Industry report · 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 9,646 charters and recreation listed in the Page One Partner directory.
- Listed in our directory
- 9,646
- Average Google rating
- 4.71
- Median reviews
- 43
- Reviews for top quarter
- 159+
- Have a website
- 90.2%
- Meet all 3 benchmarks
- 34.4%
Key findings
- The Page One Partner directory lists 9,646 charters and recreation; the most listed are in Florida (3,598). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.71 (businesses with 10+ reviews), 12th of 53 trades. 63.5% are rated 4.8 or higher.
- Reviews: among charters and recreation with Google reviews, the median has 43; 159+ is top quarter and 587+ top 10%. 39.1% have fewer than 10.
- Websites: 90.2% list a website; of those sites, 57% run Google Analytics and 91.8% are mobile-friendly.
- Only 34.4% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: Nashville, TN (1,084 reviews for the local top quarter).
- On Yelp, charters and recreation score 4.37 on average against 4.71 on Google.
- The 10% most-reviewed charters and recreation hold 89.3% of all the trade's Google reviews.
Page One Partner Research · 9,646 charters and recreation in our directory · Updated September 2026 · Methodology
Where our directory lists the most charters and recreation
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- Florida3,598
- California1,111
- Texas963
- New York310
- Louisiana195
- South Carolina195
- Georgia188
- Arizona181
- Washington167
- North Carolina159
- Hawaii157
- Nevada149
Toughest markets for charters and recreation
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
Website adoption is highest in South Carolina (93.8%) and lowest in Ohio (83.6%), among states with at least 100 charters and recreation.
Charters & Recreation by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| Florida | 3,598 | 4.78 | 43 | 130 | 92.4% |
| California | 1,111 | 4.63 | 34 | 136 | 86.8% |
| Texas | 963 | 4.7 | 38.5 | 146.3 | 86.9% |
| New York | 310 | 4.61 | 38 | 247.3 | 92.3% |
| Louisiana | 195 | 4.72 | 66 | 257 | 89.2% |
| South Carolina | 195 | 4.79 | 95 | 294.3 | 93.8% |
| Georgia | 188 | 4.6 | 32.5 | 146.8 | 89.4% |
| Arizona | 181 | 4.77 | 44 | 245 | 85.6% |
| Washington | 167 | 4.67 | 41 | 202 | 91.6% |
| North Carolina | 159 | 4.75 | 53 | 189 | 89.3% |
| Hawaii | 157 | 4.69 | 144 | 474.5 | 91.7% |
| Nevada | 149 | 4.66 | 155 | 826.5 | 88.6% |
| Colorado | 147 | 4.69 | 38 | 152 | 84.4% |
| Pennsylvania | 145 | 4.6 | 42.5 | 163.8 | 89% |
| Massachusetts | 138 | 4.54 | 53 | 243.3 | 87% |
| Tennessee | 138 | 4.72 | 96 | 636 | 91.3% |
| Illinois | 118 | 4.66 | 62 | 206 | 92.4% |
| Virginia | 117 | 4.65 | 25 | 207 | 91.5% |
| Ohio | 116 | 4.64 | 20 | 162.3 | 83.6% |
| Alabama | 103 | 4.73 | 36 | 97.8 | 92.2% |
| Oregon | 94 | 4.73 | 49 | 174.8 | 91.5% |
| Alaska | 91 | 4.78 | 37 | 205 | 95.6% |
| Maryland | 88 | 4.68 | 40.5 | 152.8 | 86.4% |
| Wisconsin | 87 | 4.45 | 26 | 87 | 94.3% |
| District of Columbia | 82 | 4.75 | 67 | 310.3 | 89% |
| Minnesota | 82 | 4.54 | 15 | 38 | 95.1% |
| Michigan | 75 | 4.7 | 45.5 | 188.8 | 88% |
| Kentucky | 68 | 4.68 | 71 | 259 | 92.6% |
| Missouri | 62 | 4.67 | 30 | 162.5 | 87.1% |
| Utah | 54 | 4.79 | 34.5 | 136.3 | 87% |
| New Mexico | 46 | 4.73 | 48 | 101.5 | 82.6% |
| Maine | 44 | 4.9 | 66 | 194.8 | 95.5% |
| Oklahoma | 42 | 4.66 | 24 | 66 | 83.3% |
| New Jersey | 41 | 4.47 | 14 | 126 | 87.8% |
| Vermont | 36 | 4.78 | 29 | 86.3 | 94.4% |
| Connecticut | 34 | 4.62 | 29 | 59.5 | 88.2% |
| Indiana | 33 | 4.44 | 21.5 | 45 | 84.8% |
| Montana | 33 | 4.81 | 46 | 123.8 | 97% |
| Idaho | 26 | 4.82 | 33 | 52 | 88.5% |
Largest charters and recreation markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| Miami, FL | 230 | 4.61 | 52.5 | 164.3 | 89.6% |
| Key West, FL | 217 | 4.83 | 41 | 108.5 | 94% |
| Fort Lauderdale, FL | 195 | 4.73 | 31 | 116 | 90.3% |
| Destin, FL | 177 | 4.78 | 62 | 220.5 | 90.4% |
| New York, NY | 168 | 4.57 | 43 | 254 | 95.8% |
| St. Petersburg, FL | 166 | 4.83 | 54.5 | 141.5 | 95.8% |
| Honolulu, HI | 151 | 4.69 | 144 | 432 | 91.4% |
| San Diego, CA | 147 | 4.68 | 56 | 206.8 | 83.7% |
| New Orleans, LA | 135 | 4.72 | 82 | 301.5 | 88.1% |
| Charleston, SC | 118 | 4.86 | 110 | 282.5 | 94.9% |
| Naples, FL | 114 | 4.76 | 31 | 106 | 94.7% |
| Tampa, FL | 113 | 4.89 | 45 | 112 | 95.6% |
| Miami Beach, FL | 109 | 4.75 | 42 | 123 | 95.4% |
| Panama City, FL | 109 | 4.82 | 50 | 185 | 89.9% |
| Austin, TX | 107 | 4.76 | 144 | 522.5 | 93.5% |
Answers
Questions about charters and recreation
How many charters and recreation are in the Page One Partner directory?
9,646, as of September 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the charters and recreation in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for charters and recreation?
4.71 stars among charters and recreation with 10 or more reviews; 63.5% are rated 4.8 or higher and 4.7% below 4.0 (Page One Partner Research, September 2026).
How many Google reviews do charters and recreation have?
The median is 43 among those with reviews; the top quarter have 159+ and the top 10% 587+. 39.1% have fewer than 10 (Page One Partner Research, September 2026).
What percentage of charters and recreation have a website?
90.2% list a website on their Google Business Profile (Page One Partner Research, September 2026).
Which state has the best-rated charters and recreation?
South Carolina (average 4.79), among states with at least 50 charters and recreation with 10+ reviews (Page One Partner Research, September 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.