Industry report · 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 91,336 attorneys listed in the Page One Partner directory.
- Listed in our directory
- 91,336
- Average Google rating
- 4.56
- Median reviews
- 12
- Reviews for top quarter
- 39+
- Have a website
- 71.2%
- Meet all 3 benchmarks
- 24.5%
Key findings
- The Page One Partner directory lists 91,336 attorneys; the most listed are in California (14,131). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.56 (businesses with 10+ reviews), 36th of 53 trades. 50.6% are rated 4.8 or higher.
- Reviews: among attorneys with Google reviews, the median has 12; 39+ is top quarter and 111+ top 10%. 63.2% have fewer than 10.
- Websites: 71.2% list a website; of those sites, 53.7% run Google Analytics and 89.6% are mobile-friendly.
- Only 24.5% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: Southfield, MI (207 reviews for the local top quarter).
- On Yelp, attorneys score 4.01 on average against 4.53 on Google.
- The 10% most-reviewed attorneys hold 75% of all the trade's Google reviews.
Page One Partner Research · 91,336 attorneys in our directory · Updated September 2026 · Methodology
Where our directory lists the most attorneys
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- California14,131
- Texas10,035
- Florida8,965
- New York5,006
- Illinois2,679
- Ohio2,628
- North Carolina2,623
- Georgia2,423
- Pennsylvania2,345
- Arizona2,270
- Massachusetts2,264
- Missouri2,109
Toughest markets for attorneys
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
Website adoption is highest in District of Columbia (86.6%) and lowest in Iowa (54.9%), among states with at least 100 attorneys.
Attorneys by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 14,131 | 4.62 | 10 | 31 | 77.4% |
| Texas | 10,035 | 4.53 | 14 | 50 | 64.5% |
| Florida | 8,965 | 4.67 | 15 | 49 | 78.1% |
| New York | 5,006 | 4.55 | 12 | 41 | 74.1% |
| Illinois | 2,679 | 4.53 | 12 | 44 | 79% |
| Ohio | 2,628 | 4.48 | 10 | 31 | 66.1% |
| North Carolina | 2,623 | 4.58 | 15 | 47 | 65.5% |
| Georgia | 2,423 | 4.64 | 17 | 60 | 78.7% |
| Pennsylvania | 2,345 | 4.51 | 11 | 37 | 68.4% |
| Arizona | 2,270 | 4.59 | 15 | 50 | 74.5% |
| Massachusetts | 2,264 | 4.62 | 7 | 23 | 61.9% |
| Missouri | 2,109 | 4.48 | 15 | 38 | 78.3% |
| Colorado | 2,106 | 4.59 | 13 | 45 | 73.9% |
| Virginia | 1,974 | 4.47 | 13 | 42 | 58% |
| Tennessee | 1,811 | 4.49 | 13 | 40 | 64% |
| Michigan | 1,803 | 4.51 | 12 | 39 | 59.8% |
| Washington | 1,767 | 4.53 | 12 | 35 | 83.2% |
| New Jersey | 1,535 | 4.59 | 14 | 48.5 | 59.1% |
| South Carolina | 1,512 | 4.63 | 16 | 43 | 69.2% |
| Alabama | 1,506 | 4.5 | 11 | 35 | 64.1% |
| Maryland | 1,441 | 4.55 | 13 | 49 | 68.6% |
| Louisiana | 1,383 | 4.6 | 9.5 | 30 | 68% |
| Oregon | 1,306 | 4.48 | 9 | 26 | 77.1% |
| Connecticut | 1,294 | 4.59 | 8 | 28 | 63.8% |
| Oklahoma | 1,192 | 4.48 | 11 | 35 | 68.6% |
| Minnesota | 1,166 | 4.52 | 10 | 30 | 67.2% |
| Nevada | 1,148 | 4.62 | 17 | 70.3 | 81.9% |
| Indiana | 1,048 | 4.37 | 13 | 42 | 67.6% |
| Wisconsin | 895 | 4.44 | 10 | 31 | 68.6% |
| Utah | 836 | 4.53 | 16 | 56 | 71.5% |
| Kentucky | 762 | 4.5 | 11 | 36 | 71.4% |
| New Mexico | 710 | 4.52 | 10 | 32 | 68.6% |
| Kansas | 707 | 4.3 | 10 | 29 | 64.9% |
| Arkansas | 706 | 4.37 | 10 | 29 | 62.7% |
| District of Columbia | 688 | 4.57 | 9 | 33.8 | 86.6% |
| Iowa | 638 | 4.39 | 10 | 29 | 54.9% |
| Nebraska | 491 | 4.42 | 10 | 27.3 | 67% |
| Idaho | 432 | 4.44 | 10 | 27 | 79.2% |
| Hawaii | 431 | 4.41 | 4 | 13 | 61.7% |
| Rhode Island | 379 | 4.61 | 11 | 42 | 74.7% |
| Mississippi | 367 | 4.49 | 8 | 24 | 60.5% |
| Montana | 279 | 4.54 | 6.5 | 19 | 76.7% |
| New Hampshire | 279 | 4.57 | 9 | 26.5 | 62.4% |
| Delaware | 272 | 4.29 | 10 | 26.8 | 68.4% |
| Alaska | 227 | 4.47 | 6 | 14 | 61.2% |
| North Dakota | 192 | 4.2 | 11 | 20 | 64.1% |
| Maine | 180 | 4.52 | 7 | 15.8 | 76.1% |
| Vermont | 179 | 4.38 | 6 | 14 | 58.7% |
| South Dakota | 125 | 4.59 | 11 | 24 | 68.8% |
| Wyoming | 88 | 4.37 | 6 | 15 | 77.3% |
Largest attorneys markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| Houston, TX | 1,755 | 4.59 | 22 | 84 | 74.3% |
| New York, NY | 1,723 | 4.58 | 13 | 43 | 89.1% |
| Miami, FL | 1,321 | 4.68 | 15 | 56.5 | 82.1% |
| Dallas, TX | 1,287 | 4.5 | 16 | 60 | 64.8% |
| Chicago, IL | 1,111 | 4.54 | 15 | 55 | 92.2% |
| Atlanta, GA | 1,065 | 4.64 | 21 | 71 | 84.4% |
| Los Angeles, CA | 973 | 4.65 | 17.5 | 64 | 92.2% |
| San Diego, CA | 894 | 4.71 | 14 | 43 | 91.8% |
| Denver, CO | 862 | 4.57 | 14 | 49 | 82.4% |
| Fort Lauderdale, FL | 858 | 4.76 | 16 | 52.3 | 83% |
| Austin, TX | 834 | 4.65 | 16 | 52.3 | 79% |
| San Francisco, CA | 809 | 4.58 | 7 | 22 | 79.1% |
| Phoenix, AZ | 794 | 4.59 | 22 | 78 | 71.8% |
| Philadelphia, PA | 726 | 4.53 | 15 | 53 | 84.6% |
| San Antonio, TX | 716 | 4.58 | 17 | 50 | 72.2% |
Answers
Questions about attorneys
How many attorneys are in the Page One Partner directory?
91,336, as of September 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the attorneys in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for attorneys?
4.56 stars among attorneys with 10 or more reviews; 50.6% are rated 4.8 or higher and 11.4% below 4.0 (Page One Partner Research, September 2026).
How many Google reviews do attorneys have?
The median is 12 among those with reviews; the top quarter have 39+ and the top 10% 111+. 63.2% have fewer than 10 (Page One Partner Research, September 2026).
What percentage of attorneys have a website?
71.2% list a website on their Google Business Profile (Page One Partner Research, September 2026).
Which state has the best-rated attorneys?
Florida (average 4.67), among states with at least 50 attorneys with 10+ reviews (Page One Partner Research, September 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.