New York, NY5554.57722.529%
Dallas, TX5074.631330.547.7%
Denver, CO4944.6811.533.847.8%
Phoenix, AZ4504.57124053.6%
Fort Worth, TX4284.782270.8%
Las Vegas, NV4274.6930.844.3%
San Diego, CA4014.72828.555.4%
San Francisco, CA3994.67623.845.9%
San Antonio, TX3744.591141.855.3%
San Jose, CA3684.739.52653.3%

Answers

Questions about electricians

How many electricians are in the Page One Partner directory?

63,247, as of November 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the electricians in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.

What is the average Google rating for electricians?

4.67 stars among electricians with 10 or more reviews; 60.2% are rated 4.8 or higher and 7.8% below 4.0 (Page One Partner Research, November 2026).

How many Google reviews do electricians have?

The median is 10 among those with reviews; the top quarter have 32+ and the top 10% 100+. 76.7% have fewer than 10 (Page One Partner Research, November 2026).

What percentage of electricians have a website?

54.7% list a website on their Google Business Profile (Page One Partner Research, November 2026).

Which state has the best-rated electricians?

New Hampshire (average 4.79), among states with at least 50 electricians with 10+ reviews (Page One Partner Research, November 2026).

Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.

For business owners

Own a local business? Claim your free page.

Your business may already have a page in the Page One Partner directory. Claiming it is free: correct the details, add photos and receive quote requests with no fee per lead. Rankings here are never sold.

Writing about this data?

Every figure is free to cite and chart under CC BY 4.0. Credit “Page One Partner Research” and link to this page. The numbers describe businesses listed in our directory, not every business in the country.

How we collect the data · info@pageoneinsights.com