North Carolina Local Business Report 2026: Websites, Google Reviews and Ratings

State report · 2026

Websites, Google reviews and ratings for the 53,815 North Carolina local businesses listed in the Page One Partner directory, and how each trade compares.

Listed in our directory: 53,815
Average Google rating: 4.59; rank 1 of 50 states
No website: 29.7%; rank 22 of 50 states
Fewer than 10 reviews: 57.3%
Median reviews: 24

Key findings

North Carolina local businesses in our directory average 4.59 stars on Google (10+ reviews), ranking 1st of the 50 states we measured.
29.7% of North Carolina local businesses list no website: the 22nd highest share of 50 states.
57.3% have fewer than 10 Google reviews (37th highest); the median business with reviews has 24, and 90+ is top quarter.
Of North Carolina local business websites, 53% run Google Analytics.
Least likely to have a website in North Carolina: drywall and insulation (57% without), handyman services (52.4% without) and towing services (51.9% without).
Best-rated trades in North Carolina: pressure washing and exterior cleaning (4.9), home inspectors (4.9) and siding and gutters (4.88).

Page One Partner Research · 53,815 North Carolina businesses in our directory · Updated September 2026 · Methodology

North Carolina businesses with no website, by trade

Share of listed businesses with no website; trades with at least 100 listed in the state.

Drywall & Insulation57%
Handyman Services52.4%
Towing Services51.9%
Podiatrists50%
Doctors & Clinics47.6%
Electricians44.6%
Welding & Metal Fabrication44.6%
Painters44%
Pressure Washing & Exterior Cleaning42.3%
Landscaping & Lawn Care39.6%
Carpentry & Cabinets39.3%
HVAC Contractors37.9%
Siding & Gutters37.7%
Junk Removal & Hauling37.1%
Roofing Contractors35.9%
Cleaning Services35.8%
General Contractors35.4%
Attorneys34.5%
Limo Service34.3%
Deck & Outdoor Living31.6%
Pool Contractors31.3%
Locksmiths31.3%
Solar Installation28.4%
Windows, Doors & Garage Doors27.7%
Insurance Agencies26.3%
Pet Services25.9%
Fence Contractors24.3%
Tree Services23.9%
Plumbers23.4%
Flooring & Tile22.6%
Auto Repair & Detailing21.4%
Concrete, Masonry & Paving19.5%
Real Estate18.4%
Salons & Beauty17.9%
Appraiser17.5%
Excavation & Site Work17.5%
Remodeling Contractors12.3%
Moving Companies11.2%
Charters & Recreation10.7%
Home Inspectors9.6%
Interior Design & Architecture6.1%
Waste Management6%
Damage Restoration5.8%
Pest Control3.9%
Home Builders3.5%

Trades in North Carolina

Trade	Listed	Has a website	Avg rating	Median reviews	Top-quarter reviews
Real Estate	6,152	81.6%	4.57	15	45
General Contractors	3,872	64.6%	4.61	8	25
Attorneys	2,623	65.5%	4.58	15	47
Roofing Contractors	2,298	64.1%	4.77	27	87
HVAC Contractors	2,202	62.1%	4.69	33	164.8
Landscaping & Lawn Care	2,000	60.4%	4.62	15	48
Electricians	1,964	55.4%	4.63	11	37
Cleaning Services	1,823	64.2%	4.72	19	65
Auto Repair & Detailing	1,670	78.6%	4.54	97	249
Doctors & Clinics	1,551	52.4%	4.28	23	79
Pressure Washing & Exterior Cleaning	1,492	57.7%	4.9	32	102.3
Handyman Services	1,361	47.6%	4.71	15	59
Plumbers	1,175	76.6%	4.61	41	143.5
Insurance Agencies	1,143	73.7%	4.69	22	86
Pet Services	1,041	74.1%	4.65	95	222
Painters	997	56%	4.82	18	51.8
Salons & Beauty	876	82.1%	4.61	125.5	286
Windows, Doors & Garage Doors	826	72.3%	4.73	47	190
Towing Services	825	48.1%	4.37	71	151.3
Concrete, Masonry & Paving	640	80.5%	4.54	12	34
Flooring & Tile	603	77.4%	4.68	31.5	80
Pool Contractors	600	68.7%	4.5	29	76
Fence Contractors	575	75.7%	4.67	33	89.5
Carpentry & Cabinets	572	60.7%	4.7	8.5	25
Drywall & Insulation	486	43%	4.68	7	20
Home Inspectors	477	90.4%	4.9	34	121
Welding & Metal Fabrication	424	55.4%	4.72	7	16.3
Siding & Gutters	332	62.3%	4.88	18	71.3
Remodeling Contractors	316	87.7%	4.78	25.5	59
Home Builders	310	96.5%	4.46	10	27
Interior Design & Architecture	297	93.9%	4.73	6	17.8
Locksmiths	265	68.7%	4.68	137	292.8
Solar Installation	264	71.6%	4.69	12	62
Appraiser	263	82.5%	4.44	3	7
Tree Services	255	76.1%	4.78	48	118
Limo Service	236	65.7%	4.69	20	63
Moving Companies	196	88.8%	4.64	81.5	269
Damage Restoration	191	94.2%	4.67	46	140
Excavation & Site Work	189	82.5%	4.69	8.5	23
Junk Removal & Hauling	175	62.9%	4.88	60	150
Deck & Outdoor Living	171	68.4%	4.82	29.5	74.5
Charters & Recreation	159	89.3%	4.75	53	189
Waste Management	150	94%	4.14	34	89
Pest Control	128	96.1%	4.71	291	1164
Podiatrists	112	50%	4.54	13	93
Chiropractors	98	99%	4.88	57	170
Trailer Rental	64	79.7%	4.59	32	103
Restaurants	61	91.8%	4.34	658	1116
Med Spas	45	95.6%	4.85	59	152.5
Equipment Rental	42	95.2%	4.51	47	112
Accountants & Tax	40	90%	4.76	7	21
Self Storage	37	91.9%	4.46	67	123.5
Property Maintenance	31	80.6%	4.72	9	17.8

Largest cities in North Carolina

City	Listed	Has a website	Avg rating	Median reviews
Charlotte	9,185	70.8%	4.58	25
Raleigh	6,730	74.1%	4.6	23
Greensboro	3,893	66.5%	4.5	20
Durham	3,347	64.9%	4.55	22
Wilmington	3,177	74.5%	4.62	22
Winston Salem	2,828	64.4%	4.55	20
Fayetteville	2,580	63.5%	4.39	28
Asheville	2,166	74.4%	4.64	23

Answers

Questions about North Carolina businesses

What percentage of North Carolina businesses have a website?

70.3% of the 53,815 North Carolina local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, September 2026).

What is the average Google rating for North Carolina businesses?

4.59 stars among the local businesses in our directory with 10 or more reviews, 1st of 50 states (Page One Partner Research, September 2026).

How many Google reviews do North Carolina businesses have?

The median is 24 among businesses with reviews; 90+ is top quarter. 57.3% have fewer than 10 (Page One Partner Research, September 2026).