Industry report · 2026
Home Builders: industry report 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 6,144 home builders listed in the Page One Partner directory.
- Listed in our directory
- 6,144
- Average Google rating
- 4.38
- Median reviews
- 9
- Reviews for top quarter
- 24+
- Have a website
- 94.7%
- Meet all 3 benchmarks
- 24%
Key findings
- The Page One Partner directory lists 6,144 home builders; the most listed are in Texas (820). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.38 (businesses with 10+ reviews), 56th of 60 trades. 33.5% are rated 4.8 or higher.
- Reviews: among home builders with Google reviews, the median has 9; 24+ is top quarter and 56+ top 10%. 59.3% have fewer than 10.
- Websites: 94.7% list a website; of those sites, 57.4% run Google Analytics and 91.8% are mobile-friendly.
- Only 24% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: San Antonio, TX (38 reviews for the local top quarter).
- The 10% most-reviewed home builders hold 60.9% of all the trade's Google reviews.
Page One Partner Research · 6,144 home builders in our directory · Updated November 2026 · Methodology
Where our directory lists the most home builders
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- Texas820
- Florida620
- California494
- North Carolina312
- South Carolina296
- Georgia223
- Pennsylvania215
- Arizona202
- Colorado171
- Ohio156
- New York147
- Tennessee139
Toughest markets for home builders
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
Website adoption is highest in Wisconsin (100%) and lowest in Alabama (89.2%), among states with at least 100 home builders.
Home Builders by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| Texas | 820 | 4.33 | 11 | 31 | 93.2% |
| Florida | 620 | 4.42 | 10 | 26 | 93.7% |
| California | 494 | 4.28 | 5 | 15 | 91.7% |
| North Carolina | 312 | 4.46 | 10 | 27.5 | 96.5% |
| South Carolina | 296 | 4.49 | 7 | 23 | 95.3% |
| Georgia | 223 | 4.18 | 8 | 21 | 93.7% |
| Pennsylvania | 215 | 4.4 | 8 | 28 | 98.1% |
| Arizona | 202 | 4.21 | 10 | 25.5 | 97% |
| Colorado | 171 | 4.38 | 10.5 | 24 | 95.9% |
| Ohio | 156 | 4.45 | 9 | 23.8 | 96.2% |
| New York | 147 | 4.2 | 4 | 13 | 92.5% |
| Tennessee | 139 | 4.45 | 8 | 24.5 | 94.2% |
| Michigan | 137 | 4.5 | 8 | 22 | 93.4% |
| Virginia | 134 | 4.46 | 11 | 35.3 | 98.5% |
| Washington | 124 | 4.25 | 10 | 26.8 | 96.8% |
| Alabama | 120 | 4.41 | 8 | 19.8 | 89.2% |
| Utah | 119 | 4.36 | 19.5 | 46.5 | 96.6% |
| Indiana | 108 | 4.44 | 8 | 25 | 96.3% |
| Wisconsin | 107 | 4.48 | 10 | 19 | 100% |
| Oklahoma | 101 | 4.4 | 14 | 33 | 94.1% |
| Missouri | 100 | 4.34 | 7 | 25.5 | 94% |
| Illinois | 95 | 4.48 | 8 | 15.5 | 95.8% |
| Oregon | 88 | 4.32 | 6 | 16.5 | 94.3% |
| Maryland | 84 | 4.5 | 10 | 21 | 97.6% |
| Idaho | 80 | 4.47 | 19 | 54 | 97.5% |
| Minnesota | 75 | 4.36 | 6.5 | 18.3 | 97.3% |
| Massachusetts | 72 | 4.53 | 7 | 16 | 98.6% |
| Kansas | 68 | 4.41 | 9 | 20.3 | 97.1% |
| Nebraska | 68 | 4.36 | 10 | 25.5 | 95.6% |
| Connecticut | 68 | 4.86 | 7 | 12.5 | 89.7% |
| Iowa | 64 | 4.22 | 8 | 20.8 | 92.2% |
| New Mexico | 61 | 4.34 | 11 | 20.5 | 95.1% |
| Louisiana | 60 | 4.65 | 7 | 17.8 | 93.3% |
| Nevada | 58 | 4.21 | 8 | 16 | 94.8% |
| New Jersey | 53 | 4.44 | 7.5 | 14 | 81.1% |
| Arkansas | 46 | 4.45 | 6 | 20 | 97.8% |
| North Dakota | 45 | 4.45 | 9 | 21 | 95.6% |
| Kentucky | 42 | 4.21 | 8 | 18.5 | 95.2% |
| Delaware | 28 | 4.44 | 11.5 | 26.8 | 100% |
Largest home builders markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| Houston, TX | 91 | 4.23 | 8 | 24 | 91.2% |
| Austin, TX | 69 | 4.44 | 12 | 35.3 | 94.2% |
| Atlanta, GA | 51 | 4.15 | 7 | 21.5 | 100% |
| Charlotte, NC | 48 | 4.52 | 18.5 | 34.5 | 97.9% |
| Dallas, TX | 47 | 4.11 | 10 | 26.5 | 97.9% |
| Tampa, FL | 46 | 4.39 | 8 | 24 | 100% |
| Scottsdale, AZ | 45 | 4.54 | 12 | 21 | 100% |
| San Antonio, TX | 44 | 4.17 | 12 | 37.5 | 93.2% |
Answers
Questions about home builders
How many home builders are in the Page One Partner directory?
6,144, as of November 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the home builders in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for home builders?
4.38 stars among home builders with 10 or more reviews; 33.5% are rated 4.8 or higher and 18.7% below 4.0 (Page One Partner Research, November 2026).
How many Google reviews do home builders have?
The median is 9 among those with reviews; the top quarter have 24+ and the top 10% 56+. 59.3% have fewer than 10 (Page One Partner Research, November 2026).
What percentage of home builders have a website?
94.7% list a website on their Google Business Profile (Page One Partner Research, November 2026).
Which state has the best-rated home builders?
Michigan (average 4.5), among states with at least 50 home builders with 10+ reviews (Page One Partner Research, November 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.
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Writing about this data?
Every figure is free to cite and chart under CC BY 4.0. Credit “Page One Partner Research” and link to this page. The numbers describe businesses listed in our directory, not every business in the country.