State report · 2026
Vermont local business report 2026
Websites, Google reviews and ratings for the 3,144 Vermont local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 3,144
- Average Google rating
- 4.49
- rank 38 of 50 states
- No website
- 26.4%
- rank 39 of 50 states
- Fewer than 10 reviews
- 64.7%
- Median reviews
- 12
Key findings
- Vermont local businesses in our directory average 4.49 stars on Google (10+ reviews), ranking 38th of the 50 states we measured.
- 26.4% of Vermont local businesses list no website: the 39th highest share of 50 states.
- 64.7% have fewer than 10 Google reviews (5th highest); the median business with reviews has 12, and 47+ is top quarter.
- Of Vermont local business websites, 52.2% run Google Analytics.
- Least likely to have a website in Vermont: doctors and clinics (51% without), general contractors (40.4% without) and electricians (40.4% without).
- Best-rated trades in Vermont: auto repair and detailing (4.58), real estate (4.44) and general contractors (4.33).
Page One Partner Research · 3,144 Vermont businesses in our directory · Updated November 2026 · Methodology
Vermont businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Doctors & Clinics51%
- General Contractors40.4%
- Electricians40.4%
- Attorneys39.6%
- Roofing Contractors37.5%
- Real Estate21%
Trades in Vermont
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 352 | 79% | 4.44 | 9.5 | 33 |
| General Contractors | 334 | 59.6% | 4.33 | 6 | 13.5 |
| Attorneys | 217 | 60.4% | 4.41 | 6 | 15 |
| Doctors & Clinics | 149 | 49% | 4.26 | 12 | 42 |
| Electricians | 136 | 59.6% | 4.57 | 4 | 14.5 |
| Roofing Contractors | 104 | 62.5% | 4.57 | 17 | 40 |
| HVAC Contractors | 92 | 65.2% | 4.38 | 7.5 | 29.8 |
| Landscaping & Lawn Care | 88 | 72.7% | 4.58 | 4 | 8.5 |
| Auto Repair & Detailing | 83 | 91.6% | 4.58 | 79 | 177 |
| Cleaning Services | 75 | 58.7% | 4.47 | 7 | 17.5 |
| Plumbers | 72 | 70.8% | 4.53 | 9 | 38.5 |
| Carpentry & Cabinets | 68 | 55.9% | 4.82 | 4 | 7 |
| Pet Services | 53 | 73.6% | 4.73 | 43.5 | 127.8 |
| Salons & Beauty | 45 | 88.9% | 4.69 | 50 | 98 |
| Concrete, Masonry & Paving | 41 | 87.8% | 4.45 | 6 | 14 |
| Solar Installation | 35 | 91.4% | 4.14 | 5 | 15.5 |
| Appraiser | 34 | 41.2% | 2.7 | 2 | 3 |
| Charters & Recreation | 33 | 93.9% | 4.82 | 26 | 79.8 |
| Pressure Washing & Exterior Cleaning | 32 | 78.1% | 4.68 | 11 | 38 |
| Painters | 31 | 90.3% | 4.9 | 8 | 36 |
| Handyman Services | 31 | 58.1% | 5.0 | 7 | 26 |
| Home Inspectors | 26 | 92.3% | 4.96 | 12 | 33.5 |
Answers
Questions about Vermont businesses
What percentage of Vermont businesses have a website?
73.6% of the 3,144 Vermont local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).
What is the average Google rating for Vermont businesses?
4.49 stars among the local businesses in our directory with 10 or more reviews, 38th of 50 states (Page One Partner Research, November 2026).
How many Google reviews do Vermont businesses have?
The median is 12 among businesses with reviews; 47+ is top quarter. 64.7% have fewer than 10 (Page One Partner Research, November 2026).
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