State report · 2026
Minnesota local business report 2026
Websites, Google reviews and ratings for the 18,688 Minnesota local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 18,688
- Average Google rating
- 4.55
- rank 16 of 50 states
- No website
- 24.5%
- rank 47 of 50 states
- Fewer than 10 reviews
- 56.6%
- Median reviews
- 20
Key findings
- Minnesota local businesses in our directory average 4.55 stars on Google (10+ reviews), ranking 16th of the 50 states we measured.
- 24.5% of Minnesota local businesses list no website: the 47th highest share of 50 states.
- 56.6% have fewer than 10 Google reviews (44th highest); the median business with reviews has 20, and 71+ is top quarter.
- Of Minnesota local business websites, 54.2% run Google Analytics.
- Least likely to have a website in Minnesota: doctors and clinics (55.4% without), drywall and insulation (54.8% without) and handyman services (53% without).
- Best-rated trades in Minnesota: pressure washing and exterior cleaning (4.91), home inspectors (4.86) and painters (4.81).
Page One Partner Research · 18,688 Minnesota businesses in our directory · Updated November 2026 · Methodology
Minnesota businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Doctors & Clinics55.4%
- Drywall & Insulation54.8%
- Handyman Services53%
- Locksmiths51.2%
- Travel Agencies38.6%
- Cleaning Services36.8%
- Limo Service34.1%
- Carpentry & Cabinets33%
- Pressure Washing & Exterior Cleaning32%
- Attorneys31.4%
- Electricians30.9%
- Appliance Repair30.4%
- Painters29.9%
- Towing Services29.1%
- Roofing Contractors27.5%
- General Contractors25.7%
- HVAC Contractors25.4%
- Plumbers25.2%
- Pet Services24.8%
- Landscaping & Lawn Care24.5%
- Insurance Agencies22.8%
- Pool Contractors22.5%
- Home Inspectors20.2%
- Real Estate18.5%
- Welding & Metal Fabrication18.2%
- Fence Contractors18.2%
- Salons & Beauty17.2%
- Appraiser16.5%
- Auto Repair & Detailing14.5%
- Flooring & Tile12.4%
- Concrete, Masonry & Paving9.9%
- Windows, Doors & Garage Doors8.8%
- Remodeling Contractors6.7%
- Interior Design & Architecture2.4%
Trades in Minnesota
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 2,001 | 81.5% | 4.54 | 17 | 45 |
| Attorneys | 1,406 | 68.6% | 4.53 | 11 | 31.5 |
| General Contractors | 1,323 | 74.3% | 4.64 | 9 | 29 |
| Doctors & Clinics | 767 | 44.6% | 4.3 | 12.5 | 64.3 |
| Roofing Contractors | 756 | 72.5% | 4.73 | 31.5 | 91 |
| Landscaping & Lawn Care | 705 | 75.5% | 4.57 | 17 | 50 |
| HVAC Contractors | 673 | 74.6% | 4.68 | 25 | 94.3 |
| Cleaning Services | 590 | 63.2% | 4.66 | 13.5 | 53.8 |
| Electricians | 557 | 69.1% | 4.65 | 9 | 32 |
| Insurance Agencies | 514 | 77.2% | 4.67 | 23 | 97 |
| Auto Repair & Detailing | 428 | 85.5% | 4.54 | 106 | 267 |
| Pet Services | 407 | 75.2% | 4.67 | 92 | 219.5 |
| Handyman Services | 347 | 47% | 4.63 | 11 | 20.5 |
| Salons & Beauty | 303 | 82.8% | 4.64 | 82 | 214.8 |
| Pressure Washing & Exterior Cleaning | 297 | 68% | 4.91 | 21 | 78.5 |
| Concrete, Masonry & Paving | 284 | 90.1% | 4.53 | 13 | 41 |
| Plumbers | 278 | 74.8% | 4.62 | 27 | 114 |
| Painters | 274 | 70.1% | 4.81 | 14 | 39 |
| Travel Agencies | 251 | 61.4% | 4.65 | 8 | 23.5 |
| Drywall & Insulation | 250 | 45.2% | 4.66 | 12 | 48 |
| Towing Services | 247 | 70.9% | 4.23 | 78.5 | 218.3 |
| Flooring & Tile | 241 | 87.6% | 4.72 | 21 | 56 |
| Locksmiths | 201 | 48.8% | 4.68 | 86 | 231 |
| Carpentry & Cabinets | 185 | 67% | 4.66 | 8 | 17 |
| Welding & Metal Fabrication | 176 | 81.8% | 4.71 | 7 | 16 |
| Home Inspectors | 168 | 79.8% | 4.86 | 28.5 | 132.3 |
| Remodeling Contractors | 150 | 93.3% | 4.75 | 17 | 37 |
| Limo Service | 138 | 65.9% | 4.61 | 12 | 39.8 |
| Interior Design & Architecture | 124 | 97.6% | 4.78 | 5 | 9 |
| Appraiser | 121 | 83.5% | 4.56 | 2 | 8 |
| Pool Contractors | 120 | 77.5% | 4.49 | 18 | 73 |
| Windows, Doors & Garage Doors | 114 | 91.2% | 4.69 | 46.5 | 131 |
| Fence Contractors | 110 | 81.8% | 4.61 | 23.5 | 96 |
| Appliance Repair | 102 | 69.6% | 4.52 | 77 | 172.8 |
| Siding & Gutters | 99 | 70.7% | 4.7 | 27 | 110 |
| Solar Installation | 97 | 78.4% | 4.56 | 12.5 | 52.3 |
| Security Systems | 91 | 74.7% | 4.34 | 7 | 18.5 |
| Auto Glass | 87 | 71.3% | 4.74 | 44 | 98.5 |
| Tree Services | 84 | 86.9% | 4.68 | 26 | 90 |
| Waste Management | 82 | 92.7% | 4.31 | 32 | 136.3 |
| Moving Companies | 79 | 91.1% | 4.69 | 94.5 | 345.3 |
| Home Builders | 75 | 97.3% | 4.36 | 6.5 | 18.3 |
| Charters & Recreation | 70 | 95.7% | 4.56 | 18 | 44 |
| Podiatrists | 66 | 54.5% | 4.69 | 9 | 69 |
| Damage Restoration | 56 | 94.6% | 4.74 | 64 | 167 |
| Restaurants | 43 | 88.4% | 4.3 | 649 | 1080 |
| Chiropractors | 43 | 95.3% | 4.93 | 27.5 | 68.5 |
| Junk Removal & Hauling | 40 | 72.5% | 4.74 | 80.5 | 137.3 |
| Cash For Gold | 35 | 94.3% | 4.28 | 88.5 | 188.3 |
| Deck & Outdoor Living | 33 | 81.8% | 4.87 | 17 | 45.3 |
| Excavation & Site Work | 29 | 93.1% | 4.36 | 10 | 17.8 |
| Med Spas | 29 | 93.1% | 4.84 | 55.5 | 112 |
| Self Storage | 25 | 92% | 4.33 | 45.5 | 133.8 |
Largest cities in Minnesota
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| Minneapolis | 7,579 | 73.8% | 4.54 | 19 |
| St. Paul | 4,975 | 73.9% | 4.5 | 20 |
Answers
Questions about Minnesota businesses
What percentage of Minnesota businesses have a website?
75.5% of the 18,688 Minnesota local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).
What is the average Google rating for Minnesota businesses?
4.55 stars among the local businesses in our directory with 10 or more reviews, 16th of 50 states (Page One Partner Research, November 2026).
How many Google reviews do Minnesota businesses have?
The median is 20 among businesses with reviews; 71+ is top quarter. 56.6% have fewer than 10 (Page One Partner Research, November 2026).
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