State report · 2026
North Carolina local business report 2026
Websites, Google reviews and ratings for the 54,084 North Carolina local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 54,084
- Average Google rating
- 4.59
- rank 3 of 50 states
- No website
- 29.8%
- rank 22 of 50 states
- Fewer than 10 reviews
- 57.3%
- Median reviews
- 24
Key findings
- North Carolina local businesses in our directory average 4.59 stars on Google (10+ reviews), ranking 3rd of the 50 states we measured.
- 29.8% of North Carolina local businesses list no website: the 22nd highest share of 50 states.
- 57.3% have fewer than 10 Google reviews (37th highest); the median business with reviews has 24, and 90+ is top quarter.
- Of North Carolina local business websites, 52.9% run Google Analytics.
- Least likely to have a website in North Carolina: handyman services (57.7% without), drywall and insulation (57% without) and towing services (51.9% without).
- Best-rated trades in North Carolina: home inspectors (4.9), pressure washing and exterior cleaning (4.89) and junk removal and hauling (4.89).
Page One Partner Research · 54,084 North Carolina businesses in our directory · Updated November 2026 · Methodology
North Carolina businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Handyman Services57.7%
- Drywall & Insulation57%
- Towing Services51.9%
- Podiatrists50%
- Electricians44.5%
- Welding & Metal Fabrication44.5%
- Painters44.1%
- Pressure Washing & Exterior Cleaning43.6%
- Doctors & Clinics42%
- Landscaping & Lawn Care40.1%
- Carpentry & Cabinets39.5%
- Security Systems38.8%
- Appliance Repair37.9%
- Siding & Gutters37.7%
- HVAC Contractors37.4%
- Cleaning Services36.6%
- Junk Removal & Hauling36.4%
- Roofing Contractors35.9%
- General Contractors35.4%
- Limo Service33.7%
- Deck & Outdoor Living33.3%
- Attorneys32.7%
- Locksmiths31.3%
- Pool Contractors30.8%
- Solar Installation28.5%
- Auto Glass28.2%
- Fence Contractors28%
- Travel Agencies27.9%
- Insurance Agencies25.9%
- Garage Doors25.9%
- Pet Services24.9%
- Tree Services23.9%
- Plumbers23.5%
- Flooring & Tile22.2%
- Moving Companies21.4%
- Auto Repair & Detailing20.7%
- Concrete, Masonry & Paving19.5%
- Salons & Beauty18.9%
- Real Estate18.6%
- Appraiser17.5%
- Windows, Doors & Garage Doors17.2%
- Excavation & Site Work15.3%
- Remodeling Contractors12.5%
- Home Inspectors9.6%
- Charters & Recreation9.3%
- Waste Management9.2%
- Med Spas6.5%
- Interior Design & Architecture6.1%
- Damage Restoration5.9%
- Pest Control3.9%
- Home Builders3.5%
Trades in North Carolina
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 6,056 | 81.4% | 4.57 | 15 | 45 |
| General Contractors | 3,880 | 64.6% | 4.61 | 8 | 25 |
| Attorneys | 3,177 | 67.3% | 4.58 | 16 | 50 |
| Doctors & Clinics | 2,612 | 58% | 4.38 | 21 | 87 |
| Roofing Contractors | 2,298 | 64.1% | 4.77 | 27 | 87 |
| HVAC Contractors | 2,206 | 62.6% | 4.69 | 32 | 160.5 |
| Electricians | 1,976 | 55.5% | 4.65 | 11 | 36 |
| Landscaping & Lawn Care | 1,974 | 59.9% | 4.63 | 14 | 45 |
| Cleaning Services | 1,706 | 63.4% | 4.77 | 18 | 62 |
| Pressure Washing & Exterior Cleaning | 1,658 | 56.4% | 4.89 | 31 | 102 |
| Auto Repair & Detailing | 1,490 | 79.3% | 4.54 | 110 | 269 |
| Insurance Agencies | 1,243 | 74.1% | 4.69 | 22 | 85 |
| Handyman Services | 1,185 | 42.3% | 4.82 | 8.5 | 35.3 |
| Plumbers | 1,178 | 76.5% | 4.61 | 41 | 144.5 |
| Pet Services | 1,083 | 75.1% | 4.67 | 104.5 | 253.5 |
| Painters | 998 | 55.9% | 4.82 | 18 | 51.8 |
| Salons & Beauty | 922 | 81.1% | 4.62 | 111.5 | 263.8 |
| Towing Services | 825 | 48.1% | 4.37 | 71 | 151.3 |
| Concrete, Masonry & Paving | 640 | 80.5% | 4.54 | 12 | 34 |
| Pool Contractors | 623 | 69.2% | 4.48 | 25 | 62 |
| Flooring & Tile | 617 | 77.8% | 4.69 | 33 | 81.3 |
| Carpentry & Cabinets | 570 | 60.5% | 4.7 | 8 | 25 |
| Fence Contractors | 539 | 72% | 4.66 | 29.5 | 77 |
| Travel Agencies | 487 | 72.1% | 4.66 | 8 | 25.5 |
| Drywall & Insulation | 486 | 43% | 4.68 | 7 | 20 |
| Home Inspectors | 477 | 90.4% | 4.9 | 34 | 121 |
| Welding & Metal Fabrication | 425 | 55.5% | 4.72 | 7 | 16 |
| Garage Doors | 359 | 74.1% | 4.83 | 66 | 292 |
| Siding & Gutters | 332 | 62.3% | 4.88 | 18 | 71.3 |
| Windows, Doors & Garage Doors | 332 | 82.8% | 4.64 | 44 | 115 |
| Home Builders | 312 | 96.5% | 4.46 | 10 | 27.5 |
| Appliance Repair | 311 | 62.1% | 4.52 | 46 | 135 |
| Remodeling Contractors | 303 | 87.5% | 4.77 | 23 | 54 |
| Interior Design & Architecture | 297 | 93.9% | 4.73 | 6 | 17.8 |
| Moving Companies | 285 | 78.6% | 4.64 | 72 | 228.5 |
| Locksmiths | 265 | 68.7% | 4.68 | 137 | 292.8 |
| Appraiser | 263 | 82.5% | 4.44 | 3 | 7 |
| Solar Installation | 263 | 71.5% | 4.69 | 12 | 54.5 |
| Limo Service | 258 | 66.3% | 4.67 | 19 | 61 |
| Tree Services | 255 | 76.1% | 4.78 | 48 | 118 |
| Security Systems | 232 | 61.2% | 4.56 | 11 | 41.8 |
| Damage Restoration | 187 | 94.1% | 4.66 | 46 | 142.5 |
| Junk Removal & Hauling | 173 | 63.6% | 4.89 | 60 | 150 |
| Waste Management | 163 | 90.8% | 4.11 | 32.5 | 85 |
| Deck & Outdoor Living | 159 | 66.7% | 4.87 | 27.5 | 57 |
| Med Spas | 155 | 93.5% | 4.8 | 85.5 | 232.8 |
| Charters & Recreation | 140 | 90.7% | 4.77 | 60 | 205 |
| Pest Control | 128 | 96.1% | 4.71 | 291 | 1164 |
| Excavation & Site Work | 118 | 84.7% | 4.65 | 10 | 23.3 |
| Podiatrists | 112 | 50% | 4.54 | 13 | 93 |
| Auto Glass | 103 | 71.8% | 4.72 | 110 | 224 |
| Chiropractors | 98 | 99% | 4.88 | 57 | 170 |
| Cash For Gold | 92 | 77.2% | 4.37 | 88 | 198.5 |
| Demolition Contractors | 71 | 78.9% | 4.78 | 7.5 | 21 |
| Trailer Rental | 64 | 79.7% | 4.59 | 32 | 103 |
| Restaurants | 60 | 91.7% | 4.34 | 668 | 1132.3 |
| Self Storage | 53 | 90.6% | 4.52 | 38 | 112.5 |
| Equipment Rental | 42 | 95.2% | 4.51 | 47 | 112 |
| Accountants & Tax | 42 | 90.5% | 4.65 | 7 | 28.8 |
| Property Maintenance | 30 | 80% | 4.72 | 9 | 17 |
Largest cities in North Carolina
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| Charlotte | 9,273 | 70.8% | 4.58 | 25 |
| Raleigh | 6,730 | 74.1% | 4.6 | 23 |
| Greensboro | 3,893 | 66.5% | 4.5 | 20 |
| Durham | 3,347 | 64.9% | 4.55 | 22 |
| Wilmington | 3,179 | 74.5% | 4.62 | 22 |
| Winston Salem | 2,828 | 64.4% | 4.55 | 20 |
| Fayetteville | 2,582 | 63.5% | 4.39 | 28 |
| Asheville | 2,169 | 74.4% | 4.64 | 23 |
Answers
Questions about North Carolina businesses
What percentage of North Carolina businesses have a website?
70.2% of the 54,084 North Carolina local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).
What is the average Google rating for North Carolina businesses?
4.59 stars among the local businesses in our directory with 10 or more reviews, 3rd of 50 states (Page One Partner Research, November 2026).
How many Google reviews do North Carolina businesses have?
The median is 24 among businesses with reviews; 90+ is top quarter. 57.3% have fewer than 10 (Page One Partner Research, November 2026).
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